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181 Essays on Starbucks. Documents 51 - 75

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Last update: June 26, 2014
  • Technology and Starbucks

    Technology and Starbucks

    Technology and Starbucks Starbucks uses technology in many ways, they use Information Technology, Wi-Fi, and all their business is done both internally and externally. A big part of being a great leader for a Starbucks is the employees ability to recognize when they need the right tools to do their jobs correctly and efficiently. Technology has allowed Starbucks to plan, lead, control, organize employees, costs, and supply link. Starbucks has utilized technology to its fullest

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    Essay Length: 269 Words / 2 Pages
    Submitted: December 21, 2009 By: Kevin
  • Starbucks

    Starbucks

    Starbucks Case Company Background Starbucks started in 1971 with 3 co founders Jerry Baldwin and English teacher, Zev Siegal a history professor and a writer Gordon Bowker. All 3 partners had a love for coffee and decided to open up a coffee shop. Each individual invested $1,350 and borrowed $5000, from the bank to open the Pikes Place store. Alfred Peet opened up his own shop that imported fine coffees and teas and dark roasted

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    Essay Length: 322 Words / 2 Pages
    Submitted: December 23, 2009 By: Wendy
  • Starbucks Testing

    Starbucks Testing

    Starbucks started as a small business in 1971 when an English teacher Jerry Baldwin, a History teacher Zev Siegel, and writer Gordon Bowker opened Starbucks coffee, teas, and spice in Seattle, Washington’s Pikes Place Market. Buying and changing the name of Il Giornale Coffee Company to Starbucks Corporation in 1987 Howard Schultz began to move Starbucks to a new level positing the company to a dominant retailer, roaster, and brand of specialty drinks. Schultz also

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    Essay Length: 310 Words / 2 Pages
    Submitted: December 24, 2009 By: Mikki
  • Starbucks Corporation: Driving for Global Dominance

    Starbucks Corporation: Driving for Global Dominance

    Starbucks Corporation: Driving for Global Dominance Starbucks Corporation is a Seattle, Washington-based coffee company that buys, roasts, and sells whole bean specialty coffees and coffee drinks through an international chain of retail outlets. From its beginnings as a seller of packaged, premium specialty coffees, Starbucks has evolved into a company known for its coffeehouses, where people can buy beverages and food items as well as packaged whole bean and ground coffee. Starbucks is credited with

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    Essay Length: 709 Words / 3 Pages
    Submitted: December 25, 2009 By: Artur
  • Taking Side Case Analysis Starbucks

    Taking Side Case Analysis Starbucks

    Taking Sides: Starbucks Case Analysis Today, when people say “Wake up and smell the coffee” they are not talking about home made coffee. They are actually talking Starbucks, the world's #1 specialty coffee retailer, because it is located everywhere. Starbucks was founded by Howard Schultz in 1985 under the name I l Giornale Coffee Company and changed its name to Starbucks Corporation in 1987. The company is headquartered in Seattle, Washington. Starbucks operates and licenses

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    Essay Length: 731 Words / 3 Pages
    Submitted: December 27, 2009 By: Anna
  • Starbucks Mission Statement Establish Starbucks

    Starbucks Mission Statement Establish Starbucks

    Starbucks Mission Statement Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six guiding principles will help us measure the appropriateness of our decisions. Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting, and fresh

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    Essay Length: 2,387 Words / 10 Pages
    Submitted: December 30, 2009 By: Top
  • Starbucks Situation Analysis

    Starbucks Situation Analysis

    A target market is a specific part of the qualified available market the company, here Starbucks US, tries to pursue. (Kotler) The first thing one has to do is divide the market into segments. Market segments have to be measurable, substantial, accessible, differentiable and actionable. Then one has to choose a strategy to pursue these segments. Starbucks has developed a multiple segmentation managing approach instead of just focusing on one segment. When distinguishing segments in

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    Essay Length: 253 Words / 2 Pages
    Submitted: December 30, 2009 By: Steve
  • Starbucks Coffee Company

    Starbucks Coffee Company

    Starbucks Coffee Company was founded in the year 1971 by three people. They opened their first store in Seattle’s Pike Place Market. The name ‘Starbucks’ actually originated from Herman Melvin’s classical novel called Moby Dick. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle. Then came Howard Schultz. He joined Starbucks in 1982. While on a business trip in Italy, he visits

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    Essay Length: 1,156 Words / 5 Pages
    Submitted: December 31, 2009 By: Mike
  • Starbuck Value Chain

