Business Plan Tasty Sdn.Bhd
By: Kai Tan • Research Paper • 5,392 Words • August 1, 2014 • 981 Views
Business Plan Tasty Sdn.Bhd
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FACULTY OF BUSINESS
BFB1024 FUNDAMETALS OF BUSINESS AND ENTREPRENEURSHIPS[pic 2]
Lecture: MISS.LIM LI CHIN
Group: BM103 Group 10
Company Name: Tasty Sdn. Bhd
No. | Member’s Name | ID |
1. | Tan Kai Yee (L) | 1111111285 |
2. | Khoo Pei Sime | 1112700476 |
3. | Tan Shze Khye | 1112700142 |
4. | Yew Kok Loong | 1112700705 |
5. | Goh Zheng Hui | 1112701344 |
6. | Oh Yi Ning | 1112700698 |
BUSINESS PLAN
Table of Contents
Executive Summary
Company Goal and Objective
Plan of Operation
Description of Management Team
Organization Chart
Business and Industry Profile
Business Strategy
SWOT Analysis
Competitors Analysis
Key success factor
Future Forecast
Company Product or Services
Marketing Strategy
Market penetration pricing strategy
The marketing mix tools
Location and Layout
Financial Status
Income Statement
Balance sheet
Cash Flow Statement
Problem identification and recommendation
Funding Requirement
Appendices
Business Event
Promotional Mascot
Executive Summary
Business Description
Our company named Tasty, form of company C-corporation. Main company is located at Malacca Town. Our business consider as tertiary sector which is sales and services. It is a new business in Malacca Area. The main product that we are selling is sandwich.
Product and Services
Our product sandwich conduct of a lot of favors, the main ingredient is egg, tuna, chicken, jelly and peanut butter. Our product is different compared with the franchise company, Subway. We provide free delivery service to each customer in Kuala Lumpur area. Besides that, all the product in our company is contain a lot of favors.
The Market
Our company using five key drivers to be success in the market, that is connect, inspire, focus, organize and build. Since 1980’s, a lot companies want to offer a low calorie fast food to public but failed. So, the market for sandwich is becoming more demanding after a lot of people found that the fast food is an unhealthy food for them. We will market our product to family sector which sector prefers healthy food in life. For educating our customer to buy from us, we provide a lot of secret present and advertise the important of having a healthy lifestyle. The target market of us is families’ members.
Competition
We are facing the competition in regards to the overall quality and differentiation of our products, and in the cleanliness and quality of our seating area. Our sandwiches are all of the premium quality. Area of every branch is cleaned before start the business hour. Besides that, we hired a Cleanliness Manager for manage each environment of branch. We will differentiate the taste of customer from favor, bread and ingredient used. Our aim of service is provide the faster and efficiency service to each customer. From the competitor, we are learning to improve our quality on sandwich to suit among the customers.