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Last update: August 14, 2014
  • Brl Hardy: Globalizing an Australian Wine Company

    Brl Hardy: Globalizing an Australian Wine Company

    Case Study 1 : BRL Hardy: Globalizing an Australian Wine Company To: Chris Day, Group Strategic Planning Manager (BRL Hardy) From: Strategic advisor Re: Evaluation of BRL Hardy’s strategy for today and tomorrow Table of Contents: 1. Report Objectives 2. Executive Summary 3. Industry Background 4. BRL Hardy Background 5. Issues within the Wine Industry 6. Implications for Attaining a Position of Competitive Advantage 7. Recommendations 1. Report Objectives BRL Hardy wants to understand the

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    Essay Length: 3,249 Words / 13 Pages
    Submitted: December 4, 2009 By: July
  • The Causes and Effects of Global Warming

    The Causes and Effects of Global Warming

    THE CAUSES AND EFFECTS OF GLOBAL WARMING This essay is on the causes and effects of global warming. How will this affect the world? Will we be ready for when this happens and how will we prepare for this? All these questions will be answered in this essay. The causes of global warming are said to be the �human race’ in general. There are many arguments of what the true causes of global warming really

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    Essay Length: 414 Words / 2 Pages
    Submitted: December 4, 2009 By: Janna
  • Perlmutter’s Models of Managing Globally

    Perlmutter’s Models of Managing Globally

    The company wishes to start its operations abroad ought to choose the character of this subsidiary and the way it is going to be managed. Perlmutter (1969) comes out with the concept of four styles of managing abroad. Ethnocentric subsidiary is managed mainly by home country nationals, with the home country language and culture. Therefore, the recruitment for majority management positions takes place in home country (Muijen et al 2000). For example, the unwritten policy

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    Essay Length: 731 Words / 3 Pages
    Submitted: December 4, 2009 By: Wendy
  • Global Warming Theory

    Global Warming Theory

    In recent years, advocates of the global warming theory have convinced many Americans that virtually any weather-related calamity is evidence that human-induced global warming is underway. One has only to look at the Second Assessment Report of the Intergovernmental Panel on Climate Change (IPCC) - the United Nations body tasked with coordinating a world response to the threat of global warming - to understand why global warming theory advocates have been so successful. Among the

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    Essay Length: 386 Words / 2 Pages
    Submitted: December 5, 2009 By: Monika
  • Starbucks Company Analysis

    Starbucks Company Analysis

    Catching the Starbucks Fever Starbucks History Starbucks opened operations in Seattle’s Pike Place Markets in 1971 with the future aim of providing coffee to a number of restaurants and surrounding bars. With the recruitment of Howard Schultz who led the marketing and retail efforts of Starbucks in 1982, the company took a change in direction through the views of Schultz, who after visiting Italy tried to adapt the same principles in order to a strong

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    Essay Length: 2,230 Words / 9 Pages
    Submitted: December 5, 2009 By: Monika
  • Global Communications Problem Solution

    Global Communications Problem Solution

    Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS Problem Solution: Global Communications Problem Solution: Global Communications In this paper I will be discussing different barriers that Global Communications is facing. Global Communications is seeing a significant decrease in the prices of their stock. Within the past three years it has declined more than 50 percent. With diminishing revenues and profits, Global Communications needs to come up with an aggressive plan of action or they will not be

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    Essay Length: 5,035 Words / 21 Pages
    Submitted: December 5, 2009 By: Jack
  • Starbucks Market Conditions - Present and Future

    Starbucks Market Conditions - Present and Future

    Starbucks Market Conditions – Present and Future Starbucks is a multinational coffee and coffee house chain company founded in 1971 and based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 15,011 stores in 42 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, snacks and items such as mugs, and of course their well renowned coffee beans. This analysis will provide an overview of Starbucks and its industry; examine the

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    Essay Length: 5,356 Words / 22 Pages
    Submitted: December 5, 2009 By: Venidikt
  • Gap Analysis: Global Communications

    Gap Analysis: Global Communications

    GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Name University of Phoenix Global Communications is a company that provides customers with local and long distance telecommunication services. They have been faced with the reality that competition has grown significantly. Besides, the local and long distance competitive companies, the cable companies have now become a large part of their issues. Global Communications has several stakeholders who are faced with making decisions that are in the best

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    Essay Length: 1,645 Words / 7 Pages
    Submitted: December 5, 2009 By: Tasha
  • Global and Domestic Marketing

    Global and Domestic Marketing

    Global and Domestic Marketing There are many external environmental factors that marketing. Political, cultural and technological factors are several that affect marketing decisions on a domestic and a global scale. A company can gain valuable incite on the factors effecting their business through an external environment analysis. An analysis of the target market for a company’s goods or services can provide understanding of environmental factors that need to be addressed for a products success. When

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    Essay Length: 825 Words / 4 Pages
    Submitted: December 5, 2009 By: Kevin
  • What Is Globalization?

