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241 Essays on Essence Retail Brands. Documents 1 - 25

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Last update: September 20, 2014
  • Impact of Customer Brand Perceptions on Store Image and Purchase Intention: An Application in Retail Stores

    Impact of Customer Brand Perceptions on Store Image and Purchase Intention: An Application in Retail Stores

    Impact Of Customer Brand Perceptions on Store Image and Purchase Intention: An Application in Retail Stores Introduction: By rapidly changing the brands trend in Pakistan, the people are brand conscious and wants new every time. Increasing brand competition and higher expectations of customers the domestic retail environment changed and some companies maturing the customers expectations and an aging consumer market in the Pakistan. Argues that for many retailers, competitive edge in the local market has

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    Essay Length: 3,582 Words / 15 Pages
    Submitted: July 3, 2017 By: sidrah Bilal
  • Retail Inventory-Level Planning

    Retail Inventory-Level Planning

    Retail Inventory-Level Planning consists of retail inventory method (RIM) which is an accounting procedure whose objectives are to maintain a perpetual. It also can book inventory in retail dollars amounts and to maintain records that make it possible to determine the cost value of the inventory at any time without taking a physical inventory. Also known as book inventory system or perpetual book inventory. Retailers also have another important choice to make the stock

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    Essay Length: 1,583 Words / 7 Pages
    Submitted: March 11, 2009 By: Bred
  • Comparison of online and offline Retail Environment of Car Industry

    Comparison of online and offline Retail Environment of Car Industry

    The offline retail environment of the automobile industry is that of manufacture to intermediary to consumer. The process from which the product (car) proceeds from manufacturer to consumer is that of through the automobile dealer. This intermediary batch purchases a number of models from the manufacturer and sells them from the �lot’ or storefront. This placement and presentation of the product has proved largely successful. The tangible product is viewed, test driven and purchased from

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    Essay Length: 2,483 Words / 10 Pages
    Submitted: November 10, 2009 By: Tasha
  • Brand Equity

    Brand Equity

    What is Brand Equity? Brand Equity is defined in many ways. Our text book defines brand equity as ********************************************** Even though there may be are many different definitions of brand equity, they all have several factors in common: Monetary Value. The amount of additional income expected from a branded product over and above what might be expected from an identical, but unbranded product. For example, grocery stores frequently sell unbranded versions of name brand products.

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    Essay Length: 2,429 Words / 10 Pages
    Submitted: November 10, 2009 By: Stenly
  • Brand Inventory of Spike Tv

    Brand Inventory of Spike Tv

    BRAND INVENTORY Spike TV is a sub-brand of parent company Viacom Inc. Viacom is a global media company that operates in six categories of businesses: motion pictures, broadcast television, cable television, radio and outdoor, retail and recreation, and publishing, online, and other. Within the cable television division, Viacom owns MTV Networks, BET, and Showtime Networks. Spike TV is a division of MTV Networks which also owns and operates the following television programming services: MTV: Music

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    Essay Length: 2,915 Words / 12 Pages
    Submitted: November 10, 2009 By: Wendy
  • Retail Inventory-Level Planning

    Retail Inventory-Level Planning

    Retail Inventory-Level Planning consists of retail inventory method (RIM) which is an accounting procedure whose objectives are to maintain a perpetual. It also can book inventory in retail dollars amounts and to maintain records that make it possible to determine the cost value of the inventory at any time without taking a physical inventory. Also known as book inventory system or perpetual book inventory. Retailers also have another important choice to make the stock

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    Essay Length: 969 Words / 4 Pages
    Submitted: November 11, 2009 By: Edward
  • The Essence of Html

    The Essence of Html

    Ever since the publication of Vernor Vinge's ground-breaking science fiction novelette True Names in 1978, many computer programmers and users have been fascinated by the ideas of "virtual reality" and "cyberspace"--computer interfaces using 3D surround graphics with which a user could interact in something like the way our physical bodies interact with the real world. In 1994, two Silicon Valley programmers with backgrounds in computer graphics went public with the provocative idea that the distributed-hypertext

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    Essay Length: 519 Words / 3 Pages
    Submitted: November 13, 2009 By: Kevin
  • Individual Brand Development

    Individual Brand Development

    Chapter 1: Selection of Product or Service I have been assigned to create a value of a bulb which is unique, a category of its own, a novelty, differentiated enough to compete in a non-competitive environment. Since I’m a brand, I love to take challenges. Since I’m an innovator, as I’m not an ape I would like to engineer enough value to delight my customers again in a non-competitive market space. The uniqueness of the

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    Essay Length: 1,664 Words / 7 Pages
    Submitted: November 13, 2009 By: Top
  • Industry Analysis of Retail Grocery Industry

