Samsung Smart Fridge Business to Business Marketing Plan
By: Monika • Research Paper • 6,568 Words • December 13, 2009 • 1,681 Views
Essay title: Samsung Smart Fridge Business to Business Marketing Plan
Samsung Smart Fridge
Marketing Plan
Prepared by:
Elizaveta Chernova
Susanne Pfisterer
Kelly Seawell
Semih Yilmaz
CONTENTS
Page
EXECUTIVE SUMMARY………….………………………………………………...4
MISSION STATEMENT……………………………………………………………...5
CURRENT MARKET POSITION….……………………………………………....5-9
Product
Target Market Analysis
Place
Price
Promotion
Processes
Physical Evidence
MARKET OVERVIEW.…..……………………………………………………....9-10
Description
Laws and Regulations
Current Business Trends
SWOT ANALYSIS………………………………………………………………10-13
Strengths
Weaknesses
Opportunities
Threats
Key Issues
Key Opportunities
Competitor Analysis
ASSUMPTIONS……………………………………………………………………..13
Sales
Revenue
Customer Base
OBJECTIVES…………………………………..………………………………...13-15
ANSOFF’S MATRIX………………………………………………………………..15
STRATEGY………………………………………………………………………16-21
Corporate Strategies
Target Market
Positioning Statement
Brand Development Strategy
Pricing Strategy
Marketing Strategy
Public Relations Strategy
Advertising Strategy
Sales Promotion Strategy
Sales Strategy
Distribution Strategy
Partnerships
FINANCIAL FORECAST………………………………………………………..22-23
Break Even Analysis
CONCLUSION………………………………………………………………………23
Executive Summary
This BBM report is written to strategically plan the launch of the new ‘Smart Fridge’
The ‘Smart Fridge’ is a new fridge with multiple new aspects making it one of the most modern and advances fridges in the world. The product is made by Samsung and has a high potential of becoming the next hype on the fridge market.
By reading this report it will become clear what strategies, obstacles, trends, threats and marketing/ communication tools are needed to make sure this product will become successful. The report contains a full market analysis, different recommendations and a clear understanding on the future potentials for this new innovative product.
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