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169 Essays on Brand loyalty. Documents 76 - 100

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Last update: March 15, 2017
  • Lacking Loyalty

    Lacking Loyalty

    Christina Mallon Dr.Pattillo March 15, 2007 “Lacking Loyalty” In Shakespeare’s As You Like It loyalty is dominant theme. Each character possesses either a loyalty or disloyalty towards another. These disloyalties and loyalties are most apparent in the relationships of Celia and Rosalind, Celia and Duke Fredrick, Orlando and Rosalind, Adam and Orlando, and Oliver and Orlando. In these relationships, a conflict of loyalties causes characters to change homes, jobs, identities and families. Two characters, Celia

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    Essay Length: 1,029 Words / 5 Pages
    Submitted: March 5, 2010 By: Fatih
  • Re-Branding

    Re-Branding

    Vam Organic Chemicals changed its name to Jubilant Organosys along with its logo and company colours in a massive re-branding exercise undertaken in the last quarter of 2001. The name change celebrates a strong move up the value chain from being in low-end commodity chemicals to a new emphasis on high-value specialty and fine chemicals that have carved out a global presence for the company. The name Vam Organic had become unrepresentative over a period

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    Essay Length: 383 Words / 2 Pages
    Submitted: March 10, 2010 By: Max
  • Marketing Strategies in the Competition Between Branded and Generic Antibiotics

    Marketing Strategies in the Competition Between Branded and Generic Antibiotics

    MARKETING STRATEGIES IN THE COMPETITION BETWEEN BRANDED AND GENERIC ANTIBIOTICS Clamoxyl in 1996 We are in France in October 1996. Sales of Clamoxyl have dropped by 30 % in three months since the CNAM has sent a letter to urge doctors to prescribe generic drugs instead of the more expensive (but therapeutically equivalent) branded drugs in order to reduce the deficit of the social security system. As the Marketing Director of SmithKline Beecham Laboratories (SB),

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    Essay Length: 2,382 Words / 10 Pages
    Submitted: March 14, 2010 By: Wendy
  • Nike Brand Image

    Nike Brand Image

    In order to conduct proper research, it was important for our group to choose a field that the public was involved in. Our research topic was the sneaker market. After our topic was chosen, we had to choose three brands that we felt the general public have heard of and have purchased these sneakers. Our brands were Nike, Adidas and Puma. Once we had our brands, we had to discuss our objectives and from

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    Essay Length: 310 Words / 2 Pages
    Submitted: March 15, 2010 By: Mike
  • Brand Equity

    Brand Equity

    Brand architecture Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organisation; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong.

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    Essay Length: 774 Words / 4 Pages
    Submitted: March 19, 2010 By: Monika
  • Brand Rejuvenation - a Case Study of Sony

    Brand Rejuvenation - a Case Study of Sony

    Brand Rejuvenation - A case study of Sony After a long time, a brand other than Apple is creating a global buzz about the impending launch of one its product. Sony with the launch of PlayStation 3 seems to have stuck a chord with consumers once again after a long hiatus. It was high time that one of the world’s iconic brands started reclaiming its rightful position as the leader of the consumer electronics market.

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    Essay Length: 1,849 Words / 8 Pages
    Submitted: March 19, 2010 By: Anna
  • Loreal Brand Image

    Loreal Brand Image

    Loreal Paris Created in France, L'Orйal Paris brings the sophistication and elegance derived from its French heritage to women and men all over the world. L'Orйal Paris offers leading-edge products that out-perform the competition to people who care more about the way they look. Our passion for innovation, performance, style and a sense of premium is encapsulated in the 'because you're worth it' philosophy. Our core values are supported by our strong investment in scientific

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    Essay Length: 370 Words / 2 Pages
    Submitted: March 21, 2010 By: Edward
  • Branding Strategies

    Branding Strategies

    Killing Brands Successfully Vital Few and Trivial Many In a paper that seeks to explain why one should kill something that has taken years to build, it is fitting that one talks about the much-used but misnamed Pareto principle. The Pareto principle tells us that 20 percent of something is always responsible for 80 percent of the results. This is a fairly apt way to describe the situation with many multi-brand companies today. Diversifying across

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    Essay Length: 359 Words / 2 Pages
    Submitted: March 23, 2010 By: Edward
  • Lovemarks: Future Beyond Brands

    Lovemarks: Future Beyond Brands

    Lovemarks: Future beyond Brands The narrator of this story is Kevin Roberts the Global CEO of Saatchi & Saatchi a company that creates ideas for life. He supervises an international team of more than seven thousand creative professionals in eighty countries. He is also a CEO in residence of the judge institute of Management of the Cambridge University and teacher of the Limberick University in Ireland and Waikato Management School. And with this curriculum you

