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1,653 Essays on External Marketing Environment. Documents 676 - 700 (showing first 1,000 results)

Last update: September 3, 2014
  • Coca Cola Marketing

    Coca Cola Marketing

    Introduction The organisation we have chosen to assess the use of branding is Coca-Cola. Coca- Cola is a very successful brand that has been established for many years. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. First of all

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    Essay Length: 630 Words / 3 Pages
    Submitted: January 26, 2010 By: Artur
  • Critically Evaluate Moore’s Proof of the External World.

    Critically Evaluate Moore’s Proof of the External World.

    Q: Critically evaluate Moore's proof of the external world. A: This being a critical evaluation, we will follow the traditional Indian format for such an undertaking in that we state Moore's position (purva-paksha) followed by a refutation of his position (khandan) and conclude with stating our position (siddhant). There are a two points to be bought to attention in this regard: a. the purva-paksha includes Ms. Alice Ambrose's views in support of Moore's position b.

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    Essay Length: 404 Words / 2 Pages
    Submitted: January 26, 2010 By: Mike
  • Solving Microsoft's Marketing Errors

    Solving Microsoft's Marketing Errors

    Solving Microsoft’s Marketing Errors Once again, Microsoft is on the "What’s next" trail instead of "What’s now." Longhorn is supposed to be the next-generation Windows capabilities applied to healthcare and real estate. The "future products will solve your existing problems" message is well worn out by Microsoft. What’s often missing in the messaging is how the problems are with Microsoft products or whether the problems should have been there in the first place I see

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    Essay Length: 755 Words / 4 Pages
    Submitted: January 26, 2010 By: Artur
  • McBride Financial Services Marketing Plan

    McBride Financial Services Marketing Plan

    MARKETING PLAN McBride financial services Sharon Ledger October 26, 2007 McBride Financial Services will be looking at targeting a new market of people to help out with its financial services. We will be exploring new techniques and new ways to advertise to make sure that all persons who are ready to take their financial independence in their own hands, and be able to buy a new home that they can be proud of.  McBride Financial

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    Essay Length: 1,267 Words / 6 Pages
    Submitted: January 26, 2010 By: Jack
  • E-Commerce and the Global Market

    E-Commerce and the Global Market

    Electronic commerce (e-commerce) over the Internet is the fastest growing method for consumers to conduct business. Less than ten years old and it already has radically altered the potential to economic activities and the social environment. There are nearly 200 million Internet users worldwide currently. Of these 200 million users, roughly 40 percent reside in the United States (Styliano, A., Robbins, S. & Jackson, P., 2003). E-commerce currently affects large sectors such as communications, banking

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    Essay Length: 1,892 Words / 8 Pages
    Submitted: January 26, 2010 By: Artur
  • The Impacts of September 11, 2001 on the Aviation Industry’s Marketing Mix

    The Impacts of September 11, 2001 on the Aviation Industry’s Marketing Mix

    Abstract This paper discusses the impacts of the September 11, 2001 terrorist attacks on the aviation industry. Specifically, how aviation industry members were forced to alter their marketing mix in response to the events. The four "P's" of marketing were all modified. The airlines had to change their product (route structures) and their prices. They also had to change their promotion tactics to ease the customer's "fear factor". Lastly they had to alter the means

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    Essay Length: 764 Words / 4 Pages
    Submitted: January 26, 2010 By: Bred
  • Why Is Perfect Competition Often Described as the Ideal Market Structure? Compare and Contrast with Other Known Market Structures.

    Why Is Perfect Competition Often Described as the Ideal Market Structure? Compare and Contrast with Other Known Market Structures.

    Ideal concepts, when implemented into the real world, very often fail to survive. The perfectly competitive market structure is not an exception. The model is based on such strict assumptions that its adaptation into everyday life situations, in most cases, is simply impossible; however it is often described as the ideal. In the long-run, when all the factors of production can vary, given that the maximalisation of earnings is a natural goal behind every firm’s

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    Essay Length: 2,188 Words / 9 Pages
    Submitted: January 27, 2010 By: Jessica
  • Marketing and White Goods Industry

    Marketing and White Goods Industry

    Marketing Assignment One Discuss how the Macro-environment can affect an organisations marketing approach. Use examples of companies who produce white goods to illustrate your points. The Macro-environment, factors outside of a firms control, have a major affect on a firms marketing approach and as a cause, these factors outside the firms control are harder to monitor, some of the factors are unpredictable and restricting. To over come this firm sets its marketing approach, also known

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    Essay Length: 1,798 Words / 8 Pages
    Submitted: January 27, 2010 By: Jessica
  • Internal and External Factors

