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Gap Analysis: Global Communications

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Gap Analysis: Global Communications

University of Phoenix

Gap Analysis: Global Communications

Global Communications, once a leader in the telecommunication industry is in the position of changing or closing the company’s doors. Global Communications profit shares are down due to their inability to compete with the local and long distance telephone companies and the cable companies. A two-fold plan has been initiated to increase sales and profits.

The company grapevine and the media’s involvement obscured the communication of Global Communications plans to the organization which caused major concerns with the stakeholders. “The Communication process involves forming encoding and transmitting the intended message to a receiver who then decodes the message and provides feedback to the sender. Effective communication occurs when the sender’s thoughts are transmitted and understood by the intended receiver (McShane& Glinow, 2005).

This analysis will discuss the issues and opportunities which confront the company and the ethical dilemmas that have surfaced from the senior leadership team plans and the lack of communication.

Issue and Opportunity Identification

Global Communications main issue here is the competition which has increased tremendously over the past three years. Every type of communication system is competing for the same business, local and long distance. The cable companies are able to provide complete solutions that encompass, computers, television and regular old telephone systems. In order for the company to remain solvent it must offer new products and services while devising a plan to decrease cost and increase profits.

The senior team is in the process of introducing a reconstructive plan that will offer new products and video services. Partnership with a wireless provider will allow their small business customers to access the internet anywhere with a PC or wireless telephone.

To cut costs Global Communications plan to move some of the call centers to India and Ireland. This outsourcing will reduce the cost of handling calls and save the company money. This outsourcing will also cause current employees to lose 10% of their salary, relocation of their families, or the lost of their jobs.

Global Communications inability to discuss their plans with the Union has caused an adverse relationship between the two. This is not to their advantage and may result into legal actions brought against them. Global Communications need to address all motives for their actions before making decisions. “By improving decision making, knowledge management, employee needs and coordination; company can progress and retain the name in communication industry. Workplace communication has a significant effect in organizational performance” (McShane& Glinow, 2005).

Stakeholder Perspectives/Ethical Dilemmas

The determination of the primary stakeholder depends on which view point is considered the most important. The stockholders are stakeholders and may have the most to lose if the company folds. They have invested their money and expect a return on their money. They are not happy with the status quo due to the depreciation of the shares by over 50%. These shares which were once at $28 are now at $11. In order to promote the long-term growth of the company, the employees have recently conceded to a reduction of benefits and now face salary decrease, relocation and job lost. The company is faced with the possible lost of productivity due to the morale of the employees. The company is known for treating their employees well and this may send a different message. The Union is not happy with the negotiations they feel like the moves by Global Communications were unethical. They are in the opinion that there was contract manipulation by Global Communications.

Global Communication is faced with the ethical dilemmas of lost of trust, morale and loyalty by their stakeholders They are faced with the moral dilemma of whom they consider the most valuable to them. They must improve in technology and growth and cut cost in order to get a head of the competition. Should this

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