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146 Essays on HEB Own Brands. Documents 101 - 125

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Last update: August 7, 2014
  • The Transferance of Brand Attitude: The Effect on The Celebrity Endorser

    The Transferance of Brand Attitude: The Effect on The Celebrity Endorser

    Summary on " The transferance of brand attitude: the effect on the celebrity endorser " Celebrity's image has an influence on the attitude toward the endorsed brand .Celebrity endorsement not always give the positive outcome to product and to celebrity. Celebrity endorsing started in 1893, an actress Lillie Langtry was promoting Pears' Soap. Celebrity endorsers are found to be more competent, trusted, and more attractive then endorsers without celebrity. Because of these qualities, the use

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    Essay Length: 355 Words / 2 Pages
    Submitted: May 16, 2011 By: sz.ewelina
  • E-Branding

    E-Branding

    A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a

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    Essay Length: 339 Words / 2 Pages
    Submitted: May 16, 2011 By: SuthirRam
  • Analysis of the Company Yum! Brands, Inc

    Analysis of the Company Yum! Brands, Inc

    1. Introduction In the module strategic hospitality management an analysis of the company YUM! Brands, Inc. will be made. The second week of the module especially focuses on the internal analysis of YUM!. In order to understand the internal analysis process, books are red on the topic. This will be done in order to define the strengths and weaknesses, resources, capabilities and the development of competitive and strategic advantages. The lectures and workshops provided important

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    Essay Length: 2,722 Words / 11 Pages
    Submitted: May 17, 2011 By: jpost87
  • The Mercedes-Benz Brand Increased Unit Sales in the Year Under Review by 3% to 1,180,100 Vehicles

    The Mercedes-Benz Brand Increased Unit Sales in the Year Under Review by 3% to 1,180,100 Vehicles

    The Mercedes-Benz brand increased unit sales in the year under review by 3% to 1,180,100 vehicles. The brand's worldwide sales in the luxury segment (S-, CL-, SL-Class, SLR and Maybach) totaled 107,000 units (2006: 108,000), thereby placing us well ahead of our main competitors in the segment. With sales of 230,900 vehicles in the year under review (2006: 243,400), demand remained strong for Mercedes-Benz'full-size premium segment models (E- and CLS-Class). The success of the new

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    Essay Length: 993 Words / 4 Pages
    Submitted: May 17, 2011 By:
  • Corona Beer – from a Local Mexican Player to a Global Brand Case Analysis

    Corona Beer – from a Local Mexican Player to a Global Brand Case Analysis

    1. Introduction Grupo Modelo is one of the largest breweries in the world, the leading brewer in Mexico and producer of the best-selling Mexican beer in the world. Since it foundation in 1922 Grupo Modelo has been family-operated and focused on becoming a leader in the Mexican beer production. Grupo Models occupies more than 40.00 employees and has a revenue of $ 6.9 Billion and a net income of $ 804.6 Million (Grupo Modelo, 2010).

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    Essay Length: 2,414 Words / 10 Pages
    Submitted: May 18, 2011 By: Petruz
  • B2b Branding - Consumer Models Need Not Apply

    B2b Branding - Consumer Models Need Not Apply

    B-to-B Branding: Consumer Models Need Not Apply The term "branding" is often misunderstood and not always warmly embraced in the business- to-business environment. It is difficult to take a process that is typically used to describe the creation of yet another toothpaste in the consumer world and apply it to the marketing of electronic components, high-tech machinery or multi-million-dollar factory automation systems in the B-to-B world. Adding to the confusion, some branding consultants try to

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    Essay Length: 580 Words / 3 Pages
    Submitted: May 18, 2011 By: ali.cheema
  • Who Knows Bobby Mo? Using Intercollegiate Athletics to Build a University Brand

    Who Knows Bobby Mo? Using Intercollegiate Athletics to Build a University Brand

    ?Who Knows Bobby Mo? Using Intercollegiate Athletics to Build a University Brand John S. Clark, Artemisia Apostolopoulou, Scott Branvold, and David Synowka Introduction Dr. Susan Hofacre, Director of Athletics at Robert Morris University (RMU), walked out of Massey Hall toward her car after her weekly Friday meeting with the University President. Susan was feeling both excit- ed and troubled due to this most recent conversation concerning the RMU athletic program's role in the greater mission

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    Essay Length: 4,798 Words / 20 Pages
    Submitted: February 18, 2012 By: bantr
  • What Is a Brand? the Importance of Brand; Brand Loyalty and Brand Equity Discuss.

