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Last update: September 4, 2014
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Company Background Three Seattle academics and entrepreneurs, English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, started the Starbucks Corporation in 1997. Their primary product was the selling of whole bean coffee in one Seattle store. By early 1980’s, this business had grown into four stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. “There store did not offer fresh-brewed coffee sold by the cup, but

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    Essay Length: 3,011 Words / 13 Pages
    Submitted: November 9, 2009 By: Mike
  • Starbucks Case Analysis

    Starbucks Case Analysis

    I’ve chosen the Starbucks Corporation on which to do my case assignment for the session. I first became interested in Starbucks while working on a paper for a previous marketing class. I became intrigued at the entrepreneurial spirit that such a large corporation had managed to maintain throughout its massive expansion. Starbucks corporation, unlike many of its now-defunct rivals, has done an outstanding job since its meager beginnings in 1970 with the execution of its

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    Essay Length: 742 Words / 3 Pages
    Submitted: November 30, 2009 By: Jessica
  • Taking Sides: Starbucks Case Analysis

    Taking Sides: Starbucks Case Analysis

    Taking Sides: Starbucks Case Analysis Today, when people say “Wake up and smell the coffee” they are not talking about home made coffee. They are actually talking Starbucks, the world's #1 specialty coffee retailer, because it is located everywhere. Starbucks was founded by Howard Schultz in 1985 under the name I l Giornale Coffee Company and changed its name to Starbucks Corporation in 1987. The company is headquartered in Seattle, Washington. Starbucks operates and licenses

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    Essay Length: 731 Words / 3 Pages
    Submitted: January 4, 2010 By: Kevin
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Starbucks Case Analysis Table of Contents I. Executive Summary II. Company Profile III. Marketing Analysis IV. Competition V. Company Product and Services VI. Recommendations/Conclusion I. Executive Summary In 1971, three young entrepreneurs began the Starbucks Corporation in Seattle Washington. Their key goal was to sell whole coffee beans. Soon after, Starbucks began experiencing huge growth, opening five stores all of which had roasting facilities, sold coffee beans and room for local restaurants. In 1987,

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    Essay Length: 759 Words / 4 Pages
    Submitted: January 19, 2010 By: Janna
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Starbucks Case Analysis "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow." Starbucks began with Jerry Baldwin, Zev Siegel, and Gordon Bowker in Seattle, Washington in 1971. At that time they called it Starbucks Coffee, Tea, and Spice. Their respective love for coffee and tea from around the world inspired them to venture out of their respective disciplines. With the success of a

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    Essay Length: 529 Words / 3 Pages
    Submitted: February 15, 2010 By: Vika
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Starbucks Case Analysis Starbucks is a premier coffee provider that has expanded into the retail market and provided specialty coffee products in restaurants, drug stores, and grocery stores world wide. At the end of 2006 the company reported having a total of 12440 stores. Starbucks purchases and roasts high-quality whole bean coffees and sells them along with espresso beverages, a variety of pastries, and coffee-related accessories. In addition to sales through company-operated retail stores, Starbucks

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    Essay Length: 675 Words / 3 Pages
    Submitted: March 20, 2010 By: Jack
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Table Content Starbucks History and Overview -------------------------------------------------------------------------- 1 External Environment -------------------------------------------------------------------------------------- 2 Internal Strengths and Weaknesses ------------------------------------------------------------------- 2 - 3 SWOT Analysis and Recommendations ------------------------------------------------------------- 3 - 4 Corporate-level Strategy ----------------------------------------------------------------------------------- 4 Business-level Strategy ------------------------------------------------------------------------------------- 4 Starbucks Structure and Control System ----------------------------------------------------------------- 5 Starbucks History and Overview Two teachers, Jerry Baldwin and Zev Siegel, and a writer, Gordon Bowker, believed they could form a strong client base in Seattle for the fine coffee market. They

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    Essay Length: 1,383 Words / 6 Pages
    Submitted: March 20, 2010 By: Mike
  • Starbucks Case Analysis

    Starbucks Case Analysis

    . Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was

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    Essay Length: 2,373 Words / 10 Pages
    Submitted: March 26, 2010 By: Andrew
  • Starbucks Case Analysis

