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Last update: August 8, 2014
  • Marketing Research

    Marketing Research

    INTRODUCTION Redefining marketing research The board of directors of American Marketing Association (AMA) has approved the following new definition of marketing research on August 2004. �’Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to

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    Essay Length: 2,791 Words / 12 Pages
    Submitted: December 6, 2009 By: Jack
  • The Impact of Domestic Violence Against Women in Tanzania

    The Impact of Domestic Violence Against Women in Tanzania

    Context of the Problem Women's violence is a main problem in Tanzania and this paper will describe, possible impact brought by domestic violence to women of Tanzania. Women experience the violation such as raping, beating, threats and involuntary prostitution. Few years ago woman violation was not a major issue in the society, and this is because of the social approach towards women, where by men were given more priorities in the system of education and

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    Essay Length: 5,028 Words / 21 Pages
    Submitted: December 6, 2009 By: Monika
  • Marketing Management - Promotion

    Marketing Management - Promotion

    Promotion Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for 'marketing communication'. As with Neil H.Borden's marketing mix, marketing communications has its own 'promotions mix.' Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. It is the same with promotions. You can 'integrate' different aspects

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    Essay Length: 784 Words / 4 Pages
    Submitted: December 6, 2009 By: Fatih
  • A Real Team Player

    A Real Team Player

    A Real Team Player The day started off as cool and moist. As we arrived in Allen Park for the tennis MEGA White League tournament, the imminent heat set in and the dew was sprinkled throughout the grass and sparkled in the early sun. When the bus stopped, coach Furkas, our head coach, told us what needed to happen for us to become champs. Furkas continued, stating because we struggled at one point during the

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    Essay Length: 2,582 Words / 11 Pages
    Submitted: December 7, 2009 By: July
  • European Biofuels Market

    European Biofuels Market

    The US is flooding Europe with subsidised biofuels that threaten to destroy Europe's domestic refining market, the head of the biofuel company D1 Oils warned today as its shares lost a third of their value. Admitting that some 35 jobs could be lost as a result of the cheap imports, Elliott Mannis, chief executive, said: "The simple fact is that you can buy the subsidised American imported material cheaper than you can buy virgin oil

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    Essay Length: 327 Words / 2 Pages
    Submitted: December 7, 2009 By: Wendy
  • Environmental Impacts of Global Warming

    Environmental Impacts of Global Warming

    Many people believe that trying to fix global warming is a hopeless task, however global warming can be halted and could even be reversed. This is a very daunting challenge because it means that people have to change the way they live and do things. We could all choose to ignore this situation but the future impact on our planet is huge. Global warming not only brings about climate changes but also will reduce the

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    Essay Length: 380 Words / 2 Pages
    Submitted: December 7, 2009 By: David
  • Childhood Trauma and the Impact of Adulthood

    Childhood Trauma and the Impact of Adulthood

    Throughout the years, several adults have been affected by traumatic events that have taken place during their childhood(s). Lenore C. Terr (January, 1999) states, “Childhood trauma appears to be a critical etiological factor in the development of a number of serious disorders both in childhood and in adulthood.” To better understand childhood trauma, Terr defines this as, the “mental result of one sudden, external or a series of blows, rendering the young person temporarily

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    Essay Length: 1,438 Words / 6 Pages
    Submitted: December 7, 2009 By: Bred
  • No B.S. Direct Marketing

    No B.S. Direct Marketing

    On my first week with Bay Area House Buyers, I was introduced to “No B.S. Direct Marketing,” written by the great author, Dan Kennedy. My main goal is to learn as much as possible in the field of marketing. At that moment, I was familiar with the term “Direct Marketing,” but was not aware of it in dept. I was hoping to learn who uses it and the effectiveness of this strategy. This new found

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    Essay Length: 608 Words / 3 Pages
    Submitted: December 7, 2009 By: Edward
  • Marketing - Bionade Case

    Marketing - Bionade Case

    MARKET SITUATION AND SEGMENTATION In the 1980s, the mature German beer market experienced declining sales due to the emergence of trendy, lifestyle-softdrinks and alcoholic mixed drinks. Especially the small breweries were suffering from this development, such as the Bavarian Peter Brauerei. Thus the company had to come up with a new idea in order to keep the business running. In 1985, the master brewer Dieter Leipold (see attachment A2) started research on an organically brewed

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    Essay Length: 699 Words / 3 Pages
    Submitted: December 7, 2009 By: Edward
  • The Impact of Cell Phones on Society