    What Is a Brand? the Importance of Brand; Brand Loyalty and Brand Equity Discuss.

    Essay Outline What is a brand? The importance of brand; brand loyalty and brand equity Discuss. I. Introduction A. Background to a social phenomenon is that every product has its own brand and people pay more attention to brand. B. The definition of brand. (Heding, T. & Knudtzen, C. F. & Bjerre, M. 2009.p9) C. Thesis statement: brand plays an essential role in companies and society. Scope: This essay will present the definations of brand,

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    Essay Length: 453 Words / 2 Pages
    Submitted: September 10, 2013 By: Mujie
  • Branding Strategy

    Branding Strategy

    1.You have to analyse your new chosen brand in two ways: First: according to it's marketing mix strategy i.e. whether it is standardized or adapted. Second: according to the International Process Theory applied on it. 2. Your report should be based on the following points with a brief description a. Title of the draft report based on your chosen brand b. Table of Contents c. Introduction : a brief description of brand 3. 7Ps of

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    Essay Length: 436 Words / 2 Pages
    Submitted: June 27, 2014 By: Tanvir Sayeed
  • Branding Strategy

    Branding Strategy

    5 MITOS SOBRE EL COLESTEROL 1. El colesterol malo, o LDL se puede controlar con el vino tinto. FALSO La ingesta moderada de vino tinto se relaciona con una elevación media de 5-10% de la cifra de HDL-colesterol, o colesterol bueno, pero apenas tiene efecto sobre el LDL. 2. Una vez he controlado los niveles de colesterol con la medicación, puedo suspenderla. FALSO. Si la cifra de colesterol llega a un nivel que precisa tratamiento

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    Essay Length: 276 Words / 2 Pages
    Submitted: June 29, 2014 By: José García-Donaire
  • A Premier Brand in the Kraft Foods Portfolio

    A Premier Brand in the Kraft Foods Portfolio

    Date: June 25, 2013 To: Chuck Smith, Senior Brand Manager From: Consulting Firm Subject: A.1. Steak Sauce Alternative Tactics Recommendation Situation Brief: As a premier brand in the Kraft Foods portfolio, A.1.Steak Sauce has a long history of market success dating all the way back to the 1800’s. Understanding that the brand has experienced substantial sales and excellent margins, harnessing a commanding dollar share of more than 50 percent with virtually little completion in recent

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    Essay Length: 2,078 Words / 9 Pages
    Submitted: July 22, 2014 By: sludwig
  • A Premier Brand in the Kraft Foods Portfolio

    A Premier Brand in the Kraft Foods Portfolio

    1) Use the standard normal distribution to find P(-2.25 < z < 1.25). A) .0122 B) .8821 C) .8944 D) .4878 z1 -2.25 0.4878 Formula embedded: z2 1.25 0.3944 0.8822 2) Before a new phone system was installed, the amount a company spent on personal calls followed a normal distribution with an average of $900 per month and a standard deviation of $50 per month. Refer to such expenses as PCE's (personal call expenses).

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    Essay Length: 1,226 Words / 5 Pages
    Submitted: July 28, 2014 By: ABob
  • Building and Properly Managing Brand Equity

    Building and Properly Managing Brand Equity

    Abstract: Building and properly managing brand equity has become essential for any business organizations and hospitality organizations are not any exception. As such, brand equity can affect marketing in the global hotel industry. Necessary feedback can be obtained from consumers for this evaluation will aid in: identifying service or product related problems; identifying brand loyalty problems; also discuss the role of brand awareness,perceived quality and what is customer-based brand equity. The purpose of this study

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    Essay Length: 2,071 Words / 9 Pages
    Submitted: January 10, 2015 By: Amy 李
  • How “brand Tourist” Can Grow Sales

    How “brand Tourist” Can Grow Sales

    IP Shek Kwan, Steven (52734921) How “Brand Tourist” can grow sales By Silvia Bellezza and Anat Keinan Issue: September 2014 p.28 Content Restructuring Nowadays, different brands are striving so hard to extend their brand coverage to different ends. Especially those Luxury Brands like Prada, would opt to a downward brand extensions, though received a mixed review on their strategy from their customers. The rationale behind of this strategy is that the company aim to achieve