    Starbucks Case Analysis

    Starbuck’s Case Analysis Overview Starbucks is a $5.3 million yearly sales company primarily in the Specialty Eatery Industry. They are the number one specialty coffee retailer in the world and ranked number 372 in Forbes 500 companies. Starbucks currently has stores in 35 countries and have managed to build in their brand loyalty having customers that consume their products in average 18 times a month. Coffee is the second most traded commodity in the world

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    Essay Length: 999 Words / 4 Pages
    Submitted: April 18, 2010 By: David
  • Taking Side Case Analysis Starbucks

    Taking Side Case Analysis Starbucks

    Taking Sides: Starbucks Case Analysis Today, when people say “Wake up and smell the coffee” they are not talking about home made coffee. They are actually talking Starbucks, the world's #1 specialty coffee retailer, because it is located everywhere. Starbucks was founded by Howard Schultz in 1985 under the name I l Giornale Coffee Company and changed its name to Starbucks Corporation in 1987. The company is headquartered in Seattle, Washington. Starbucks operates and licenses

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    Essay Length: 731 Words / 3 Pages
    Submitted: December 27, 2009 By: Anna
  • Starbuck's Case Analysis

    Starbuck's Case Analysis

    Starbuck’s Case Analysis Overview Starbucks is a $5.3 million yearly sales company primarily in the Specialty Eatery Industry. They are the number one specialty coffee retailer in the world and ranked number 372 in Forbes 500 companies. Starbucks currently has stores in 35 countries and have managed to build in their brand loyalty having customers that consume their products in average 18 times a month. Coffee is the second most traded commodity in the world

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    Essay Length: 304 Words / 2 Pages
    Submitted: January 12, 2010 By: Yan
  • Case Analysis for Starbucks Corporation

    Case Analysis for Starbucks Corporation

    I. Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was

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    Essay Length: 2,392 Words / 10 Pages
    Submitted: March 6, 2010 By: Janna
  • Case Analysis for Starbucks Corporation

    Case Analysis for Starbucks Corporation

    Starbucks Corporation CASE ANALYSIS FOR STARBUCKS CORPORATION I. Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought

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    Essay Length: 2,399 Words / 10 Pages
    Submitted: April 14, 2010 By: Fatih
  • Waterford Crystal - a Case Analysis

    Waterford Crystal - a Case Analysis

    Waterford Crystal HISTORY OF WATERFORD CRYSTAL Waterford Glass was started by two brothers, George and William Penrose, in 1783. It was the most notable of all Irish crystal companies. In 1799, the Penrose brothers sold Waterford Glass to the Gatchell family. The crystal industry was prosperous until 1825. Irish glass manufacturers began to slowly close due to high export duties, the economic depression, and a lack of capital. Waterford Glass was the last to close

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    Essay Length: 3,391 Words / 14 Pages
    Submitted: March 4, 2009 By: David
  • Saturn Case Analysis

    Saturn Case Analysis

    Case: _____Saturn_____ Case Abstract Form _____ Problem Statement: Saturn's sales are down, and market share needs to be increased. Also, the product line is too narrow. Current advertising is targeting the younger population, but the average age of a Saturn buyer is 43. Saturn's initial focus on employee relationships seems to be fading as demonstrated with the clash between GM designers in Europe and the U.S. on the L-Series car. In addition, overall styling of

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    Essay Length: 1,538 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway ™ Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • A Case Analysis of Calyx and Corolla

    A Case Analysis of Calyx and Corolla

    A Case Analysis of Calyx and Corolla This analysis focuses on the case study of Calyx & Corolla, a mail order flower company. Calyx & Corolla is a relatively new company that utilizes a different distribution channel than conventional companies for fresh flowers. Calyx & Corolla mails flowers direct from the growers to the customers via Federal Express and eliminates the middleman (Appendix A). This permits Calyx & Corolla to provide fresher, longer-lasting flowers to

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    Essay Length: 4,633 Words / 19 Pages
    Submitted: November 9, 2009 By: Janna
  • Case Analysis Panera Bread

