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Last update: August 13, 2014
  • Define Marketing Paper

    Define Marketing Paper

    Introduction Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving

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    Essay Length: 1,377 Words / 6 Pages
    Submitted: January 31, 2010 By: Artur
  • Marketing Communications Nintendo

    Marketing Communications Nintendo

    Table of contents Introduction page 3 Company history and background page 3 Decline and come back page 4 Marketing strategy page 4 Evolution of advertising and methods page 4 Hands on sampling page 5 From weakness to opportunity page 7 Buzz marketing page 8 Sales promotions and methods page 9 Sponsorship page 10 Conclusion and Recommendations page 11 I. Introduction a. Company History And Background Nintendo started as a small Japanese business by Fusajiro Yamauchi

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    Essay Length: 2,322 Words / 10 Pages
    Submitted: January 31, 2010 By: Mikki
  • Blind Fait in the Free Market

    Blind Fait in the Free Market

    To me, yes, I think that America had a blind faith in the free market, because although American society had a "user's manuel" which was Smith's "The Wealth of Nations", they obvisously didn't pay much attention to where Adam described the "cycle" of when things are good, they're good, but a "high" always has it's "low" and America's low came in the early 1930's with the Depression. They were shocked to find that their

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    Essay Length: 489 Words / 2 Pages
    Submitted: February 1, 2010 By: Venidikt
  • The Evolution of American Women’s Fashion

    The Evolution of American Women’s Fashion

    The Evolution of American Women’s Fashion Throughout the centuries fashion has changed in almost everything except its name. What started off as a special preserve of the privileged few has become an area in which all people can enjoy no matter what their status is. The old time consuming traditions of hand craftsmanship, which used to put most people out of reach of fashion, has over the years gone through gradual change. But what has

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    Essay Length: 5,221 Words / 21 Pages
    Submitted: February 1, 2010 By: Mikki
  • Design and the Importance of Marketing for Post Collegiate Artists

    Design and the Importance of Marketing for Post Collegiate Artists

    Design and the Importance of Marketing for Post Collegiate Artists The discussions conducted at the Graphic Design seminars along with the readings about current artists working in the field have led me to comprehend the importance of marketing one’s self as a brand to acquire both freelance jobs or to set one’s self from the masses competing for the very few jobs. The class has led me to conclude that in this field of graphic

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    Essay Length: 898 Words / 4 Pages
    Submitted: February 1, 2010 By: Tasha
  • Outline the Main Benefits/advantages and the Potential Disadvantages/drawbacks Associated with Marketing Planning, Based on a Critical Review of the Literature

    Outline the Main Benefits/advantages and the Potential Disadvantages/drawbacks Associated with Marketing Planning, Based on a Critical Review of the Literature

    Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature. Marketing planning is a series of activities in a logical sequence leading to the setting of marketing objectives and the formulation of plans for achieving them. There has been much research into the advantages and disadvantages of marketing planning; the main findings will be described in this paper. Marketing planning helps to identify potential sources

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    Essay Length: 636 Words / 3 Pages
    Submitted: February 1, 2010 By: Victor
  • Duracell Marketing Plan

    Duracell Marketing Plan

    I. Executive Summary  Duracell is a member of the Gillette Co. and is the alkaline battery market leader holding approximately 50 percent of the U.S. market share. Duracell has been forced to realign its prices in order to stay competitive with competitors who have introduced lower-cost brands. New advances in technology calls for the latest devices to be smaller, lighter, and more portable. Additionally, this new technology is placing increased demand for a stronger

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    Essay Length: 2,827 Words / 12 Pages
    Submitted: February 1, 2010 By: Fonta
  • Marketing Audit - Agilent Technologies

    Marketing Audit - Agilent Technologies

    Marketing Audit of Agilent Technologies, Inc.’s Microarray Business Organizational Overview – Agilent Technologies Agilent Technologies is a global organization focused on being the premier supplier of test and measurements solutions. The company is largely composed of two main divisions – Electronic Measurement Solutions and Bio-Analytical Measurement Solutions – supported by Agilent Labs, the primary internal innovation driver (Fig. 1). This marketing audit will focus primarily on the DNA microarray business, which is nested within the

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    Essay Length: 1,892 Words / 8 Pages
    Submitted: February 2, 2010 By: Mikki
  • The Ultimate Marketing Machine

    The Ultimate Marketing Machine

    The ultimate marketing machine Jul 6th 2006 | SAN FRANCISCO From The Economist print edition Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable IN TERMS of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called “the Wanamaker era”. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not

