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1,855 Essays on Cultura Marketing Strategy. Documents 626 - 650 (showing first 1,000 results)

Last update: June 27, 2014
  • Command Economy Vs Free Market Economy

    Command Economy Vs Free Market Economy

    Intorduction: Within the overall umbrella of the word "economy", one speaks today of the market economy, the formal economy, the informal economy, the underground economy, the productive economy and perhaps even the reproductive economy, the post-industrial or post-modern economy and the global economy. Thus while the concept of an economy is not fixed but arbitrary, and may have strayed rather far from the management of household resources, it is nonetheless spoken of in official circles

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    Essay Length: 2,560 Words / 11 Pages
    Submitted: January 2, 2010 By: Anna
  • Endeering Day Spa Marketing Plan

    Endeering Day Spa Marketing Plan

    ENDEERING DAY SPA MARKETING PLAN The Endeering Day Spa is a full-service day spa dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Market research indicates a specific and growing need in the area for the products and services Endeering Day Spa will

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    Essay Length: 2,387 Words / 10 Pages
    Submitted: January 2, 2010 By: Janna
  • Investment Risk in Stock Market Securities

    Investment Risk in Stock Market Securities

    Investment Risk in Stock Market Securities Introduction: Stories of people making fortunes from the securities market have enticed many others into risky investments. Congress created the Securities & Exchange Commission (SEC) to protect investors. Many corporation managers became greedy and made self-serving decisions that created the principle-agent problems. The solutions for these problems lead to more unethical behavior from management. The creative use of financial statements even tricked analysts and brokers. Public trust began to

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    Essay Length: 1,259 Words / 6 Pages
    Submitted: January 2, 2010 By: Mikki
  • Walmart Growth Strategy

    Walmart Growth Strategy

    At present, the most important goal for Wal-Mart is to maintain their current net sales growth of approximately 12 percent per year. As the world’s largest company, Wal-mart’s own vast size serves as the main impediment to achieving this goal.Furthermore, Wal-mart may have saturated the market in the United States thereby limiting its ability to expand domestically. The best solution for achieving the above goal is to expand into international markets that have large population

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    Essay Length: 680 Words / 3 Pages
    Submitted: January 2, 2010 By: Max
  • Strategic Planning for International Markets

    Strategic Planning for International Markets

    1. Some of the strategic reasons for HiBrow Hotels to move their regional headquarters from Sydney to Singapore Strategic Planning for International Markets After HiBrow Hotel Group has done on their periodic evaluation on the international market environments, they found out that Singapore has the most suitable resources located for their business. Their driving forces behind this relocation to Singapore were into threefold; First, the company senior management felt that operating costs could be lowered

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    Essay Length: 2,332 Words / 10 Pages
    Submitted: January 2, 2010 By: Tasha
  • Canadian Chocolate Bar Market

    Canadian Chocolate Bar Market

    REPORT I: Marketing Background Economic Trends: • Increase in cost for manufacturing such as packaging or ingredients. Chocolate bars are thought of as impulse buys, which means they require no thought. This is due to how inexpensive they are. However, if an ingredient such as sugar was to rise drastically, so will the cost of the chocolate bar therefore changing the buyer’s perspective on the product class. Social, Demographic Trends: • Although chocolate bars

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    Essay Length: 1,335 Words / 6 Pages
    Submitted: January 2, 2010 By: Fatih
  • B2b and B2c Marketing Differences

    B2b and B2c Marketing Differences

    B2B and B2C Marketing Differences One the first steps in all marketing is to determine niche-market, a defined group of potential customers sharing common characteristics that delineates their interest in specific products or services (Schneider, 2007). This commonality is universal in Web site ecommerce to both B2B and B2C. Although both are similar in many ways, each is both distinguishably different. The differences create a need to review and research the platforms of how their

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    Essay Length: 1,519 Words / 7 Pages
    Submitted: January 2, 2010 By: David
  • Kulder Strategy Assignment

    Kulder Strategy Assignment

    Introduction The success of an organization is dependent upon the strategy that the organization has employed. Many have studied the effects of having a defined strategy in an organization and how it relates to the success of the company. In order for companies to keep employee morale high and to remain in competition in the business world, managers and leaders are required to examine the organizational strategy that exists within the company. Kudler has also

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    Essay Length: 1,820 Words / 8 Pages
    Submitted: January 2, 2010 By: Yan
  • Investment Strategy

    Investment Strategy

    In theory investors benefit from holding portfolios of investments rather than single investment vehicles. Without sacrificing returns, investors who hold portfolios can reduce risk, often to a level below that of any of the investment held in isolation. Individuals are not required to own diversified portfolios and are typically not prohibited from short sales or margin trading as are some institutions. Therefore most beginning investors favor smaller investments with less risk, therefore risk-adverse. Whereas senior

