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Brand loyalty Essays and Term Papers


169 Essays on Brand loyalty. Documents 1 - 25

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Last update: March 15, 2017
  • A Case for Brand Loyalty

    A Case for Brand Loyalty

    1. Para cada uno de los 7 entrevistados, indique si usted considera que la persona es leal o no a la marca, y explique el por quй de cada una de sus respuestas. 1.1. Anne De acuerdo a lo seсalado en el Caso de Estudio “A case for brand loyalty” considero que Anne es una persona leal a la marca. Los elementos que me llevan a la apreciaciуn anterior, son los siguientes: - Quiйn es

    Essay Length: 2,098 Words / 9 Pages
    Submitted: December 5, 2009 By: Kevin
  • Brand Loyalty

    Brand Loyalty

    As consumers we know what we like and why we buy certain things. We may buy something cause of the price alone, or the color or the fact that we just prefer that brand. Brand loyalty is everywhere in our economy from single consumers to business who buy in bulk. We buy shoes, cars, clothes, electronics, and food and at least half of what we purchase based on brand loyalty. I myself have loyalty towards

    Essay Length: 819 Words / 4 Pages
    Submitted: March 17, 2010 By: Victor
  • What Is a Brand? the Importance of Brand; Brand Loyalty and Brand Equity Discuss.

    What Is a Brand? the Importance of Brand; Brand Loyalty and Brand Equity Discuss.

    Essay Outline What is a brand? The importance of brand; brand loyalty and brand equity Discuss. I. Introduction A. Background to a social phenomenon is that every product has its own brand and people pay more attention to brand. B. The definition of brand. (Heding, T. & Knudtzen, C. F. & Bjerre, M. 2009.p9) C. Thesis statement: brand plays an essential role in companies and society. Scope: This essay will present the definations of brand,

    Essay Length: 453 Words / 2 Pages
    Submitted: September 10, 2013 By: Mujie
  • Brand Equity

    Brand Equity

    What is Brand Equity? Brand Equity is defined in many ways. Our text book defines brand equity as ********************************************** Even though there may be are many different definitions of brand equity, they all have several factors in common: Monetary Value. The amount of additional income expected from a branded product over and above what might be expected from an identical, but unbranded product. For example, grocery stores frequently sell unbranded versions of name brand products.

    Essay Length: 2,429 Words / 10 Pages
    Submitted: November 10, 2009 By: Stenly
  • Brand Inventory of Spike Tv

    Brand Inventory of Spike Tv

    BRAND INVENTORY Spike TV is a sub-brand of parent company Viacom Inc. Viacom is a global media company that operates in six categories of businesses: motion pictures, broadcast television, cable television, radio and outdoor, retail and recreation, and publishing, online, and other. Within the cable television division, Viacom owns MTV Networks, BET, and Showtime Networks. Spike TV is a division of MTV Networks which also owns and operates the following television programming services: MTV: Music

    Essay Length: 2,915 Words / 12 Pages
    Submitted: November 10, 2009 By: Wendy
  • Individual Brand Development

    Individual Brand Development

    Chapter 1: Selection of Product or Service I have been assigned to create a value of a bulb which is unique, a category of its own, a novelty, differentiated enough to compete in a non-competitive environment. Since I’m a brand, I love to take challenges. Since I’m an innovator, as I’m not an ape I would like to engineer enough value to delight my customers again in a non-competitive market space. The uniqueness of the

    Essay Length: 1,664 Words / 7 Pages
    Submitted: November 13, 2009 By: Top
  • Nokia Brand Marketing

    Nokia Brand Marketing

    Has the brand done a great job wit relationship marketing: marketing, experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain the general strategy that this Brand uses for its products, then the activities they have taken along with some specific examples. Later on we will see

    Essay Length: 742 Words / 3 Pages
    Submitted: November 18, 2009 By: Yan
  • Cosmetic Brands

    Cosmetic Brands

    Diverse cultures and backgrounds lead to people having different perceptions and understandings about a product. Advertising is thus an art to communicate, the qualities of a product and its use to the people in their percieved language. And in doing so, advertising definetely will tells us a lot about a country. People tend to place a lot of significance on details like color, packaging style, special symbols, celebrities who model for the product, relgious and

    Essay Length: 497 Words / 2 Pages
    Submitted: November 21, 2009 By: Max
  • Branded by Alissa Quart

    Branded by Alissa Quart

    The book Branded, by Alissa Quart is an amazing book that talks about how much money, time, and energy is spent by our corporate culture to effectively change the lives and habits of teenagers. The book is written by, and she does a marvelous job of documenting the teenage-corporate-media relationship throughout American history. With degrees from Brown University and Columbia, her journalism and research skills are unparalleled. Every statement and point is backed up by

