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Last update: August 14, 2014
  • Land Rover Case Study

    Land Rover Case Study

    During the time period of the case, consumer perception of the models in the Land Rover family is fairly muddled. Though the Range Rover is the first vehicle introduced in the U.S. and is almost $25,000 more than the Land Rover Discovery, consumers believe that the Discovery is the better vehicle. (Which is very different from its competitor, Jeep, which has very clear differentiation in consumers’ minds that follows its positioning). The change in the

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    Essay Length: 388 Words / 2 Pages
    Submitted: December 31, 2009 By: Mike
  • Waterford Crystal - a Case Analysis

    Waterford Crystal - a Case Analysis

    Waterford Crystal HISTORY OF WATERFORD CRYSTAL Waterford Glass was started by two brothers, George and William Penrose, in 1783. It was the most notable of all Irish crystal companies. In 1799, the Penrose brothers sold Waterford Glass to the Gatchell family. The crystal industry was prosperous until 1825. Irish glass manufacturers began to slowly close due to high export duties, the economic depression, and a lack of capital. Waterford Glass was the last to close

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    Essay Length: 3,391 Words / 14 Pages
    Submitted: March 4, 2009 By: David
  • Saturn Case Analysis

    Saturn Case Analysis

    Case: _____Saturn_____ Case Abstract Form _____ Problem Statement: Saturn's sales are down, and market share needs to be increased. Also, the product line is too narrow. Current advertising is targeting the younger population, but the average age of a Saturn buyer is 43. Saturn's initial focus on employee relationships seems to be fading as demonstrated with the clash between GM designers in Europe and the U.S. on the L-Series car. In addition, overall styling of

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    Essay Length: 1,538 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • A Case Analysis of Calyx and Corolla

    A Case Analysis of Calyx and Corolla

    A Case Analysis of Calyx and Corolla This analysis focuses on the case study of Calyx & Corolla, a mail order flower company. Calyx & Corolla is a relatively new company that utilizes a different distribution channel than conventional companies for fresh flowers. Calyx & Corolla mails flowers direct from the growers to the customers via Federal Express and eliminates the middleman (Appendix A). This permits Calyx & Corolla to provide fresher, longer-lasting flowers to

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    Essay Length: 4,633 Words / 19 Pages
    Submitted: November 9, 2009 By: Janna
  • Case Analysis Panera Bread

    Case Analysis Panera Bread

    Panera Bread’s sales growth rate for 2003 was 28.1% and 38.1% in 2002; therefore the sales growth rate for the company is increasing at a decreasing rate. The decreasing rate of sales growth may be attributed to the company’s current marketing strategy. The company’s ad-to-sale ratio was only 2.1% compared to the category average of 4% Also; Panera Bread does not have a lot sufficient of bargaining power with its suppliers, which may affect

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    Essay Length: 820 Words / 4 Pages
    Submitted: November 9, 2009 By: Tasha
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Company Background Three Seattle academics and entrepreneurs, English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, started the Starbucks Corporation in 1997. Their primary product was the selling of whole bean coffee in one Seattle store. By early 1980’s, this business had grown into four stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. “There store did not offer fresh-brewed coffee sold by the cup, but

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    Essay Length: 3,011 Words / 13 Pages
    Submitted: November 9, 2009 By: Mike
  • Harley Case Analysis

    Harley Case Analysis

    As one Harley rider puts it, “It is one thing to have people buy your products. It's another for them to tattoo your name on their bodies.” Harley-Davidson is the only major US maker of motorcycles and the nation's #1 seller of heavyweight motorcycles. Harley-Davidson has developed an experience when a customer purchases a bike. Experience selling is dependent upon the social and psychological identity and aspirations of the customer. Riders flock to annual company-sponsored

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    Essay Length: 1,264 Words / 6 Pages
    Submitted: November 11, 2009 By: Fatih
  • Frigidaire Case Analysis

    Frigidaire Case Analysis

    Competitive products serving the target market The major brands that are competing with Frigidaire in the washer category as a whole are Whirlpool, General Electric, Maytag and Amana with Frigidaire holding 7.9% of the market share. General Electric, Maytag and Amana are all planning to introduce some version of a horizontal axis washing machine. The Maytag machine will be at a much higher price point of $1200 - $1300 vs. $799 - $1300. The front-loading

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    Essay Length: 640 Words / 3 Pages
    Submitted: November 11, 2009 By: Steve
  • Garo Case Analysis