    Internal and External Factors

    Planning is the logical setting of a series of goals. These goals focus on differing aspects of an organization. Planning is important at all levels of management. Characteristics of planning vary from company to company and from different levels of management within a company. In light of the four functions of management, planning, organizing, leading and controlling, planning is the fundamental function of management from which the other four stem. Prior to developmental planning, Microsoft

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    Essay Length: 675 Words / 3 Pages
    Submitted: January 27, 2010 By: Jack
  • Got Gmo's - Genetically Engineered Food and the Sustainability of Health and the Environment

    Got Gmo's - Genetically Engineered Food and the Sustainability of Health and the Environment

    Running head: HEALTH AND THE ENVIRONMENT got gmo’s?: Genetically Engineered Food and the Sustainability of Health and the Environment Jennie Brooks COR 3145 John F. Kennedy University Fall 2006 People hold a very intimate relationship with food, whether it be for nourishment, a peace offering, trade, part of a religious practice, to provide a sense of community, or to satisfy a personal need. Its meanings are rooted deep within and are the foundations of many

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    Essay Length: 1,478 Words / 6 Pages
    Submitted: January 27, 2010 By: Mike
  • Apple Ipod Product Marketing Plan

    Apple Ipod Product Marketing Plan

    Assessment task Marketing Plan Apple Ipod Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market_________________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product________________________________________________________8 -Price__________________________________________________________8 -Promotion______________________________________________________9 -Place__________________________________________________________9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive Summary The focus of

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    Essay Length: 2,217 Words / 9 Pages
    Submitted: January 27, 2010 By: Yan
  • Marketing - Chanel

    Marketing - Chanel

    CHANEL PERFUME INTRODUCTION The success of Chanel Perfume traces its roots back to 1870, when Ernest Wertheimer moved from Alsace, France to Paris during the Franco Prussian War. Shortly, after his arrival he purchased an interest in a French theatrical makeup company called Bourjois. Bourjois successfully introduced dry rough to the European market in the 1890’s. The company grew rapidly, and by the early 1920’s Bourjois had begun making and distributing skin creams from his

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    Essay Length: 1,387 Words / 6 Pages
    Submitted: January 27, 2010 By: Mikki
  • Marketing Myopia

    Marketing Myopia

    PAPER Marketing myopia By John D Marketing myopia is a term created by Theodore Lewitt, to describe a common managerial problem that many businesses have had in the past and now have in the present. It is a problem where the business fails to look into the future of their company and the industry they are in, and fail to plan ahead for it. Therefore in myopia suffering businesses, business decisions are usually based on

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    Essay Length: 524 Words / 3 Pages
    Submitted: January 27, 2010 By: Andrew
  • L’oreal’s Soft Sheen/carson Selects Bristol’s Sales & Marketing Analytics to Maximize the Efficiencies of Their Data

    L’oreal’s Soft Sheen/carson Selects Bristol’s Sales & Marketing Analytics to Maximize the Efficiencies of Their Data

    Ѓ6¦1 Bristol Technology announced today that Soft Sheen/Carson, the leading manufacturer and marketer of Black hair care products, has implemented Bristol's Sales & Marketing Analytics Solution, DataAlchemy, to significantly expand their business analysis and reporting capabilities. DataAlchemy is the industry leading software platform that transforms retail data into knowledge that drives better business decisions. Soft Sheen/Carson's selection of DataAlchemy enables their business development department to focus on understanding the ever-changing consumer demand patterns and

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    Essay Length: 422 Words / 2 Pages
    Submitted: January 27, 2010 By: Anna
  • Marketing Plan - Warid Telecomnmunication

    Marketing Plan - Warid Telecomnmunication

    MARKETTING MARKETING PLAN Warid Telecom. 2. Situation Analysis: A) Company History: Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. It has a diversified business interest in the institutions that have enjoyed commercial success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Group's major investments are in

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    Essay Length: 613 Words / 3 Pages
    Submitted: January 28, 2010 By: Anna
  • Internet Business and Marketing

    Internet Business and Marketing

    Internet Business and Marketing A Look at Today’s Growing Internet Business In what way does the Internet effect marketing in business? Today’s industry must be profitable and continually seek to improve the profit margin set forth by the shareholders. In order to be on top of the ladder and rise above the ever-growing list of competitors, companies must stay in line with technological advances. The means of marketing a company’s services has changed at a

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    Essay Length: 1,612 Words / 7 Pages
    Submitted: January 28, 2010 By: Artur
  • Nucor External Analysis

    Nucor External Analysis

    Examples of this industries’ most relevant external environmental issues include Nucor’s mill in Indiana was sited by the U.S. Environmental Protection Agency for alleged violations of federal and state clean-air rules. In addition, the concerns about North Carolina’s decision to allow Nucor to start building before the environmental review was completed. The plant was located on the banks of one of the most important and sensitive stretched of the Chowan, a principle tributary to the