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    Essay Length: 306 Words / 2 Pages
    Submitted: January 2, 2010 By: Mike
  • Perceptual Maps in Marketing: Thorr Motorcycles

    Perceptual Maps in Marketing: Thorr Motorcycles

    Perceptual Maps in Marketing: Thorr Motorcycles Thorr Motorcycles is a company plagued with waning sales of their products. Thorr must make some decisions to boost their sales. With the use of a perceptual map, Thorr will be able to develop a visual representation that will act as a guide to assist the company in regaining their sales and their place in the market. Thorr Motorcycles is suffering from decrease in the sales of the Cruiser

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    Essay Length: 1,236 Words / 5 Pages
    Submitted: January 2, 2010 By: Mike
  • Ad Marketing - Gender Roles

    Ad Marketing - Gender Roles

    Commercials on television tend to portray stereotypical roles of gender. |The effect of television imagery can be particularly consequential in modern industrial societies like the United States, where 98% of households have at least one television set and the average American watches over 30 hours of television each weekX(Coltrone, Adams 1997, 325). These images do not create an accurate image of the modern woman, often demeaning their role in society. Females are depicted as attractive

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    Essay Length: 1,245 Words / 5 Pages
    Submitted: January 2, 2010 By: Anna
  • Coke Marketing Plan for Line Extension

    Coke Marketing Plan for Line Extension

    Coke Bubbler: A Line Extension Business Definition: The Coca-Cola Company “exists to benefit and refresh everyone it touches (The Coca-Cola Company 1, p. 1).” To achieve this goal, Coke continually brings to market new products that address consumer interests, emphasizing both quality of products and emerging nutritional and taste features. To that end, Coca-Cola will introduce Coke Bubbler, a flavored tea-based beverage containing small “bubbles” or spheres of tapioca- or gelatin-based semi-solid flavors that

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    Essay Length: 547 Words / 3 Pages
    Submitted: January 3, 2010 By: Anna
  • Marketing Audit Approach

    Marketing Audit Approach

    Schering-Plough Corporation is a global pharmaceutical company which manufactures and markets prescription, consumer and animal health products worldwide. The company operates in the US, Europe, Canada, Latin America and Asia. Schering Plough’s net sales in 2005 were $9.5 billion, an increase of $1.2 billion, or 15%, over the 2004 period. In 2005, six of the company’s top 10 products achieved double-digit sales growth. Schering achieved huge success during 2005, with other products targeted to primary

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    Essay Length: 448 Words / 2 Pages
    Submitted: January 3, 2010 By: Jessica
  • Powerhouse Gym Marketing Plan

    Powerhouse Gym Marketing Plan

    Powerhouse Gym Marketing Plan 3.5 Marketing Mix Strategies 3.5.1 Product Strategy Powerhouse Gym product strategy should be to attract and retain business. The main goal should be to promote a positive atmosphere and unforgettable experience that helps their clients lead a healthy lifestyle. By offering exceptional product coupled with pleasing experience to promote repeat business. By separating its experience from other gyms will give Powerhouse Gym the edge from their competitors. One of the ways

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    Essay Length: 358 Words / 2 Pages
    Submitted: January 3, 2010 By: Jon
  • Cowgirl Chocolates - Marketing Analysis Case

    Cowgirl Chocolates - Marketing Analysis Case

    Problem Statement Before spending an additional $3,000 on an advertising campaign Marilyn Lysohir needs to strategically consider how to reach her goal of becoming a profitable company by analyzing consumer perceptions, pricing strategies, identifying and gaining access to effective distribution channels and efficient use of its Web site. Situation Analysis Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate

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    Essay Length: 1,586 Words / 7 Pages
    Submitted: January 3, 2010 By: Kevin
  • Riordan Manufacturing Staffing Strategies Paper

    Riordan Manufacturing Staffing Strategies Paper

    Introduction Founded in 1991, Riordan Manufacturing, Inc. is an industry leader in the field of plastic injection molding. With a current total workforce around three hundred employees and a turnover rate that increased from 3.7% in 2002 to 8.8% in 2004, it is obvious that Riordan’s three recruiting team members are very busy. This paper will evaluate the staffing strategies currently used by Riordan’s recruiters for efficiency and legal compliance. In addition, the paper will

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    Essay Length: 1,297 Words / 6 Pages
    Submitted: January 3, 2010 By: Mike
  • Marketing Mix