    Garo Case Analysis

    The 7 C’s of Workforce Development 1) Consensus is the extent to which the major stakeholders, government, employers and trade unions are signed up to a commitment to upgrade the skills of the workforce. 2) Competitive Capacity.-Refers to the competitive capacity for productive innovation and change. A high skills economy depends on a high level of entrepreneurial and risk-taking activities, whether in terms of new business ventures or through innovation within existing enterprises, linked to

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    Essay Length: 664 Words / 3 Pages
    Submitted: November 11, 2009 By: Andrew
  • Case Analysis: Federal Express

    Case Analysis: Federal Express

    Case Analysis: Federal Express Introduction Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea, and received a �C’. His professor thought it would never work. Fortunately for Frederick Smith, he didn’t

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    Essay Length: 3,352 Words / 14 Pages
    Submitted: November 12, 2009 By: Victor
  • Schwinn Bicycles Marketing Case Analysis

    Schwinn Bicycles Marketing Case Analysis

    1. What are the strengths and weaknesses of Schwinn? What opportunities and threats face the company? A. Strengths a. Schwnn brand is known for quality with more than 100 years experience manufacturing bicycles. b. Schwinn is under new management with vision and direction. This new management is not afraid to compete within the high end target market. c. Schwinn can offer high end consumers the prestige of “Handmade in the USA.” d. Under new management

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    Essay Length: 824 Words / 4 Pages
    Submitted: November 13, 2009 By: Jack
  • Fedex Case Analysis

    Fedex Case Analysis

    FedEx Case Analysis Management 490 2/22/2008 Justin Howell Table of Contents Title Page 1 Table of Contents 2 Synopsis 3 Update Information 4-6 Case Challenges 7-8 Works Cited 9 Synopsis Federal Express is a company based around overnight and second night delivery of packages. The founder, Fredrick Smith, started delivering packages in 1973. Federal Express was the first major air transport firm to implement a "hub and spoke system". This terminology is used to describe

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    Essay Length: 1,733 Words / 7 Pages
    Submitted: November 13, 2009 By: Max
  • Case Analysis

    Case Analysis

    Case Analysis For the past two months our sales on copper fitting has almost doubled due to the increasing demand from the market and the competitorsЎ¦ unsuccessful selling promotion. However, the problem rises from the overwhelming demand. Many back orders are just piled up on the warehouse managerЎ¦s desk, and some of the customers lost their patience with us. What we really need right now is to limit or reduce the abnormal demand from the

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    Essay Length: 503 Words / 3 Pages
    Submitted: November 14, 2009 By: Artur
  • Foot Locker Case Analysis

    Foot Locker Case Analysis

    Case 13 – Lady Foot Locker 1. Preparation Have a table writer: 2. Analyze and Record Problems and Their Core Elements Time? February 1997 Give outline & introduce discussion: Bill Wyatt, general merchandise manager at Lady Foot Locker, is faced with a decision about launching a campaign with signature products. The campaign should be based on a celebrity endorsement with Rebecca Lobo (most popular baseball player in the WNBA). The collection is intended to be

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    Essay Length: 396 Words / 2 Pages
    Submitted: November 16, 2009 By: Top
  • Ben and Jerry’s Case Analysis

    Ben and Jerry’s Case Analysis

    Ben & Jerry’s Case Study Company History Ben Cohen and Jerry Greenfield founded Ben & Jerry’s Homemade Ice Cream in 1978. Over the years, Ben & Jerry’s evolved into a socially-oriented, independent-minded industry leader in the super-premium ice cream market. The company has had a history of donating 7.5% of its pre-tax earnings to societal and community causes. Ben and Jerry further extended their generosity by offering ,000 shares at $10.50 per share exclusively to

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    Essay Length: 343 Words / 2 Pages
    Submitted: November 17, 2009 By: Monika
  • Ecton Inc. Case Analysis

    Ecton Inc. Case Analysis

    a. Explain the technology or innovation introduced in the cases. Cannon knew that his compact echo machine, which he carried under his arm by a single handle, would have to perform competitively in a room filled with state-of-the-art echo machines made by long-standing competitors such as Hewlett Packard -- each machine weighing more than the average NFL linesman and costing nearly a quarter of a million dollars. To view the functioning of the heart, the

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    Essay Length: 1,606 Words / 7 Pages
    Submitted: November 17, 2009 By: Victor
  • The Road to Hell - a Case Analysis

