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Last update: March 17, 2018
  • Puma Marketing Project

    Puma Marketing Project

    Introduction: With a hallmark of mixing it up, PUMA has a top 10 position in the global sporting goods market. We have distinguished ourselves from the competitive landscape and strengthened our hold in our consumer's life. Puma has risen fast to attain sixth place in the global sportswear market, doubling its annual profits in one year. Dedicated to delivering cutting edge products and a long-term growth plan are key drivers in our longevity which result

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    Essay Length: 397 Words / 2 Pages
    Submitted: March 20, 2010 By: Fonta
  • Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations

    Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations

    Some might consider sales and marketing synonymous, one task split into two. However this could not be further from the truth. Sales are activities that lead to closing the deal and signing an agreement or contract. Marketing is the courses of action implemented to reach and persuade prospects (Lake, n.d.). The relationship between these two departments is analogous to the sibling rivalry of Siamese twins, joined at the hip and constantly arguing. Different in culture

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    Essay Length: 1,246 Words / 5 Pages
    Submitted: March 20, 2010 By: Janna
  • Internet Market Entry into South Korea

    Internet Market Entry into South Korea

    Introduction The basis of this report was to identify a suitable target market that would be best suited to launch Jet.net. On considering many potential candidates, South Korea has been identified as the country to export this service to. The main body will include an analysis of how suitable Jet.net is for the selected market by exploring its existing broadband market and information required for market entry. Market Analysis The broadband market in South Korea

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    Essay Length: 2,396 Words / 10 Pages
    Submitted: March 20, 2010 By: Mike
  • Hyatt Hotels Marketing Strategies

    Hyatt Hotels Marketing Strategies

    The Hyatt Corporation was founded by Jay Pritzker in 1957. The first hotel purchased was located in Los Angeles, California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name, Hyatt Place.

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    Essay Length: 3,024 Words / 13 Pages
    Submitted: March 20, 2010 By: Fatih
  • Marketing Plan Billabong

    Marketing Plan Billabong

    Executive Summary In the world there are 194 countries and Billabong has sold their product over 100 countries, the major regions are the North America, Australasia and Europe. There are several smaller regions that are selling products of Billabong, such as Australia, New Zealand, Singapore and more (Billabong n.d.). Billabong has been recognised in Australian and most in European countries for more than 10 years in the boardsports industry, yet Billabong has a limited consumer

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    Essay Length: 6,962 Words / 28 Pages
    Submitted: March 20, 2010 By: Steve
  • Real Madrid, Integrated Marketing Communications

    Real Madrid, Integrated Marketing Communications

    INTEGRATED MARKETING COMMUNICATIONS The Integrated Marketing Communications is a planning process designed to make an effective campaign by using all the different aspects of marketing communications such advertising , sales promotion, sponsorship, direct marketing, internet marketing or personal selling, to send a clear, consistent, competitive and credible message about the company. We can state that whit its Marketing Communication Strategy, the club has been able to create a very profitable visual impact and consumer credibility

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    Essay Length: 313 Words / 2 Pages
    Submitted: March 21, 2010 By: Victor
  • Competition Among Securities Markets

    Competition Among Securities Markets

    COMPETITION AMONG SECURITIES MARKETS: A Path Dependent Perspective (By John C. Coffee, Jr.) I. THE MECHANISMS OF COMPETITION: Exchanges and other market centers have natural incentives to compete and attract order flow from rivals, but they cannot determine by themselves the trading venue. Rather, trading location is the product of decisions made by at least three different actors: 1.- issuers, who determine where to list; 2.- liquidity traders, who determine where to trade; and 3.-

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    Essay Length: 2,126 Words / 9 Pages
    Submitted: March 21, 2010 By: July
  • Samsung: China Tv Market

    Samsung: China Tv Market

    ING Direct 1. Understand ING Direct’s competitive strategy within the banking industry. Also describe factors attributed to ING Direct’s success. Focused Product Strategy: ING Direct targets affluent customers by offering simple products, no or low fees, high returns on deposits, and service via call centers, the internet and mail. ING Direct offers predominantly savings accounts in all countries; in some countries it also offers products like: term deposits, consumer loans, mortgages, life insurance, brokerage and

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    Essay Length: 1,369 Words / 6 Pages
    Submitted: March 21, 2010 By: Fonta
  • Relationship Between Different Sectorial Indices and the Market Indices

    Relationship Between Different Sectorial Indices and the Market Indices

    TABLE OF CONTENT PAGE CHAPTER ONE : INTRODUCTION 1.1 Background of the Study………………………………….2 1.2 Problem Statement………………………………………...5 1.3 Research Questions………………………………………..6 1.4 Objective of the Study……………………………………..7 1.5 Scope of the Study…………………………………………9 1.6 Significance of the Study………………………………….10 1.7 List of Abbreviation……………………………………….11 CHAPTER TWO : LITERATURE REVIEW…………………………………..12 CHAPTER THREE : RESEARCH METHODOLOGY…………………………. 14 3.1 Data and Sample Statistics 3.1.1 Data and Source of Data……………………………..16 3.1.2 Sample of Study……………………………………...16 3.1.3 Theoretical Framework………………………………17 3.1.4 Statement of Hypothesis……………………………..20 3.2 Statistical Method of

