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Last update: September 14, 2014
  • Marketing Study: Purchasing Gps

    Marketing Study: Purchasing Gps

    1. What were the motivations/needs which led you to purchase this product? (Discuss both the obvious and the not-so-obvious underlying motivations. Consider whether you can apply Maslow's hierarchy of needs.) This past Christmas I purchased a GPS unit for my longtime girlfriend, Caroline. The primary motivation being that Caroline is not from the area, and has a tendency to get lost. Purchasing a GPS unit would save us both time and aggravation (more on that

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    Essay Length: 1,247 Words / 5 Pages
    Submitted: March 2, 2010 By: Jack
  • The Five P’s of Marketing

    The Five P’s of Marketing

    Do you think a market segment can be found that will be responsive to the concept of leisure suits? Yes, a market group can be found that will be responsive to the idea of leisure suits. Any, if not all products or services that are produced have a potential buyer (market). It is up to the people producing the item or service to seek out their target buyers or customer and cater the product to

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    Essay Length: 688 Words / 3 Pages
    Submitted: March 2, 2010 By: July
  • What Causes House Prices to Rise in the Uk Market

    What Causes House Prices to Rise in the Uk Market

    Housing markets are peculiar for a number of reasons. First, houses take time to build, so when demand rises, supply can only respond with a considerable lag What causes house prices to rise? Prices rise through a combination of factors on both the supply and demand side of the housing market. When demand is rising and the short run supply of housing available in the market is limited, it is quite easy for market values

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    Essay Length: 401 Words / 2 Pages
    Submitted: March 2, 2010 By: regina
  • Woman Today

    Woman Today

    Today American women can never be too thin or too pretty. In most cases thin associates with beauty, so the present ideal is a thin, fit, healthy young woman. In magazines complied with models and advertisements, billboards on the highway, and actresses on TV, the message of what women should look like is everywhere. The inescapable presence of these images in effect shapes the image of women today literally increasing procedures of plastic and cosmetic

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    Essay Length: 928 Words / 4 Pages
    Submitted: March 2, 2010 By: Steve
  • Marketing

    Marketing

    Marketing Term Paper Sean Gamble When deciding to write this term paper, I had a lot of topics to choose from that were both interesting and exciting. In the end, I decided to right this term paper on identifying market segments and targets. I found this subject in the course by far the most interesting of any topic covered. In the research that I conducted, I noticed many similarities in all the texts that I

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    Essay Length: 1,557 Words / 7 Pages
    Submitted: March 2, 2010 By: Yan
  • Should Athletes Feel Morally Obligated to Act as Role Models for Today Youth, and Why or How Might These Athletes Not Be Capable to Act as the Role Models That Society Would like Tem To.

    Should Athletes Feel Morally Obligated to Act as Role Models for Today Youth, and Why or How Might These Athletes Not Be Capable to Act as the Role Models That Society Would like Tem To.

    Abstract Behavioral studies show that role models have an immense impact on today’s American youth. In this paper, there will be review and examination of the question, should athletes be morally obligated to take the responsibility of acting as role models and why, or why not? It will ask many questions that could change your opinion on what the responsibility of the athlete is or should be. Table of Contents Proposal Children these days need

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    Essay Length: 2,490 Words / 10 Pages
    Submitted: March 2, 2010 By: Fonta
  • Marketers and Cool

    Marketers and Cool

    Marketers determine “Cool” Marketing plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of teens life in our society. By satisfying teens’ needs and wants, marketers have managed to improve the quality of life for them, by making it so easy to follow the trend as much as possible and sometime even to be ahead of the trend in society just so they

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    Essay Length: 1,152 Words / 5 Pages
    Submitted: March 3, 2010 By: Fatih
  • Do You Think Coca-Cola Is Driven by a Production, Selling or Marketing Philosophy? Why?

    Do You Think Coca-Cola Is Driven by a Production, Selling or Marketing Philosophy? Why?