    The Road to Hell - a Case Analysis

    Before leaving for his new job, John Baker, “an English expatriate and the chief engineer of the Caribbean Bauxite Company of Barracania in the West Indies”, conducted an interview with Matthew Rennalls – a Barracanian and who is also Baker’s assistant and successor. Through the interview, Baker tried to solve a complaint that he has received from Mr. Jackson – one of the European employees who reported that Rennalls had been rude toward him. However,

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    Essay Length: 962 Words / 4 Pages
    Submitted: November 18, 2009 By: Bred
  • Home Depot Case Analysis

    Home Depot Case Analysis

    The Home Depot, Incorporated. Internal Environment Home Depot is a large-scale home improvement retail store. The company was founded by Bernard Marcus, Arthur Blank (CEO), and Kenneth G. Lagone in Atlanta, GA during 1979. Funding for this company came from an investment firm Invemed of New York among several other private investors. Within the next eleven years HD started its horizontal growth by expanding to Florida in 1981. After growth into multiple U.S. states, founders

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    Essay Length: 2,480 Words / 10 Pages
    Submitted: November 19, 2009 By: Monika
  • E-Bay Case Analysis

    E-Bay Case Analysis

    e-Bay Case Analysis Pressures to reduce costs are not are not so apparent in the eBay case. A primary reason for this is that eBay is an online auction and shopping website in which people and businesses buy and sell goods and services. In an online auction buyers are able to compare and search for better prices, while the sellers are exposed to million of buyers. This creates increased price competition since there are more

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    Essay Length: 700 Words / 3 Pages
    Submitted: November 21, 2009 By: Kevin
  • Case Analysis Notes

    Case Analysis Notes

    Starbucks current strategy is to continue it’s focus on growth, aggressively grow in all targeted markets, leverage the brand into new product categories and channels, continue operations improvement, grow through innovation, develop and maintain leadership talent, and maintain its values, culture and guiding principles. In creating and building a brand, Starbucks worked to identify elements (target customers, target needs (what do the consumers need?), target value proposition (why STARBUCKS versus other products?), target message, mix/media/spend,

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    Essay Length: 481 Words / 2 Pages
    Submitted: November 21, 2009 By: Mike
  • Mc Donalds Case Analysis

    Mc Donalds Case Analysis

    Bryson Frazier McDonald’s Corp. BUS 453 Mc Donald’s Corporation During the late 1990’s and the beginning of the new millennium, McDonald’s found itself in a regression, the first one since its conception in 1955. The Gold Arches weren’t shining like they once did, however there are in the process of being polished, figuratively speaking. In 2003 McDonald’s ranked eighth out of 100 brands in the Global Brand Scoreboard assembled by Interbrand Corporation and Business Week,

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    Essay Length: 4,181 Words / 17 Pages
    Submitted: November 21, 2009 By: Venidikt
  • Krispy Kreme Case Analysis

    Krispy Kreme Case Analysis

    TO: FROM: DATE: November 12, 2006 SUBJECT: “Krispy Kreme Doughnuts Going Global?” This memo contains the answers to Questions 1 through 4 from the International Marketing assignment titled, “Krispy Kreme Doughnuts Going Global?” The questions are offset in the shaded area and the answers are provided below each question. (1) Where should Krispy Kreme go next? List the next ten countries they should enter in order of most viable. Describe the criteria you used to

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    Essay Length: 1,768 Words / 8 Pages
    Submitted: November 25, 2009 By: Max
  • How to Write a Case Analysis

    How to Write a Case Analysis

    *Once you’ve completed this worksheet, the information from it needs to be condensed into about a 2-page summary for the written case analyses. 1. What is the company’s mission? Is it a good mission statement? 2. What is the essential company background information? 3. What environmental forces are most critical? 4. Describe the key environmental threats and opportunities. Be specific. 5. What is the composition of the competitive environment? 6. What product or service does

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    Essay Length: 926 Words / 4 Pages
    Submitted: November 25, 2009 By: Monika
  • Case Analysis: Mc Donald's

    Case Analysis: Mc Donald's

    Question 1: How are customer’s tastes changing in the fast-food industry? What impact do these changes have on Mc. Donald’s? There are around 40 Million American are considered obese. We live in a world, where everything is almost instant. We can go to a drive up window and receive a fast, hot meal in less than 3 minutes. Everything is about fast. That is the Mc Donald’s golden years. But sometimes, going too fast is

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    Essay Length: 628 Words / 3 Pages
    Submitted: November 26, 2009 By: Wendy

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