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Last update: August 2, 2014
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    This Case Study Analysis will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies, costs, and competition and putting it in context with the industry as a whole. History, Development, and Growth Southwest, founded by Rollin King and Herb Kelleher,

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    Essay Length: 1,381 Words / 6 Pages
    Submitted: June 9, 2010 By: David
  • Women’s Studies

    Women’s Studies

    As I begun to read chapter four I thought that it would be one of the most interesting and informative for me. The further I got in to the reading I realized I couldn’t relate too much of what was said. The first concept I chose was a basic for the chapter, sexuality is not instinctive but learned from our families, our peers, sex education in school, popular culture, negotiations with partners, and listening to

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    Essay Length: 1,454 Words / 6 Pages
    Submitted: June 9, 2010 By: Mike
  • Ld 6 Study Guide

    Ld 6 Study Guide

    LD 6 PROPERTY CRIMES - KEY POINTS 6.01.EO1 Recall the crime elements required to arrest a suspect for theft. To arrest a subject for theft, the necessary crime elements include: • the taking and • carrying away of • personal property of another • without consent • with intent to permanently deprive the owner. 6.01.EO2 Recall the crime elements required to arrest a suspect for vehicle theft. To arrest a subject for vehicle theft, the

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    Essay Length: 1,259 Words / 6 Pages
    Submitted: June 10, 2010 By: Janna
  • A Study of Advertisements in Relation to Affectivity and a Comparison of Two Adverts on the Same Product but Differing Brands

    A Study of Advertisements in Relation to Affectivity and a Comparison of Two Adverts on the Same Product but Differing Brands

    A Study Of Advertisements In relation To Affectivity And A Comparison Of Two Adverts On The Same Product Of Differing Brands Television advertisements combine an obvious visual message with either an audio or text supplement to engage a viewer in conveying a product aesthetic, style or usability. These advertisements often try and evoke an emotional response in a viewer, thus more firmly grounding the product message, whether it is anger, humour, general annoyance or any

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    Essay Length: 483 Words / 2 Pages
    Submitted: June 12, 2010 By: David
  • Dell Incorporation Case Study

    Dell Incorporation Case Study

    Q1: What’s your assessment of the job Mr. Dell has done as the company’s leader? What grade would you give him for his leadership of the company? Michael DELL created his enterprise when he was only 19 years old. He surely didn’t have much experience back then. Nonetheless, Lee WALKER was brought in by Michael DELL to provide much-needed managerial and financial experience during the company’s organization-building years. Mr. WALKER became then Mr. DELL’s mentor,

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    Essay Length: 886 Words / 4 Pages
    Submitted: June 12, 2010 By: Yan
  • Case Study of There's a Syringe in My Pepsi Can!

    Case Study of There's a Syringe in My Pepsi Can!

    Case study of There’s a Syringe in My Pepsi Can! Background Pepsi-Cola is a soft drink produced by PepsiCo. This soft drink was first introduced on August 28, 1898 by pharmacist Caleb Bradham. This paper is a case study of a hoax perpetrated on PepsiCo on June 9, 1993. It all began when an 82-year-old man, Earl (Tex) Triplett and his wife Mary Triplett said that they had found a syringe similar to that used

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    Essay Length: 1,016 Words / 5 Pages
    Submitted: June 13, 2010 By: Jessica
  • Study Guides

    Study Guides

    Prep AP/Geography January 11, 2003 Chapter 1 Study Guide: Exploring Geography Section 1: The Five Themes of Geography 1. Geography- the study of where people, places, and things are located and of the ways in which things relate to each other. 2. Absolute location- any place or thing exact position on the globe. 3. Equator- an imaginary line that circles the globe halfway between the North and South poles. The equator divides the world in

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    Essay Length: 416 Words / 2 Pages
    Submitted: June 13, 2010 By: Tommy
  • Nike Inc. Case Study

    Nike Inc. Case Study

    Nike, Inc’s dominance in sports apparel commenced as Phil Knight achieved his MBA at Stanford in the late 1960’s. During a term-long project, he was forced to devise a small business and a plan for its marketing. While doing so, Knight discovered Japan’s high quality yet low priced manufacturing and became determined to begin his own industry that featured superb running shoes for an affordable cost. Once traveling to Japan & persuading Tiger Shoes, to

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    Essay Length: 600 Words / 3 Pages
    Submitted: June 13, 2010 By: Janna
  • Colliers High Stool, a Purchasing Case Study

    Colliers High Stool, a Purchasing Case Study

    Key Problem: Improper and incomplete bidding policies and procedures by the purchasing department. Case Summary: In regards to purchase of 850 high stools of style ‘carter 816' there were no proper bidding procedures followed by the purchasing department. The closing date was not strictly followed. Revised bids were accepted before and after the actual closing date (April 23). Extending the closing date by favoring two suppliers, who are already supplying to Colliers. Due to the

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    Essay Length: 865 Words / 4 Pages
    Submitted: June 19, 2010 By: Nar
  • Academic Achievement - "what Are the Aims of Academic Study and How Can They Be Achieved?"