    Marketing Mix

    Marketing Mix Conglom Foods Action-Cal Product The product life cycle of all Conglom Foods products has had a very large success rate. The overall product life of Action-Cal should follow in the ranks of the other Conglom Foods products. 1. During the development stage, Action-Cal seemed to be a hit overnight. All tests with the consumer were overwhelming. There was not really an introduction stage. Action-Cal has gone straight into a growth spurt. It has

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    Essay Length: 520 Words / 3 Pages
    Submitted: January 3, 2010 By: Mike
  • Anti-Terrorism Strategies Vs. Privacy and Civil Liberties

    Anti-Terrorism Strategies Vs. Privacy and Civil Liberties

    Anti-Terrorism Strategies vs. Privacy and Civil Liberties The United States of America is the freest country in the world, yet privacy and civil liberties are increasingly being violated by government. To prevent future attacks like 9/11 from occurring, the federal government has dramatically tightened security and enforced investigation measures by passing an anti-terrorism legislation, the Patriot Act, on October 26th, 2001. These policies put American civil liberties and privacy at jeopardy and are utterly useless

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    Essay Length: 363 Words / 2 Pages
    Submitted: January 4, 2010 By: Artur
  • Estimate of Size of Dog Food Market

    Estimate of Size of Dog Food Market

    Estimate of Size of Dog Food Market One in five households in the United States has a member of the family that isn’t human. 53 million families can call themselves dog owners, and this number is growing at a continual rate each year. Annual sales of dog food nationally is $6.08 billion, 3.1 billion of these sales derive from supermarkets. Boston holds 1.2% of the entire U.S. population or 3,548,809 current or potential dog owners.

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    Essay Length: 2,624 Words / 11 Pages
    Submitted: January 4, 2010 By: Fonta
  • Defining Marketing Paper

    Defining Marketing Paper

    Defining Marketing Paper Marketing could be defined as the way a person or business is exposed. Exposing itself to attract or in other words the way to target consumers and satisfy their needs and desires to make your business grow. It’s finding a way to consumers and researching what the consumer wants or needs. It’s like processing a trade; exchanging from one another. Marketing also involves promoting, production, researching the statistics to learn what the

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    Essay Length: 504 Words / 3 Pages
    Submitted: January 4, 2010 By: Janna
  • Marketing

    Marketing

    The five cars that were chosen included the following: A Ford pickup truck, a Buick sedan, a Toyota minivan, a Porsche 9-11 Turbo, and a Mercedes Benz C-Class. The individuals’ personalities varied by gender, age, manner of dress, and other distinctiveness. They consisted of a twenty-one year old, white female; a thirty-four year old black male; and a fifty-two year old Hispanic male. These three individuals, ranging from various demographics were asked to match each

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    Essay Length: 1,381 Words / 6 Pages
    Submitted: January 4, 2010 By: Yan
  • Campaign Strategy

    Campaign Strategy

    My candidate is running for the President of the United States. My candidate belongs to the Republican Party. My candidate’s political message is going to be to stop the war. He believes the war going on in Iraq needs to be stopped and that it is just a waste of money on going over there. I plan on getting my candidate out on the road as soon as possible. We are going to go

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    Essay Length: 301 Words / 2 Pages
    Submitted: January 4, 2010 By: Jon
  • Analysis of U.K Supermarket Development Strategy

    Analysis of U.K Supermarket Development Strategy

    Part one: Supermarket retail industry introduction Effective strategy is developed first by identifying and understanding the implications of the changing events in the business environment. Many of the events occurring currently have a wide international impact, and they may be seen to be influencing the results and responses of large supermarket retailers. The changes, or issues, that we see as important from a strategic planning perspective are:  The growth of global companies  Changing

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    Essay Length: 3,177 Words / 13 Pages
    Submitted: January 4, 2010 By: Top
  • Market Based Management

    Market Based Management

    Introduction The Market-Based Management philosophy was developed by Charles Koch and is employed by Koch Industries, the largest privately-held company in the world, according to Forbes magazine. MBM is based on rules of just conduct, economic thinking, and sound mental models which harnesses the dispersed knowledge of employees, just as markets harness knowledge in society. Market-Based Management enables an organization to succeed long term by applying the principles that cause a free society to prosper.

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    Essay Length: 1,053 Words / 5 Pages
    Submitted: January 4, 2010 By: Jon
  • Marketing at Kudler Fine Foods

    Marketing at Kudler Fine Foods

    Introduction Kudler Fine Foods is an upscale, high-end gourmet food retailer with three stores located in the San Diego, California area. “Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (University of Phoenix, 2007). In keeping with their company philosophy, Kudler has decided to enhance business by offering catering services. Successfully marketing the new catering services

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    Essay Length: 1,527 Words / 7 Pages
    Submitted: January 4, 2010 By: Tommy