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Big Foot Case Analysis

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For years now Pizza Hut, Inc. has been the leader of the pizza industry. We have been privileged to have had the opportunity to perform research on advancements we can make to maintain this reputation. Based upon our Economic Analysis we have decided to not launch the BIGFOOT pizza. The following gives a detailed analysis, offers alternatives to improving the Pizza Hut experience, and gives reasons why we came to this conclusion.

Economic Analysis:

First off, we appreciate the opportunity to have had an important role in Pizza Hut?s latest product development, BIGFOOT. As you know, over the past five years market shares for the industry have changed much more drastically than in recent years. Our market share has been stagnant, and sales are down 10% this year in relation to last year?s numbers.

During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars? ?two for one? marketing approach was effective in infiltrating the ?mom?s night off? segment, and is seen by customers as a great value. This

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