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    Essay Length: 664 Words / 3 Pages
    Submitted: March 24, 2010 By: Andrew
  • Volkswagen Brand Positioning

    Volkswagen Brand Positioning

    Case Study: Volkswagen Brand Positioning Background In this marketplace, car launches followed the typical PR approach: a social event at a car dealership or at a social venue with press and key guests of the industry, where the car was not an interactive part of the event. Challenge To establish the VW portfolio expansion through a public relations-branding campaign to help current consumer base evolve from one VW vehicle to another. Strategy Take the vehicle

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    Essay Length: 263 Words / 2 Pages
    Submitted: March 27, 2010 By: Wendy
  • Brands

    Brands

    Brands Brands and logos have taken over today's mainstream. Every type of good or service has either a brand name or a logo that defines them against any of the competition. They are names and logos that anyone can recognize. Anything from clothes, to food, or even a radio station, it has to carry some type of a symbol or name that is recognizable. This is what keeps them separated against the rest of their

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    Essay Length: 460 Words / 2 Pages
    Submitted: March 29, 2010 By: Artur
  • Brand Report: Levi's Strauss & Co.

    Brand Report: Levi's Strauss & Co.

    Brand Report: Levi's Strauss & Co. Company Analysis In 1853, a Bavarian immigrant named Levi Strauss opened a dry-goods business in San Francisco, California. Roughly twenty years later, the problem miners had with finding sturdy pants was brought to Levi's attention. This is what ultimately led Strauss to ease out of selling dry-goods and focus on designing the first pair of denim high-wasted overalls, later known as jeans. In 1873, Levi Strauss used his money

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    Essay Length: 308 Words / 2 Pages
    Submitted: March 30, 2010 By: Max
  • Need for Indian Telecom Service Providers to Adopt Loyalty Programs

    Need for Indian Telecom Service Providers to Adopt Loyalty Programs

    Need for Indian Telecom Service Providers to adopt loyalty programs 1. India is the fastest growing mobile telephony market in the world. The telecommunication industry is growing at a neck break speed with leading players lapping up mobile subscribers by millions. The country's telecommunication market is the 4th largest in the world in terms of wireless subscribers and 5th largest in terms of total telecom subscribers. After growing its wireless (GSM and CDMA) subscriber base

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    Essay Length: 400 Words / 2 Pages
    Submitted: April 3, 2010 By: Jon
  • L’orйal’s Global Brand Management Strategies

    L’orйal’s Global Brand Management Strategies

    Scientific Approach, One of the Group’s most recent challenges is the African market. The Group merged and purchased Soft Sheen and Carson, thereby offering African consumers a new product line. The chosen approach was scientific. Alain Evrard, L’Orйal’s managing director for Africa, the Orient and the Pacific, explains that L’Orйal boosted African awareness of the combined brands by: "educating hairdressers about our products and providing training in how to use them."They opened a Chicago

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    Essay Length: 270 Words / 2 Pages
    Submitted: April 7, 2010 By: Tommy
  • Brand Segmentation and Positioning - Espresso Coffee Machines

    Brand Segmentation and Positioning - Espresso Coffee Machines

    ________________________________________ BRAND SEGMENTATION AND POSITIONING Espresso Coffee Machines ________________________________________ EXECUTIVE SUMMARY This report was commissioned to examine how customers make purchase decisions for espresso coffee machines, the factors affecting consumer behaviour, and to identify where the leading brands sit in the opinions of a small sample of the population. The research draws attention to the fact that at the end of financial year 2007 the Australian market for espresso machines totalled almost 87 million dollars,

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    Essay Length: 1,743 Words / 7 Pages
    Submitted: April 8, 2010 By: Edward
  • Brands Are Continually Changing, but in Certain Cases They Need to Shift Radically to Gain Back Their Customers

    Brands Are Continually Changing, but in Certain Cases They Need to Shift Radically to Gain Back Their Customers

    Brands are continually changing, but in certain cases they need to shift radically to gain back their customers Abstract By comparing the views of Groucutt (2006) and of Lehu (2006), reviewed by Dinnie (2008), we are able to see two different approaches to the rejuvenation and life cycle of a brand. Whilst Groucutt (2006) sees that a brands’ market position can be developed thanks to innovation and repositioning. While referring to a human life cycle

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    Essay Length: 2,828 Words / 12 Pages
    Submitted: April 12, 2010 By: Andrew
  • Brand Personality Creation Through Advertising

    Brand Personality Creation Through Advertising

    In this paper I develop an understanding about how design in printed advertisements creates the personality of the brand. The research is based on the importance of advertising design in communicating the brand and its personality to the target market and to the understanding of the creative strategy that is used in advertisements, which help to communicate the brand effectively. The research includes information from interviews, questionnaires and focus groups which was provided by consumers