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    Essay Length: 3,547 Words / 15 Pages
    Submitted: March 21, 2010 By: Mike
  • Marketing 421

    Marketing 421

    ORGANIZATIONAL OVERVIEW The company that we have chosen to use for our team project is Hawaiian Tropic. This company was founded by Ron Rice in 1969. Hawaiian Tropic was the largest private manufacturer of sun care products in the United States until the company was acquired by Playtex Products, Inc. in May of 2007. Playtex Products, Inc. combined the Hawaiian Tropic products with Playtex Products already establish Banana Boat sun products. Playtex then became on

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    Essay Length: 1,391 Words / 6 Pages
    Submitted: March 21, 2010 By: Janna
  • Defining Marketing Paper

    Defining Marketing Paper

    Marketing Marketing is in a part of everyone’s daily lives. We see it the moment we turn on the television, when we go to the grocery store, and even at our jobs. When I think about marketing, I think about all of my favorite restaurants, places to go, favorite clothing brands, and shoes. All of my favorite things come to mind when we discuss the concept of marketing. When I think about marketing, I think

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    Essay Length: 793 Words / 4 Pages
    Submitted: March 21, 2010 By: Wendy
  • Feminism in like Water for Chocolate by Laura Esquivel

    Feminism in like Water for Chocolate by Laura Esquivel

    Feminism in Like Water for Chocolate by Laura Esquivel There are many different definitions of feminism. Some people regard feminism as the idea that women deserve the same amount of respect that men deserve. There are the other schools of feminist thought that hold women superior to men. Yet another believes that the gender roles controlling women are artificially created and not innate knowledge, and thus men and women are equals with only history the

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    Essay Length: 749 Words / 3 Pages
    Submitted: March 22, 2010 By: Mike
  • Comparison of Unilever and P&g Marketing Strategies

    Comparison of Unilever and P&g Marketing Strategies

    Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled ‘Path to Growth’ had special promise and forecast for success. The primary objective of this plan was to cull Unilever’s ‘tail’ brands and place extra emphasis on those which were market leaders. Niail Fitzgerald believes that too many brands often confuse the customer and thus lead to poor purchasing decisions. The paradox

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    Essay Length: 1,623 Words / 7 Pages
    Submitted: March 22, 2010 By: Janna
  • Tesco Marketing Strtegy

    Tesco Marketing Strtegy

    Tesco marketing strtegy PART ONE STRATEGIC ANALYSIS Managers face difficulties in trying to understand the encionment. First Ў°the environmentЎЇ encapsulates many different influences; the difficulty is making sense of this diversity in a way which can contribute to strategic decision making. The second difficulty is that of uncertainty, managers typically claim that the pace of technological change and the speed of global communications mean more and faster change now than ever before. 1.Analysing the environment

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    Essay Length: 1,781 Words / 8 Pages
    Submitted: March 22, 2010 By: Mikki
  • Marketing Audit Walmart

    Marketing Audit Walmart

    Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Jodie Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18, 2006 Executive Summary Sam Walton’s first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam’s first five and dime stores in the 1950’s to his opening of the first Wal-Mart in Rogers, Arkansas in 1962, no

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    Essay Length: 7,135 Words / 29 Pages
    Submitted: March 23, 2010 By: Mike
  • Red Bull Marketing

    Red Bull Marketing

    Venezuela is located on the northern end of South America. Its coastline borders both the Atlantic Ocean and the Caribbean Sea. The country is just over the size of two California’s and has a population of approximately twenty-six million people. Venezuela gained its independence from Spain in 1830. Its government is democratically elected with Hugo Chavez as the current president. Chavez is currently pushing his political idea of “21st Century Socialism” and is nationalizing many

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    Essay Length: 348 Words / 2 Pages
    Submitted: March 23, 2010 By: Anna
  • Marketing Research: Kudler Fine Foods

    Marketing Research: Kudler Fine Foods

    Marketing Research: Kudler Fine Foods Kudler Fine Foods has continued to grow and is now poised to make significant internal changes to increase revenue and customer satisfaction. Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown they have continued to exceed customer’s satisfaction in every area except one: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will experience an increase in customer satisfaction. The Importance

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    Essay Length: 538 Words / 3 Pages
    Submitted: March 24, 2010 By: Mike
  • Goodyear Tire and Rubber Company Marketing Analysis

    Goodyear Tire and Rubber Company Marketing Analysis

    SUMMARY OF CASE ANALYSIS: ЎVGOODYEAR TIRE AND RUBBER COMPANY 1. INTRODUCTION ЎVGOODYEAR TIRE AND RUBBER COMPANY Goodyear Tire and Rubber Company, was founded in 1898 and was the world tire production leader until November 1990 when Groupe Michelin took over after merging with Uniroyal Goodrich Tire Company. GoodyearЎ¦s principal business is the development, manufacture, distribution, and sale of tires throughout the world. Its tires and tube sales represent 83 % of 1991 corporate sales of

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    Essay Length: 1,477 Words / 6 Pages
    Submitted: March 24, 2010 By: Monika
  • Critical Evaluation of the Use of Financial and Non-Financial Information Systems in Measuring Marketing Effectiveness.

