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Last update: August 2, 2014
  • Case Study of Vistakon and Disposable Contact Lenses

    Case Study of Vistakon and Disposable Contact Lenses

    Case Study of Vistakon and Disposable Contact Lenses Vistakon is a well-established, overwhelming market leader in the disposable contact lens industry, based on strong brand equity and channels of distribution. Additionally, as a subsidiary of Johnson and Johnson, Vistakon has considerable resources at its disposal. The launching of 1 Day Acuvue, with newly invested manufacturing technology in place, provides a great opportunity to preempt competition and thus enhance its positioning. However, 1 Day Acuvue potentially

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: November 29, 2009 By: Victor
  • Ikea Case Study

    Ikea Case Study

    1. What needs considering when you transfer local to global strategy? In retailing, the strategy of the product, the price, the location, and the promotion is relatives with the culture of the country. IKEA have to think about tastes and preferences for each country. Having presented the factors that make the growth in retailing abroad difficult, there are specific cultural reasons, which make IKEA’s expansion abroad not easy: -Cultural specific strategy: • The use of

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    Essay Length: 1,366 Words / 6 Pages
    Submitted: November 30, 2009 By: Jon
  • Merck Inc Case Study

    Merck Inc Case Study

    Is Merck Inc. fully to blame for misleading the public about the safety of the pain medication Vioxx? This is the question that my research paper will examine by pulling the opinions of experts in the subject along with my own opinion. This issue impacts the company, the employees, owners, creditors, regulators, and communities. This is a very complex issue concerning the deaths of some, a company’s very existence, along with millions of dollars.

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    Essay Length: 2,348 Words / 10 Pages
    Submitted: November 30, 2009 By: Edward
  • Conflict Case Study

    Conflict Case Study

    Confused, furious, offended, and besieged are adjectives that best describe my feelings when I was in conflict with Jessica, my boyfriend’s sister. I met Jessica about three years ago, the same time I started dating my boyfriend. We both started off on the wrong foot. After conducting my case study for our assignment, I realized there was very little chance of us hitting it off in the beginning, because we both met with negative pre-conceived

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    Essay Length: 2,600 Words / 11 Pages
    Submitted: November 30, 2009 By: Vika
  • Gillette Case Study

    Gillette Case Study

    Context Production of accessories for hair grooming and hair removal is an ever expanding market that is growing rapidly. Conversion ratio of consumers who prefer modern methods to traditional methods is high. Even though Gillette has a major share in the market, the plan is to expand further to capture the market where it is lacking i.e., low priced economy brand products. Company Gillette established in 1901 in the USA gradually expanded its business to

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    Essay Length: 1,009 Words / 5 Pages
    Submitted: November 30, 2009 By: Steve
  • Feaibility Study

    Feaibility Study

    The rapid developments in the area of farm management information systems include the increasing interest and requirements for better information on farms coupled with the necessity for improved record keeping. The requirement for improved information increases further in a more open and competitive world of agriculture and farming. Changes continue to take place in an array of regulations governing the way food is produced and in future in the environment within which it will be

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: November 30, 2009 By: Steve
  • Starbucks Case Study

    Starbucks Case Study

    “Starbucks” Starbucks operates and licenses more than 8,500 coffee shops in more than 30 countries. Starbucks stores offer a choice of regular or decaffeinated beverages, including at least one coffee of the day, along with a selection of Italian-style espresso drinks, cold blended beverages, and a selection of premium teas and packaged roasted high quality whole bean coffees. Starbucks also offers a selection of fresh pastries and confections and other food items, sodas, juices, coffee-making

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    Essay Length: 1,334 Words / 6 Pages
    Submitted: November 30, 2009 By: Steve
  • Organizational Behavior Terminology and Concepts - Study of Organizational Behavior

    Organizational Behavior Terminology and Concepts - Study of Organizational Behavior

    The behavior of employees within any organization is paramount to the success or failure of that organization. The study of organizational behavior is a science with its own vocabulary and terminology. This essay will describe some of the more common key concepts and terminology and relate those to the modern United States Navy. “An organization is, simply, a body of people organized for some specific purpose” (communication, 2005). Organizational behavior is taking a look

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    Essay Length: 1,005 Words / 5 Pages
    Submitted: December 1, 2009 By: Bred
  • Css 330 - Critical Thinking Case Study