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    Essay Length: 356 Words / 2 Pages
    Submitted: February 1, 2015 By: Steven Ip
  • Bleach Clorox Un-Green Brand

    Bleach Clorox Un-Green Brand

    The major problem Clorox faces today is that an Eco-unfriendly image does not match the strategy to reshape its product mix by creating Eco-friendly product lines of its own. That is to say, Clorox face difficulty changing its brand’s image, which does not allow the company to accomplish the strategy. To deal with this case, Clorox should discontinue sales of bleach, restructure the corporate brand and implement some marketing strategies. The core issue is bleach,

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    Essay Length: 538 Words / 3 Pages
    Submitted: February 11, 2015 By: S S
  • An Investigation of the College Students’ Attitude Toward Brand-Named Products.

    An Investigation of the College Students’ Attitude Toward Brand-Named Products.

    Student ID: 2172402 Module Code: PM504 Tutor:Olga Module Code: PM504 2T Class/Group: Group K Module Title: Research Design and Critique Assessment: Literature Review Assignment Title: An investigation of the college students’ attitude toward brand-named products. Tutor Name:Olga Campbell-Thomson Student ID Number: 2172402 Date of Submission: Feb 16, 2015 Introduction According to Klncade and Bahng (2013), different consumer groups have different perceptions of brand and these perceptions can be a valuable reference which help companies filtrate

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    Essay Length: 1,519 Words / 7 Pages
    Submitted: March 8, 2015 By: Han Gao
  • Campaign for Real Beauty” Does Not Have a Product-Specific Focus Which Limits Opportunities to Highlight the Brand’s Functional Superiority.

    Campaign for Real Beauty” Does Not Have a Product-Specific Focus Which Limits Opportunities to Highlight the Brand’s Functional Superiority.

    Problem: Dove’s “Campaign for Real Beauty” does not have a product-specific focus which limits opportunities to highlight the brand’s functional superiority. Analysis: Originally Dove was only a brand of soap, but after Unilever decided to bring down its number of brands from 1600 to 400 “Masterbrands”, Dove became the name associated with a large line of beauty products. These products included deodorants, hair care products, facial cleansers, and body lotions(pg 2). From 1957 to 2000,

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    Essay Length: 567 Words / 3 Pages
    Submitted: April 21, 2015 By: Nate Lee
  • Museum Branding, How to Make 울산시립미술관

    Museum Branding, How to Make 울산시립미술관

    How could makes 울산 시립미술관 with creative idea? 20141702 도승헌 Context 1. What is it? 1-1 intro 1-2 Analyze ULSAN Museum of ART 2. Branding 2-1 Branding? 2-2 Branding! 3. Public Character 3-1 profit 3-2 welfare 4. Curate 4-1 Core Art 4-2 How to support it 5. Conclusion 5-1 summary 5-2 Implement 1. What is it? 1. Introduce Art museum, the art of professional and artistic values, even with its different nature of public expertise

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    Essay Length: 3,335 Words / 14 Pages
    Submitted: April 29, 2015 By: 승헌 도
  • Brand Management

    Brand Management

    BRAND MANAGEMENT Description: http://www.mndeca.org/images/JWU%20Logo%203.jpg Johnson & Wales University Providence, Rhode Island Feinstein Graduate School A Written Paper Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: MGMT 6035 Brand Management Tingnan Zhang Feb 23rd, 2015 1. The low-involvement products include the goods that do not require the assessment to be performed by the buyer at the time of the purchase decision. Therefore, brand awareness has somewhat different significance for this group of

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    Essay Length: 1,712 Words / 7 Pages
    Submitted: May 6, 2015 By: Tingnan Zhang
  • Maximize the Potential of Its Current Brands

    Maximize the Potential of Its Current Brands

    Maximize the Potential of its Current Brands Given the time frame of the case, In order to attract new patrons, SFI should increase its number of branches of its current restaurant brands Sumosam, Mr. Kurosawa, John and Yoko, and Marciano’s. By doing this, they can further strengthen their branding, and eventually build a more solid following. A good start for this would be to leverage on its partnerships with their existing partner malls. Given that

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    Essay Length: 580 Words / 3 Pages
    Submitted: May 13, 2015 By: singbianca
  • Brand and Marketing Mangement - Audi

