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2,224 Essays on Marketing Communications. Documents 1 - 25 (showing first 1,000 results)

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Last update: August 15, 2014
  • Starbucks Integrated Marketing Communication Campaign

    Starbucks Integrated Marketing Communication Campaign

    ... a set of interrelated and coordinated marketing communications activities that centre on a single ...

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    Essay Length: 371 Words / 2 Pages
    Submitted: November 25, 2009 By: Max
  • Integrated Marketing Communications Campaign

    Integrated Marketing Communications Campaign

    Integrated Marketing Communications Campaign The Pet Communicator Learning Team A Executive Summary Communication is the key to any successful relationship. Historically, man has always strived to communicate with fellow beings. Egyptians communicated ...

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    Essay Length: 831 Words / 4 Pages
    Submitted: November 30, 2009 By: Mike
  • Information Marketing Communications

    Information Marketing Communications

    1.0 Communicational Factors The given potentially lucrative youth market is made up of over 27million teenagers across four European countries (UK, Germany, France and Italy) with an estimated Ј24.8billion of purchasing power between them. 1.1 Marketing ...

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    Essay Length: 487 Words / 2 Pages
    Submitted: December 2, 2009 By: Max
  • International Marketing Communications

    International Marketing Communications

    Running Head: INTEGRATED MARKETING COMMUNICATIONS Integrated Marketing Communications Integrated Marketing Communications Introduction “Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, ...

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    Essay Length: 736 Words / 3 Pages
    Submitted: December 3, 2009 By: Wendy
  • Marketing Communication Tools Ab.&fitch

    Marketing Communication Tools Ab.&fitch

    MARKETING HOME ASSIGNMENT By: Szeremlei Pйter Seminar Leader: Kapitбny Jуzsef Module Leader: Dr. Tom Owens Topic: Communication Tools Abercrombie & Fitch Co. 1 Introduction In terms of the general perception of all of the marketing mix elements that a ...

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    Essay Length: 4,994 Words / 20 Pages
    Submitted: December 6, 2009 By: Jon
  • The Marketing Communications Mix

    The Marketing Communications Mix

    The Marketing Communications Mix The product I have chosen ...

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    Essay Length: 1,732 Words / 7 Pages
    Submitted: December 9, 2009 By: Venidikt
  • Integrated Marketing Communications

    Integrated Marketing Communications

    Integrated Marketing Communications Integrated Marketing Communications is a concept that has been around for quite a long time. It is bringing together advertising and the marketing communications that are used. This concept has become a very important ...

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    Essay Length: 633 Words / 3 Pages
    Submitted: December 14, 2009 By: Mikki
  • The Relocation of Marketing Communications Budgets

    The Relocation of Marketing Communications Budgets

    Why have marketing communications budgets been reallocated in recent years to increase expenditure on promotions and reduce spending on advertising? Discuss with reference to one example This report will examine some of the reasons why marketing ...

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    Essay Length: 1,098 Words / 5 Pages
    Submitted: December 15, 2009 By: Bred
  • Marketing Communications Strategy

    Marketing Communications Strategy

    Leadership Research Paper-Learning Team-Week 2 Assignment- Fo’s Part Marketing Communications - Strategy In marketing communications, the single most important tactic is…Strategy. Too many marketers leap right into the details of communications without ...

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    Essay Length: 804 Words / 4 Pages
    Submitted: December 18, 2009 By: Jack
  • Londonair Marketing Communications Plan

    Londonair Marketing Communications Plan

    ... of Business Report on Londonair Marketing Communications Plan to Mr. Ian Pirie Manager Director Subject: Marketing Management Professor: Neil Jones (KCB) ...

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    Essay Length: 390 Words / 2 Pages
    Submitted: January 6, 2010 By: Bred
  • Ethics in Marketing Communication

    Ethics in Marketing Communication

    Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. ...

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    Essay Length: 1,128 Words / 5 Pages
    Submitted: January 11, 2010 By: Edward
  • Marketing Communications Ford

    Marketing Communications Ford

    Executive Summary This report highlights the importance of Marketing Communications; the role of Marketing Communications, analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor ...

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    Essay Length: 2,616 Words / 11 Pages
    Submitted: January 22, 2010 By: Fonta
  • Action Plan for Marketing Communications

    Action Plan for Marketing Communications

    Action Plan for Marketing Communications Although advertising can be very ...

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    Essay Length: 1,424 Words / 6 Pages
    Submitted: January 24, 2010 By: Stenly
  • Marketing Communications Nintendo

    Marketing Communications Nintendo

    ... 3 Decline and come back page 4 Marketing strategy page 4 Evolution of advertising and methods page 4 Hands on sampling page 5 From weakness to opportunity page 7 Buzz marketing page 8 Sales promotions and methods ...