    Critical Evaluation of the Use of Financial and Non-Financial Information Systems in Measuring Marketing Effectiveness.

    Critical evaluation of the use of financial and non-financial information systems in measuring marketing effectiveness. Contents: I. Introduction 3 A. Fundamentals in effectiveness measurement: 3 1) Complexity regarding combination of various tools 3 2) Complexity regarding parallel analysis of segment and company performance 3 3) Use of results and planning 3 B. Types of approaches to performance measurement: 3 1) Short-term/long-term 3 2) By company/by segment 3 3) Financial/non-financial 3 4) By resources: internal/external 3

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    Essay Length: 492 Words / 2 Pages
    Submitted: March 24, 2010 By: Bred
  • How Are Open Market Operations Related to Other Monetary Instruments?

    How Are Open Market Operations Related to Other Monetary Instruments?

    How Are Open Market Operations Related to Other Monetary Instruments? Open market operations affect the money supply and related financial measures through their impact on the reserve base of the banking system. As a matter of monetary policy tactics in controlling these reserves, open market operations can be conducted in one of two ways: actively, by aiming for a given quantity of reserves and allowing the price of reserves (that is, the interest rate) to

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    Essay Length: 4,915 Words / 20 Pages
    Submitted: March 25, 2010 By: Jon
  • Evaluate O’doul’s Positioning Strategy. Is It Wise, Given the Flat Market for the Overall Beer Industry?

    Evaluate O’doul’s Positioning Strategy. Is It Wise, Given the Flat Market for the Overall Beer Industry?

    1. Evaluate O’Doul’s positioning strategy. Is it wise, given the flat market for the overall beer industry? In my opinion O’Doul’s positioning strategy is very good for all beer company around the world and Anheuser-Busch Cos Inc itself. They can distinctive big idea in mind of the target market at the right time and place. The company focuses on customer’s need and wants, at the same time give the priority to legal constraint. In this

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    Essay Length: 721 Words / 3 Pages
    Submitted: March 25, 2010 By: Kevin
  • Godiva Chocolate

    Godiva Chocolate

    1 – The strategic action dilemma for Godiva is whether/how to create a common advertising message; furthermore, how to obtain a uniform look/brand image. 2 – There are several marketing strategy considerations in deciding how to resolve this dilemma: o Consumer purchasing behavior and consumption in the chocolate praline market is typically involved and deliberate; therefore there is importance on the price/quality relationship being accurate. Currently the price/quality relationship of Godiva is not regarded as

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    Essay Length: 555 Words / 3 Pages
    Submitted: March 25, 2010 By: Victor
  • What Is Relationship Marketing

    What Is Relationship Marketing

    WHAT IS RELATIONSHIP MARKETING "Relationship marketing is the ongoing process of identifying and creating new values with individual customers and then sharing the benefits from this over a lifetime of association. It involves the understanding, focusing and management of ongoing collaboration between suppliers and selected customers for mutual value creation and sharing through independence and organizational alignment." (Gordon, Ian. 1998:9) The reason behind choosing this definition for the relationship marketing is, this definition is trying

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    Essay Length: 2,510 Words / 11 Pages
    Submitted: March 25, 2010 By: Monika
  • Marketing Case Analysis

    Marketing Case Analysis

    MKTG 101 – Principles of Marketing Group 6 Section 5 Professor Bruce Wilson Case 24 Quality Cutting Tools, Inc. Group Case 2 Prepared by: Vaccarezza, Andrew M Jiang, Benson X Longcrier, Emily N Benson, Brooke E Kalachik, Tatyana V Konkel, Meghanne B Lay, Tiffanie N Skinner, David May 17, 2007 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 COMPANY OVERVIEW 3 PROBLEMS AT QCT 3 SOLUTIONS 3 MAJOR RELEVANT ISSUES 4 COMPETITION 4 MARKET TRENDS 4 MARKET

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    Essay Length: 2,295 Words / 10 Pages
    Submitted: March 25, 2010 By: Steve
  • The Swatch Group: Competing in an Increasingly Global Market for Watches

    The Swatch Group: Competing in an Increasingly Global Market for Watches

    Maryam Tahririha GSB576 L. Grant Swatch and the Global Watch Industry Case Analysis July 13, 2005 THE SWATCH GROUP: COMPETING IN AN INCREASINGLY GLOBAL MARKET FOR WATCHES Nicholas Hayek and Ernst Thomke formed the Swatch Group (the Group) in 1983 by merging two bankrupt watch-making groups. The merger gave the Group ownership of many of the Switzerland’s dominant watch brands. Swatch, their first product initiative, was so successful that it helped pull the squandering Swiss

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    Essay Length: 1,713 Words / 7 Pages
    Submitted: March 25, 2010 By: Fonta

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