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In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.

17,315 Essays on Business. Documents 17,311 - 17,315

  • “the Comeback of Caterpillar, 1985-2002.”

    “the Comeback of Caterpillar, 1985-2002.”

    MGMT 479 - STRATEGIC MANAGEMENT Case Study #1: “The Comeback of Caterpillar, 1985-2002.” Synopsis: In the early 1900’s the heavy steam tractors of farmers of the delta in the San Joaquin Valley, California, consistently sunk into the moist soil. Their attempts at bigger wheel to solve the problem proved futile. Benjamin Holt, a combine maker, replaced the tractor wheels with tracks, distributing the tractor’s weight more evenly over a broader surface that gave the

    Essay Length: 821 Words / 4 Pages
    Submitted: May 15, 2010 By: Fonta
  • “the Corrosion of Character” – R.Sennett

    “the Corrosion of Character” – R.Sennett

    What is the writer saying? The general essence of the article is that the old ways of work and the work ethic of the older generations have broken apart. In place of stable routine and predictable career paths, employees are now expected to be fluid in their jobs, and open to change on very short notice. Workers of today’s generation can no longer expect long term work, or the trust and loyalty that were given

    Essay Length: 800 Words / 4 Pages
    Submitted: February 17, 2010 By: Edward
  • “understanding the Consumer Base of Joyville by Shapoorji Pallonji”

    “understanding the Consumer Base of Joyville by Shapoorji Pallonji”

    ________________ A Project Report On “understanding the Consumer Base of Joyville by Shapoorji Pallonji” Undertaken at Shapoorji Pallonji Real Estate Project Report Submitted To INTERNATIONAL SCHOOL OF BUSINESS AND MEDIA Pune Karan Jain (18130) Under the Supervision of Under the guidance of Mrs. Shweta Sawant Dr. Pranjali Unkule Sr. Manager CRM (Shapoorji Pallonji Real Estate) Faculty at ISB&M Declaration I, Karan Jain, Student of ISB&M: International School of Business and Media, Pune, and Hereby declare

    Essay Length: 7,993 Words / 32 Pages
    Submitted: February 24, 2019 By: KARAN JAIN
  • “using Perceptual Maps in Marketing” Simulation

    “using Perceptual Maps in Marketing” Simulation

    Defining Public Relations Personal Definition of Public Relations The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own

    Essay Length: 1,014 Words / 5 Pages
    Submitted: February 9, 2010 By: Fonta
  • “using Perceptual Maps in Marketing” Simulation

    “using Perceptual Maps in Marketing” Simulation

    “Using Perceptual Maps in Marketing” Simulation Lifestyle image is an important attribute to Thorr Motorcycles, Inc. because it can influence customer to purchase a Cruiser Thorr due to what it represents. The perceptual map is a visual representation of a customer’s opinion of the brand. The Lifestyle Image that the Cruiser Thorr represents is freedom, masculinity, and mobility. With the decline of sales, Thorr Motorcycles will need to change the consumer image in order

    Essay Length: 1,114 Words / 5 Pages
    Submitted: April 29, 2010 By: Janna
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