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    Essay Length: 2,322 Words / 10 Pages
    Submitted: January 31, 2010 By: Mikki
  • Analysis of Integrated Marketing Communications Campaign

    Analysis of Integrated Marketing Communications Campaign

    IBMS, PT3 Diemen, April 2007 Analysis of integrated marketing communications campaign Dove Pro - Age. Prepared for: Menno van Voorthuizen Prepared by: Ewa Kozlowska (405825) Table of contents: 1. Introduction. 3 2. Marketing communications and branding. 3 ...

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    Essay Length: 3,006 Words / 13 Pages
    Submitted: February 4, 2010 By: Mike
  • Real Madrid, Integrated Marketing Communications

    Real Madrid, Integrated Marketing Communications

    INTEGRATED MARKETING COMMUNICATIONS The Integrated Marketing Communications is a planning process designed to make an effective campaign by using all the different aspects of marketing communications such advertising , sales promotion, sponsorship, direct ...

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    Essay Length: 313 Words / 2 Pages
    Submitted: March 21, 2010 By: Victor
  • Marketing Communication Nintendo

    Marketing Communication Nintendo

    ... 3 Decline and come back page 4 Marketing strategy page 4 Evolution of advertising and methods page 4 Hands on sampling page 5 From weakness to opportunity page 7 Buzz marketing page 8 Sales promotions and methods ...

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    Essay Length: 251 Words / 2 Pages
    Submitted: April 7, 2010 By: Anna
  • Integrated Marketing Communications

    Integrated Marketing Communications

    Introduction Discussion of the concept Integrated Marketing Communications (IMC) is highly debatable with many varied views. This paper aims to discuss then main definitions, issues, dimensions benefits and barriers surrounding the concept/process. ...

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    Essay Length: 1,511 Words / 7 Pages
    Submitted: April 8, 2010 By: David
  • Understanding the Diffusion of Integrated Marketing Communications

    Understanding the Diffusion of Integrated Marketing Communications

    Integrated marketing communications, a new concept in the advertising field, has been under research in terms of diffusion and development in English speaking countries. The article in review is going to enhance the research in countries where English is ...

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    Essay Length: 628 Words / 3 Pages
    Submitted: April 28, 2010 By: Fonta
  • The Marketing Communications Mix

    The Marketing Communications Mix

    The Marketing Communications Mix A Consumer Service I have chosen to investigate Vodafone and their marketing campaign of the new 3G ...

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    Essay Length: 1,643 Words / 7 Pages
    Submitted: May 1, 2010 By: Mike
  • Critically Discussed Issues, Dimensions, Benefits and Barriers Associated with Imc (integrated Marketing Communications) in Relation to Advertising Strategy and Planning in the Uk

    Critically Discussed Issues, Dimensions, Benefits and Barriers Associated with Imc (integrated Marketing Communications) in Relation to Advertising Strategy and Planning in the Uk

    ... barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” - by Chirag Rawal (BA in Marketing Management) Introduction We begin defining ...

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    Essay Length: 416 Words / 2 Pages
    Submitted: May 14, 2010 By: Bred
  • Explain How Marketing Communications Can Be Used to Change Customers' Attitudes and Influence Customers' Behaviour

    Explain How Marketing Communications Can Be Used to Change Customers' Attitudes and Influence Customers' Behaviour

    Explain how Marketing Communications can be used to change customers' attitudes and influence customers' behaviour The author in this essay will explain how Marketing Communications can be used to change customers' attitudes and influence ...

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    Essay Length: 2,835 Words / 12 Pages
    Submitted: April 19, 2011 By: bananza
  • The Internet as a Medium of Marketing Communication

    The Internet as a Medium of Marketing Communication

    MASTER'S THESIS The Internet as a Medium of Marketing Communication YAN FENG PO LI Department of Business Administration and Social Science Division of Industrial Marketing and e-commerce Supervisor: Tim Foster Date: 04-01-2005 1 Abstract The ...

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    Essay Length: 8,779 Words / 36 Pages
    Submitted: May 20, 2011 By: wickedarsi
  • Ibt Marketing & Communication

    Ibt Marketing & Communication

    A ________________ IBT Marketing & Communication Who We Are ? IBT Marketing & Communication is a specialized marketing Communication, activation & event management company, devoted to providing marketing insights and perspectives to improve a ...

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    Essay Length: 2,772 Words / 12 Pages
    Submitted: April 12, 2015 By: Sajol Chowdhury
  • Market Research online Community

    Market Research online Community

    Market Researchers and Suppliers of Market Research have, readily available, the techniques and methods to be leaders in any vertical and/or niche market they decide to research and disseminate information to. Due to accelerating market dynamics, the ...

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    Essay Length: 565 Words / 3 Pages
    Submitted: January 6, 2010 By: Victor

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