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Last update: July 6, 2014
  • Marketing Mix

    Marketing Mix

    Abstract This paper defines one of the strategies of marketing research “Marketing Mix”. The major marketing management decisions can be classified in one of the following four categories, Product, Price, Place (distribution), and Promotion. These variables are known as the marketing mixer the 4 P's of marketing. Product is the entity that is for sale. Price is the monetary value that would be charged from a prospective buyer, in the market, in exchange for the

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    Essay Length: 865 Words / 4 Pages
    Submitted: January 30, 2010 By: Edward
  • Marketing Plans

    Marketing Plans

    A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a

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    Essay Length: 4,508 Words / 19 Pages
    Submitted: January 31, 2010 By: Tommy
  • Canonize This: Why We Should All Read Heinlein

    Canonize This: Why We Should All Read Heinlein

    Canonize This: Why we all should read Heinlein In 1907, in Butler, Missouri, on July 7th Robert Anson Heinlein was born. He would go on to write science fiction. He would win an unprecedented four Hugo awards, for Double Star, Starship Troopers, Stranger in a Strange Land, and The Moon is a Harsh Mistress. He would also win the first ever Grandmaster of Science Fiction Nebula Award, even though he never won a regular Nebula.

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    Essay Length: 476 Words / 2 Pages
    Submitted: January 31, 2010 By: Mike
  • Marketing in B2b Compared to B2c

    Marketing in B2b Compared to B2c

    How do Business 2 Consumer sites market differently from Business 2 Business sites? This question will be discussed and examined in detail to decide the determining factors that separate the two. This paper will also give examples to support some determining factors. Although the marketing programs are the same for each type of business, how they are executed, what they say, and the outcome of the marketing activities differ (Murphy, 2002). A brief comparison of

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    Essay Length: 836 Words / 4 Pages
    Submitted: January 31, 2010 By: Jon
  • Define Marketing Paper

    Define Marketing Paper

    Introduction Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving

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    Essay Length: 1,377 Words / 6 Pages
    Submitted: January 31, 2010 By: Artur
  • An Analysis of Grand Strategy Through the Lens of Neo-Security Complex Theory

    An Analysis of Grand Strategy Through the Lens of Neo-Security Complex Theory

    An Analysis of Grand Strategy through the Lens of Neo-Security Complex Theory Barry Buzan, Ole Waever, and Jaap de Wilde attempt to structure a fundamentally new approach to the study of security issues by attempting to incorporate traditional notions of security analysis into a broader understanding of international security that incorporates non-military threats. Their neo-security complex theory does provide substantive insight into how the process of securitizing issues occurs and how one can address non-military

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    Essay Length: 2,832 Words / 12 Pages
    Submitted: January 31, 2010 By: Wendy
  • Marketing Communications Nintendo

    Marketing Communications Nintendo

    Table of contents Introduction page 3 Company history and background page 3 Decline and come back page 4 Marketing strategy page 4 Evolution of advertising and methods page 4 Hands on sampling page 5 From weakness to opportunity page 7 Buzz marketing page 8 Sales promotions and methods page 9 Sponsorship page 10 Conclusion and Recommendations page 11 I. Introduction a. Company History And Background Nintendo started as a small Japanese business by Fusajiro Yamauchi

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    Essay Length: 2,322 Words / 10 Pages
    Submitted: January 31, 2010 By: Mikki
  • Blind Fait in the Free Market

    Blind Fait in the Free Market

    To me, yes, I think that America had a blind faith in the free market, because although American society had a "user's manuel" which was Smith's "The Wealth of Nations", they obvisously didn't pay much attention to where Adam described the "cycle" of when things are good, they're good, but a "high" always has it's "low" and America's low came in the early 1930's with the Depression. They were shocked to find that their

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    Essay Length: 489 Words / 2 Pages
    Submitted: February 1, 2010 By: Venidikt
  • What Is Human Resource Strategy

    What Is Human Resource Strategy

    What is Human Resource Strategy HRS In your view is it a process an outcome or “What is Human Resource Strategy (HRS)? In your view is it a process, an outcome or a set of activities?” This essay will rely on a review of literature and may include: A rationale for the: (i) emergence of HRS, (ii) the value of HRS, (iii) some discussion of differing approaches to HRS, (iv) some discussion of HRS strategy

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    Essay Length: 3,209 Words / 13 Pages
    Submitted: February 1, 2010 By: David
  • Nike’s Marketing Operations

