Marketing Communications Essays and Term Papers
2,225 Essays on Marketing Communications. Documents 426 - 450 (showing first 1,000 results)
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Using Email as a Means of Business Communication
Touro University International Kevin J. Ingles BUS 303 Module 3: Case Assignment: Using Email as a Means of Business Communication Dr. Stephen Rudman The invention of email has certainly transformed the landscape of communication. In personal communication, it allows relatives and friends to effortlessly communicate with one another. In business communication, it enables companies to inform clients of changes, sales, or other pertinent information. Email can also improve business-to-business relationships by improving communications. Although
Rating:Essay Length: 979 Words / 4 PagesSubmitted: December 6, 2009 -
Marketing
Marketing is the process by which we deal with our customers and engage them in buying a product. Sometimes we use catchy phrases to get them interested and sometimes we even go as far as developing something so innovative that they are instantly magnetized by them. Yet, marketing is not only to successfully sell and making commercials, most of the time we must study our market and create new tactics. One of those tactics means
Rating:Essay Length: 461 Words / 2 PagesSubmitted: December 6, 2009 -
Business Case for Health Communication
Business Case for Health Communication "Stress is both additive and cumulative in its negative effects on individuals, organizations and societies" (Stress Directions, n.d.). Stress is growing not only in people's personal lives but in the workplace as well. "More than 50% of adult Americans suffer adverse health effects due to stress;" and it is, "estimated that up to 90% of illness and disease is stress-related." Stress can be linked to many causes of death. These
Rating:Essay Length: 520 Words / 3 PagesSubmitted: December 6, 2009 -
Race in My Community
Legalized Marijuana Analyzing Sources Joshua S. Watt Axia College CRT 205 Critical Thinking Instructor Jeremiah Nelson December 10, 2006 Legalized Marijuana There does not seem to be any issues with my chosen hypothesis, “If the government legalizes marijuana, they can reduce the crime and violence associated with the sale of marijuana.” I believe my position can be argued effectively, there are plenty of documented incidents. There are several issues with the legalization of any
Rating:Essay Length: 338 Words / 2 PagesSubmitted: December 6, 2009 -
Marketing Research
INTRODUCTION Redefining marketing research The board of directors of American Marketing Association (AMA) has approved the following new definition of marketing research on August 2004. �’Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to
Rating:Essay Length: 2,791 Words / 12 PagesSubmitted: December 6, 2009 -
Marketing Management - Promotion
Promotion Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for 'marketing communication'. As with Neil H.Borden's marketing mix, marketing communications has its own 'promotions mix.' Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. It is the same with promotions. You can 'integrate' different aspects
Rating:Essay Length: 784 Words / 4 PagesSubmitted: December 6, 2009 -
Global Communications
In the following paper xxxxx will use the problem solution template and propose a solution to help Global Communications. Global Communications (GC) has experienced a 50% reduction in value and has found it hard to compete in the communication industry. In response to the current business environment Global Communications has placed a new CEO in charge of the organization. Senior management recently proposed a plan to improve the organization’s success. Situation AnalysisIssue and Opportunity IdentificationThe
Rating:Essay Length: 3,356 Words / 14 PagesSubmitted: December 7, 2009 -
Gap Analysis: Global Communications - Issue and Opportunity Identification
Gap Analysis: Global Communications In just three years, the telecommunications industry has taken a tremendous dive. Stock value has dropped by more than 50%, leaving stockholders very little hope for rebounding. The problem arose as local, long-distance, and international markets began competing for the same business and cable companies began providing complete solutions to customers, including computer, television, and telephone packages. Although the telecommunications saw little improvement with the introduction of new calling features and
Rating:Essay Length: 1,441 Words / 6 PagesSubmitted: December 7, 2009 -
Technology and Communication
Technology and Communication Debra Payton Indiana Wesleyan University MGT 518 MSM 194 Bill Burton 02/09/06 Technology and Communication Communication technology must be used in some form within today’s organizations. Companies can no longer function effectively without the use of some type of communication technology. From e-mail, intranet, internet, teleconferencing, cell phones, fax machines, and voice mail, organizations have overcome some of the limits with face-to-face communication. (Eisenberg, Goodall, 2004) In the hospital setting, many
Rating:Essay Length: 687 Words / 3 PagesSubmitted: December 7, 2009 -
European Biofuels Market
The US is flooding Europe with subsidised biofuels that threaten to destroy Europe's domestic refining market, the head of the biofuel company D1 Oils warned today as its shares lost a third of their value. Admitting that some 35 jobs could be lost as a result of the cheap imports, Elliott Mannis, chief executive, said: "The simple fact is that you can buy the subsidised American imported material cheaper than you can buy virgin oil
Rating:Essay Length: 327 Words / 2 PagesSubmitted: December 7, 2009 -
Communications Theory Application
Have you ever wondered if there was a devil side and an angel side to your personality? The devil side is telling you to be bad and have fun, while the angel side is telling you to be good and do what is right. This idea has to do with the I and ME theory of communications. The ME is like the angel side of your personality, telling you what is right and socially acceptable.
