Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 8,611 - 8,640
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Kodak at a Crossroads - the Transition from Film Based to Digital Photography
Executive Summary Report Kodak at a Crossroads: The Transition from Film Based to Digital Photography March 26, 2007 The world we live in is evolving and advancing at a staggering pace, and in the digital technology/photography industry companies are finding that in order to survive intense competition they must abandon old business strategies that centered on traditional film processing and embrace strategies that focus on digital photography. For decades, Kodak thrived on a classic
Rating:Essay Length: 1,861 Words / 8 PagesSubmitted: December 24, 2009 -
Kodak Case Study
Table of Contents Contents I. Problem Statement 1 1. Company 1 2. Collaborators 1 3. Customers 1 4. Competitors 1 5. Context 2 B. Segment Analysis 2 III. Objectives 2 IV. Our Recommended Plan 2 A. Brief 2 B. Core Plan 3 C. Strategy & Tactics 3 1. Short Term Tactics 3 2. Long Term Strategy 3 ? I. Problem Statement 1. To prevent erosion of market share in the US market and re-capture
Rating:Essay Length: 1,831 Words / 8 PagesSubmitted: May 10, 2011 -
Kodak Company
1.1. a)Competitors provide lover-priced products, b) Restrictions on private labeling, c) Market development strategies of foreign competitors, like Fuji and Agfa. 1.2. If we look at the Product Life Cycle, we realize that it is in the maturity phase. As a result, there is a fierce competition, price war and battle for market share. If Kodak maintains its status quo, it will continue to lose its market share, since the others’ market share is growing
Rating:Essay Length: 341 Words / 2 PagesSubmitted: May 14, 2010 -
Kodak External Analysis
INTRODUCTION Even though Eastman Kodak is the leader in digital camera sales, all is not well. Film has always been a high-margin product for Kodak but as this part of the business is rapidly shrinking it’s time to look to new products and markets. For the first quarter of 2005, Eastman Kodak reported a $142 million loss. While it may appear Kodak is in dire straights, they are taking actions to establish themselves in the
Rating:Essay Length: 2,137 Words / 9 PagesSubmitted: January 10, 2010 -
Kodak Funtime Analysis
KODAK FUNTIME ANALYSIS 1. Diagnosis of the reasons for Kodak’s market share loss and assessment of likely development of the market if Kodak maintained the status quo. Answer: Kodak had been experiencing a loss on market share from 76% to 70% over the past five years, which was caused by the action of its competitors like Fuji Photo Film Co. and Konica Corp., wooing consumers with low-priced versions. If Kodak did nothing to deal with
Rating:Essay Length: 495 Words / 2 PagesSubmitted: June 7, 2010 -
Kodak History
On July 12, 1854 in the village of Waterville Maria Kilbourn and George Washington Eastman had a child that would change the way the world took pictures forever, and that child was George Eastman. When George was five his father sold the family nursery business and moved to Rochester where he founded the Eastman Commercial College. Shortly thereafter George’s father died and the College failed leaving George and his mother in financial despair. So because
Rating:Essay Length: 1,712 Words / 7 PagesSubmitted: June 12, 2010 -
Kodak’s Resource and Capabilities
Kodak’s Resource and Capabilities For Kodak, identifying its resources and capabilities is critical to redefine its sustainable competitive advantages in this technologically fast-moving field. After almost a century of global leadership in the photographic industry, Kodak is a well-recognized brand name worldwide. This respected brand image will enhance Kodak’s ability to introduce new products to consumers especially in a market where technological change creates barriers and uncertainty to them. Within Kodak’s massive and worldwide distribution,
Rating:Essay Length: 401 Words / 2 PagesSubmitted: November 18, 2009 -
Kogut and Zander’s Theory of Evolutionary Theory Versus Internationalization Theory
Introduction There are many theories given by different group of researchers about the existence of multinational enterprises or MNE's. According to John Cantwell, it was in the 1970's and 1980's that many theories on MNE's were proposed. These theories were either general theories of MNE's which were called the main institution for international production or the theories on foreign direct investment, the means by which international production is done ( Pitelis, Christos N. and Sugden,
Rating:Essay Length: 2,103 Words / 9 PagesSubmitted: February 24, 2010 -
Kone: Monospace
KONE: MonoSpace Case write-up KONE is an elevator company with a new and innovative product to entering the market. This company is faced with the problem of what they want to charge and how they are going to position this newest product without cannibalizing their existing product lines. Another problem the company faces is how and to whom they should market this new elevator application. The company can rule out marketing to the high rise
Rating:Essay Length: 2,212 Words / 9 PagesSubmitted: November 11, 2009 -
Kool-Aid Term Paper
Kool-Aid is the one of the brands of Kraft Foods Inc. It is the most popular beverage product in kids. Kool-Aid targets Parents, Kids, and even Athletes too. They have good competitive advantage in the kids market. The following are the five Strategic options that give us a clear picture of Kool-Aid Position and image in Market of beverage. • Product Attributes: Kool-Aid has product that meets the requirements of parents as well as kids.