    Starbuck Value Chain

    Value Chain Analysis Inbound Logistic 1. Farm : Coffee Bean begins at the farm on coffee trees. After trees are planted, it takes between one and three years for the trees to bear coffee “cherries”. Than the farmer will harvest the coffee trees to get cherries. After that, they will use coffee mills to process the product from cherry to bean. 2. Exporter : The coffee export process varied greatly depending on origin country and

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    Essay Length: 655 Words / 3 Pages
    Submitted: January 1, 2010 By: Jack
  • Starbucks

    Starbucks

    The original Starbucks opened in Seattle, Washington, in 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegel and writer Gordon Bowker. The three were inspired by Alfred Peet, whom they personally knew, to open their first store in Pike Place Market to sell high quality coffee beans and equipment. In 1982 Howard Schultz joined Starbucks as director of retail operations and marketing. After traveling to Italy and discovering the Italian coffee bar

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    Essay Length: 1,345 Words / 6 Pages
    Submitted: January 2, 2010 By: Venidikt
  • How Has Starbucks’ Loyalty to Its Employees Contributed to the Company’s Growth?

    How Has Starbucks’ Loyalty to Its Employees Contributed to the Company’s Growth?

    How has Starbucks’ loyalty to its employees contributed to the company’s growth? Starbucks always think of people, not only his customers but also his staffs. “Partners”, as the company refers to its employees, including part-time employees. As Schultz says, "The only way we're going to be successful is if we have the people who are attracted to the company and who are willing to sustain the growth as owners." Starbucks has done a lot to

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    Essay Length: 343 Words / 2 Pages
    Submitted: January 2, 2010 By: Top
  • Starbucks

    Starbucks

    Starbucks Schultz created a “third place”, among home and work, that people could come, relax and socialize. His prototype was the coffee shops he saw in Italy and he wanted create the same culture in United States. Also, at the time, coffee consumption was declining, so this was a quite radical idea. The goal was to create a coffee culture, offering people a variety of quailty coffees in a friendly and sociable environment. The service

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    Essay Length: 428 Words / 2 Pages
    Submitted: January 3, 2010 By: Jack
  • Taking Sides: Starbucks Case Analysis

    Taking Sides: Starbucks Case Analysis

    Taking Sides: Starbucks Case Analysis Today, when people say “Wake up and smell the coffee” they are not talking about home made coffee. They are actually talking Starbucks, the world's #1 specialty coffee retailer, because it is located everywhere. Starbucks was founded by Howard Schultz in 1985 under the name I l Giornale Coffee Company and changed its name to Starbucks Corporation in 1987. The company is headquartered in Seattle, Washington. Starbucks operates and licenses

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    Essay Length: 731 Words / 3 Pages
    Submitted: January 4, 2010 By: Kevin
  • Starbucks Coffee Company

    Starbucks Coffee Company

    Starbucks Coffee Company is one of the fastest growing companies in recent US history. There are approximately 10,000 stores and opens an average of 20 stores per month. Starbucks has several disconcerting qualities in regards to how its employees, also known as baristas, are compensated. For example, baristas are not guaranteed hours; full-time status is only available to management; and a need for increased pay and a safer, healthier work environment are issues that have

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    Essay Length: 402 Words / 2 Pages
    Submitted: January 4, 2010 By: Fatih
  • Strategic Plan Starbucks Alignment

    Strategic Plan Starbucks Alignment

    Starbucks constructed a successful business based on the concept of good customer service and high quality products. Core values, short and long term goals and the mission statement of the company are the guidelines which are a common objective for all stakeholders. The ability for Starbucks to align these goals and objectives with the principles of the businesses operation will assure the financial success of the company. Starbucks Value Statements • Provide an enjoyable work

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    Essay Length: 567 Words / 3 Pages
    Submitted: January 4, 2010 By: Mikki
  • Franchising Starbucks

    Franchising Starbucks

    We have been required to do a research on franchising of Starbucks Coffee in Malaysia. Below is our report on it. The term franchise originated from a French word, meaning “free from servitude.” A franchise can be defined as a legal agreement in which an owner (franchisor), agree to grant rights or privileges (license) to someone else (franchisee) to sell the products or services under set specific conditions. Speaking of franchises, it is usually referring

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    Essay Length: 2,992 Words / 12 Pages
    Submitted: January 4, 2010 By: Jack
  • Starbucks and Globalization

    Starbucks and Globalization

    Starbucks and Globalization Howard Schultz was brilliant man who had a unique taste in coffee and decided he wanted to share it with his local countrymen, so in 1971 he opened up a small coffee store that he named Starbucks. Little did he know that his little coffee store would become so popular that he actually brought in other products such as sweets, sandwiches, and other delicious drinks, and in 1982 he expanded it to