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    Essay Length: 2,811 Words / 12 Pages
    Submitted: February 2, 2010 By: Janna
  • Fashion in the 60’s

    Fashion in the 60’s

    Innovative, creative, bold and brash. Sixties fashion belonged to London, England. The Brits set the tone and the world followed. What we wear has always defined us to some degree. At the very least, it can indicate economic status, but always before within certain confines of convention. Historically, a uniformity of dress created a homogeneous population. The 1960s ushered in an attitude of "anything goes" and reflected the shifting politics of the day. "Do your

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    Essay Length: 541 Words / 3 Pages
    Submitted: February 2, 2010 By: Tommy
  • Operating Systems

    Operating Systems

    An operating system (OS) is a software that manages computer resources and provides programmers with an interface used to access those resources. An operating system processes system data and user input, and responds by allocating and managing tasks and internal system resources as a service to users and programs of the system. An operating system performs basic tasks such as controlling and allocating memory, prioritizing system requests, controlling input and output devices, facilitating computer networking

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    Essay Length: 287 Words / 2 Pages
    Submitted: February 2, 2010 By: Steve
  • Marketing Mix

    Marketing Mix

    Marketing Mix In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to “the four Ps” of marketing which are product, price, place, and promotion (Kotler & Keller, 2006). When creating a mix, a company must keep their target market in mind. The company must also understand the needs of the customer, then create marketing strategies that will

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    Essay Length: 1,034 Words / 5 Pages
    Submitted: February 2, 2010 By: Yan
  • Marketing James Patterson

    Marketing James Patterson

    Marketing James Patterson James Patterson is a popular crime fiction author with a unique business strategy: he produces approximately 3 times more books annually than comparable authors and employs unconventional advertising tactics. Patterson’s unique writing style and use of co-authors to write more books has proven to be successful, generating annual book sales of $120 million. Using his advertising background, Patterson has turned his name as an author into a well-known brand. Patterson built his

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    Essay Length: 1,907 Words / 8 Pages
    Submitted: February 2, 2010 By: Mike
  • Marketing Project

    Marketing Project

    Green Acres Sustainable Community Sumter County, Florida Marketing Plan December 8, 2007 Team PACK Lee Harrop Stephen MacDonald Margot Meeker Nuru Mugambi Sri Kidambi Jason Rexroat Rebekah Youngers TABLE OF CONTENTS EXECUTIVE SUMMARY 1 SITUATION ANALYSIS 2 The Housing Market Green Building and Energy Efficiency Trends Overview and History of Solar Energy Solar Module Pricing and Manufacturers Limitations of Solar Energy The Target Market for Beazer’s Solar Strategies Beazer’s Competition STRATEGIC IMPLICATIONS & SWOT ANALYSIS

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    Essay Length: 803 Words / 4 Pages
    Submitted: February 2, 2010 By: Wendy
  • Marketing Mix

    Marketing Mix

    Developing MBA Programme Marketing Mix Abu Dhabi University The 4 PC developing Abu Dhabi University set the current Marketing Mix as the follow Product: Master of Business Administration (MBA) programme 11 courses (8 core Course) and(3 Elective) consisting of the following :  8 Core Courses: Each student is required to complete the following: Course Title Credit Hours Marketing Management 3 Financial management 3 International Business Management 3 Advanced Managerial Accounting 3 Leadership and Communication

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    Essay Length: 254 Words / 2 Pages
    Submitted: February 3, 2010 By: Andrew
  • The Latest Trends in Marketing Methods in the Brewing Industry

    The Latest Trends in Marketing Methods in the Brewing Industry

    TARGET GROUPS OF THE BEER INDUSTRY Main Consumers of Beer Products Every product has a group that is labeled as it’s main consumers. As shown in figure 1, the primary consumers of beer are males from the ages of 21-30. This age group annually consumes 58% of America’s beer. The rest of America’s beer is consumed by males in other age groups and females. Figure 1. Main Consumers of Beer Source: Primary ? Groups Targeted

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    Essay Length: 4,821 Words / 20 Pages
    Submitted: February 3, 2010 By: Fatih
  • Executive Summary – Operation Optimize

    Executive Summary – Operation Optimize

    Purpose and Scope The purpose of this document is to present the facts and issues surrounding the initiative “Operation Optimize”. The scope includes personal observations and conversations held with various department heads and the resulting inferences made. This executive summary will recap the situation; formulate conclusions, and present recommendations for actions to be taken to remedy the obstacles that are evident. Summary of the Situation Project “Operation Optimize” has effectively stalled. Our research shows that

