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1,855 Essays on Cultura Marketing Strategy. Documents 276 - 300 (showing first 1,000 results)

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Last update: June 27, 2014
  • Operational Marketing: L’oreal & the Body Shop

    Operational Marketing: L’oreal & the Body Shop

    OPERATIONAL MARKETING: L’OREAL & THE BODY SHOP L'Oreal is one of the largest cosmetics companies in the world. It produces and markets a range of make-up, perfume, hair and skin care products. The company's products are sold under well-known brands such as L'Oreal Paris, Garnier, Maybelline, SoftSheen Carson, CCB Paris, L'Oreal Professionel, Kerastase, and Redken. It markets 19 global brands through three divisions: cosmetics (comprising of skincare, haircare, make-up, hair colorants, perfumes and other products),

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    Essay Length: 316 Words / 2 Pages
    Submitted: November 23, 2009 By: Mike
  • Marketing Analysis

    Marketing Analysis

    1. Introduction The assignments mainly consists of the following parts: Firstly, an analysis of Ecover’s current position in the market. Secondly, how Ecover is changing its competitive strategy. Thirdly, consumer behaviour towards detergent. Finally, an outline for new marketing strategy for Ecover to enter the supermarket. 2. Background Ecover was founded in 1979 by Frans Bogaerts.It was a modest little detergent company in Malle in northern Belgium. Pierres Magnin a successful Swiss businessman dealing

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    Essay Length: 2,259 Words / 10 Pages
    Submitted: November 23, 2009 By: Andrew
  • Airbus’s New Support Strategy Values Customer Service

    Airbus’s New Support Strategy Values Customer Service

    Airbus's New Support Strategy Values Customer Service Airbus is building a new support strategy where customers pay for a significant portion of purchased services with data collected during operations. In a press briefing last December at the aircraft manufacturer's headquarters in Toulouse, France, executives from Airbus's customer services team explained that rather than becoming a standalone business unit, integrated customer support can help make Airbus airplanes more attractive. In addition, they outlined plans to create

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    Essay Length: 599 Words / 3 Pages
    Submitted: November 23, 2009 By: Max
  • Developing Real Estate Market in Shanghai

    Developing Real Estate Market in Shanghai

    Developing Real Estate Market in Shanghai Shanghai is the so-called dragonhead at the mouth of the Yangtze River Delta. It is also one of the four directly administered cities with high level of political autonomy without the constraints of any provincial government above her. With the exception of the period between 1949-mid1970’s, Shanghai has always been China’s principal gateway to the world. The total area of Shanghai is 6340.5 square kilometers. The population of Shanghai

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    Essay Length: 5,328 Words / 22 Pages
    Submitted: November 24, 2009 By: Max
  • A Market for Human Organs?

    A Market for Human Organs?

    Advances in medical treatments have resulted in a dramatic increase in the number of organ transplants performed each year. However, a limited supply of organs prevents many individuals from receiving transplants that could either save their life or drastically improve it. The National Organ Transplant Act of 1984 prohibited payment to those who provided organs for transplantation. Nonetheless, the growing imbalance between the demand for transplantable organs and their supply in the United States and

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    Essay Length: 1,021 Words / 5 Pages
    Submitted: November 24, 2009 By: Mikki
  • Study on online Gambling Market

    Study on online Gambling Market

    Contents Executive Summary Introduction Market Definition Market Sectors Market Size PEST Analysis Porter Five Force Analysis Competitors Analysis Boston matrix Shareholders SWOT Analysis Conclusion Executive Summary For thousands of years, mankind has enjoyed spending money on games of chance. Today this has developed into a multi-billion dollar worldwide phenomenon- the gambling industry. While the total number of gambling enterprises has fallen in recent years the overall number of people employed in the industry has increases,

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    Essay Length: 3,903 Words / 16 Pages
    Submitted: November 24, 2009 By: Wendy
  • Advertising Strategies

    Advertising Strategies

    Jessica currently has two separate strategies. She has to market her product (the website) to both the retailers buying the advertising and the customers buying a membership. The target market for the advertisers is wedding companies that have services to offer to brides and grooms. This may include florists, limo services, disc jockeys, hotels, ballrooms, etc. Jessica needs to have a solid marketing mix in order to attract these companies, and I don’t think she

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    Essay Length: 1,151 Words / 5 Pages
    Submitted: November 24, 2009 By: Max
  • Marketing - Analysis of Competitors

    Marketing - Analysis of Competitors

    Analysis of competitors In the business there were always got some other company that is targeting the same segmentation of group or interest. Therefore some of the definition of competitors is the effort of two or more group acting independently to secure the business of third party by offering the affordable item (http://www.oecd.org/topic/0,3373,en_2649_37463_1_1_1_1_37463,00.html). In the business we are about to venture; the fast food industry. There got a lot of competitor in the market. The

