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1,433 Essays on Stock Market. Documents 376 - 400 (showing first 1,000 results)

Last update: August 21, 2014
  • International Marketing

    International Marketing

    1.0 Executive Summary Saturation of Walkers Snack Foods home market in the UK has encouraged the company’s Executive Directors to examine the option of launching internationally. After analysing the internal and external environment, the decision was taken to launch the Walkers’ brand into East China. China was identified as a significant growth market for foreign branded snack foods. Walkers has put in place a plan to enter the market through Foreign Direct Investment with the

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    Essay Length: 743 Words / 3 Pages
    Submitted: December 22, 2009 By: Kevin
  • Marketing Development

    Marketing Development

    Management Development II A manager should, according to myself, among other things have knowledge, be understanding, be able to lissen, be internal motivated and be a leader. Not all managers are leaders. A manager is a title and you then have a certain place and status in the hierarchy of the organisation. Leadership on the other hand is more about human skills and personality. A leader is someone who can communicate and is able

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    Essay Length: 1,705 Words / 7 Pages
    Submitted: December 23, 2009 By: Mike
  • The Challenges of International Marketing

    The Challenges of International Marketing

    The Challenges of International Marketing BY Jay Fankam Baker College 2005-2006 Abstract Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you

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    Essay Length: 1,184 Words / 5 Pages
    Submitted: December 23, 2009 By: Bred
  • Samsung Marketing Report

    Samsung Marketing Report

    I. Positioning Statement Samsung embodies style and technology for the young professional, with its cutting edge design and superior connectivity features. Samsung’s positioning statement is one that asserts its differentiation vis-?-vis other mobile phone providers. In the local market where myriad choices abound, Samsung’s sleek exterior design, accompanied by its selection of soft and hard features, render it an optimal purchase for the young, technologically updated professional. II. SWOT based on primary and secondary research

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    Essay Length: 6,938 Words / 28 Pages
    Submitted: December 23, 2009 By: Mike
  • Marketing Plan for Lonmin

    Marketing Plan for Lonmin

    1. Introduction Lonmin Plc is the world’s third largest primary platinum producer, with a primary listing on the London stock exchange. They have four mines located in South Africa, three in the Marikana area and one in Limpopo province. Lonmin process the concentrate from their mines through their Smelter and Refineries to deliver finished metal to market. 2. Financial Summary 1 § Operating profit for the year amounted to $353 million an increase of

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    Essay Length: 2,392 Words / 10 Pages
    Submitted: December 23, 2009 By: Stenly
  • Marketing

    Marketing

    The American Marketing Association suggests that Marketing is "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." Another definition, perhaps simpler and more universal, is the process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to another person's, society's or organization's value. Simply, if it doesn't facilitate

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    Essay Length: 492 Words / 2 Pages
    Submitted: December 24, 2009 By: Bred
  • Olivers Market

    Olivers Market

    Oliver’s Markets’ loyal customer base has grown by leaps and bounds due to its philanthropic frequent shopper program. This program has helped it retain customer loyalty. Oliver’s Markets’ was purchased in 1988 by Steve Oliver Maass. Organized as a Subchapter S corporation in 1988, when Steve and Ruth Maass were president and vice president. Its original store is located in Cotati, California. Currently Oliver’s Markets’ driving force is the decision of expansion. For this expansion

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    Essay Length: 1,804 Words / 8 Pages
    Submitted: December 24, 2009 By: Steve
  • What Are the Distinctive Features of the Perfectly Competitive Model of the Market for Goods and Services? What Are the Implications for a Business Strategy Aimed at Enhancing Profitability?

    What Are the Distinctive Features of the Perfectly Competitive Model of the Market for Goods and Services? What Are the Implications for a Business Strategy Aimed at Enhancing Profitability?