    Essay Length: 785 Words / 4 Pages
    Submitted: November 21, 2009 By: regina
  • Dreams, Pride, and Loyalty: A Raisin in the Sun

    Dreams, Pride, and Loyalty: A Raisin in the Sun

    In Chicago, in the 1950’s, black families were confronted with many challenges, faced much racial prejudice, were typically poor, working-class families, and were not wanted in white communities. In A Raisin in the Sun, the Younger Family is different, they are poor, but they are able to overcome that fact and fulfill their dreams, despite the prejudice that comes with them. Because the Youngers have a strong sense of pride and loyalty their dreams are

    Essay Length: 942 Words / 4 Pages
    Submitted: November 21, 2009 By: Anna
  • Brand Positioning the Victoria & Alfred Waterfront Company

    Brand Positioning the Victoria & Alfred Waterfront Company

    Brand Positioning the Victoria &Alfred Waterfront Company The Victoria & Alfred (V&A) Waterfront has become one of the top tourist destinations in South Africa. Attracting approximately 20 million visitors annually, it is located around Cape Town’s original harbour, the Victoria and Alfred basins. The V&A Waterfront is a working harbour which provides for leisure, residential, commercial and retail purposes. In addition, the V&A Waterfront Company is involved in the development of other local and international

    Essay Length: 279 Words / 2 Pages
    Submitted: November 22, 2009 By: July
  • Dynamics of International Brand Architecture - Overview and Directions for Future Research

    Dynamics of International Brand Architecture - Overview and Directions for Future Research

    DYNAMICS OF INTERNATIONAL BRAND ARCHITECTURE: OVERVIEW AND DIRECTIONS FOR FUTURE RESEARCH Abstract Brands play a critical role in a firm's international marketing strategy. A coherent international brand architecture is a key component of the firm's overall international marketing strategy as it provides a framework to leverage strong brands into other markets, assimilate acquired brands, and rationalize the firm's international branding strategy. This paper looks at the various components of international brand architecture and the different

    Essay Length: 6,712 Words / 27 Pages
    Submitted: November 26, 2009 By: Max
  • Building Customer-Based Brand Equity

    Building Customer-Based Brand Equity

    Building Customer-Based Brand Equity Why is building Customer Brand equity so important to establish for a company that is just starting up. Kevin Keller offers many answers why it is so important to do so. First we must understand what customer based brand equity is. It is establishing a name for your product or service. It is quite easy to understand customer based brand equity. The hard part is actually building customer based equity. Before

    Essay Length: 1,045 Words / 5 Pages
    Submitted: November 27, 2009 By: Jessica
  • Grounded Theory Study of Unethical Labour Practices Associated with Global Brands in Developing Countries

    Grounded Theory Study of Unethical Labour Practices Associated with Global Brands in Developing Countries

    (2006, 2845 words, 80%) Abstract This is a grounded theory study about unethical labour practices associated with global brands’ operations in developing countries. The research paper develops a substantive theory or at least a set of propositions explaining the wider contextual underpinnings of unethical labour practices deriving from the operations of global brand companies. The grounded theory method chosen to undertake the research necessitates theoretical sampling of global brand companies that can substantiate the phenomenon

    Essay Length: 585 Words / 3 Pages
    Submitted: November 28, 2009 By: Vika
  • Lvmh: Expanding Brand Dominace in Asia

    Lvmh: Expanding Brand Dominace in Asia

    1. Country specific advantages are the advantages which can be captured by any producer in that particular country. For LVMH, which is originated from France, can benefit from some privileges of France: Country of Origin: Ў§Made in FranceЎЁ represents classics and quality so that people are loyal to the luxurious products manufactured in France. France is also a leading luxurious market worldwide which brings France reputation on high-end product. Good supply: Excellent and the best

    Essay Length: 935 Words / 4 Pages
    Submitted: November 29, 2009 By: July
  • Cult Brands

    Cult Brands

    Cult Brands Maslow's postulated that we humans have an ascending order of needs and used a hierarchal pyramid to prioritize them. At the bottom levels of the pyramid are our physiological needs, which include basic things like food, shelter, and clothing that we all need to survive. At progressively higher levels in Maslow's Hierarchy are the needs for safety and security, social interaction, and self-esteem. At the very top is self-actualization, a term Maslow coined

    Essay Length: 1,875 Words / 8 Pages
    Submitted: December 1, 2009 By: regina
  • Loyalty


    Is there a God? When we turn to history, whenever we find civilization, there so often goes with it a seeking by the people of that society for answers about the world they live in. This extends primarily to the origins and meaning of life, together with the question of why things happen the way that they do. As people look at the complexity and order of the world about them, civilization after civilization has