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    Essay Length: 623 Words / 3 Pages
    Submitted: November 24, 2009 By: Jessica
  • Starbucks’s International Strategy

    Starbucks’s International Strategy

    Introduction Coffee, initially only consumed by the upper class of society, was perceived as a luxury and only consumed within special coffee bars hidden in the shadows of western society, the first organisation which brought coffee outside of shadows and into the limelight was Starbucks during the later twentieth century. Even now, the company has evolved to be a household name and transformed the commodity of coffee from a luxury into an upscale culture phenomenon.

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    Essay Length: 3,050 Words / 13 Pages
    Submitted: November 24, 2009 By: Anna
  • The Elements of the Marketing Mix

    The Elements of the Marketing Mix

    The elements of the marketing mix This paper will cover the elements of the marketing mix with an organization which I have selected that I have been familiar with. The company that I have selected will be United Parcel Service. I will breakdown and describe the marketing mix and discuss in detail the product, place, price and promotion parts of this mix. Let us first start with what a marketing mix is defined as. A

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    Essay Length: 1,430 Words / 6 Pages
    Submitted: November 24, 2009 By: David
  • Marketing

    Marketing

    TERM PAPER There are a number of aspects encompassed by the field of Marketing. Each of these aspects are key elements in the performance of Marketing a product. The concept of Marketing is made up of four "P's;" they are Product, Price, Promotions, and Placement. These elements of products and services or ideas are used to create exchanges that satisfy an individual and or organizational goal. Promotion is the main “communication to the market that

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    Essay Length: 1,236 Words / 5 Pages
    Submitted: November 25, 2009 By: Fatih
  • Market Opportunity for E-Business

    Market Opportunity for E-Business

    Why has the iPod been so successful as a product? In 2001, the apple company released the iPod as a portable audio player with a simple design. Firstly it wasn’t a big boom in the market until a year and a half later it successfully becomes the dominant portable audio player among other products from competitors. The reason that the iPod has become so successful because of design and the reputation of the apple as

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    Essay Length: 315 Words / 2 Pages
    Submitted: November 25, 2009 By: Bred
  • Turkey Pharmaceutical Market Intelligence Report

    Turkey Pharmaceutical Market Intelligence Report

    Turkey Pharmaceutical Market Intelligence Report Quarter IV 2006 A World Pharmaceutical Market Report ISSN 1460-0781 © Copyright 2006 Espicom Business Intelligence All rights reserved. No part of this publication may be reproduced or used in any form or by any means graphic, electronic or mechanical, including photocopying, recording, taping or storage in information retrieval systems without the express permission of the publisher. Every care has been taken to ensure that the information contained in this

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    Essay Length: 4,601 Words / 19 Pages
    Submitted: November 25, 2009 By: Venidikt
  • Apples Competitive Strategy

    Apples Competitive Strategy

    When Steve Jobs launched the iMac in 1998, he was quoted as saying, "these new product lines give people what they want most, a lightning fast laptop and a striking new consumer Macintosh." Is Jobs correct in this assessment? Is speed, look, and brand really the main drivers for consumers? Did Jobs' strategy to capture market share in the personal computer industry focus on the right aspects? This paper will venture to say no and

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    Essay Length: 730 Words / 3 Pages
    Submitted: November 25, 2009 By: Yan
  • Michael Porter's Generic Strategies

    Michael Porter's Generic Strategies

    According to Michael Porter, management must select a competitive strategy that will give it a distinct advantage by capitalizing on the strengths of the organization and the industry it is in. He has argued that a firm’s strengths ultimately falls into either cost advantage or differentiation, which applied either broadly or narrowly results in three generic strategies: cost leadership, differentiation, and focus. They are called generic strategies because they are not firm or industry dependent

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    Essay Length: 532 Words / 3 Pages
    Submitted: November 25, 2009 By: Mike
  • Mini Case 1 Business Marketing

    Mini Case 1 Business Marketing

    This is a very straight forward case to me. When she had to leave for about ten minuets, the first thing that Kelly should have done is to put all of the bids which she had received from other companies away. Whether that meant that they should be locked up or taken with her, either would have been preferable to what she did. Leaving the file folder with all of the other companies’ bids

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    Essay Length: 307 Words / 2 Pages
    Submitted: November 25, 2009 By: Wendy
  • Brief on Measuring Preferences for Really New Markets

