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1,468 Essays on Sales Marketing. Documents 376 - 400 (showing first 1,000 results)

Last update: August 17, 2014
  • Marketing Defined

    Marketing Defined

    Marketing Defined Basic marketing is defined by Random House Webster’s College Dictionary as “the act of buying or selling in a market” (Random House 2000), however time and circumstance have added so much to this definition. Though it still involves the act of selling or buying, it has grown into a much broader definition. Where as marketing use to be a very simple concept, the expansion of business, competition and development of new technology through

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    Essay Length: 838 Words / 4 Pages
    Submitted: December 24, 2009 By: Vika
  • Competition in the Market

    Competition in the Market

    The prospects for good careers are now worse than ever; Downsizing and mergence between companies are the main reasons that lead to this result. Many good careers are deskilled because of these market tactics. The competition between companies has made many people suffering to get a good career. Downsizing becomes a common method for employers to cut down the operating cost while simultaneously increasing the production and efficiency. The main reason that leads to downsizing

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    Essay Length: 362 Words / 2 Pages
    Submitted: December 24, 2009 By: Max
  • Marketing Case Study: Becel Margarine

    Marketing Case Study: Becel Margarine

    Becel Margarine: Reinvigorating Growth 1. Problem Statement/IdentificationWhat changes should Becel make to its marketing strategy to increase sales, market share, profits and maintain rapidly growing trend in the long run? The current strategic objectives and goals of the margarine giant Becel are to: Deliver strong short and long-term growth Sustain and consolidate current record market share Deliver a brand that helps consumers meet their health heart needs However, in order to achieve its strategic aims

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    Essay Length: 2,544 Words / 11 Pages
    Submitted: December 24, 2009 By: Stenly
  • Real Estate Market Trends

    Real Estate Market Trends

    Real Estate Market Trends Introduction Market forces play a large role in the real estate market. In recent years, 2002 to the present to be precise, there has been an increase in new home construction in order to meet consumer's demand for homes as the resale market cannot support the current need. This trend appears to be leveling out according to an article that appeared in U.S. Newswire on April 12, 2005 titled "National Association

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    Essay Length: 614 Words / 3 Pages
    Submitted: December 24, 2009 By: Anna
  • Cosmetic Market in Thailand

    Cosmetic Market in Thailand

    Cosmetic Market in Thailand Market Overview The overall growth potential for the cosmetic market during the 2006-2008 is expected to grow between 15-20 percent. High quality, international branded cosmetic products are expected to do better due to good brand image, brand loyalty and perception of good quality. Products from the United States are highly regarded and lead the imported market. Meanwhile competition from France, Japan, the United Kingdom and Germany is getting stronger. Perfume from

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    Essay Length: 1,030 Words / 5 Pages
    Submitted: December 24, 2009 By: Bred
  • Defining Marketing

    Defining Marketing

    Defining Marketing According the Wikipedia free encyclopedia (2007), the AMA defines marketing to read: Ў§Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.ЎЁ Marketing is analysis, and a sound marketing strategy is based on the analysis of customers. Having a solid understanding of customersЎ¦ means having a solid understanding about how customers

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    Essay Length: 290 Words / 2 Pages
    Submitted: December 25, 2009 By: Edward
  • Chapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition

    Chapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition

    Chapter 1 Introduction to Global Marketing § What is Global Marketing? Global Marketing is the process of focusing the resources and objectives of a company on global marketing opportunities. It means widening the business horizons to encompass the world when scanning for opportunity and threat. This decision to entering new markets depends strongly on the company’s resources, managerial mindset and the nature of opportunity and threat, which not every company is able to. In the

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    Essay Length: 756 Words / 4 Pages
    Submitted: December 25, 2009 By: Mike
  • International Marketing Ethics

    International Marketing Ethics

    Running Head: INTERNATIONAL MARKETING ETHICS International Marketing Ethics Abstract Businesses face various ethical challenges when conducting business. These ethical challenges are also present when conducting business aboard. Companies must be aware of ethical standards and acceptable behavior. This awareness means that marketers must recognize the viewpoints of three key players: the company, the industry, and society. Since these three groups almost always have different needs and wants, ethical conflicts are likely to arise. These challenges

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    Essay Length: 1,131 Words / 5 Pages
    Submitted: December 25, 2009 By: Victor
  • Oil Prices & Financial Markets

    Oil Prices & Financial Markets

    Introduction The importance of oil in today’s world can in no way be undermined. Was going to war in Iraq a pretext for the Unites States of America, the largest economy in the world, to acquire its oil? Keeping away from politics, I shall focus on the economical perspective only. In the 21st century, the world must solve two great problems. These problems are rarely discussed by the public, have received little media attention and

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    Essay Length: 1,003 Words / 5 Pages
    Submitted: December 25, 2009 By: Tasha
  • How Convincing Is the Case That the Eradication of Pollution Should Be Left to the Market Mechanism?

