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1,878 Essays on A case for Brand loyalty. Documents 1 - 25 (showing first 1,000 results)

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Last update: March 15, 2017
  • A Case for Brand Loyalty

    A Case for Brand Loyalty

    ... en el Caso de Estudio “A case for brand loyalty” considero que Anne es una ...

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    Essay Length: 2,098 Words / 9 Pages
    Submitted: December 5, 2009 By: Kevin
  • Brand Loyalty

    Brand Loyalty

    As consumers we know what we like and why we buy certain things. We may buy something cause of the price alone, or the color or the fact that we just prefer that brand. Brand loyalty is everywhere in our economy from single consumers to business who buy ...

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    Essay Length: 819 Words / 4 Pages
    Submitted: March 17, 2010 By: Victor
  • What Is a Brand? the Importance of Brand; Brand Loyalty and Brand Equity Discuss.

    What Is a Brand? the Importance of Brand; Brand Loyalty and Brand Equity Discuss.

    Essay Outline What is a brand? The importance of brand; brand loyalty and brand equity Discuss. I. Introduction A. Background to a social phenomenon is that every product has its own brand and people pay more attention to brand. B. The definition of brand ...

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    Essay Length: 453 Words / 2 Pages
    Submitted: September 10, 2013 By: Mujie
  • Intel: A Case Study in Corporate Branding

    Intel: A Case Study in Corporate Branding

    ... innovation and reliability in its branding is Intel. Because of the ...

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    Essay Length: 542 Words / 3 Pages
    Submitted: December 4, 2009 By: Max
  • Pepsi Blue Case Study - the Challenges Inherent in Executing a Global Re-Branding Campaign

    Pepsi Blue Case Study - the Challenges Inherent in Executing a Global Re-Branding Campaign

    PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s, PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; ...

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    Essay Length: 1,473 Words / 6 Pages
    Submitted: January 4, 2010 By: Steve
  • Case Title: Tivo: Global Branding and Advertising

    Case Title: Tivo: Global Branding and Advertising

    Case Title: Tivo: Global Branding and Advertising Background 1. Tivo Founded ...

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    Essay Length: 1,075 Words / 5 Pages
    Submitted: February 2, 2010 By: Wendy
  • Brand Rejuvenation - a Case Study of Sony

    Brand Rejuvenation - a Case Study of Sony

    Brand Rejuvenation - A case study of Sony After a long time, a brand other than Apple is creating a global buzz about the impending launch of one its product. Sony with the launch of PlayStation 3 seems to have stuck a chord with consumers once again ...

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    Essay Length: 1,849 Words / 8 Pages
    Submitted: March 19, 2010 By: Anna
  • Brands Are Continually Changing, but in Certain Cases They Need to Shift Radically to Gain Back Their Customers

    Brands Are Continually Changing, but in Certain Cases They Need to Shift Radically to Gain Back Their Customers

    Brands are continually changing, but in certain cases they need to shift radically to gain back their customers Abstract By comparing the views of Groucutt (2006) and of Lehu (2006), reviewed by Dinnie (2008), we are able to see two different approaches ...

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    Essay Length: 2,828 Words / 12 Pages
    Submitted: April 12, 2010 By: Andrew
  • Case Analysis for Yum! Brands

    Case Analysis for Yum! Brands

    Page 1 1. What are the primary driving forces in the U.S fast food industry in 2004 The primary driving forces in the U.S. fast food industry for 2004 are as follows: There is a major increase in globalization, no matter where you travel to in this time ...

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    Essay Length: 413 Words / 2 Pages
    Submitted: May 11, 2010 By: Tasha
  • Corona Beer – from a Local Mexican Player to a Global Brand Case Analysis

    Corona Beer – from a Local Mexican Player to a Global Brand Case Analysis

    1. Introduction Grupo Modelo is one of the largest breweries in the world, the leading brewer in Mexico and producer of the best-selling Mexican beer in the world. Since it foundation in 1922 Grupo Modelo has been family-operated and focused on becoming a ...

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    Essay Length: 2,414 Words / 10 Pages
    Submitted: May 18, 2011 By: Petruz
  • Case Discussion Guide- Heineken, N.V. Global Branding and Awareness

    Case Discussion Guide- Heineken, N.V. Global Branding and Awareness

    IBM 480-01 Fatih Karaagac Fall, 2016 Heineken, NV: Global Branding and Advertising Summary of the case * At the end of 1993, Heineken had a 24% volume share in the Netherlands, far ahead of its competitor “Grolsch” * The sales volume was declining why ...