    What are the distinctive features of the perfectly competitive model of the market for goods and services? What are the implications for a business strategy aimed at enhancing profitability? Perfect competition is an idealised market structure theory used in economics to show the market under a high degree of competition given certain conditions. This essay aims to outline the assumptions and distinctive features that form the perfectly competitive model and how this model can be

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    Essay Length: 1,936 Words / 8 Pages
    Submitted: December 24, 2009 By: Bred
  • Marketing Defined

    Marketing Defined

    Marketing Defined Basic marketing is defined by Random House Webster’s College Dictionary as “the act of buying or selling in a market” (Random House 2000), however time and circumstance have added so much to this definition. Though it still involves the act of selling or buying, it has grown into a much broader definition. Where as marketing use to be a very simple concept, the expansion of business, competition and development of new technology through

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    Essay Length: 838 Words / 4 Pages
    Submitted: December 24, 2009 By: Vika
  • Competition in the Market

    Competition in the Market

    The prospects for good careers are now worse than ever; Downsizing and mergence between companies are the main reasons that lead to this result. Many good careers are deskilled because of these market tactics. The competition between companies has made many people suffering to get a good career. Downsizing becomes a common method for employers to cut down the operating cost while simultaneously increasing the production and efficiency. The main reason that leads to downsizing

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    Essay Length: 362 Words / 2 Pages
    Submitted: December 24, 2009 By: Max
  • Marketing Case Study: Becel Margarine

    Marketing Case Study: Becel Margarine

    Becel Margarine: Reinvigorating Growth 1. Problem Statement/IdentificationWhat changes should Becel make to its marketing strategy to increase sales, market share, profits and maintain rapidly growing trend in the long run? The current strategic objectives and goals of the margarine giant Becel are to: Deliver strong short and long-term growth Sustain and consolidate current record market share Deliver a brand that helps consumers meet their health heart needs However, in order to achieve its strategic aims

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    Essay Length: 2,544 Words / 11 Pages
    Submitted: December 24, 2009 By: Stenly
  • Real Estate Market Trends

    Real Estate Market Trends

    Real Estate Market Trends Introduction Market forces play a large role in the real estate market. In recent years, 2002 to the present to be precise, there has been an increase in new home construction in order to meet consumer's demand for homes as the resale market cannot support the current need. This trend appears to be leveling out according to an article that appeared in U.S. Newswire on April 12, 2005 titled "National Association

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    Essay Length: 614 Words / 3 Pages
    Submitted: December 24, 2009 By: Anna
  • Cosmetic Market in Thailand

    Cosmetic Market in Thailand

    Cosmetic Market in Thailand Market Overview The overall growth potential for the cosmetic market during the 2006-2008 is expected to grow between 15-20 percent. High quality, international branded cosmetic products are expected to do better due to good brand image, brand loyalty and perception of good quality. Products from the United States are highly regarded and lead the imported market. Meanwhile competition from France, Japan, the United Kingdom and Germany is getting stronger. Perfume from

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    Essay Length: 1,030 Words / 5 Pages
    Submitted: December 24, 2009 By: Bred
  • Defining Marketing

    Defining Marketing

    Defining Marketing According the Wikipedia free encyclopedia (2007), the AMA defines marketing to read: Ў§Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.ЎЁ Marketing is analysis, and a sound marketing strategy is based on the analysis of customers. Having a solid understanding of customersЎ¦ means having a solid understanding about how customers

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    Essay Length: 290 Words / 2 Pages
    Submitted: December 25, 2009 By: Edward
  • Chapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition

    Chapter 1 Summary: Warren J. Keegan: Global Marketing Management, 7th Edition

    Chapter 1 Introduction to Global Marketing § What is Global Marketing? Global Marketing is the process of focusing the resources and objectives of a company on global marketing opportunities. It means widening the business horizons to encompass the world when scanning for opportunity and threat. This decision to entering new markets depends strongly on the company’s resources, managerial mindset and the nature of opportunity and threat, which not every company is able to. In the

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    Essay Length: 756 Words / 4 Pages
    Submitted: December 25, 2009 By: Mike
  • International Marketing Ethics

    International Marketing Ethics

    Running Head: INTERNATIONAL MARKETING ETHICS International Marketing Ethics Abstract Businesses face various ethical challenges when conducting business. These ethical challenges are also present when conducting business aboard. Companies must be aware of ethical standards and acceptable behavior. This awareness means that marketers must recognize the viewpoints of three key players: the company, the industry, and society. Since these three groups almost always have different needs and wants, ethical conflicts are likely to arise. These challenges

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    Essay Length: 1,131 Words / 5 Pages
    Submitted: December 25, 2009 By: Victor
  • Oil Prices & Financial Markets

    Oil Prices & Financial Markets

    Introduction The importance of oil in today’s world can in no way be undermined. Was going to war in Iraq a pretext for the Unites States of America, the largest economy in the world, to acquire its oil? Keeping away from politics, I shall focus on the economical perspective only. In the 21st century, the world must solve two great problems. These problems are rarely discussed by the public, have received little media attention and

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    Essay Length: 1,003 Words / 5 Pages
    Submitted: December 25, 2009 By: Tasha
  • How Convincing Is the Case That the Eradication of Pollution Should Be Left to the Market Mechanism?