    Industry Analysis of Retail Grocery Industry

    Industry Analysis In order to analyze an industry, it is important to determine where it is in the industry lifecycle. During the 1970’s and 1980’s the retail grocery industry was expanding at a phenomenal rate. Throughout this boom period, the number of large grocery stores was rising and forcing the existing” Mom and Pop” grocery stores out of the industry. In the early 1990’s, the retail grocery industry began leaving the growth stage and entered

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    Essay Length: 301 Words / 2 Pages
    Submitted: November 14, 2009 By: Mike
  • Consumer Response to Utilization of Comparison Prices in Retail Advertisements

    Consumer Response to Utilization of Comparison Prices in Retail Advertisements

    Consumer response to utilization of comparison prices in retail advertisements ABSTRACT The use of comparative price advertising is widespread. An advertised reference price (e.g., regular price, original price, manufacturer's suggested price) suggests that consumers will save money, that they will "get a deal." Advertisers often appeal to this desire to "get a deal" by comparing the offering price (e.g., sale price) with some higher reference price (e.g., regular price), thereby making the offered price more

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    Essay Length: 1,307 Words / 6 Pages
    Submitted: November 14, 2009 By: Venidikt
  • Walmart: The Global Retailer

    Walmart: The Global Retailer

    Wal-Mart: The Global Retailer Wal-Mart is the world's largest retailer. In fact, it's the world's largest company, with sales last year totaling nearly $220 billion. Of that total, $35.5 billion were from the fast-growing Wal-Mart International Division. Wal-Mart is growing at an incredible clip, both at home and abroad. In the early 1990s, its sales were a little less than $85 billion; it had 2,200 stores and no international division. Today, it has over 3,200

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    Essay Length: 858 Words / 4 Pages
    Submitted: November 15, 2009 By: Mike
  • Nokia Brand Marketing

    Nokia Brand Marketing

    Has the brand done a great job wit relationship marketing: marketing, experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain the general strategy that this Brand uses for its products, then the activities they have taken along with some specific examples. Later on we will see

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    Essay Length: 742 Words / 3 Pages
    Submitted: November 18, 2009 By: Yan
  • Cosmetic Brands

    Cosmetic Brands

    Diverse cultures and backgrounds lead to people having different perceptions and understandings about a product. Advertising is thus an art to communicate, the qualities of a product and its use to the people in their percieved language. And in doing so, advertising definetely will tells us a lot about a country. People tend to place a lot of significance on details like color, packaging style, special symbols, celebrities who model for the product, relgious and

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    Essay Length: 497 Words / 2 Pages
    Submitted: November 21, 2009 By: Max
  • Branded by Alissa Quart

    Branded by Alissa Quart

    The book Branded, by Alissa Quart is an amazing book that talks about how much money, time, and energy is spent by our corporate culture to effectively change the lives and habits of teenagers. The book is written by, and she does a marvelous job of documenting the teenage-corporate-media relationship throughout American history. With degrees from Brown University and Columbia, her journalism and research skills are unparalleled. Every statement and point is backed up by

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    Essay Length: 785 Words / 4 Pages
    Submitted: November 21, 2009 By: regina
  • Brand Positioning the Victoria & Alfred Waterfront Company

    Brand Positioning the Victoria & Alfred Waterfront Company

    Brand Positioning the Victoria &Alfred Waterfront Company The Victoria & Alfred (V&A) Waterfront has become one of the top tourist destinations in South Africa. Attracting approximately 20 million visitors annually, it is located around Cape Town’s original harbour, the Victoria and Alfred basins. The V&A Waterfront is a working harbour which provides for leisure, residential, commercial and retail purposes. In addition, the V&A Waterfront Company is involved in the development of other local and international

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    Essay Length: 279 Words / 2 Pages
    Submitted: November 22, 2009 By: July
  • Analysis of the Retail Industry

    Analysis of the Retail Industry

    MISSION OSHA's mission is to assure the safety and health of America's workers by setting and enforcing standards; providing training, outreach, and education; establishing partnerships; and encouraging continual improvement in workplace safety and health. SERVICES OFFERED OSHA and its state partners have approximately 2100 inspectors, plus complaint discrimination investigators, engineers, physicians, educators, standards writers, and other technical and support personnel spread over more than 200 offices throughout the country. This staff establishes protective standards, enforces

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    Essay Length: 804 Words / 4 Pages
    Submitted: November 25, 2009 By: Tasha
  • Dynamics of International Brand Architecture - Overview and Directions for Future Research

    Dynamics of International Brand Architecture - Overview and Directions for Future Research

    DYNAMICS OF INTERNATIONAL BRAND ARCHITECTURE: OVERVIEW AND DIRECTIONS FOR FUTURE RESEARCH Abstract Brands play a critical role in a firm's international marketing strategy. A coherent international brand architecture is a key component of the firm's overall international marketing strategy as it provides a framework to leverage strong brands into other markets, assimilate acquired brands, and rationalize the firm's international branding strategy. This paper looks at the various components of international brand architecture and the different