    Nike’s Marketing Operations

    Nike’s Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike’s advertisement campaigns often incorporate new sporting ideology, which often involve

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    Essay Length: 319 Words / 2 Pages
    Submitted: February 1, 2010 By: Mike
  • Integrating Strategy and Human Resource Management

    Integrating Strategy and Human Resource Management

    INTEGRATING STRATEGY AND HUMAN RESOURCE MANAGEMENT The role of human resource management is one of strategic partner, administrative expert, and consultant (managing all of the organization’s people related processes strategically). It is the job of hr management in to recognize that decreased turnover, higher employee morale, and involved employees in the decision making process are all optimal in providing key leverage in an organization’s strategic plan. Management integrate strategic hr management with the organization’s strategy

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    Essay Length: 1,514 Words / 7 Pages
    Submitted: February 1, 2010 By: Max
  • Design and the Importance of Marketing for Post Collegiate Artists

    Design and the Importance of Marketing for Post Collegiate Artists

    Design and the Importance of Marketing for Post Collegiate Artists The discussions conducted at the Graphic Design seminars along with the readings about current artists working in the field have led me to comprehend the importance of marketing one’s self as a brand to acquire both freelance jobs or to set one’s self from the masses competing for the very few jobs. The class has led me to conclude that in this field of graphic

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    Essay Length: 898 Words / 4 Pages
    Submitted: February 1, 2010 By: Tasha
  • Outline the Main Benefits/advantages and the Potential Disadvantages/drawbacks Associated with Marketing Planning, Based on a Critical Review of the Literature

    Outline the Main Benefits/advantages and the Potential Disadvantages/drawbacks Associated with Marketing Planning, Based on a Critical Review of the Literature

    Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature. Marketing planning is a series of activities in a logical sequence leading to the setting of marketing objectives and the formulation of plans for achieving them. There has been much research into the advantages and disadvantages of marketing planning; the main findings will be described in this paper. Marketing planning helps to identify potential sources

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    Essay Length: 636 Words / 3 Pages
    Submitted: February 1, 2010 By: Victor
  • Duracell Marketing Plan

    Duracell Marketing Plan

    I. Executive Summary  Duracell is a member of the Gillette Co. and is the alkaline battery market leader holding approximately 50 percent of the U.S. market share. Duracell has been forced to realign its prices in order to stay competitive with competitors who have introduced lower-cost brands. New advances in technology calls for the latest devices to be smaller, lighter, and more portable. Additionally, this new technology is placing increased demand for a stronger

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    Essay Length: 2,827 Words / 12 Pages
    Submitted: February 1, 2010 By: Fonta
  • Marketing Audit - Agilent Technologies

    Marketing Audit - Agilent Technologies

    Marketing Audit of Agilent Technologies, Inc.’s Microarray Business Organizational Overview – Agilent Technologies Agilent Technologies is a global organization focused on being the premier supplier of test and measurements solutions. The company is largely composed of two main divisions – Electronic Measurement Solutions and Bio-Analytical Measurement Solutions – supported by Agilent Labs, the primary internal innovation driver (Fig. 1). This marketing audit will focus primarily on the DNA microarray business, which is nested within the

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    Essay Length: 1,892 Words / 8 Pages
    Submitted: February 2, 2010 By: Mikki
  • Xerox Scandal

    Xerox Scandal

    Xerox Corporation Xerox Corporation is a $16 billion technology and services enterprise that helps businesses deploy smart document management strategies and find better ways to work. It’s intent is to constantly lead with innovative technologies, products and solutions that customers can depend upon to improve business results. Xerox provides the document industry’s broadest portfolio of offerings. Digital systems include color and black-and-white printing and publishing systems, digital presses and “book factories”, advanced and multifunction systems,

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    Essay Length: 1,479 Words / 6 Pages
    Submitted: February 2, 2010 By: Stenly
  • The Ultimate Marketing Machine

    The Ultimate Marketing Machine

    The ultimate marketing machine Jul 6th 2006 | SAN FRANCISCO From The Economist print edition Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable IN TERMS of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called “the Wanamaker era”. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not

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    Essay Length: 2,811 Words / 12 Pages
    Submitted: February 2, 2010 By: Janna
  • Marketing Mix

    Marketing Mix

    Marketing Mix In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to “the four Ps” of marketing which are product, price, place, and promotion (Kotler & Keller, 2006). When creating a mix, a company must keep their target market in mind. The company must also understand the needs of the customer, then create marketing strategies that will

