A Business Development Plan for Enhancing Business Performance of Bajaj Auto in India

A business development plan to enhance the business performance of BAJAJ AUTOMOBILES in India

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A Business Development Project

Contents

EXECUTIVE SUMMARY        

1.0 INTRODUCTION        

1.1AUTOMOTIVE INDUSTRY- INDIA        

1.1.1TWO WHEELER INDUSTRY- INDIA        

1.1.2 BAJAJ AUTO – INDIA        

1.1.3 SWOT ANALYSIS        

1.2 BUSINESS OPPORTUNITY CONCEPT        

1.3 PURPOSE/ RATIONALE        

1.4 TERMS OF RESEARCH        

1.4.1 RESEARCH QUESTION        

1.4.2 RESEARCH OBJECTIVES        

1.4.3 RESEARCH FRAMEWORK        

2.0 LITERATURE REVIEW        

2.1MARKETING        

2.1.1PRODUCT        

2.1.1PRICING        

2.2.2 PLACE        

2.2.3 PROMOTION        

VERDICT        

2.2. CORPORATE SOCIAL RESPONSIBILITIES        

2.3 COMPETITON        

PORTER’S FIVE FORCES        

2.4 TECHNOLOGY        

3.0 RESEARCH DESIGN        

3.1DATA MATRIX        

3.2 RESEARCH METHODOLOGY        

3.2.1 RESEARCH METHODS        

3.2.2 SAMPLE UNIT        

3.2.3 SAMPLING METHODS        

3.2.4 SAMPLING SIZE        

3.2.5 SURVEY LOCATION        

3.2.6 SURVEY METHOD        

3.3. ETHICAL CONSIDERATIONS        

4.0 DATA ANALYSIS        

4.1PRIMARY DATA ANALYSIS        

4.2 IMPORTANT FINDINGS        

4.3 BUSINESS IMPLICATIONS        

5.0 BUSINESS MODEL        

5.1 BUSINESS CANVAS MODEL        

5.2 BUSINESS MODEL ELEMENTS        

BUSINESS PLAN        

6.1MISSION AND VALUES        

6.1.1 MISSION        

6.1.2 BRAND VALUES        

6.2 OBJECTIVES        

6.3 MARKETING STRATEGY        

6.3.1 OBJECTIVES        

6.3.2 MARKET ANALYSIS        

6.3.3 MARKETING        

MARKETING PLAN FOR THREE YEARS        

6.4 ORGANISATION PLAN        

VALUE CHAIN ANALYSIS        

6.5 FINANCIAL PLAN        

6.6 GANTT CHART        

6.7 CRITICAL SUCCESS FACTORS        

6.8 RISK AND ANALYSIS        

7.0 CONCLUSION        

8.0 REFERENCES        

BAJAJ AUTOMOBILES, INDIA.        

EXECUTIVE SUMMARY

The objective of my report is to enhance the business performance of Bajaj Automobiles in India. In this report first the basic literature review has been done in order to understand the important factors which enhance the business performance of the automobile industry in India. After the review a supporting questionnaire survey is taken and the important findings were determined. After this the business plan and the marketing plan was initiated for the new strategy. All the data in the first three chapters were collected on the basis of secondary analysis and the sixth chapter was done on the basis of both primary and secondary analysis.