    Css 330 - Critical Thinking Case Study

    Critical Thinking Case Study Anthony Mathew Dean Rea CSS/330 12 June 2004 As a not for profit organization we must insure that we provide the best possible treatment while maintaining a close watch on our expenses. We must maintain a high degree of professionalism by following all directives, guidelines and rules. By doing this we prevent mistakes from happening that could jeopardize or organization and our patients. Currently we are experiencing a wide variety of

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    Essay Length: 848 Words / 4 Pages
    Submitted: December 1, 2009 By: Mike
  • Enron Case Study

    Enron Case Study

    Introduction On December 2, 2001 Enron Corporation filed for Chapter 11 bankruptcy. The nature of Enron’s business is primarily the trading and delivering of energy, natural gas and other physical commodities. The establishment of a deregulated energy market allowed Enron to grow from an ordinary pipeline company into one of the largest electronic traders acting as the middleman for utility companies worldwide. Prior to December 2nd, Enron was one of the most admired companies with

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    Essay Length: 1,311 Words / 6 Pages
    Submitted: December 1, 2009 By: Artur
  • Reebok Case Study

    Reebok Case Study

    Current Situation Overall, the current situation of Reebok International is satisfactory. Reebok reports improved third quarter 2002 earnings, which have given the company encouragement to proceed with their long-term planning for 2003. Reebok currently maintains a position in the top three athletic shoe brands, and plans to continue expanding its product line and improving its brand image. Accounts receivable at December 31, 2002, increased by $38.4 million December 31, 2001, an increase of 10.0% as

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    Essay Length: 2,757 Words / 12 Pages
    Submitted: December 1, 2009 By: Vika
  • Critical Thinking Case Study

    Critical Thinking Case Study

    Running head: CRITICAL THINKING CASE STUDY Critical Thinking Case Study University of Phoenix Online Critical Thinking and Computer Logic CSS 330 May 28, 2006 Executive Summary Faith Community Hospital is currently at risk of legal action for not complying with state and federal healthcare provider mandates. At the same time the hospital is also suffering financial problems that will severely impact operational capability if left unchecked. The following issues are at the forefront of the

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    Essay Length: 1,660 Words / 7 Pages
    Submitted: December 1, 2009 By: Edward
  • Mgt 485 - Vermont Teddy Bear Co Inc Case Study

    Mgt 485 - Vermont Teddy Bear Co Inc Case Study

    The Vermont Teddy Bear Co. Inc. Case Study The Vermont Teddy Bear Co., Inc was founded in 1981 by John Sorinto. The premise of the company settled on the sale of hand sewn bears. The focus of the company since that time has been the design, manufacturing, and direct marketing of highest quality teddy bears made in the United States using quality U.S. materials and labor. Until 1994, Vermont Teddy Bear experienced a great deal

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    Essay Length: 994 Words / 4 Pages
    Submitted: December 1, 2009 By: Jon
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    Southwest Airlines In 1971 a new airline company was born not knowing what the future had in store for them. Now 35 years later that same airline company is one of the most profitable in the business, 31 consecutive years of profitability at that. What started out as an airline that only flew to three different cities and everybody body thought wouldn’t last is now serving over 58 cities in 30 states. Southwest Airlines places

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    Essay Length: 1,174 Words / 5 Pages
    Submitted: December 1, 2009 By: Jon
  • Walmart Case Study

    Walmart Case Study

    In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to

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    Essay Length: 7,853 Words / 32 Pages
    Submitted: December 1, 2009 By: Max
  • An Economical Study of Food Supply Chain

    An Economical Study of Food Supply Chain

    An economical study of Food supply chain --A case study of UK Milk supply chain Introduction As the basic element of human live hood and society, with the development of global economy, food supply system has attracted more concern than ever before. People buy food and consume them in their daily life, but as normal consumers, perhaps, no one have a serous consideration about how food have been produced and supplied before at the checkout.