    Brand and Marketing Mangement - Audi

    STRATEGIC MARKETING PLAN Business strategy to revert the company's recent critical downturn 4/19/2015 ________________ TABLE OF CONTENTS Introduction 2 Section 1: Situational Analysis 4 Current Situation (5C's Approach) 5 Company's Situation 5 Customers 5 Competitors 5 Collaboration 6 Climate 6 Context (External Factors) 6 Definition of Product, Services and Market Presentation 6 SWOT Analysis 7 Proposed Market Research Plan 11 Section 2: Marketing Plan 13 Segmentation 14 Targeting 14 Positioning 15 Marketing Mix 17 Evaluation

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    Essay Length: 9,335 Words / 38 Pages
    Submitted: May 25, 2015 By: anjali01111
  • Colgate Max Fresh: Global Brand Roll-Out

    Colgate Max Fresh: Global Brand Roll-Out

    Date: 6/10/2015 Subject: Colgate Max Fresh: Global Brand Roll-Out (Case 1) Colgate-Palmolive Company Current Marketing Strategy Review Since 1806, Colgate-Palmolive Company (CP) has experience success in every industry embarked upon. Nigel Burton, president of global oral care at CP, had only experienced three years of CP’s success and now faced the decisions of the upcoming Colgate Max Fresh (CMF) global launch. Both China’s and Mexico’s management did not test the marketing plan prior to submitting

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    Essay Length: 1,162 Words / 5 Pages
    Submitted: July 18, 2015 By: Calvin Hill
  • Consumer Behaviour Assignment: Zara Brand Consensus Map

    Consumer Behaviour Assignment: Zara Brand Consensus Map

    Rotterdam School of Management, EUR, Consumer Behaviour Assignment http://img3.wikia.nocookie.net/__cb20121226055648/logopedia/images/thumb/5/53/Zara-LOGO-blackwhite.jpg/2000px-Zara-LOGO-blackwhite.jpg Awesome Group name: Fantastic Four Group Members: Alice Wang (439394) http://www.rsm.nl/uploads/pics/rsm_logo_01.jpg Xiaolan Li (437239) Dian Pertiwi Sulistianingtyas (439376) Janosch Kluen (358959) Brand: ZARA Date: 29/09/2015 Table of Contents 1. Introduction 2. An ideal Brand Concept Map 3. Methodology 3.1 Consistency of interview and Sample analysis 3.2 Procedure 4. Brand Management Plan 4.1 Actual versus Ideal Brand Map 4.2 Concluding recommendations References Appendices Appendix A Appendix B

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    Essay Length: 6,212 Words / 25 Pages
    Submitted: October 17, 2015 By: Dian Sulistianingtyas
  • Brand Audit for Emirates

    Brand Audit for Emirates

    Brand Audit for Emirates By Team Pineapple Pilots http://3.bp.blogspot.com/-RbBg0x_yGkw/UEiNc0JCneI/AAAAAAAAHUE/5cBdFH9Iu3w/s1600/Emirates+Logo+%232.jpg Members: Table of Content Table of Content Table of Figures 1. Brand Inventory 1.1. History and Facts about Emirates 1.2. Target Market 1.3. Brand Identity Inventory 1.4. Brand Marketing Inventory 1.5. Competition 1.6. Brand Performance 2. Brand Meaning Audit 2.1. Web research 2.2. Qualitative Research 2.3. Quantitative Research?? 2.4. Brand Positioning Statement 3. Challenges and Recommendations 4. Appendix 5. References Table of Figures Figure 1: facebook

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    Essay Length: 5,573 Words / 23 Pages
    Submitted: November 13, 2015 By: pain123456789
  • Mountain Man Brewing Co: Bringing the Brand to Light

    Mountain Man Brewing Co: Bringing the Brand to Light

    MKT 247 Case 1 Ya Xiao Professor: Anne Hamby Mountain Man Brewing Co.: Bringing the Brand to Light 1. Uncover the degree of the problem by projecting profitability for the next five years if no new brand is introduced. Use the assumptions mentioned in the case. From the revenue report, even there is no new brand is introduced, the sales would continuously decreasing by 2% each year. It is very serious to a lean company.

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    Essay Length: 1,351 Words / 6 Pages
    Submitted: November 17, 2015 By: Ya Xiao

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