Rating:Essay Length: 1,438 Words / 6 PagesSubmitted: December 7, 2009 -
Interpersonal Communication
To function effectively in today’s society people must communicate with one another. Yet for some individuals communication experiences are so unrewarding that they either consciously or unconsciously avoid situations where communication is required. (McCroskey & Richmond, 1979) The term �communication apprehension’ was coined by James McCroskey (1976a) and is defined as “an individual’s level of fear or anxiety associated with either real or anticipated communication with another person or persons” (McCroskey, 1984). In the last
Rating:Essay Length: 3,213 Words / 13 PagesSubmitted: December 7, 2009 -
Communication Processes and Principles
a. Linear communication Linear communication is communication in which there is a sender and a receiver. The communication is one-sided and the receiver does not respond. An example of linear communication is a voicemail message; the sender leaves the message and the receiver hears and translates the message. b. Transactional communication Transactional communication is communication between two or more people in which both sides act as senders and receivers using channels to send messages and
Rating:Essay Length: 642 Words / 3 PagesSubmitted: December 7, 2009 -
No B.S. Direct Marketing
On my first week with Bay Area House Buyers, I was introduced to “No B.S. Direct Marketing,” written by the great author, Dan Kennedy. My main goal is to learn as much as possible in the field of marketing. At that moment, I was familiar with the term “Direct Marketing,” but was not aware of it in dept. I was hoping to learn who uses it and the effectiveness of this strategy. This new found
Rating:Essay Length: 608 Words / 3 PagesSubmitted: December 7, 2009 -
Marketing - Bionade Case
MARKET SITUATION AND SEGMENTATION In the 1980s, the mature German beer market experienced declining sales due to the emergence of trendy, lifestyle-softdrinks and alcoholic mixed drinks. Especially the small breweries were suffering from this development, such as the Bavarian Peter Brauerei. Thus the company had to come up with a new idea in order to keep the business running. In 1985, the master brewer Dieter Leipold (see attachment A2) started research on an organically brewed
Rating:Essay Length: 699 Words / 3 PagesSubmitted: December 7, 2009 -
Communication in the Work Force
A recent job that I have held was for the duration of the summer. I was a part-time employee working as summer help for Wegmans grocery store. The job included many tasks at hand where I worked in various departments throughout the store. This work experience has many similar attributes as that of the student "job." My first week of employment for summer help was very informational. The start out position is front end cashier.
Rating:Essay Length: 1,075 Words / 5 PagesSubmitted: December 7, 2009 -
Race and Your Community
In this paper I will go into detail of the effects that illegal immigrants have on our system as well as our society. The pro's and con's of these effects are how far we should go with border control, what the benefits are on hiring illegal immigrants, and how immigrants affect healthcare costs. Illegal immigration has many economic effects on the United States and needs to consider making more boundaries. Illegal immigration has affected our
Rating:Essay Length: 725 Words / 3 PagesSubmitted: December 7, 2009 -
Compare and Contrast American Liberalism and Marx’s Ideal of Communism
American Liberalism and Marx's ideal of Communism are based on two very different but closely related ideologies. American Liberalism is based on the ideology of Classical Liberalism or Liberalism. Marx's ideal of Communism, on the other hand, is based on the Socialism ideology. Both of these ideologies came to because people didn't agree with the way thing were being run at that time. After studying them both closely, because of they way I have been
Rating:Essay Length: 1,184 Words / 5 PagesSubmitted: December 7, 2009 -
Coca Cola Marketing Strategy
Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. 'Enjoyed more than 685 million times a day around the world Coca-Cola stands as a
Rating:Essay Length: 299 Words / 2 PagesSubmitted: December 7, 2009 -
Marketing Audit Overview
The approach to my marketing audit will consist of the following key points. The way in which the audit information acquirement will take place. The various sources of information and how this information will be obtained from these sources. The proposed time frame for data acquisition The expected challenges that might be faced related to gathering information. The type of data I plan to use, and the type of analysis against this data. I this
Rating:Essay Length: 505 Words / 3 PagesSubmitted: December 7, 2009 -
Intoduction to Marketing
Introduction to Marketing Background Information To Tesco This essay will analyse the marketing environment of an organisation and the organisation chosen is Tesco plc. This will be done by focusing on the micro and macro environment forces affecting the chosen company. After looking at the forces which affects the company this will enable to produce a Swot Analysis which will analyse the strenght,weaknsess,opportunity and threats to Tesco plc.All the this will be done by
Rating:Essay Length: 2,596 Words / 11 PagesSubmitted: December 8, 2009 -
International Market Carlsberg Report
Boom predicted in Indian beer market One of the world's largest breweries plans to invest $100m (Ј70m) in the Indian beer market in the next five years. South African Breweries (SAB), the world's fifth largest brewer, aims to increase its share of the Indian market from 4% to 25%. SAB says it expects the Indian market, currently selling 72 million cases of beer a year, to treble in size in the next 10 years. A
Rating:Essay Length: 255 Words / 2 PagesSubmitted: December 8, 2009 -
Communication and Cultivation Theory
Violent Behavior Exhibited by Juveniles is Influenced by Parental Neglect and Changing Social Conditions Young people today live in a fast paced world. They are bombarded with violence in the media, lack of parental supervision in the home, and social influences that have created an atmosphere of acting out in the communities where they reside. Violent behavior exhibited by juveniles has become more pronounced, partly due to parental neglect and changing social conditions. Understanding how
Rating:Essay Length: 2,744 Words / 11 PagesSubmitted: December 8, 2009 -
Team Communication
One of the biggest challenges for students who are attending college is team communication. On defining team communication depends on performance at school and future success. Why does team communication is so important and what are the benefits? Team communication unites individuals into a team and ensures that they share the same goal toward a project, to expand more effective and efficient work. It has a huge impact on developing interpersonal skills, to enjoy working
Rating:Essay Length: 253 Words / 2 PagesSubmitted: December 8, 2009 -
Communicating Across Language Barriers: Language Translation Technology
Journal 2 Corrections Today Oct 2006 Vol. 68 Iss. 6 Communicating across language Barriers: Language translation technology George B. Drake Pg. 35 5 pgs This article talks about the difficulty officers whether it be parole, probations or guards, have while speaking to a person not of the English language the article gives examples of situations that have happened because of the fact that they couldn't understand the inmate or parolee for example an distraught Spanish
Rating:Essay Length: 522 Words / 3 PagesSubmitted: December 8, 2009