    How Convincing Is the Case That the Eradication of Pollution Should Be Left to the Market Mechanism?

    “The social benefits of maintaining the supply of clean air will exceed the private benefits of doing so”. A statement which nowadays we all know is true but to actually achieve it is another. As far as the market mechanism is concerned we can see through the different market approaches towards sustainability, an extension to private property rights, environmental charges and green taxes how the market can benefit the eradication of pollution however the problems

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    Essay Length: 1,071 Words / 5 Pages
    Submitted: December 26, 2009 By: Kevin
  • Market Segmentation This Document Prepared and Presented by Business Resource Software, Inc

    Market Segmentation This Document Prepared and Presented by Business Resource Software, Inc

    Market Segmentation This document prepared and presented by Business Resource Software, Inc. Market Segmentation The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual consumers or a business, there are definite differences in

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    Essay Length: 5,293 Words / 22 Pages
    Submitted: December 26, 2009 By: Steve
  • Marketing Objectives and Strategies

    Marketing Objectives and Strategies

    Marketing Objectives and Strategies Marketing Objectives The mission of the Sands of Time resort is to provide the finest all-inclusive resort experience. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. We intend to: 1. Maintain positive, steady growth each quarter. 2. Experience a growth in new customers who are turned into long-term customers. 3. Realize

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    Essay Length: 1,374 Words / 6 Pages
    Submitted: December 26, 2009 By: Vika
  • Integrated Marketing and the Many Factors

    Integrated Marketing and the Many Factors

    “Integrated marketing communication simply recognises the need to plan and build up all relevant marketing communications so that they work together in harmony to the greatest effect with greatest efficiency” (Pickton and Broderick, 2001: 47) Linton and Morley “list ten potential benefits of integrated marketing communications” (Linton and Morley 1995: 124) • Creative Integrity • Consistent Messages • Unbiased Marketing Recommendations • Better Use of Media • Greater Marketing Precision • Operational Efficiency • Cost

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    Essay Length: 600 Words / 3 Pages
    Submitted: December 26, 2009 By: Tasha
  • Sales Management: Mid-Term Test Notes

    Sales Management: Mid-Term Test Notes

    Sales Management: Mid-Term Test Notes Chapter 1 SALES MANAGEMENT IN THE 21ST CENTURY: there are dramatic changes, which are being driven by BEHAVIORAL, TECHNOLOGICAL, and MANAGERIAL FORCES. BEHAVIORAL FORCES: are rising customer expectations, globalization of markets, and demassification of domestic markets; TECHNOLOGICAL FORCES: include sales force automation, virtual sales offices, and electronic sales channels; MANAGERIAL FORCES: consist of a shift to direct marketing alternatives, outsourcing of sales functions, and a blending of the sales and

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    Essay Length: 1,758 Words / 8 Pages
    Submitted: December 26, 2009 By: Tommy
  • How’s Your Marketing Mix

    How’s Your Marketing Mix

    The Mix "Marketing Management" author Philip Kotler, says, “…Market innovation is gained by creating customer satisfaction through product innovation, product quality and customer service. If these are absent, no amount of advertising, sales promotion or salesmanship can compensate (guerrillamarketing.com, 2005)." When dealing with the marketing mix consider the four “P’s”. Product, Place, Price and Promotion are critical for a successful marketing plan. The goal for marketers is to have the right mix to provide the

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    Essay Length: 874 Words / 4 Pages
    Submitted: December 26, 2009 By: Monika
  • Environmental Factors of Marketing

    Environmental Factors of Marketing

    Environmental Factors of Marketing This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the hotel industry’s marketing decisions. The

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    Essay Length: 1,332 Words / 6 Pages
    Submitted: December 26, 2009 By: Venidikt
  • Environmental Factors and Marketing Decisions

    Environmental Factors and Marketing Decisions

    Environmental Factors and Marketing Decisions Will a successful marketing plan in one country work in another country? This is unlikely to occur due to many different cultural, political, economic, technological, and competitive environments. Marketing mixes require adjustments to meet local conditions and companies that understand these environmental factors can create advantages when positioning their products or services. Wal-Mart is a global organization and uses market research to understand the market environments before making marketing decisions.

