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Business Plan: Progressive Consulting

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Essay title: Business Plan: Progressive Consulting

Business Plan

Business Plan: Progressive Consulting

What follows is a complete business plan for a hypothetical company. Please

copy or save to your disk and use as an example in developing your own

business plan. If you would like to read a series of articles jump to Web

Marketing . For additional business aids click on The Practical Tools of


1. 0 Executive Summary

Progressive Consulting will be formed as a consulting company specializing in

marketing of high technology products in international markets. Its founders

are former marketers of consulting services, personal computers, and market

research, all in international markets. They are founding Progressive

Consulting to formalize the consulting services they offer.

1. 2 Mission

Progressive Consulting offers high-tech manufacturers a reliable, high

quality alternative to inhouse resources for business development, market

development, and channel development on an international scale. A true

alternative to in house resources offers a very high level of practical

experience, know how, contacts, and confidentiality. Clients must know that

working with Progrssive Consulting is a more professional, less risky way to

develop new areas even than working completely in house with their own

people. Progressive Consulting must also be able to maintain financial

balance, charging a high value for its services, and delivering an even

higher value to its clients. Initial focus will be development in the

European and Latin American markets, or for European clients in the United

States market.

1. 3 Keys to Success

•Excellence in fulfilling the promise completely confidential, reliable,

trustworthy expertise and information.

•Developing visibility to generate new business leads.

•Leveraging from a single pool of expertise into multiple revenue generation

opportunities: retainer consulting, project consulting, market research, and

market research published reports.

2. 0 Company Summary

Progressive Consulting is a new company providing high-level expertise in

international high-tech business development, channel development,

distribution strategies, and marketing of high tech products. It will focus

initially on providing two kinds of international triangles:

•Providing United States clients with development for European and Latin

American markets.

•Providing European clients with development for the United States and Latin

American markets.

As it grows it will take on people and consulting work in related markets,

such as the rest of Latin America, and the Far East, and similar markets. As

it grows it will look for additional leverage by taking brokerage positions

and representation positions to create percentage holdings in product


2. 1 Company Ownership

Progressive Consulting will be created as a California

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