Rating:Essay Length: 1,179 Words / 5 PagesSubmitted: February 20, 2010 -
Korea, Nowadays
Japan and Australia on Tuesday slapped fresh economic sanctions on North Korea, triggering protests from China that the move would worsen the standoff over Pyongyang's weapons programs. The sanctions, which comply with a U.N. Security Council resolution that denounced North Korea's test firing of long-range missiles in July, ban fund transfers and remittances to 11 Pyongyang-based trading companies accused of bankrolling the country's weapons arsenal. A North Korean bank and hospital, as well as Swiss
Rating:Essay Length: 534 Words / 3 PagesSubmitted: November 12, 2009 -
Korean Economy
Executive Summary In this assignment I am going to discuss the main reasons for the rapid growth South Korea has experienced over the past forty years In addition to this, I will discuss the problems facing the country and suggest strategies to promote future economic prosperity. To do this, I will consider South Korea’s: Evolving comparative advantage Technology policies and research and development expenditure Educational system and policies Technology import policies I will also consider
Rating:Essay Length: 2,822 Words / 12 PagesSubmitted: March 10, 2010 -
Kota Fibres Cash Budget
Cash Budget Kota Fibres produces nylon fiber at its only plant in Kota, India, and is preparing its cash budget for the month of September 2003 through December 2003. Expected sales from September 2003 to February 2004, as well as realized sales in July and August 2003 are depicted in Table 2 (in thousands of rupees (Rs)). For delivery and manufacturing reasons, Kota’s purchases, which usually amount to 70% of sales, have to be made
Rating:Essay Length: 1,513 Words / 7 PagesSubmitted: June 4, 2010 -
Kraft
________________ Executive Summary Maxwell Coffee is a product that has been a great success here at Kraft, giving use an annual sales of $2 million. We would like to expand upon this success by offering Walmart this plan will increase sales by 2% or more within a year at Walmart. Kraft will expand its sales territory and attract new customers through direct mailing, publicity, and the personal selling efforts of independent manufacturers’ representatives. Our coffee,
Rating:Essay Length: 1,765 Words / 8 PagesSubmitted: October 5, 2016 -
Kraft - Vizija, Misija I Ciljevi
Kraft Vizija, misija i ciljevi Vizija Kompanija Kraft ima viziju da pomogne ljudima oko sebe koko bi oni vodili bolji život i generalno imali zdraviji na?in života. Ta vizija se ogleda u zadovoljenju potreba potroša?a i stvaranju zdravije hrane koja nosi ve?i užitak onima koji je konzumiraju. Kraft nastoji da prenese poruku svojim konzumentima da vrednovanje zna?aja zdravlja predstavlja bazu za kreiranje i pružanje vrednosti i kvaliteta njegovih proizvoda i usluga. Misija Da bi se
Rating:Essay Length: 928 Words / 4 PagesSubmitted: May 19, 2011 -
Kripsy Kreme Strategic Options
Strategic Options i) Attract non-users Krispy Kreme has to date been very casual about taking a ‘push’ approach to consumers. The majority of publicity and promotion the company undertakes utilizes word-of-mouth marketing and other free publicity such as free giveaways at public events. Krispy Kreme may wish to take a more aggressive approach, with a new media campaign that is specifically aimed at attracting new users. Whilst it has been noted that the doughnut industry
Rating:Essay Length: 450 Words / 2 PagesSubmitted: February 18, 2010 -
Krispy Kreme