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    Essay Length: 1,134 Words / 5 Pages
    Submitted: December 26, 2009 By: Yan
  • Labor Market Research

    Labor Market Research

    I major in Management with a concentration in Marketing. I am interested in the marketing and advertising field. Those areas of business are the most appealing to me. They both keep my attention and hold my interest. What is important to me is finding a company or organization that is safe, fun, and offer a worthwhile experience. The Unites States Postal Service (USPS) is a job that I usually would not have been interested in.

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    Essay Length: 963 Words / 4 Pages
    Submitted: December 26, 2009 By: Andrew
  • What Is Marketing

    What Is Marketing

    Marketing is a very valuable part of a business. Marketing should begin with potential customer needs, not with the production process. Marketing should try to anticipate the customer’s needs. And then marketing, rather than production, should determine what goods and services are to be developed, including decisions about product design and packaging; prices or fees; credit and collection policies; use of middlemen; transporting and storing policies; advertising and sales policies; and, after the sale, installation,

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    Essay Length: 739 Words / 3 Pages
    Submitted: December 26, 2009 By: Mike
  • Autmobile Marketing in India

    Autmobile Marketing in India

    The competitive nature of the automobile industry has prompted the companies to take up new and innovative marketing strategies to thwart the competition. The B segment of cars is the segment which sees maximum competition as the consumer has a number of models to choose from and it's the volumes which drive the margins. All the companies as a part of their marketing strategy offers a range of vehicles in all the segment to make

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    Essay Length: 376 Words / 2 Pages
    Submitted: December 27, 2009 By: Mikki
  • Marketing Mix Four P’s

    Marketing Mix Four P’s

    Marketing Mix Four P’s The four P’s of marketing was first introduced by Jerome McCarthy back in the 1960’s.The suggestion was introduced to the marketer as an aide in marketing strategy and planning. Although McCarthy’s Four P’s was implemented to aid the marketer in his or her planning and strategies, Robert Lauterborn then suggested an idea in which the Four P’s can be used to take the consumers into consideration. The Four P’s of Marketing

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    Essay Length: 769 Words / 4 Pages
    Submitted: December 27, 2009 By: Jon
  • Defining Marketing

    Defining Marketing

    Marketing is a very valuable tool especially when starting a business or when new products need to be introduced into the market for the first time. If it was not for marketing many products which are now so familiar would not be around today. However, marketing is also used to help stay above the competition by creating new innovative ideas to keep the public interested in ones products, by using commercials that are eye catching

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    Essay Length: 704 Words / 3 Pages
    Submitted: December 27, 2009 By: Stenly
  • Guerilla Marketing

    Guerilla Marketing

    Guerilla Marketing Guerilla marketing aims to achieve traditional marketing and advertising goals such as exposure, frequency, awareness and reaching out to consumers but by employing unconventional methods. The strategy of guerilla marketing is to target small and specialized customer groups in such a way that bigger companies would not find it worthwhile to retaliate. The word ‘guerilla’ stems from the concept of ‘guerilla’ warfare, which is a tactic whereby infantry divisions wait for their enemy

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    Essay Length: 1,109 Words / 5 Pages
    Submitted: December 27, 2009 By: Victor
  • Whole Foods/whole Market

    Whole Foods/whole Market

    “WHOLE FOODS, WHOLE PEPOPLE, WHOLE PLANET” By: Malinda Flores MGMT 450 Malinda Flores Case Analysis #1 September 29, 2007 MGMT 450 “Whole Foods Market in 2006: Mission, Core and Strategy” John Mackey is the founder and CEO of Whole Food’s Market, world’s largest retail chain of natural and organic foods supermarket. Mr. Mackey has been referred to as the Bill Gates of organic food. Whole Food’s stated mission is “to promote vitality and well-being for

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    Essay Length: 1,143 Words / 5 Pages
    Submitted: December 27, 2009 By: Mike
  • Marketing Differences: B2b Vs. B2c

    Marketing Differences: B2b Vs. B2c

    Marketing Differences: B2B vs. B2C Marketing is an important part of any business whether the business is the traditional ‘brick and mortar’ or web based. The term marketing usually summons images of consumer goods and advertising of products. (Oliva) In marketing to an individual customer or to another business, one of the most important things for a business to do is establish good relationships. An internet business owner needs to be able to determine how

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    Essay Length: 918 Words / 4 Pages
    Submitted: December 27, 2009 By: Wendy