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    Essay Length: 332 Words / 2 Pages
    Submitted: January 28, 2010 By: Top
  • Internal & External Strategy

    Internal & External Strategy

    KRCB Date: November 14, 2006 To: CEO From: Vikas Doddapaneni RE: Internal & External Strategy This memorandum analyzes the internal/external concerns as well as the current and future concerns of our company. There are many challenges for management within nonprofit organizations. While the primary objectives and methods of operation differ between nonprofit and for-profit organizations, executives of nonprofit organizations should use a strategic approach to managing and positioning their organizations. KRCB is facing numerous challenges

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    Essay Length: 1,112 Words / 5 Pages
    Submitted: January 29, 2010 By: Vika
  • Consumer Analysis in a Dynamic Food Market

    Consumer Analysis in a Dynamic Food Market

    CONSUMER ANALYSIS IN A DYNAMIC FOOD MARKET ABSTRACT Consumer analysis is a very complex matter. There is an increasing interest to study it for more intensively due to the political dimension of some food safety problems in the last decade. The concern on health and nutrition has stimulated the research on different attributes and comparative advantages of consumption habits and diets. However, under a practical point of view, we should focus our attention in a

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    Essay Length: 3,262 Words / 14 Pages
    Submitted: January 29, 2010 By: Mike
  • Stock Market Crash

    Stock Market Crash

    The Stock Market crash of 1929 has been looked at as the greatest symbol of depression is our countries history. Although the Stock Market crashing had a huge effect on the beginning of the Great Depression, there are still factors to consider when looking for a source to blame. It’s hard to put responsibility on the stock market for something so huge and disheartening. The Great Depression is seen as a slippery road downward, not

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    Essay Length: 680 Words / 3 Pages
    Submitted: January 29, 2010 By: Max
  • Redwin Strategic Marketing Plan

    Redwin Strategic Marketing Plan

    Redwin Strategic Marketing Plan Table of Contents Title Page 1 Introduction 3 Situation Analysis 4 Market Analysis 5 Customer Analysis 8 Competitor Analysis 15 Internal Analysis 22 S.W.O.T Analysis 28 Strategic Position 31 Vision and Mission 32 Marketing Mix Strategies 33 References 35 Introduction Redwin is a small Australian based company with a relatively broad product range of body and skincare brands. Redwin also seeks to expand their product range overseas and within other product

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    Essay Length: 6,436 Words / 26 Pages
    Submitted: January 29, 2010 By: Anna
  • Marketing

    Marketing

    1. What is a sustainable competitive advantage? To achieve a temporary competitive advantage is hard to do but to develop a competitive advantage into a sustainable competitive advantage is even harder to do, because this means that the company must possess value-creating things or capabilities that cannot be duplicated or imitated by other firms, nor can they made redundant -overbodig- by developments in the environment Therefore SCA could be defined as the prolonged -verlengd- benefit

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    Essay Length: 256 Words / 2 Pages
    Submitted: January 29, 2010 By: Mike
  • Notas De Marketing Fiat Stilo

    Notas De Marketing Fiat Stilo

    earnings performance and to become more competitive. This effort is aimed at: -- updating its product line to improve its presence in more profitable market segments, including entry in segments where Fiat Auto currently does not have a presence -- increasing sales on European markets, thereby reducing its dependence on the Italian market -- increasing sales through more profitable channels. In view of these goals, Fiat Auto undertook a tough, detailed plan of action at

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    Essay Length: 451 Words / 2 Pages
    Submitted: January 30, 2010 By: Mike
  • We as Humans Need a Way to Gather Oxygen from Our Environment

    We as Humans Need a Way to Gather Oxygen from Our Environment

    We as humans need a way to gather oxygen from our environment to survive. In response our body has a system that carries out respiration which is the distrubition of oxygen to the blood and the disposal of the waste product carbon dioxide. In the human breathing process the first step is the breath in. First we open the mouth and expand our lungs to bring in air. The first place the air travles into

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    Essay Length: 783 Words / 4 Pages
    Submitted: January 30, 2010 By: July
  • Marketing Differences B2c & B2b

    Marketing Differences B2c & B2b

    Marketing Differences B2C and B2B Sites The Internet has changed the way marketing professionals implement new ideas to promote and sell products. The challenge nowadays is centered towards tendencies and trends established in the last 10 years by Internet users. Creativity and innovation have become necessary to lure customer’s attention through B2C and B2B websites; hence, it is imperative to constantly improve sites without losing attention on customer needs. However, since there are sound differences

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    Essay Length: 992 Words / 4 Pages
    Submitted: January 30, 2010 By: Wendy