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    Essay Length: 352 Words / 2 Pages
    Submitted: April 17, 2010 By: Yan
  • Brand Loyality

    Brand Loyality

    Perhaps no other product inspires stronger brand loyalty than automobiles. My father, for instance, was a “Ford” man. Every vehicle he ever owned since I can remember was a product of the Ford Motor Company. To him, driving a Chevy was foolish, and driving a Japanese car was blasphemy. I am sure he was disappointed when his youngest son purchased a Nissan Maxima. At the time, Maximas were very popular and the most luxurious vehicle

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    Essay Length: 718 Words / 3 Pages
    Submitted: April 22, 2010 By: Vika
  • Make Friends with Customers What Should a Marketer Know About Brand Personality Theory and Practice

    Make Friends with Customers What Should a Marketer Know About Brand Personality Theory and Practice

    Make friends with customers What should a marketer know about brand personality theory and practice 1. What is brand personality? 1.1 The background of brand personality. The first time when brand personality was mentioned was in 1955 by David Ogilvy (Ogilvy, 1955) when he had a lecture to American Associate of advertising Agencies. This concept comes out in the specifically background. As the developing of the technology, the produce with the same quality become much

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    Essay Length: 1,640 Words / 7 Pages
    Submitted: April 24, 2010 By: Mike
  • Loyalty in the Odyssey

    Loyalty in the Odyssey

    Loyalty in The Odyssey Loyalty is defined in the Webster’s dictionary as faithfulness or devotion to a person, a cause or a duty. Through this definition, it can be expressed that loyalty is a major theme in Homer’s epic, “The Odyssey”. The author presents four mayor illustrations of loyalty, which are given by Penelope, Telemachus, Eumaeus and Philoetius and Odysseus. Penelope is Odysseus faithful wife who not only doesn’t re-marry but also keeps hope that

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    Essay Length: 821 Words / 4 Pages
    Submitted: May 3, 2010 By: regina
  • Loyalty

    Loyalty

    LOYALTY As time progresses certain values such as chivalry, bravery and honor appears to have lost cultural importance. Today men are so concentrated on the self, that these values scarcely exist. In medieval times such virtues as loyalty held a much higher place on a man's list of priorities. In medieval times, if a person was serious about helping or serving a leader they pledged allegiance to him. This pledge was essentially an oath or

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    Essay Length: 488 Words / 2 Pages
    Submitted: May 4, 2010 By: Tasha
  • Intel Marketing - Branding

    Intel Marketing - Branding

    Not many years ago computer chips, in the eyes of consumers, were a generally unknown component of PCs - a commodity product. From a competitive standpoint, a computer chip is a typical commodity. Take one out, put another in, no performance difference. Chips are something most customers don't see, many don't understand, and large numbers don't care about. But Intel has built a brand around a commodity. Today many personal computer users can recite the

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    Essay Length: 2,212 Words / 9 Pages
    Submitted: May 7, 2010 By: Vika
  • The Global Branding of Stella Artois

    The Global Branding of Stella Artois

    1. It makes sense for Interbrew, a simple Belgium brewery to develop a global brand in order to increase volumes, to maximize sales revenues and to lessen its dependence on Belgium and Canada, its two primary markets. As the world beer industry which was divided among four leading brewing companies accounted for only 22% of the global volume, this reflected a great opportunities easing the global expansion of Stella Artois. In mature markets, Interbrew maintained

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    Essay Length: 607 Words / 3 Pages
    Submitted: May 7, 2010 By: regina
  • Case Analysis for Yum! Brands

    Case Analysis for Yum! Brands

    Page 1 1. What are the primary driving forces in the U.S fast food industry in 2004 The primary driving forces in the U.S. fast food industry for 2004 are as follows: There is a major increase in globalization, no matter where you travel to in this time period you are guaranteed to either see a McDonalds or a Pizza Hut. The fast food industry has diversified it product line by offering semi healthy choices,

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    Essay Length: 413 Words / 2 Pages
    Submitted: May 11, 2010 By: Tasha
  • Marketing: Product Loyalty

    Marketing: Product Loyalty

    Marketing: Product Loyalty Kamaria Gammon Unit 3 Individual Project Product & Price Inst. Alan Mandel December 2, 2006 The American Heritage Dictionary states the definition of loyalty is, “A feeling or attitude of devoted attachment and affection.” (American Heritage Dictionary, 2006). People are loyal to their jobs, their friends, a football team, or even their hair stylist. Some people have particular brands that they purchase from and will not stray to try other brands. This

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    Essay Length: 1,712 Words / 7 Pages
    Submitted: May 11, 2010 By: Jon

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