    What Is Globalization?

    What is globalization? Some people who oppose it really don’t know what it is or what it does. Many have incorrect evidence against globalization. But before I argue my point I’ll explain what globalization is all about. Globalization is the integration of economic, political and cultural systems across the world (globalization101). Critics say that’s it Americanization forces for economic growth, exploitation of developing countries and suppression of human rights. My thesis is that globalization is

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    Essay Length: 628 Words / 3 Pages
    Submitted: December 6, 2009 By: Kevin
  • Global Warming - Caused by the People of the World

    Global Warming - Caused by the People of the World

    Global warming is a very real scientific study and a part of our lives. It is an increase in the average temperature of the earth's atmosphere due to the burning of fossil fuels and deforestation. If we ignore the facts now the results could be catastrophic. Global warming has been caused by the people of the world. Many things have happened as a result. Since the beginning of the 20th century the average surface temperature

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    Essay Length: 1,230 Words / 5 Pages
    Submitted: December 6, 2009 By: Artur
  • Global Imperialism

    Global Imperialism

    Global imperialism began to take its toll on the world; a policy in which stronger nations extended their economic, political, or military control over weaker territories. As the United States began to plunge into the trend of overseas expansion, many wondered if the nation could justify its reasons for imperialism. The answer, my friend, is yes. It all began with European imperialism as Britain, France, Belgium, Italy, Germany, Portugal, and Spain competed for African raw

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    Essay Length: 588 Words / 3 Pages
    Submitted: December 6, 2009 By: Kevin
  • Starbucks

    Starbucks

    Table of contents Abstract…………………………………………………………………….2 Introduction…………………………………………………………...........3 Main discussion Part (1) Starbucks product’s competitive priorities…………………………3 Part (2) Starbucks critical analysis, services and manufacturing strategies...5 Part (3) Product life cycle………………………………………………….10 Part (4) the flow diagram processes ……………………………………….13 Part (5) Tools and standards applied to keep tracking in the industry…..…15 Recommendations………………………………………………………….17 References……………………………………………………………….…19 Abstract Starbucks opened its first location in Seattle's Pike Place Market in 1971. Now Chairman Howard Schultz joined Starbucks in 1982 as Director of Marketing. Schultz visited

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    Essay Length: 1,135 Words / 5 Pages
    Submitted: December 6, 2009 By: Steve
  • Globalization

    Globalization

    Globalization affects every aspect of business from managing, to finance, to how to market a product in a different country. Most markets across boundaries and in different countries are alike in the fashion that they have free market orientation. Even though these countries share a free market ideology, it is still hard to have a globalized marketing strategy because the infrastructure of each country varies so greatly. In the past, the development of infrastructures has

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    Essay Length: 3,207 Words / 13 Pages
    Submitted: December 6, 2009 By: Steve
  • Global Communications

    Global Communications

    In the following paper xxxxx will use the problem solution template and propose a solution to help Global Communications. Global Communications (GC) has experienced a 50% reduction in value and has found it hard to compete in the communication industry. In response to the current business environment Global Communications has placed a new CEO in charge of the organization. Senior management recently proposed a plan to improve the organization’s success. Situation AnalysisIssue and Opportunity IdentificationThe

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    Essay Length: 3,356 Words / 14 Pages
    Submitted: December 7, 2009 By: Steve
  • A Christian Worldview in a Global Business Economy

    A Christian Worldview in a Global Business Economy

    “The purpose of developing a Christian view of the world is not merely to evaluate and judge the world, but to change it,” (Boa, 2004). Having a Christian worldview is hard enough in American but add in the entire world and it can be a little trickier. Thinking Christianly has a major impact on how someone would do business overseas, in a global economy. When it comes to a Christian worldview in a global economy

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    Essay Length: 1,622 Words / 7 Pages
    Submitted: December 7, 2009 By: David
  • Gap Analysis: Global Communications - Issue and Opportunity Identification

    Gap Analysis: Global Communications - Issue and Opportunity Identification

    Gap Analysis: Global Communications In just three years, the telecommunications industry has taken a tremendous dive. Stock value has dropped by more than 50%, leaving stockholders very little hope for rebounding. The problem arose as local, long-distance, and international markets began competing for the same business and cable companies began providing complete solutions to customers, including computer, television, and telephone packages. Although the telecommunications saw little improvement with the introduction of new calling features and

