Business Plan for Player's Cafe @ Scape

EXECUTIVE SUMMARY

Player's Café is not the usual café that you see around town, it will provide a unique learning and entertaining experience for youths through games. Player's Café will answer to the need for youths to have a space for their multi-player gaming need. There is an increasing demand to play console games and board games with more friends.

The youths who are price-sensitive will have access to the latest console games and board games that are entertaining and engaging and they will be able to have this all at a cost that they can afford. Player's Cafe's goal is to provide youths with a interactive, educational and social atmosphere for gaming entertainment under one roof.

This business plan is prepared to obtain equity financing of the amount of $60,000 from angel investors. The equity financing will supplement funding for start-up costs relating to preparation, equipment purchases, and to cover partial expenses in the first year of operations. The additional financing needed is secured of which $65,000 of personal savings from founder Tan Pei Wen and $100,000 in the form of long-term loan from DBS bank.

Player's Café will be incorporated as a private limited company. This means that shareholders will not be liable for the company's tax.

The financing amount of $225,000 will allow Player's café to operate and maintain operations for the first year. The initial start-up capital invested will be used to provide the target audiences with a full featured gaming centre and cafe. The location will be situated at SCAPE Youth Mall which is right in the middle of downtown Orchard road, a place known for bustling activities and huge shopping crowds. It is located across the road from Scape Youth Park which is a unique and innovative environment created for youths.

The successful operation in the first year will create a customer base that is enough for continued operations into the following year.

TABLE OF CONTENTS

1. Executive Summary

2. The Opportunity

2.1. Description of Business Idea

2.2. Target Market/Customer Segment: Description

2.3. Target Market Trends & Needs Addressed

2.4. Competition

2.5. Assessment of Market Opportunity: Size, Growth, Share

3. Marketing: Strategy, Costs, Investments

3.1. Product Features/Benefits/Positioning

3.2. Product Price

3.3. Product Promotion

4. Operations: Strategy, Costs, Investments

4.1. Sourcing, Purchasing-Manufacturing, Service Delivery costs

4.2. Distribution/Sales costs

5. Organization/ Management

5.1. Organizational Structure

5.2. Board of Directors and Management Team

5.3. Remuneration of Management & Employees

6. Financial Analysis

6.1. Detailed Assessment of Profitability/Income Statement

6.2. Total Investment to Start & Operate the Business/Balance Sheet

6.3. Break-even Analysis

6.4. Cash Flow Statement

6.5. Sources of Capital: Proportion of Debt & Equity

6.6. Expected Financial Returns: Valuation, NPV, IRR

6.7. Conclusion: Valuation & Attractiveness/Viability of Business

7. Risk Mitigation

7.1. Financial risks

7.2. Business risks

8. Investment Proposal

8.1. Total Capital Required from Investors

8.2. The Investment Deal: % shareholding offered

THE OPPORTUNITY

Description of Business Idea

The Players Café @ SCAPE, unlike a typical café that serves food and beverages or a cyber café for internet and LAN gaming, gives a totally different meaning to visiting a cafe. Apart from