    Essay Length: 690 Words / 3 Pages
    Submitted: December 2, 2009 By: Mike
  • Customer Loyalty Programs

    Customer Loyalty Programs

    A Unique, Simple-to-Implement Customer Loyalty Program I want to tell you about a little thing that the local airport parking company did that had a big impact on me and my family. They used a little marketing trick that isn't new (by any means) but so few companies rarely use it. NOTE: (if you keep reading I'll show you a photo of the actual tool they gave me.) It hardly takes any effort at all

    Essay Length: 704 Words / 3 Pages
    Submitted: December 2, 2009 By: Vika
  • Apple Brand Shadowing

    Apple Brand Shadowing

    Introduction Using knowledge gained through Brand and Agency shadowing of Apple Computers and its appointed agencies this essay will examine and assess possible working arrangements in place to managing their Integrated Marketing Communications and their overall advertising and communication strategy and tactics. Company History Steven Wozniak and Steven Jobs had been friends at High School, and they kept in touch after graduation. They both ended up dropping out of school and getting jobs for

    Essay Length: 323 Words / 2 Pages
    Submitted: December 2, 2009 By: Tasha
  • Building Global Brand

    Building Global Brand

    Contents I. Introduction 2 II. Brand 1. Definition of Brand 3 2. What Makes a Brand Great 4 3. Brand as a Business Asset 6 III. Global brand 1. Globalization and Brand 7 2. Brand Building Focus on the Brand Identity 7 IV. Building Brand with Brand Advertising 1. Building Brand – The Role of Sponsorship 10 2. Building Brand – The Role of Web 13 3. Building Brand – The Role of Media Advertising

    Essay Length: 4,527 Words / 19 Pages
    Submitted: December 2, 2009 By: Tommy
  • Global Branding

    Global Branding

    Table of contents CONTENTS Page No 1. 2. Executive Summary The Evolution 2 3 -Global Brands and Globalization 3 3. Why Branding? 9 -Brand : Meaning 10 -Brand Equity 12 -Aspects of a Good Brand 13 - What makes brands great? 14 - What makes brand leaders lose their way 17 4. Why go global? 19 - Going global: the risks 20 - What principles govern and guide global brands? 21 - Global branding versus

    Essay Length: 546 Words / 3 Pages
    Submitted: December 3, 2009 By: Edward
  • Intel: A Case Study in Corporate Branding

    Intel: A Case Study in Corporate Branding

    Perhaps the most successful technology company to balance the dual requirements of innovation and reliability in its branding is Intel. Because of the fears consumers have, when things go wrong with technology products they react disproportionately. Take the well documented example of Intel, when initial faults discovered by customers after the launch of the Pentium chip by Intel were potentially devastating,and the company was receiving up to 10,000 calls a day from dissatisfied or unhappy

    Essay Length: 542 Words / 3 Pages
    Submitted: December 4, 2009 By: Max
  • The Role and Development of a Corporate Brand Personality for Modern Businesses

    The Role and Development of a Corporate Brand Personality for Modern Businesses

    In this essay I intend to assess the growing roll that corporate branding is playing in today’s business environment. This assessment will be based on three peer reviewed academic journal articles, core texts and notes from the class. Academic Journal Articles Reviewed: Keller, K.L. (2006), �The Importance of Corporate Brand Personality Traits to a Successful 21st Century Business.’ Journal of Brand Management. Vol. 14. Nos. 1/2, 74-81. Reckom, J. V. (2006), �Capturing the Essense of

    Essay Length: 756 Words / 4 Pages
    Submitted: December 9, 2009 By: Jessica
  • International Hotel Branding

    International Hotel Branding

    Introduction: Irish Hotel Market The number of hotel rooms in Ireland has increased by more than 70 per cent to 50,000 over the last decade. Last year, hotel room capacity grew by 6 per cent, according to figures published by Failte Ireland. The Hotel industry in Ireland has become extremely competitive. Faced with competition from new hotels, some established players have decided to leave the market. The government sold off the Great Southern Hotel chain,

    Essay Length: 2,773 Words / 12 Pages
    Submitted: December 9, 2009 By: Fatih
  • Branding


    There are several logos to choose from that I can consider favorites. Nike, New Balance, Northface, Sony, Adobe, Macromedia, Microsoft, Everlast, Electronic Arts (EA), and Casio to name a few. However, the one that stands out from the rest, in my eyes, is Nike. The Nike Corporation or Nike, has revolutionized the sporting goods industry. Nike sets the standard on how shoes should look, perform, and price in comparison to the mountain of competition. According

    Essay Length: 458 Words / 2 Pages
    Submitted: December 9, 2009 By: Edward

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