    1.Do you think Coca-Cola is driven by a production, selling or marketing philosophy? Why? i. In my opinion, before 1995 under the top management Reberto Goizueta , Donald Keough and Dough Ivester, Coca-cola is driven by selling orientation. Their purpose of marketing is to sell more carbonated coke soda to more people, more often for more money to make more profit. Under legendary CEO Roberto C. Goizueta Coke stock soared 3,500 percent over 16 year,

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    Essay Length: 863 Words / 4 Pages
    Submitted: March 3, 2010 By: Top
  • Gym Marketing

    Gym Marketing

    Gym Target Market Target Market is the market segment that I am hoping to have joined the gym based on the improved advertising by focusing on 3 main target areas. Age, gender, geography, and socio-economic grouping define these markets. With a gym there is more than one target market and you have to market to each one in different ways; but at the same time find marketing that will reach all of them without bringing

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    Essay Length: 920 Words / 4 Pages
    Submitted: March 3, 2010 By: Tasha
  • Nike Inc., Marketing Masters

    Nike Inc., Marketing Masters

    Nike Inc., Marketing Masters Uploaded by SamSkillz (552) on Feb 22, 2004 ________________________________________ Nike Inc., Research Paper Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE.” NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and

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    Essay Length: 3,026 Words / 13 Pages
    Submitted: March 3, 2010 By: Mike
  • Nokia - the Creation of New Markets

    Nokia - the Creation of New Markets

    Hien Tran BA 4305-001 9/27/05 NOKIA- The Creation of New Markets By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia’s Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: March 3, 2010 By: Tommy
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Kudler Fine Foods is a local high-end specialty food store located in the San Diego Metro area. The company has three locations, La Jolla, Del Mar and Encinitas. The stores are stocked with the very best domestic and imported foodstuffs. Due to a rapid growth cycle, Kudler Fine Foods is looking to expand its consumer base through a systematic introduction of new services. This paper will examine the importance of the companies marketing strategy and

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    Essay Length: 723 Words / 3 Pages
    Submitted: March 3, 2010 By: Bred
  • Psychology of Marketing

    Psychology of Marketing

    Chinese Art Chinese art is by far one of the most original and most talked about forms of art in the world. Its origins trace back all the way to 10,000 BC (Sullivan 15). The first forms of art by the Chinese culture mostly consisted of pottery and different types of sculptures. Throughout the centuries Chinese art has changed and has taken various forms. There were several art dynasties that had significant impact on

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    Essay Length: 943 Words / 4 Pages
    Submitted: March 4, 2010 By: Venidikt
  • Exchange Market

    Exchange Market

    The Gold Standard has been around for as long as our parents’ parents have been alive. Years ago, gold came in the form of bouillon. Now the price of gold has been at constant fluctuating prices. Gold is known as one of the first metals to have been found. The word gold means yellow and is known to have different uses. Back in the old days, people would trade goods for their gold. Gold was

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    Essay Length: 1,114 Words / 5 Pages
    Submitted: March 4, 2010 By: Max
  • Future Housing Market of Uk

    Future Housing Market of Uk

    1. Introduction: Housing is a consumption good providing a flow of user services over a number of years. It can also be evaluated as a fix asset for everyone to have the opportunity to rent, buy or sell, a place they want to live and work for everyday life. For most people, the purchase of a property is a highly infrequent activity. It is generally the most expensive purchase a person will make during their

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    Essay Length: 355 Words / 2 Pages
    Submitted: March 4, 2010 By: Tommy
  • Emerging Market

    Emerging Market

    EMERGING MARKETS Definition: Emerging markets are some of the fastest growing economies in the world and represent countries that are experiencing a substantial economic transformation and lots of growth. Investing in these countries has lots of potential for big returns, but it also carries lots more risk than domestic investing. Emerging countries are listed below: 1. China 9. Chile 17. Malaysia 25. Taiwan 2. India 10. Colombia 18. Morocco 26. Thailand 3. Mexico 11. Czech

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    Essay Length: 509 Words / 3 Pages
    Submitted: March 4, 2010 By: Edward
  • Ethnicity in Today’s Sports

    Ethnicity in Today’s Sports

    Armstrong, K. L. (2000). African-American Students' Responses to Race as a Source Cue in Persuasive Sport Communications. Journal of Sports Management, 14, 208-227. It is important to think about all of the campaigning, advertising, and announcing that goes into sport communication. The article explains how when dealing with sports communication they always relate back to race. The study was to examine students and try to figure the response one might receive from the students from

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    Essay Length: 850 Words / 4 Pages
    Submitted: March 4, 2010 By: Mike
  • Marketing

