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Gap Analysis - Global Communications

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Essay title: Gap Analysis - Global Communications

Gap Analysis: Global Communications

Global Communications is a company that knows the significance of success. Global understands that the telecommunications industry can be quite competitive. Global Communications went from $28 per share to $11 per share which shows a major decrease in stock. Global Communication’s main competition is with the international, local, long distance markets and cable companies who offer television, telephones, internet access and computers to their customers. In order to compete with their competition, Global Communications developed two approaches, which would allow them to create partnerships with satellite companies (wireless providers) and market themselves aggressively internationally, which will hopefully, allow Global Communications to become a global corporation within three years.

However, Global Communications has many issues to solve. Table 1 provides three main issues that Global Communications is faced with. The first issue is emotional intelligence. The second issue is organizational communications and the third issue is opportunity realization. Global Communications must understand their stakeholder’s perspectives. Table 2 provides the stakeholder groups and their interests, rights, and values. In order for a company to succeed, the company should know where they currently stand and where they want to be. Developing goals is one way to reach one’s vision. Table 3 displays Global Communications end state goals. Global Communications issues, will require Global Communications leadership team to negotiate effectively by viewing all their options. Global Communications wants to become a global corporation within the next three years; therefore, Global Communications must turn their issues into opportunities.

Situation Analysis

Issue and Opportunity Identification

Global Communication is facing issues that can be turned into opportunities if negotiated effectively. The first issue that Global Communications is faced with is emotional intelligence. Global Communications has decided to lay off a number of their employees which will damage their public image. Global can turn this into an opportunity if the leadership team takes the time to understand how the employees feel and their possible reactions (see Table 1).

Kinicki & Kreitner (2004) believe:

Learning to manage conflict is a critical investment in improving how we, our families, and our organizations adapt and take advantage of change. Managing conflicts well does not insulate us from change…however, effective conflict management helps us keep in touch with new developments and create solutions appropriate for new threats and opportunities. (p.5)

The second issue that Global Communication is faced with is Organizational Communication. Global Communications did not research their plan in debt, excluded their employees in the planning as well as failed to communicate with the union representative concerning their new strategic plan. Global could turn this into an opportunity by communicating with the union as well as their employees about the changes Global Communications is making. In communicating Global could find solutions that will benefit the union and globals employees.

Global Communications third issue is Opportunity Realization. Global can turn this into an opportunity by forming alliances with wireless providers in order to compete with international markets, local, and long distance providers. In order for Global to become successful they must understand their stakeholder perspectives and ethical dilemnas.

Stakeholder Perspectives/Ethical Dilemmas

Global Communications has a number of stakeholders depending on them. The Global Communication leadership team is a stakeholder whose interest is social responsibility and profit. The leadership team has an obligation to find out what their target population wants from them as well as marketing strategies to attract more customers. Their main objective is making and keeping the customer(s) satisfied so that they will continue to use their services, which will allow Global Communications to make a larger profit (refer to Table 2). Global Communications leadership team believes they have a right to form partnerships because these alliances may develop a quicker way in getting products and or services sold. Global communications values its public image. Global Communications leadership team believes that maintaining their public image should remain a top priority, “our company has a history of treating employees well; I’ve been quoted more than once saying that our competitive advantage comes from our loyal employees” ( “Global

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