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    Essay Length: 531 Words / 3 Pages
    Submitted: November 12, 2016 By: Fatih Karaagac
  • Major Supreme Court Cases Under Judge John Marshall

    Major Supreme Court Cases Under Judge John Marshall

    The decisions made by Supreme Court chief justice John Marshall have had a major influence on today's Judiciary System. One of his major decisions was in the case Marbury v. Madison, in which he set the precedent of judicial review. Another major ...

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    Essay Length: 1,440 Words / 6 Pages
    Submitted: February 17, 2009 By: Steve
  • Waterford Crystal - a Case Analysis

    Waterford Crystal - a Case Analysis

    Waterford Crystal HISTORY OF WATERFORD CRYSTAL Waterford Glass was started by two brothers, George and William Penrose, in 1783. It was the most notable of all Irish crystal companies. In 1799, the Penrose brothers sold Waterford Glass to the Gatchell ...

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    Essay Length: 3,391 Words / 14 Pages
    Submitted: March 4, 2009 By: David
  • Nike Case Study

    Nike Case Study

    SHORT CASE SUMMARY Nike, Inc. (503-671- ...

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    Essay Length: 1,706 Words / 7 Pages
    Submitted: March 4, 2009 By: David
  • Brinkerhoff International Inc Case Study

    Brinkerhoff International Inc Case Study

    ... : JUAN C. ARAQUE FROM: GROUP #6 SUBJECT: CASE STUDY FOR COMPANY "BRINKERHOFF ...

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    Essay Length: 2,797 Words / 12 Pages
    Submitted: March 4, 2009 By: David
  • Nafta Case Study

    Nafta Case Study

    NAFTA Five Years of Failure By: Jeff Dotson In December of 1992, Presidents Salinas (Mexico), Bush (U.S.) and Prime Minister Brian Mulroney of Canada signed the North American Free Trade Agreement (NAFTA). The Mexican legislature ratified NAFTA in 1993 ...

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    Essay Length: 8,025 Words / 33 Pages
    Submitted: March 11, 2009 By: Bred
  • Yahoo Inc Case Study

    Yahoo Inc Case Study

    February 25, 2001 Yahoo! Inc. is a global Internet communications, commerce, and media company that offers a comprehensive branded network of services to more than 120 million users each month worldwide. As the first online navigational guide to the World ...

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    Essay Length: 1,230 Words / 5 Pages
    Submitted: March 11, 2009 By: July
  • Saturn Case Analysis

    Saturn Case Analysis

    Case: _____Saturn_____ Case Abstract Form _____ Problem Statement: ...

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    Essay Length: 1,538 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Ibm Case Study

    Ibm Case Study

    I. Current Situation (1991-1993) 1. History of IBM: IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890, during the height of the Industrial Revolution. It was first known as the Computing- ...

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    Essay Length: 3,684 Words / 15 Pages
    Submitted: March 11, 2009 By: July
  • Case Study: Dell Computer Corporation

    Case Study: Dell Computer Corporation

    CASE STUDY A : DELL COMPUTER CORPORATION Introduction ...

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    Essay Length: 1,714 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Microsoft Corp - Gates - Case Study

    Microsoft Corp - Gates - Case Study

    WASHINGTON (CNN/Money) - The government hammered away at Microsoft Corp. chairman Bill Gates in court Tuesday, attempting to portray him as an unreliable witness. And at one point Gates offered to alter his sworn testimony, landing a solid blow against ...

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    Essay Length: 696 Words / 3 Pages
    Submitted: March 23, 2009 By: Top
  • Dayton Hudson Case Study

    Dayton Hudson Case Study

    CASE STUDY DAYTON HUDSON CORPORATION 1998 I. ...

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    Essay Length: 648 Words / 3 Pages
    Submitted: November 8, 2009 By: Mike
  • Subway Marketing Management Case Analysis

    Subway Marketing Management Case Analysis

    Marketing Management Case Analysis Subway® Sandwich Shops Abstract ...

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 8, 2009 By: Jon
  • Ikea Case Study

    Ikea Case Study

    IKEA is one of the world's top furniture retailers, selling Scandinavian-style home furnishings and accessories. Ingvar Kamprad, the founder of IKEA believes that home furnishings should be good design, good function and good quality, coupled with ...

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    Essay Length: 342 Words / 2 Pages
    Submitted: November 8, 2009 By: Max
  • Bhopal Disaster Case Study

    Bhopal Disaster Case Study

    On December 3, 1984, one of the worst industrial disasters of all time occurred in Bhopal, India. During the early hours of the morning a poisonous gas, methyl isocyanate (MIC), used in producing the pesticide, Sevin, leaked from a Union Carbide plant. ...

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    Essay Length: 1,096 Words / 5 Pages
    Submitted: November 8, 2009 By: Fatih

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