Focus of the Proposal Krispy Kreme, a leading, well-established brand of high quality doughnuts, is still in a stage of astonishing growth potential. According to Dain Rauscher Wessels equity analyst David Geraty, “Krispy Kreme has established itself as the quality leader in the doughnut industry and is positioned to become the dominant industry player, with 145 retail locations in 27 states, Krispy Kreme is expected to capitalize on the brand conscious consumer’s demand for a
Rating:Essay Length: 1,624 Words / 7 PagesSubmitted: November 8, 2009 -
Krispy Kreme
Krispy Kreme Krispy Kreme is a company that despite its history dating back to 1937, has only just in the past 10 years had rapidly increasing sales and expansion. Recently, however, the company has gotten itself into financial and legal trouble. Because of this and several marketing factors, the Krispy Kreme phenomenon is struggling to stay alive. Sales are decreasing and stores are being forced to be closed. The company has gone through ups and
Rating:Essay Length: 410 Words / 2 PagesSubmitted: December 21, 2009 -
Krispy Kreme
Dianne Murray Week Two Question 1. The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets. Krispy Kremes's strong brand name, highly
Rating:Essay Length: 1,796 Words / 8 PagesSubmitted: December 24, 2009 -
Krispy Kreme
INTRODUCTION Krispy Kreme is an unfortunate case of a well-run, decades-old company going public and then rapidly losing its mind. In its quest for rapid growth as a public company Krispy Kreme lost its way. By expanding too rapidly, making puzzling acquisitions and franchise choices, and using strange accounting in the process, things went very wrong. This memo will focus on the underlying cause of Krispy Kreme’s troubles and provide some recommendations on a possible
Rating:Essay Length: 520 Words / 3 PagesSubmitted: February 8, 2010 -
Krispy Kreme
TABLE OF CONTENTS KRISPY KREME DOUGHNUTS Introduction - Company Profile 3 - Company VMGO 4 - Current Strategies 4 - Current and Past Performance Analysis 5 - Board of Director Analysis 14 External Analysis - Five Force Analysis 15 - Industry Competitors/ Competitor Analysis 17 - Opportunities 21 - Threats 21 Internal Analysis - Corporate Resource Analysis (CRA) 22 - Core Competencies 23 - Strengths 25 - Weaknesses 25 Strategy - Business Level Strategy 26
Rating:Essay Length: 6,740 Words / 27 PagesSubmitted: March 2, 2010 -
Krispy Kreme
1. Krispy Kreme’s strategy in 2004 included: - Increasing the number of stores as well as increasing sales at old stores in order to obtain 20% annual revenue growth and 25% annual growth in earnings per share. - Expanding internationally, adding stores in Europe, Australia, Canada, and Mexico. - Improving on-premise sales by remodeling or closing down older stores and focus on the on-premise sales in new locations before selling packaged doughnuts in supermarkets. -
Rating:Essay Length: 1,122 Words / 5 PagesSubmitted: March 11, 2010 -
Krispy Kreme
Krispy Kreme Introduction: This is a case study of Krispy Kreme Doughnuts and changes in management strategy to address stagnant sales. The first Krispy Kreme Doughnut shop was opened in Winston-Salem, North Carolina, by Vernon Rudolph. Vernon first sold his doughnuts (which were made with a secret yeast-raised recipe) to grocery retailers; however, due to their quick popularity, he opened his own retail shop. In 1954, Mike Harding became a partner in the company
Rating:Essay Length: 1,092 Words / 5 PagesSubmitted: June 11, 2010 -
Krispy Kreme
Krispy Kreme is now expanding and selling donuts through convenience stores. Will this hurt the brand? Stan Parker, Krispy Kreme's senior vice president of marketing, says it won't because the company continues to emphasize freshness. It replenishes the packaged donuts daily from the local Krispy kreme store and removes any unsold packages. The donuts' presence in convenience stores will help remind people of the taste of a fresh, hot Krispy Kreme donut, and that