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    Essay Length: 1,034 Words / 5 Pages
    Submitted: February 2, 2010 By: Yan
  • Marketing James Patterson

    Marketing James Patterson

    Marketing James Patterson James Patterson is a popular crime fiction author with a unique business strategy: he produces approximately 3 times more books annually than comparable authors and employs unconventional advertising tactics. Patterson’s unique writing style and use of co-authors to write more books has proven to be successful, generating annual book sales of $120 million. Using his advertising background, Patterson has turned his name as an author into a well-known brand. Patterson built his

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    Essay Length: 1,907 Words / 8 Pages
    Submitted: February 2, 2010 By: Mike
  • Marketing Project

    Marketing Project

    Green Acres Sustainable Community Sumter County, Florida Marketing Plan December 8, 2007 Team PACK Lee Harrop Stephen MacDonald Margot Meeker Nuru Mugambi Sri Kidambi Jason Rexroat Rebekah Youngers TABLE OF CONTENTS EXECUTIVE SUMMARY 1 SITUATION ANALYSIS 2 The Housing Market Green Building and Energy Efficiency Trends Overview and History of Solar Energy Solar Module Pricing and Manufacturers Limitations of Solar Energy The Target Market for Beazer’s Solar Strategies Beazer’s Competition STRATEGIC IMPLICATIONS & SWOT ANALYSIS

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    Essay Length: 803 Words / 4 Pages
    Submitted: February 2, 2010 By: Wendy
  • Marketing Mix

    Marketing Mix

    Developing MBA Programme Marketing Mix Abu Dhabi University The 4 PC developing Abu Dhabi University set the current Marketing Mix as the follow Product: Master of Business Administration (MBA) programme 11 courses (8 core Course) and(3 Elective) consisting of the following :  8 Core Courses: Each student is required to complete the following: Course Title Credit Hours Marketing Management 3 Financial management 3 International Business Management 3 Advanced Managerial Accounting 3 Leadership and Communication

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    Essay Length: 254 Words / 2 Pages
    Submitted: February 3, 2010 By: Andrew
  • Anti-Plagiarism Strategies for Research Papers

    Anti-Plagiarism Strategies for Research Papers

    .:VirtualSalt Anti-Plagiarism Strategies for Research Papers Robert Harris Version Date: November 17, 2004 -------------------------------------------------------------------------------- The availability of textual material in electronic format has made plagiarism easier than ever. Copying and pasting of paragraphs or even entire essays now can be performed with just a few mouse clicks. The strategies discussed here can be used to combat what some believe is an increasing amount of plagiarism on research papers. By employing these strategies, you can help

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    Essay Length: 4,835 Words / 20 Pages
    Submitted: February 3, 2010 By: Fatih
  • The Latest Trends in Marketing Methods in the Brewing Industry

    The Latest Trends in Marketing Methods in the Brewing Industry

    TARGET GROUPS OF THE BEER INDUSTRY Main Consumers of Beer Products Every product has a group that is labeled as it’s main consumers. As shown in figure 1, the primary consumers of beer are males from the ages of 21-30. This age group annually consumes 58% of America’s beer. The rest of America’s beer is consumed by males in other age groups and females. Figure 1. Main Consumers of Beer Source: Primary ? Groups Targeted

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    Essay Length: 4,821 Words / 20 Pages
    Submitted: February 3, 2010 By: Fatih
  • Nike Strategy

    Nike Strategy

    After Nike’s success in the US is inarguable, its intent to focus on the international markets. The company wants to generate more than half of its revenue from overseas. In my opinion, Nike’s strategies and tactics are to seek on the opportunity to do the marketing on its radical, rebellious and anti-establishment images to the international markets and to benefit from its use of overseas factories to outsource manufacturing processes. For example, • A Nike

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    Essay Length: 596 Words / 3 Pages
    Submitted: February 3, 2010 By: Jessica
  • Marketing

    Marketing

    SUBJECT: MARKETING MARKETING Marketing as defined by me and defined by others will be explored throughout this paper. The idea of marketing integrates and aligns itself with the power and variety of thought that allows the expansion of an idea or concept to flourish. The underlying theory of marketing is to penetrate the psyche. Effective marketing in varying capacities and environments can dictate and somehow predicate how we feel and react to a product or

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    Essay Length: 1,160 Words / 5 Pages
    Submitted: February 3, 2010 By: Monika

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