    Brief on Measuring Preferences for Really New Markets

    ARTICLE: Measuring Preference for Really New Products RE: MARK: 4100 SYNOPSIS: The article is about the problems faced when trying to evaluate consumer preferences for really new products. These products differ in that there are no products similar in the market. Consumers need some knowledge in order to evaluate the benefits of these RNPs. There is much uncertainty about the benefits of these products, thus it is difficult to obtain credible responses to methods use

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    Essay Length: 569 Words / 3 Pages
    Submitted: November 25, 2009 By: Vika
  • Starbucks Integrated Marketing Communication Campaign

    Starbucks Integrated Marketing Communication Campaign

    Assessment: Individual Critique of a Current IMC Campaign – Part One Due Date: Wednesday 2nd April 2008 (week 5), 2.00pm Length: 1200 words maximum excluding Reference List Value: 12 marks Links to unit’s learning outcomes: This assessment is specifically linked to learning outcome 1 and 4. Key Task: An IMC campaign refers to a set of interrelated and coordinated marketing communications activities that centre on a single theme or idea that appear in different media

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    Essay Length: 371 Words / 2 Pages
    Submitted: November 25, 2009 By: Max
  • Marketing Plan of Ipod

    Marketing Plan of Ipod

    Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market_________________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product________________________________________________________8 -Price__________________________________________________________8 -Promotion______________________________________________________9 -Place__________________________________________________________9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive Summary The focus of this report is on new Apple

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    Essay Length: 2,155 Words / 9 Pages
    Submitted: November 25, 2009 By: Jon
  • Ae Target Market

    Ae Target Market

    American Eagle Outfitters has changed quite a bit since 1977, which is when they started to become a well-known clothing company. Back then, American Eagle or AE was a store that mainly sold outdoor gear. Today, AE sells jeans, hoodies, graphic tees, pajamas, shoes, jewelry, and much more. The style of the clothing can be described as preppy, trendy, “vintage”, and athletic. Since the style of the merchandise is very trendy, the target market for

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    Essay Length: 251 Words / 2 Pages
    Submitted: November 25, 2009 By: Venidikt
  • Market Audit Overview Paper

    Market Audit Overview Paper

    The Coca-Cola Company is the world’s leading manufacture, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands. Year after year, the company has been discovering new foreign markets to bring higher profits to fulfill its ultimate obligation to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. Due to strong Competition with Pepsi-Cola,

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    Essay Length: 547 Words / 3 Pages
    Submitted: November 25, 2009 By: Tasha
  • At&t Business Strategy

    At&t Business Strategy

    PREPARED BY ALVIN WHETSTONE AT&T Wireless is the leading wireless telecommunications provider in the US market. The US wireless market constitutes over 243M wireless subscribers. This represents a market penetration of 81%. The wireless market sells mobility of voice and data (video-media, download content and internet access). The wireless market is distributed between the following major competitors and distinguishing technology. AT&T- TDMA,GSM, UMTS/HSPDA Verizon Wireless – CDMA, EV-DO Sprint-Nextel- CDMA, EV-DO T-mobile - GSM, UMTS

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    Essay Length: 1,344 Words / 6 Pages
    Submitted: November 25, 2009 By: Jessica
  • Marketing

    Marketing

    1. a. In April 2003, Toyota announced its plan to become a largest automobile manufacturer in the world. Part of this plan is the commitment that by 2012, all the vehicles produced in the U.S will have a hybrid - electric engine available. In 2004, Toyota Prius was introduced to market and became the first ever mass produced hybrids vehicle in the world. Target market for the Toyota Prius is the private owners who have

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: November 25, 2009 By: Wendy
  • Iphone Marketing Plan

    Iphone Marketing Plan

    Strengths Innovative – The iPhone has an innovative touch screen that is patented and unmatched by any other mobile product today. It also has many functions of other mobile products all in one device. Compatibility –The phone will work with iTunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. The iPhone is also compatible with many Mac OS software tools. Mac OS compatibility means that

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    Essay Length: 3,500 Words / 14 Pages
    Submitted: November 26, 2009 By: Tasha
  • Coca Cola - Current Marketing Stratgies

    Coca Cola - Current Marketing Stratgies

    Current Marketing Strategies Product Physical Description/Packaging: Coca Cola Classic is a non-alcoholic, carbonated beverage consisting of the following ingredients: carbonated water, high fructose corn syrup, caramel color, phosphoric acid, and caffeine. The exact flavor formulations for Coca Cola are not listed as ingredients on the packaging, because this type of proprietary information is highly valuable and must be protected from competitors (cocacola.com). Coca Cola can be purchased in a variety of unit sizes (see Appendix

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    Essay Length: 642 Words / 3 Pages
    Submitted: November 26, 2009 By: Jon

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