    How Convincing Is the Case That the Eradication of Pollution Should Be Left to the Market Mechanism?

    “The social benefits of maintaining the supply of clean air will exceed the private benefits of doing so”. A statement which nowadays we all know is true but to actually achieve it is another. As far as the market mechanism is concerned we can see through the different market approaches towards sustainability, an extension to private property rights, environmental charges and green taxes how the market can benefit the eradication of pollution however the problems

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    Essay Length: 1,071 Words / 5 Pages
    Submitted: December 26, 2009 By: Kevin
  • Market Segmentation This Document Prepared and Presented by Business Resource Software, Inc

    Market Segmentation This Document Prepared and Presented by Business Resource Software, Inc

    Market Segmentation This document prepared and presented by Business Resource Software, Inc. Market Segmentation The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual consumers or a business, there are definite differences in

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    Essay Length: 5,293 Words / 22 Pages
    Submitted: December 26, 2009 By: Steve
  • Marketing Objectives and Strategies

    Marketing Objectives and Strategies

    Marketing Objectives and Strategies Marketing Objectives The mission of the Sands of Time resort is to provide the finest all-inclusive resort experience. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. We intend to: 1. Maintain positive, steady growth each quarter. 2. Experience a growth in new customers who are turned into long-term customers. 3. Realize

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    Essay Length: 1,374 Words / 6 Pages
    Submitted: December 26, 2009 By: Vika
  • Integrated Marketing and the Many Factors

    Integrated Marketing and the Many Factors

    “Integrated marketing communication simply recognises the need to plan and build up all relevant marketing communications so that they work together in harmony to the greatest effect with greatest efficiency” (Pickton and Broderick, 2001: 47) Linton and Morley “list ten potential benefits of integrated marketing communications” (Linton and Morley 1995: 124) • Creative Integrity • Consistent Messages • Unbiased Marketing Recommendations • Better Use of Media • Greater Marketing Precision • Operational Efficiency • Cost

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    Essay Length: 600 Words / 3 Pages
    Submitted: December 26, 2009 By: Tasha
  • How’s Your Marketing Mix

    How’s Your Marketing Mix

    The Mix "Marketing Management" author Philip Kotler, says, “…Market innovation is gained by creating customer satisfaction through product innovation, product quality and customer service. If these are absent, no amount of advertising, sales promotion or salesmanship can compensate (guerrillamarketing.com, 2005)." When dealing with the marketing mix consider the four “P’s”. Product, Place, Price and Promotion are critical for a successful marketing plan. The goal for marketers is to have the right mix to provide the

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    Essay Length: 874 Words / 4 Pages
    Submitted: December 26, 2009 By: Monika
  • Environmental Factors of Marketing

    Environmental Factors of Marketing

    Environmental Factors of Marketing This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the hotel industry’s marketing decisions. The

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    Essay Length: 1,332 Words / 6 Pages
    Submitted: December 26, 2009 By: Venidikt
  • Environmental Factors and Marketing Decisions

    Environmental Factors and Marketing Decisions

    Environmental Factors and Marketing Decisions Will a successful marketing plan in one country work in another country? This is unlikely to occur due to many different cultural, political, economic, technological, and competitive environments. Marketing mixes require adjustments to meet local conditions and companies that understand these environmental factors can create advantages when positioning their products or services. Wal-Mart is a global organization and uses market research to understand the market environments before making marketing decisions.

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    Essay Length: 1,134 Words / 5 Pages
    Submitted: December 26, 2009 By: Yan
  • Labor Market Research

    Labor Market Research

    I major in Management with a concentration in Marketing. I am interested in the marketing and advertising field. Those areas of business are the most appealing to me. They both keep my attention and hold my interest. What is important to me is finding a company or organization that is safe, fun, and offer a worthwhile experience. The Unites States Postal Service (USPS) is a job that I usually would not have been interested in.

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    Essay Length: 963 Words / 4 Pages
    Submitted: December 26, 2009 By: Andrew