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    Essay Length: 1,441 Words / 6 Pages
    Submitted: December 7, 2009 By: Kevin
  • E-Business Globalization on Columbia Records Business Strategy

    E-Business Globalization on Columbia Records Business Strategy

    The computer and the Internet are becoming of essence to achieve successful business with the unremitting technological advancements. One of the fallacies of people is that you can only do e-business through the Internet. Conversely, that is just a part of this seemingly clear-cut novelty. E- Business is the complex fusion of business processes, enterprise applications, and organizational structure necessary to create a high-performance business model. E-business is needed in today’s market just to contend

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    Essay Length: 4,594 Words / 19 Pages
    Submitted: December 7, 2009 By: Anna
  • Environmental Impacts of Global Warming

    Environmental Impacts of Global Warming

    Many people believe that trying to fix global warming is a hopeless task, however global warming can be halted and could even be reversed. This is a very daunting challenge because it means that people have to change the way they live and do things. We could all choose to ignore this situation but the future impact on our planet is huge. Global warming not only brings about climate changes but also will reduce the

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    Essay Length: 380 Words / 2 Pages
    Submitted: December 7, 2009 By: David
  • Globalization

    Globalization

    In the history of civilizations the contest for human interaction has been war. Since war has been a part of life, we should look at war more than a lack of peace than an eruption of hostility. Despite how advanced our world is today with global telecommunications, the ability to travel to space, and nano technology, war is still a part of every day life for a large part of the global population, but in

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    Essay Length: 1,011 Words / 5 Pages
    Submitted: December 7, 2009 By: Steve
  • Global Campaign to End Refugee Warehousing

    Global Campaign to End Refugee Warehousing

    Introduction Of 13.9 million refugees and asylum seekers worldwide, startling number of 8.8 million people have been stuck in inadequate living conditions five years or more. These “warehoused” refugees are trapped in idle, meaningless, miserable life where they are deprived of basic human necessities and rights as the conflicts in their home country prolong their return indefinitely. Let’s face it: long-hoped for dreams of resettlements and repatriation are unlikely to be achieved in the short-term

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    Essay Length: 4,343 Words / 18 Pages
    Submitted: December 8, 2009 By: Bred
  • Barbie: The American Girl Goes Global

    Barbie: The American Girl Goes Global

    Barbie: The American Girl Goes Global 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Mattel pushed Barbie in to Global market by adapting fashion and culture trends to it product. Difficulties for Mattel to enter global market are culture, barriers and competitors. Mattel faced problem in the Middle East about religious and social grounds. Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is

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    Essay Length: 308 Words / 2 Pages
    Submitted: December 8, 2009 By: Artur
  • Zara Fast Fashion

    Zara Fast Fashion

    Zara owns and manages numerous resources that can be categorized as tangible, intangible or organizational capabilities. The interactions between tangible and intangible resources help create organizational capabilities that provide value to the end consumer. Zara has a large variety of tangible resources due to its international expansion and vertical integration. Zara has 507 stores around the world with a total selling area of 488,400 mІ and Ђ1,050 million of Inditex’s capital invested into them. It

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    Essay Length: 1,003 Words / 5 Pages
    Submitted: December 8, 2009 By: Mike
  • Huffman Trucking Goes Global

    Huffman Trucking Goes Global

    Huffman Trucking Goes Global BUS415 – Business Law 03-01-08 History of Huffman Trucking K. Huffman founded Huffman Trucking in Cleveland Ohio in 1936 with just a single truck and trailer. A decade later the demand for transportation from the Midwest to the East Coast increased significantly, and Huffman Trucking grew to 16 trucks and 36 trailers. Over the past 70 years, Huffman Trucking has grown from a small office in Cleveland Ohio into a two

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    Essay Length: 884 Words / 4 Pages
    Submitted: December 8, 2009 By: Edward
  • Problem Solution - Global Communications

    Problem Solution - Global Communications

    Problem Solution: Global Communications University of Phoenix Problem Solution: Global Communications Issue and Opportunity Identification There are several issues facing Global Communications in this scenario. The first issue is Global Communication’s plummeting stock price. Generally when this happens, stockholders and members of their Board of Directors will demand that immediate, corrective actions be taken. The second issue faced by Global Communications is increased competition. This is a difficult issue to resolve and is also a

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    Essay Length: 398 Words / 2 Pages
    Submitted: December 8, 2009 By: Wendy

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