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    Essay Length: 822 Words / 4 Pages
    Submitted: February 3, 2010 By: Venidikt
  • Macroeconomic Impact on Business Operations

    Macroeconomic Impact on Business Operations

    Mediums of exchange have been used by people for many years. As time evolved so did the creation and use of money. Different countries have their unique dominations; however, how money is created is essentially the same. Often, money is thought to be created when it is printed by a central bank or the government. This is only partially true as money can be created in two ways; it can be printed or it can

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    Essay Length: 1,891 Words / 8 Pages
    Submitted: February 3, 2010 By: Janna
  • Using Operating System Wrappers to Increase The

    Using Operating System Wrappers to Increase The

    Using Operating System Wrappers to Increase the Resiliency of Commercial Firewalls Jeremy Epstein Linda Thomas Eric Monteith jepstein@webMethods.com Ithomas@webMethods.com eric-monteith@nai.com webMethods, Inc. webMethods, Inc. NAI Labs Abstract’ Operating system wrappers technology provides a means for providing fine grained controls on the operation of applications software. Application proxy firewalls can gain from this technology by wrapping the proxies, thus preventing bugs (or malicious software) in the proxy from subverting the intent of the firewall. This paper

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    Essay Length: 5,500 Words / 22 Pages
    Submitted: February 3, 2010 By: Vika
  • Marketing

    Marketing

    SUBJECT: MARKETING MARKETING Marketing as defined by me and defined by others will be explored throughout this paper. The idea of marketing integrates and aligns itself with the power and variety of thought that allows the expansion of an idea or concept to flourish. The underlying theory of marketing is to penetrate the psyche. Effective marketing in varying capacities and environments can dictate and somehow predicate how we feel and react to a product or

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    Essay Length: 1,160 Words / 5 Pages
    Submitted: February 3, 2010 By: Monika
  • Outsourcing: Staying Competitive in the Global Market

    Outsourcing: Staying Competitive in the Global Market

    Abstract As more companies expand their business globally, they are seeing more opportunities and an increased set of threats to the market. Threats like war, political revolutions, new currencies, and natural disasters can affect growth and political stability throughout the world, so in order to successfully compete in the international market more companies are faced with the decision of relocating part of their operation offshore. This paper will address what key elements companies in this

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    Essay Length: 1,723 Words / 7 Pages
    Submitted: February 3, 2010 By: Mike
  • Busi 353 Capital Markets

    Busi 353 Capital Markets

    Busi 353 Capital Markets Assignment The article “Google: Too much information?” brings to light two main issues that analysts are facing with Google’s management; the first being high information risk and the second being a high perception of information asymmetry between management and investors. Information Risk Google is famously known for not giving earnings and sales guidance which has resulted in analysts becoming frustrated with the company and labeling it as a one with high

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    Essay Length: 866 Words / 4 Pages
    Submitted: February 3, 2010 By: Tommy
  • Marketing to Gen Y

    Marketing to Gen Y

    Introduction Generation Y (Gen Y) is the cohort of people born between 1977 and 1995. This group is also known as the echo baby boomers because birth rates in developed countries increased after the decline that defined Generation X. Most members of Gen Y are children of baby boomers and their sheer size makes it collectively worth more than Generation X. Furthermore, as baby boomers approach retirement age, a progressively larger portion of Gen Y

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    Essay Length: 3,453 Words / 14 Pages
    Submitted: February 4, 2010 By: Jessica
  • Fresh and Easy Marketing Mix

    Fresh and Easy Marketing Mix

    Having only launched in the USA in November, 2007 (BBC, 2007), Fresh & Easy is in the market introduction stage of its product life cycle. Typical of this stage of the product life cycle, Fresh & Easy is not yet profitable (BBC, 2007) and is suffering from low sales (Rigby & Braithwaite, 2008). It has endured high distribution costs, having to build a new distribution network from scratch (BBC, 2007), including building its own distribution

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    Essay Length: 1,611 Words / 7 Pages
    Submitted: February 4, 2010 By: David
  • Defining Marketing Paper

    Defining Marketing Paper

    Defining Marketing Paper Everyday people are exposed to at least one form of marketing, even if they do not realize it. What is marketing? Marketing involves activities and strategies which result in making products available that satisfy customers. Marketing effects the profitability of the company for which the product is offered. Marketing activities include: designing a product, promoting a product, and setting the price of a product (About). Marketing plays a vital role in the

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    Essay Length: 820 Words / 4 Pages
    Submitted: February 4, 2010 By: Vika