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Samsung Smart Fridge Business to Business Marketing Plan

By:   •  Research Paper  •  6,568 Words  •  December 13, 2009  •  1,949 Views

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Essay title: Samsung Smart Fridge Business to Business Marketing Plan

Samsung Smart Fridge

Marketing Plan

Prepared by:

Elizaveta Chernova

Susanne Pfisterer

Kelly Seawell

Semih Yilmaz

CONTENTS

Page

EXECUTIVE SUMMARY………….………………………………………………...4

MISSION STATEMENT……………………………………………………………...5

CURRENT MARKET POSITION….……………………………………………....5-9

Product

Target Market Analysis

Place

Price

Promotion

Processes

Physical Evidence

MARKET OVERVIEW.…..……………………………………………………....9-10

Description

Laws and Regulations

Current Business Trends

SWOT ANALYSIS………………………………………………………………10-13

Strengths

Weaknesses

Opportunities

Threats

Key Issues

Key Opportunities

Competitor Analysis

ASSUMPTIONS……………………………………………………………………..13

Sales

Revenue

Customer Base

OBJECTIVES…………………………………..………………………………...13-15

ANSOFF’S MATRIX………………………………………………………………..15

STRATEGY………………………………………………………………………16-21

Corporate Strategies

Target Market

Positioning Statement

Brand Development Strategy

Pricing Strategy

Marketing Strategy

Public Relations Strategy

Advertising Strategy

Sales Promotion Strategy

Sales Strategy

Distribution Strategy

Partnerships

FINANCIAL FORECAST………………………………………………………..22-23

Break Even Analysis

CONCLUSION………………………………………………………………………23

Executive Summary

This BBM report is written to strategically plan the launch of the new ‘Smart Fridge’

The ‘Smart Fridge’ is a new fridge with multiple new aspects making it one of the most modern and advances fridges in the world. The product is made by Samsung and has a high potential of becoming the next hype on the fridge market.

By reading this report it will become clear what strategies, obstacles, trends, threats and marketing/ communication tools are needed to make sure this product will become successful. The report contains a full market analysis, different recommendations and a clear understanding on the future potentials for this new innovative product.

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