Maybelline Business Plan
[pic 1] | BMR1014 Fundamentals of Marketing Trimester 1, 2015/2016 BM 02 |
Marketing Plan
Submission date: Week-11 Friday, 12.00pm
Lecturer: MS. YEO SOOK FERN
Prepared by:
Student ID | Student Name |
CHEONG ZHI LING | 1132702741 |
NG HUI YI | 1132702544 |
NG WEN NI | 1142701770 |
PANG JING SHI | 1142700673 |
TAN LEY SEE | 1132701708 |
Declaration by group leader
(This section is to be filled in the student’s own handwriting.)
I hereby declare that all group members’ names are correctly included in the above section. I hold a copy of this assignment which I can produce if the original is lost or damaged. I certify that no part of this assignment has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment.
Group leader’s signature : _____________________________
Group leader’s name : _____________________________
Group leader’s student ID : _____________________________
Group leader’s H/P no : _____________________________
Date : _____________________________
BMR1014 Group Assignment Evaluation Form (30%)
Session : BM 02
Group Leader : Cheong Zhi Ling Group Number :
CRITERIA | Incomplete | Poor | Fair | Good | Excellent | % | REMARKS |
PART A- MARKET-PRODUCT FOCUS | |||||||
Target market | 0.4 | 0.8 | 1.2 | 1.6 | 2.0 |
| |
Differentiation and positioning | 0.8 | 1.6 | 2.4 | 3.2 | 4.0 |
| |
PART B- NEW PRODUCT STRATEGIES | |||||||
Ability to suggest appropriate strategies | 0.8 | 1.6 | 2.4 | 3.2 | 4.0 | ||
Ability to justify the proposed strategies | 0.8 | 1.6 | 2.4 | 3.2 | 4.0 | ||
Integration of strategies in achieving positioning | 0.4 | 0.8 | 1.2 | 1.6 | 2.0 | ||
PART C- NEW PRICING STRATEGIES | |||||||
Ability to suggest appropriate strategies | 0.8 | 1.6 | 2.4 | 3.2 | 4.0 |
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Ability to justify the proposed strategies | 0.8 | 1.6 | 2.4 | 3.2 | 4.0 |
| |
Integration of strategies in achieving positioning | 0.4 | 0.8 | 1.2 | 1.6 | 2.0 | ||
PART D- NEW DISTRIBUTION STRATEGIES | |||||||
Ability to suggest appropriate strategies | 0.8 | 1.6 | 2.4 | 3.2 | 4.0 |
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Ability to justify the proposed strategies | 0.8 | 1.6 | 2.4 | 3.2 | 4.0 |
| |
Integration of strategies in achieving positioning | 0.4 | 0.8 | 1.2 | 1.6 | 2.0 | ||
PART E- NEW PROMOTION STRATEGIES | |||||||
Ability to suggest appropriate strategies | 0.8 | 1.6 | 2.4 | 3.2 | 4.0 |
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Ability to justify the proposed strategies | 0.8 | 1.6 | 2.4 | 3.2 | 4.0 |
| |
Integration of strategies in achieving positioning | 0.4 | 0.8 | 1.2 | 1.6 | 2.0 | ||
OTHERS: | |||||||
Proper reporting format | 0.4 | 0.8 | 1.2 | 1.6 | 2.0 | ||
Proper language | 0.4 | 0.8 | 1.2 | 1.6 | 2.0 |
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TOTAL | ______/50 | _____/30 |