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    Essay Length: 6,712 Words / 27 Pages
    Submitted: November 26, 2009 By: Max
  • Npas in Retail Loan Market

    Npas in Retail Loan Market

    Management of Non-Performing Assets in Indian Public Sector Banks with special reference to Jharkhand Abstract I. Introduction The banking industry has undergone a sea change after the first phase of economic liberalization in 1991 and hence credit management. While the primary function of banks is to lend funds as loans to various sectors such as agriculture, industry, personal loans, housing loans etc., in recent times the banks have become very cautious in extending loans. The

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    Essay Length: 4,878 Words / 20 Pages
    Submitted: November 27, 2009 By: Monika
  • Building Customer-Based Brand Equity

    Building Customer-Based Brand Equity

    Building Customer-Based Brand Equity Why is building Customer Brand equity so important to establish for a company that is just starting up. Kevin Keller offers many answers why it is so important to do so. First we must understand what customer based brand equity is. It is establishing a name for your product or service. It is quite easy to understand customer based brand equity. The hard part is actually building customer based equity. Before

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    Essay Length: 1,045 Words / 5 Pages
    Submitted: November 27, 2009 By: Jessica
  • Grounded Theory Study of Unethical Labour Practices Associated with Global Brands in Developing Countries

    Grounded Theory Study of Unethical Labour Practices Associated with Global Brands in Developing Countries

    (2006, 2845 words, 80%) Abstract This is a grounded theory study about unethical labour practices associated with global brands’ operations in developing countries. The research paper develops a substantive theory or at least a set of propositions explaining the wider contextual underpinnings of unethical labour practices deriving from the operations of global brand companies. The grounded theory method chosen to undertake the research necessitates theoretical sampling of global brand companies that can substantiate the phenomenon

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    Essay Length: 585 Words / 3 Pages
    Submitted: November 28, 2009 By: Vika
  • Outsourcing Retail Partner: A Big Issue for Home Appliance Manufacturers in China

    Outsourcing Retail Partner: A Big Issue for Home Appliance Manufacturers in China

    Outsourcing Retail Partner: A Big Issue for Home Appliance Manufacturers in China Introduction Home Appliance manufacturers in china have made great progress accompany the fast development of the consumption of home appliance in the whole nation. There are many native home appliances manufacturers and foreign manufacturers especially those who come from Japan and South Korea, contest for this huge market. The competition among them is extremely scorching. To occupy the market, techniques, finance and management

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    Essay Length: 421 Words / 2 Pages
    Submitted: November 28, 2009 By: Stenly
  • The Essence of Zen Buddhism

    The Essence of Zen Buddhism

    THE essence of Zen Buddhism consists in acquiring a new viewpoint of looking at life and things generally. By this I mean that if we want to get into the inmost life of Zen, we must forgo all our ordinary habits of thinking which control our everyday life, we must try to see if there is any other way of judging things, or rather if our ordinary way is always sufficient to give us the

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    Essay Length: 268 Words / 2 Pages
    Submitted: November 29, 2009 By: Jack
  • Lvmh: Expanding Brand Dominace in Asia

    Lvmh: Expanding Brand Dominace in Asia

    1. Country specific advantages are the advantages which can be captured by any producer in that particular country. For LVMH, which is originated from France, can benefit from some privileges of France: Country of Origin: Ў§Made in FranceЎЁ represents classics and quality so that people are loyal to the luxurious products manufactured in France. France is also a leading luxurious market worldwide which brings France reputation on high-end product. Good supply: Excellent and the best

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    Essay Length: 935 Words / 4 Pages
    Submitted: November 29, 2009 By: July
  • Managin Retailing

    Managin Retailing

    TABLE OF CONTENTS Title Page • Introduction to Retailing………………………………………………………………… 3 • Retail Store Formats…………………………………………………………………….. 3 • Store Location Planning, Design and Layout…………………………………………. 9 • SCM in retail…………………………………………………………………………….. 12 • Retail Marketing and advertising…………………………………………………….. 15 • Retail Operations………………………………………………………………… 16 • Managing retail personnel…………………………………………………………… 19 • Customer service management in retail…………………………………………… 21 • Visual merchandising and displays………………………………………………… 24 • Role of personal selling in retail ……………................................. 28 • Online retailing or e-tailing……………………………………………………………… 30 • Retail in India

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    Essay Length: 3,703 Words / 15 Pages
    Submitted: November 30, 2009 By: Venidikt
  • Cult Brands

    Cult Brands

    Cult Brands Maslow's postulated that we humans have an ascending order of needs and used a hierarchal pyramid to prioritize them. At the bottom levels of the pyramid are our physiological needs, which include basic things like food, shelter, and clothing that we all need to survive. At progressively higher levels in Maslow's Hierarchy are the needs for safety and security, social interaction, and self-esteem. At the very top is self-actualization, a term Maslow coined

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    Essay Length: 1,875 Words / 8 Pages
    Submitted: December 1, 2009 By: regina

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