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Gap Analysis: Global Communication

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Essay title: Gap Analysis: Global Communication


Gap Analysis: Global Communications

University of Phoenix

Gap Analysis: Global Communications

This Gap analysis will discuss the issue Global communication is facing, how it was handle and the consequences behind it. Global communication is facing severe economy hardship. The company went from a $28 per share to only $ 11 within three years due to intense competition in the telecommunication market. They are losing their values and the stockholders are extremely unhappy. Global communication competitor, the cable and the local cable company, are offering competitive packages to their customers. They decided to create a plan to cut cost by outsourcing the company to Ireland and India. This plan will cut operating source by 40% and aid in offering more products to its customers. However, the plan did not involve one of the key stakeholders, the technologies workers union, in which brought forth a dilemma that both parties are faced with.

Situation Analysis

Issue and Opportunity Identification

As I explained in table 1, there are several issues facing Global Communication, competition is rising and stock prices are slowly declining. Global communication stock went from a $28 per share to a miserly $11,within three years that is more than a 50% drop. Global communication is facing economic hardship and is in jeopardy of having corrective action taking against, them by the board of directors. Not only is there too much competition in the telecommunication markets, they are now suffering a huge blow from the rapidly growing local telephone and cable companies. The local telephone and cable companies are providing computer, telephone, and television services. Global Communications have always treated their employees with respect, and do not want to ruin that reputation. Consequently, they stop communicating and letting the employees and the union workers know about their crisis and the decisions that would be made regarding the company. Global communication is in fear of going out of business, in order for them to get back in the competition and regain their customers, they’ve made a hasty decision without scanning for other possible solutions or have others input besides the one they already have. Global communication decides on one end state goal without thinking of possible alternatives and that’s were the disagreement and the conflicts took place between parties. "By improving decision making, knowledge management, employee needs and coordination; company can progress and retain the name in the communications industry. Workplace communication has a significant effect on organizational performance (McShane & Glinow, 2005).

Stakeholder Perspectives/Ethical Dilemmas

The stakeholders in this scenario are the technology workers union and the management groups. Both have different values and concepts, but on the other hand they share the same goal, and that is to increase profit for the company. Global Communication finds itself in a hole and must work fast to fix the problem. They have notice the extreme lost in there revenue. The stock price has plunged from a $28 per share three years ago to $11, which is more than 50% percent depreciation. To solve the issue the company have decided to move their call center to Ireland and India, however the problem that occurs is that during this big decision making, they did not include one of the most important group, which is the technology workers union. This group is now threatening to take them to court, because of the decision to lay off most of the workers. These workers are either losing their jobs or receiving a reduction in salary, if they were to go work in those countries. "In most conflicts, more than one issue is at stack and each party values the issues differently. The outcomes available are no longer a fixed-pie divided among all parties. An agreement can be found that is better for both parties than what they would have reached through distributive negotiation. This is an integrative negotiation," (Robert Kreitner & Angelo Kinicki 2004). The ethical dilemma has surface because of this new plan. Global Communication seniors have only communicated the plan with those that share the same idea and want the same thing. They never bothered to see how the others would receive the plan, to be quiet honest with you, I don’t believe managements would have agreed to anything else, because they are aware of the profits they will gain, once they company are moved to Ireland and India.

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