    Case Analysis Panera Bread

    Panera Bread’s sales growth rate for 2003 was 28.1% and 38.1% in 2002; therefore the sales growth rate for the company is increasing at a decreasing rate. The decreasing rate of sales growth may be attributed to the company’s current marketing strategy. The company’s ad-to-sale ratio was only 2.1% compared to the category average of 4% Also; Panera Bread does not have a lot sufficient of bargaining power with its suppliers, which may affect

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    Essay Length: 820 Words / 4 Pages
    Submitted: November 9, 2009 By: Tasha
  • Starbucks Case Study

    Starbucks Case Study

    I. Company Profile Starbucks is a #1 specialty coffee retailer in the United States. Worldwide, the company operates about 5,400 coffee shops in a variety of locations (office buildings, shopping centers, airport terminals, supermarkets). Outside of North America, Starbucks has 900 coffeehouses in 22 different markets. The first foreign coffee house was established in 1996 in Tokyo, Japan. By the end of 2001, the company will have approximately 400 stores in Japan, and a total

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    Essay Length: 1,767 Words / 8 Pages
    Submitted: November 9, 2009 By: July
  • Starbucks Case Study

    Starbucks Case Study

    The SWOT analysis refers to the analysis of the internal environment of Starbucks against its external environment, which provides some relativity on how the management is progressing with the threats and opportunities of the external environment. Based on the table above, this shows that there are many strengths compared to weaknesses, and similar amounts of threats and opportunities. (Refer to Appendix 2 for SWOT Analysis Matrix). Strengths. Some of the major strengths of Starbucks include

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    Essay Length: 956 Words / 4 Pages
    Submitted: November 10, 2009 By: Max
  • Harley Case Analysis

    Harley Case Analysis

    As one Harley rider puts it, “It is one thing to have people buy your products. It's another for them to tattoo your name on their bodies.” Harley-Davidson is the only major US maker of motorcycles and the nation's #1 seller of heavyweight motorcycles. Harley-Davidson has developed an experience when a customer purchases a bike. Experience selling is dependent upon the social and psychological identity and aspirations of the customer. Riders flock to annual company-sponsored

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    Essay Length: 1,264 Words / 6 Pages
    Submitted: November 11, 2009 By: Fatih
  • Frigidaire Case Analysis

    Frigidaire Case Analysis

    Competitive products serving the target market The major brands that are competing with Frigidaire in the washer category as a whole are Whirlpool, General Electric, Maytag and Amana with Frigidaire holding 7.9% of the market share. General Electric, Maytag and Amana are all planning to introduce some version of a horizontal axis washing machine. The Maytag machine will be at a much higher price point of $1200 - $1300 vs. $799 - $1300. The front-loading

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    Essay Length: 640 Words / 3 Pages
    Submitted: November 11, 2009 By: Steve
  • Garo Case Analysis

    Garo Case Analysis

    The 7 C’s of Workforce Development 1) Consensus is the extent to which the major stakeholders, government, employers and trade unions are signed up to a commitment to upgrade the skills of the workforce. 2) Competitive Capacity.-Refers to the competitive capacity for productive innovation and change. A high skills economy depends on a high level of entrepreneurial and risk-taking activities, whether in terms of new business ventures or through innovation within existing enterprises, linked to

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    Essay Length: 664 Words / 3 Pages
    Submitted: November 11, 2009 By: Andrew
  • Case Analysis: Federal Express

    Case Analysis: Federal Express

    Case Analysis: Federal Express Introduction Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea, and received a �C’. His professor thought it would never work. Fortunately for Frederick Smith, he didn’t

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    Essay Length: 3,352 Words / 14 Pages
    Submitted: November 12, 2009 By: Victor
  • Schwinn Bicycles Marketing Case Analysis

    Schwinn Bicycles Marketing Case Analysis

    1. What are the strengths and weaknesses of Schwinn? What opportunities and threats face the company? A. Strengths a. Schwnn brand is known for quality with more than 100 years experience manufacturing bicycles. b. Schwinn is under new management with vision and direction. This new management is not afraid to compete within the high end target market. c. Schwinn can offer high end consumers the prestige of “Handmade in the USA.” d. Under new management

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    Essay Length: 824 Words / 4 Pages
    Submitted: November 13, 2009 By: Jack

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