    Academic Achievement - "what Are the Aims of Academic Study and How Can They Be Achieved?"

    Discursive Essay Academic Achievement "What are the aims of academic study and how can they be achieved?" by Zhenis Nauryzov ID: 20073354 Academic Reading and Writing Course Instructor: Sholpan Argingazina 18 February 2009 Outline What are the aims of academic study and how can they be achieved? I. Introduction Thesis statement: Academic study is commonly considered as the most important part of education. II. Body A. Firstly, preparing young people adequately for the challenges and

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    Essay Length: 927 Words / 4 Pages
    Submitted: July 28, 2010 By: Dina
  • A Study of the Effects of Ideal-Type Media Exposure on Body Dissatisfaction

    A Study of the Effects of Ideal-Type Media Exposure on Body Dissatisfaction

    1 A Study of the Effects of Ideal-type Media Exposure on Body Dissatisfaction 2 Abstract Exposure to media containing idealized body images increases one's level of body dissatisfaction and lowers self-esteem. The effects of ideal-type media exposure on body dissatisfaction was examined in a sample of ninety (90) college students ages 18 to 25 years old, using an experimental research design. The Experimental group was shown media portraying ideal body types, while the Control group

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    Essay Length: 5,003 Words / 21 Pages
    Submitted: July 28, 2010 By: Dina
  • Tesco Case Study

    Tesco Case Study

    Synopsis Tesco Plc. was established in 1919 as a "small grocery stand in East London." (Rohwedder 2006) The company was created by Jack Cohen, who invented the name by joining his "tea supplier's initials, T.E. Stockwell, with the first two letters of his own last name." (Rohwedder 2006) Post World War II, Tesco evolved from a tiny "grocery stand" to a grocery store, and in 1968, Tesco revealed its original superstore. The availability of new

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    Essay Length: 2,501 Words / 11 Pages
    Submitted: August 15, 2010 By: Brandi
  • Edmiund Emil Kemper Iii: A Case Study

    Edmiund Emil Kemper Iii: A Case Study

    Edmund Emil Kemper III: A Case Study A Killer Walked Among Us Edmund Emil Kemper III was born on December 18, 1948, in Burbank, California to Clarnell and Ed Kemper Jr. He was the only son of the family. Edmund's childhood was anything but normal. While most other little boys were playing games pretending they were super heroes, Edmund was pretending he was in a gas chamber and his sister was throwing the switch. Once

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    Essay Length: 2,875 Words / 12 Pages
    Submitted: February 5, 2011 By: Klaus
  • Zeinth Case Study

    Zeinth Case Study

    Q1.) How much existing information on TV buyers can be used to assess the HDTV market? The innovation of colour TV came to the U.S markets in the year 1965. This innovation brought a significant change in the TV industry and was well accepted by the consumers. Over a period of 10 years (from 1965 to 19) this new innovation was able to penetrate to the extent of 74% of market share. Since the inception

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    Essay Length: 1,305 Words / 6 Pages
    Submitted: February 7, 2011 By: sanjay
  • Tesco Marketing Case Study

    Tesco Marketing Case Study

    Q1. Analyse Tesco's external environment and identify the challenges it faces in scanning its environment as a multinational company. The assessment of external factors has been crucial in TESCO's success. This is because TESCO has taken into account the implications for consumers, employees, stakeholders, associated organisations and the company's mission statement. 2.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK 2.1 Political Factors Operating in a globalised environment with stores around the globe, Tesco's performance is highly influenced by

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    Essay Length: 2,286 Words / 10 Pages
    Submitted: February 7, 2011 By: sim
  • M&s Case Study

    M&s Case Study

    The major finding is that M&S has successful business strategies and marketing plans. However, the company does not maintain these advantages continuously. Indeed, it causes some disadvantages. The purpose of this report is to evaluate how M&S survives in the changeable market. Moreover, its concludes how macro- and micro-environment affect M&S to make its marketing plans and investigates the strengths, weaknesses, opportunities and threats of M&S. By analysing current business situation, M&S needs to revise

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: February 9, 2011 By: Zack
  • Robin Hood Case Study

    Robin Hood Case Study

    Business operations of Robin Hood and Merry men: Robin Hood and Merry men are in the business to steal from the rich and give it to the poor and needy. The organisation which was started by Robin Hood has grown in numbers in the past few years. The structure of the merry men is the typical management style which consists of robin as a CEO and few lieutenants who work on different departments including discipline,