Rating:Essay Length: 352 Words / 2 PagesSubmitted: April 22, 2011 -
Krispy Kreme Case Analysis
TO: FROM: DATE: November 12, 2006 SUBJECT: “Krispy Kreme Doughnuts Going Global?” This memo contains the answers to Questions 1 through 4 from the International Marketing assignment titled, “Krispy Kreme Doughnuts Going Global?” The questions are offset in the shaded area and the answers are provided below each question. (1) Where should Krispy Kreme go next? List the next ten countries they should enter in order of most viable. Describe the criteria you used to
Rating:Essay Length: 1,768 Words / 8 PagesSubmitted: November 25, 2009 -
Krispy Kreme Case Analysis
The Krispy Kreme Doughnuts case study solution solves the case on financial statement analysis. The structure of the solution is outlined below and answers the questions included in the outline. Krispy Kreme Doughnuts, Inc. Background Corporate Profile Company Stores Domestic Franchise International Franchise Supply Chain Business Segment Problem Statement What is the Problem? How do you know it is a Problem? Common Case Study Questions #1 Who is the decision maker, and what are their
Rating:Essay Length: 741 Words / 3 PagesSubmitted: April 21, 2011 -
Krispy Kreme Case Study
Samsung Electronics Company Limited has been cranking up new product development process to develop and launch hundreds of innovations based on the latest technology and beating competitors to the marketplace. They produce premium priced, feature-jammed goods and have been a strong rival for Sony, Nokia, and Panasonic. They target their products towards affluent households with high annual incomes. Samsung’s products include TVs, cell phones, digital music players, personal digital assistants (PDAs), DVD players, camcorders, camera
Rating:Essay Length: 2,386 Words / 10 PagesSubmitted: December 24, 2009 -
Krispy Kreme Case Study
Krispy Kreme SCOPE The scope of this report is to analyze Krispy Kreme Dounghnuts’ (KKD) financial statements, supported exhibits, and business plan to evaluate the impact of earnings analysis announcements on the stock price for 2003-2004. KRISPY KREME’S COMPANY BACKGROUND In 1937, KKD began as a single doughnut shop in North Carolina, selling doughnuts wholesale to supermarkets. The popularity of the product not only caused KKD to become a factory-like retail store but also led
Rating:Essay Length: 2,607 Words / 11 PagesSubmitted: December 30, 2009 -
Krispy Kreme Case Study
To: Stephan Cooper, CEO of Krispy Kreme Doughnuts From: Naylon Consulting Inc. Date: April 8, 2008 Overview Naylon Consulting Inc. has been hired by Mr. Stephan Cooper to conduct an extensive overview of the company an assist in probing the business model and strategy of Krispy Kreme Doughnuts. In this assessment, we have conducted a SWOT analysis, views pros and cons of the current strategic plan, conducted a brief overview of the financial reports, and
Rating:Essay Length: 1,586 Words / 7 PagesSubmitted: December 31, 2009 -
Krispy Kreme Case Study
Introduction Krispy Kreme Doughnuts was the dream of a great entrepreneur, Vernon Carver Rudloph. Although, Mr. Rudolph did not invent the doughnut, he definitely improved the process of making the doughnuts and the taste of the doughnuts, with his secret recipe for yeast-raised doughnuts. There are many values, within, this organization that are passed onto employees, and then to customers. The company’s shared values include: integrity, authenticity, passion, learning, sharing, and positive expectations. Krispy Kreme
Rating:Essay Length: 525 Words / 3 PagesSubmitted: April 11, 2010