    Marketing

    Porter's 5 forces The five-forces model, as developed by Micheal E. Porter, illustrates the biggest factors that may enter into the strategic decision-making process. These are, on a vertical level, suppliers and customers, on a horizontal level, competition from products, new entrants (can also be vertical), and rivals. To explain the horizontal/vertical, often when you talk of horizontal, you mean companies and products that are on the same level as you, competing for the attention

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    Essay Length: 976 Words / 4 Pages
    Submitted: March 5, 2010 By: Wendy
  • Ferrari: Marketing

    Ferrari: Marketing

    Ferrari: Background (Majority extracted directly from http://en.wikipedia.org/wiki/Ferrari) History of Ferrari Ferrari is a name that is synonymous with high performance cars, both on the raceway and on the motorway. Building fine and exotic cars in a category that most car enthusiasts would call the �super car’ category, the worlds most famous racing car producer had churned up numerous power laden cars that surprised the motor industry in terms of speed, performance and reliability. Ferrari has

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    Essay Length: 530 Words / 3 Pages
    Submitted: March 5, 2010 By: Anna
  • Marketing Lebanese Wine

    Marketing Lebanese Wine

    1 Republic of Lebanon Fact Sheet Population: 3,925,502 (July 2007 est.) Age structure: 0-14 years: 26.2% (male 525,199/female 504,240) 15-64 years: 66.7% (male 1,255,624/female 1,361,265) 65 years and over: 7.1% (male 125,904/female 153,270) (2007 est.) Median age: total: 28.3 years Male: 27.2 years Female: 29.5 years (2007 est.) Population growth rate: 1.198% (2007 est.) GDP (purchasing power parity): $40.65 billion (2007 est.) GDP (official exchange rate): $21.58 billion (2007 est.) GDP - real growth rate:

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    Essay Length: 3,388 Words / 14 Pages
    Submitted: March 5, 2010 By: Steve
  • Market Conditions

    Market Conditions

    Future Market Conditions Paper Introduction While many establishments have left the competitive landscape, average revenue per establishment actually exceeded inflation by about 2 points over the past six years. Valued added sales in the printing industry actually outperformed inflation. Almost all industry growth came from printers who described themselves as digital print specialists. The study concluded that the commercial printing industry is a highly competitive manufacturing market that effectively leverages technology to reduce prices to

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    Essay Length: 2,180 Words / 9 Pages
    Submitted: March 5, 2010 By: Artur
  • The 4ps and the Marketing Mix

    The 4ps and the Marketing Mix

    The 4Ps and the marketing mix The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are: 1. Product 2. Price 3. Promotion 4. Place If market research is carried out effectively, a company can plan a promotion for the right product, at the right price, and to get it

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    Essay Length: 718 Words / 3 Pages
    Submitted: March 5, 2010 By: Max
  • One of the Largest Issues Facing American Indian’s Today

    One of the Largest Issues Facing American Indian’s Today

    One of the largest issues facing American Indian’s today Kevin Turnage Western International University ETH 123 - Cultural Diversity Carol Agurs December 16, 2005 One of the largest issues facing American Indian’s today One of the largest issues facing the American Indian’s today is that health care. As tribes and urban Indian health centers struggle along with the rest of the country to address the growing numbers of Elders in their communities. There are

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    Essay Length: 1,151 Words / 5 Pages
    Submitted: March 5, 2010 By: Mikki
  • Market Overview Paper

    Market Overview Paper

    The Coca-Cola Company is the world’s leading manufacture, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands. Year after year, the company has been discovering new foreign markets to bring higher profits to fulfill its ultimate obligation to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. Due to strong Competition with Pepsi-Cola,

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    Essay Length: 547 Words / 3 Pages
    Submitted: March 5, 2010 By: Venidikt
  • Marketing

    Marketing

    here are 6 types of marketing communication mix include, advertising, public relation, direct marketing, internet, personal selling and sales promotion. For our business which is B2B, personal selling is the most important and effective promotion method with other marketing communication mix. Our sales normally will go to visit potential customers and promote our services. We will also place the advertisements on many different types of trade and business magazines or annual reports of associations, such

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    Essay Length: 858 Words / 4 Pages
    Submitted: March 6, 2010 By: Vika

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