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    Essay Length: 441 Words / 2 Pages
    Submitted: April 18, 2011 By: abbasrulz
  • An Exploratory Study and Consumers' Perceptions of E-Reverse Bundling Price in online Retailing

    An Exploratory Study and Consumers' Perceptions of E-Reverse Bundling Price in online Retailing

    Limited information exists about consumer reaction to a potentially major e-nnovation known as e-reverse bundling. This study explores how brand reputation, benefits and word-of-mouth directly affect consumer perceptions in e-reverse bundling. Two experiments were conducted. One shows that diversity of product choice and e-reverse pricing directly affect consumers' perceptions and benefits. In particular, consumers' perceptions of bundles are consistent with the proposition of Stremerch and Tellis (Stremersch, S. and Tellis, G.J. (2002) Strategic bundling of

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    Essay Length: 467 Words / 2 Pages
    Submitted: April 18, 2011 By:
  • Callaway Case Study - Retail Ecommerce

    Callaway Case Study - Retail Ecommerce

    dffsdfasdfasd sdffffffffff df dfd dfd dfdd df dfd dfd fdf dfdf df df d You have requested the file "Callaway Case Study - Retail eCommerce" Before downloading this PDF, we would like to ask you to supply a few details. You should only be asked to do this once. First Name: Last Name: Job Title: Organization: Country: Select Country... Afghanistan Aland Islands Albania Algeria American Samoa Andorra Angola Anguilla Anonymous Proxy Antarctica Antigua and Barbuda

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    Essay Length: 551 Words / 3 Pages
    Submitted: April 19, 2011 By: raggy
  • Motion Industry Case Study

    Motion Industry Case Study

    # of Theaters Sum of Total Gross 0-499 80.473 500-999 27.997 1000-1499 89.661 1500-1999 170.797 2000-2499 156.01 2500-2999 234.026 3000-3499 1381.964 3500-3999 1162.912 Grand Total 3303.84 The number of theaters greatly affects the outcome on sales. The more theaters it is playing in. The more money the movie is going to make. It looks that the key number of theaters is at least 3000 # of Weeks in Top 60 Sum of Total Gross 1-5

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    Essay Length: 310 Words / 2 Pages
    Submitted: April 19, 2011 By: smorelli33
  • Case Study 2: Crossing Borders

    Case Study 2: Crossing Borders

    1) What competencies are appropriate to ensure greater effectiveness of U.S. employees operating in a maquiladora or other non-US organization? Because American Organizational culture is different as a whole to any other countries in the world, and vice versa, it is very important for the U.S. employees to develop some skills to ensure greater effectiveness in operating at different countries. The most important skill for the employee to develop is definitely speaking the main language

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    Essay Length: 726 Words / 3 Pages
    Submitted: April 20, 2011 By: melodychuchuchu
  • A Study on the Apple's Marketing Strategies

    A Study on the Apple's Marketing Strategies

    Introduction Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena.

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    Essay Length: 5,447 Words / 22 Pages
    Submitted: April 21, 2011 By: JinKe
  • Describe 3 Ways in Which a Dramatic Approach Can Be Used to Give Students a Deeper Understanding of a Social Studies Topic

    Describe 3 Ways in Which a Dramatic Approach Can Be Used to Give Students a Deeper Understanding of a Social Studies Topic

    f g g gg g g g g g gg g g g g g g gg g g g Describe 3 ways in which a dramatic approach can be used to give students a deeper understanding of a social studies topic. In teaching a social Studies topic on ‘workers in my community', the still pictures approach can be useful, in order for children to gain a deeper understanding. In using this approach skills in

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    Essay Length: 777 Words / 4 Pages
    Submitted: April 21, 2011 By: kirahybrid
  • Introduction of " Studying Math in Highschool"

    Introduction of " Studying Math in Highschool"

    Introduction Students in high school are forced to take Math classes and they are not allowed to completely skip them just because they dislike the subject, as the other students are not allowed to skip some classes like English. This paper will explore the reasons of Math being required in high school. In almost every organization and workplace, people are divided based on their math skill to high skill math and low skill math; the

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    Essay Length: 347 Words / 2 Pages
    Submitted: April 21, 2011 By: m123oh
  • Nike and I2 Technology Case Study

    Nike and I2 Technology Case Study

    Nike claims that the problems with its i2 demand-planning software were tactical and therefore fixable. It was too slow, didn't integrate well, had some bugs, and Nike's planners were inadequately trained in how to use the system before it went live. Nike says all these problems were fixed by fall 2000. And the company asserts that its business wasn't affected after that quarter. Indeed, at press time, Nike had just announced that its third-quarter 2003

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    Essay Length: 466 Words / 2 Pages
    Submitted: April 21, 2011 By: msmoleitau2

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