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    Essay Length: 1,295 Words / 6 Pages
    Submitted: December 1, 2009 By: Victor
  • Galvor Company Case Study

    Galvor Company Case Study

    1. Introduction Galvor had been an independent company in the electronic industry of electronic measuring and test equipment since 1946, under the management of Mr. Latour, who was its founder and president. In 1974, Galvor was sold to Universal Electric (UE). Mr. Latour then became the chairman of the board of Galvor and Mr. Hennessy, from the UE, was deployed as Galvor’s managing director. As parts of the transformation process from a small independent company

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    Essay Length: 3,044 Words / 13 Pages
    Submitted: December 1, 2009 By: Tommy
  • Word Study

    Word Study

    In this particular passage, the key words are elementary principles, wisdom, appearance, revealed, glory, live, commandments, raised, set your minds, and hidden. The word, “elementary principles” would seem like it was pretty self-explanatory, but it has a wide range of meanings. There were no figures of speech or synonym usage, but quite a few conflicts in Scripture. In the NIV, it says “self imposed worship, their false humilty”; in the NASB it says “self

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    Essay Length: 636 Words / 3 Pages
    Submitted: December 1, 2009 By: Mike
  • Mercator Case Study

    Mercator Case Study

    MERCATOR AT A GLANCE The Company The Mission The Products The Customers The Employees The Management Team The Headquarters The PR Contacts The Company Mercator, the Information Technology (IT) division of the Emirates Group, is a leading supplier of IT solutions to the global air travel industry. The company also meets and satisfies the full range of the demanding IT needs of the main constituent parts of the Emirates Group - the award winning Emirates

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    Essay Length: 525 Words / 3 Pages
    Submitted: December 2, 2009 By: Mike
  • Diageo Case Study

    Diageo Case Study

    Executive Summary This is a strategic options case regarding Diageo, PLC. Diageo is a conglomerate focusing on premium alcoholic beverages. The firm originated in 1997 with the merger of Guinness and GrandMet. The company began with the mission to be the strongest premium alcoholic beverage producer worldwide. To that end, they have acquired a majority of premium brands in the spirits industry and a large portfolio of premium wines, while at the same time divesting

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    Essay Length: 2,394 Words / 10 Pages
    Submitted: December 2, 2009 By: Monika
  • Case Study: Forms of Business

    Case Study: Forms of Business

    There are a number of alternatives to choose from when developing a business. Some of them include corporations, partnerships, limited liability companies, and your current business type, a sole proprietorship. There are also a number of advantages and disadvantages to each one. I’ll be presenting you with a number of the pros and cons of each business, in order to assist you with your decision. Your current business is run as a sole proprietorship. This

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    Essay Length: 1,241 Words / 5 Pages
    Submitted: December 2, 2009 By: Yan
  • Starbucks Case Study

    Starbucks Case Study

    Entry strategy Among 30 years, Starbucks asserts that it will not accept franchised stores all over the world. There are four types of structures which Starbucks uses to enter oversea markets. The difference of these structures mainly depends on the percentage of StarbucksЎЇ stake in the local Starbucks Company. The first type is that Starbucks hold one hundred percent of the oversea Starbucks companyЎЇs stake, such as in the UK, Thailand and Australia. The second

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    Essay Length: 531 Words / 3 Pages
    Submitted: December 2, 2009 By: Mikki
  • Starbucks Case Study

    Starbucks Case Study

    4. WHERE THE MARKET IS DIRECTED Economic factors are an important aspect that concern the nature and direction of the economy in which a firm operates. Since the relative affluence of various market segments will affect the consumption patterns, companies must take this into consideration when planning its strategy. In periods of normal price variation, the demand for coffee is price inelastic. However, when coffee prices show big increases, consumers tend to reduce their consumption

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    Essay Length: 429 Words / 2 Pages
    Submitted: December 2, 2009 By: Janna
  • Shackelton Case Study

    Shackelton Case Study

    1. The primary questions and issues you debated and discussed (ie. what did your team think was most relevant about the case?). Issues discussed: • Impetuous hiring process o One member commented  He didn't have a set of hiring criteria.  Hired crew based on instinct and previously worked together in the past  Due to lack of time had 5000 applicants but didn't review all of them. o Other members thought it was

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    Essay Length: 1,293 Words / 6 Pages
    Submitted: December 2, 2009 By: Wendy
  • Aol Case Study

    Aol Case Study

    AOL (America Online) was founded in 1985 originally as Quantum Computer Services. In November 1985, it released the first online service called Q-Link with 10,000 users. In 1993, AOL offered internet access and their own online information and services aimed to the average American consumer. AOL surpassed its rival MSN with over 4.5 million members and voted the “Best Consumer Online Service” by leading computer magazines. AOL and Bell Atlantic announced their partnership in January

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    Essay Length: 645 Words / 3 Pages
    Submitted: December 2, 2009 By: Tommy

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