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    Essay Length: 1,324 Words / 6 Pages
    Submitted: January 6, 2010 By: David
  • Starbucks Coffee Company Executive Business Plan

    Starbucks Coffee Company Executive Business Plan

    Starbucks Coffee Company Executive Business Plan Daniel Boose MGT 591 Seminar in Management John Fritch July 10, 2006 Executive Summary The following executive summary will identify two projects that are being recommended to Starbucks Coffee Company for implementation immediately. The summary will identify the two projects, state why the projects are being recommended, and provide an overview of the expected results. Following that will be a business plan summarizing the findings and recommendations for the

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    Essay Length: 708 Words / 3 Pages
    Submitted: January 7, 2010 By: Mike
  • Is Starbucks More Delicious?

    Is Starbucks More Delicious?

    Is StarbucksЎ¦ coffee more delicious? As hitting the double-digit mark of 10% growth for the last five weeks, Starbucks get another peak of their development. Everybody wants to know the secret of the success of the Starbucks. Somebody who is not responsible just explains that its success is just because of peopleЎ¦s taste. Is it true? Is it StarbucksЎ¦ coffee more delicious? 1. Economic boom benefit Starbucks. Mr. Coles, a Briton now based at StarbucksЎ¦

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    Essay Length: 437 Words / 2 Pages
    Submitted: January 8, 2010 By: Steve
  • Strategy Clock - Starbucks

    Strategy Clock - Starbucks

    In 1970s, the first Starbucks coffee shop opened. After 30s years developed, Starbucks Coffee Company become the leading retailer, roaster and brand of specialty coffee and owned more than 5000 coffee shops all over the world. Why Starbucks can work so successfully? I will analyze Starbucks and its strategies with the 'Strategy Clock'. The 'Strategy Clock' is based on the work of Bowman. It's a suitable way to analyze a company's competitive position in comparison

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    Essay Length: 798 Words / 4 Pages
    Submitted: January 11, 2010 By: July
  • Starbucks Case Study

    Starbucks Case Study

    Starbucks Transnational corporations have had a tremendous impact on the interconnectivity that between countries, corporations, and people on a global landscape. Fueled by capitalistic ideals of increasing profits numerous corporations have expanded there operations into the global marketplace, some with much more success than others. One such transnational corporation that has embodied this pursuit of expansion in domestic and foreign markets for profit is the Starbucks Coffee Company. This company, which finds its roots in

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    Essay Length: 2,066 Words / 9 Pages
    Submitted: January 11, 2010 By: Tommy
  • Starbucks Case Study

    Starbucks Case Study

    About Starbucks Based in Seattle, Starbucks operates almost 10,000 coffee shops in over 30 countries. The company sells coffee drinks and beans, pastries, and other food items and beverages, as well as mugs, coffeemakers, coffee grinders, and storage containers at stores under the name Starbuck's. The company also sells its beans to more than 4,200 restaurants, businesses, airlines, and hotels. 1. Target customer Starbucks targets both males and females, mainly 18-30 year olds, but really

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    Essay Length: 1,119 Words / 5 Pages
    Submitted: January 11, 2010 By: Edward
  • Starbuck's Case Analysis

    Starbuck's Case Analysis

    Starbuck’s Case Analysis Overview Starbucks is a $5.3 million yearly sales company primarily in the Specialty Eatery Industry. They are the number one specialty coffee retailer in the world and ranked number 372 in Forbes 500 companies. Starbucks currently has stores in 35 countries and have managed to build in their brand loyalty having customers that consume their products in average 18 times a month. Coffee is the second most traded commodity in the world

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    Essay Length: 304 Words / 2 Pages
    Submitted: January 12, 2010 By: Yan
  • Starbucks Case Study

    Starbucks Case Study

    #1) Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets: The controllable factors that Starbucks has encountered entering the global market are similar to those in their domestic market. These factors include product, price, place and promotion. The Starbuck's name and image connect with millions of consumers around the globe. Internally, Starbuck's is able to make adjustments to fit a county's cultural tastes and expectations regarding their product, it's price,

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    Essay Length: 1,561 Words / 7 Pages
    Submitted: January 14, 2010 By: July
  • Swot Starbucks

    Swot Starbucks

    SWOT Analysis Starbucks Strengths • Starbucks Corporation is a very profitable organisation, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year. • It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries. • Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. The company is

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    Essay Length: 371 Words / 2 Pages
    Submitted: January 15, 2010 By: Jon

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