    The Impact of Cell Phones on Society

    The Impact of Cell Phones on Society February 24, 2008 The Impact of Cell Phones on Society No technological advancement since the introduction of electricity has had a greater impact on society than the cell phone. While cell phone service is not available everywhere cell phones are used for everything from talking to watching television. Melissa Minetola states: By the end of 2006, nearly 2.7 billion people around the world subscribed to cell phone services

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    Essay Length: 535 Words / 3 Pages
    Submitted: December 7, 2009 By: Jon
  • Coca Cola Marketing Strategy

    Coca Cola Marketing Strategy

    Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. 'Enjoyed more than 685 million times a day around the world Coca-Cola stands as a

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    Essay Length: 299 Words / 2 Pages
    Submitted: December 7, 2009 By: Artur
  • Marketing Audit Overview

    Marketing Audit Overview

    The approach to my marketing audit will consist of the following key points. The way in which the audit information acquirement will take place. The various sources of information and how this information will be obtained from these sources. The proposed time frame for data acquisition The expected challenges that might be faced related to gathering information. The type of data I plan to use, and the type of analysis against this data. I this

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    Essay Length: 505 Words / 3 Pages
    Submitted: December 7, 2009 By: Mikki
  • Intoduction to Marketing

    Intoduction to Marketing

    Introduction to Marketing Background Information To Tesco This essay will analyse the marketing environment of an organisation and the organisation chosen is Tesco plc. This will be done by focusing on the micro and macro environment forces affecting the chosen company. After looking at the forces which affects the company this will enable to produce a Swot Analysis which will analyse the strenght,weaknsess,opportunity and threats to Tesco plc.All the this will be done by

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    Essay Length: 2,596 Words / 11 Pages
    Submitted: December 8, 2009 By: Wendy
  • Foreign Policy Following Wwii

    Foreign Policy Following Wwii

    Though the United States was the military power of the world prior to World War II, its foreign policy was one of detachment. The government was determined not to get involved in other countries affairs barring unusual circumstances. A World War provided big enough means to become involved, as many Americans became enraged with the military ambitions of Japan and Germany. Following World War II, Soviet leader Stalin initially agreed to a democratic government in

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    Essay Length: 1,211 Words / 5 Pages
    Submitted: December 8, 2009 By: Yan
  • International Market Carlsberg Report

    International Market Carlsberg Report

    Boom predicted in Indian beer market One of the world's largest breweries plans to invest $100m (Ј70m) in the Indian beer market in the next five years. South African Breweries (SAB), the world's fifth largest brewer, aims to increase its share of the Indian market from 4% to 25%. SAB says it expects the Indian market, currently selling 72 million cases of beer a year, to treble in size in the next 10 years. A

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    Essay Length: 255 Words / 2 Pages
    Submitted: December 8, 2009 By: Bred
  • Macroeconomic Impact on Business Operations

    Macroeconomic Impact on Business Operations

    There are three main tools the Federal Reserve can utilize to control the US money supply. These three major tools are: reserve requirements, discount rate, and open market operations. The US economy, which is influenced by national interest rates, inflation variability, and unemployment rates, these areas also have an effect on the overall economic growth of the country, are all significantly influenced by the monetary policies in operation by the Federal Reserve. In addition to

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    Essay Length: 505 Words / 3 Pages
    Submitted: December 8, 2009 By: Bred
  • Macroeconomic Impact on Business Operations

    Macroeconomic Impact on Business Operations

    MACROECONOMIC IMPACT ON BUSINESS OPERATIONS MACROECONOMIC IMPACT ON BUSINESS OPERATIONS: AIRLINE INDUSTRY Team A University of Phoenix MACROECONOMIC IMPACT ON BUSINESS OPERATIONS: AIRLINE INDUSTRY Introduction The macroeconomic impact on business operations has many variables. Among the more significant of these variables include the gross domestic product (GDP), unemployment, inflation, and interest rates. In an effort to analyze the interrelationship between these variables and the resulting impact on business and the economy, the authors of this

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    Essay Length: 277 Words / 2 Pages
    Submitted: December 8, 2009 By: Vika
  • Personal Values and the Market

    Personal Values and the Market

    Business is a game, which requires and demands both special strategy and an understanding special ethics. It gives main part to the profit but in the same way the ethics also plays a very important role in business because without ladder we cannot reach the high building like that without ethical thinking business cannot be done. Private morality is a respect for truth and that the closer a businessman comes to the truth he deserves

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    Essay Length: 2,499 Words / 10 Pages
    Submitted: December 8, 2009 By: regina
  • Evaluation of Tourism Marketing in Indian Environment

    Evaluation of Tourism Marketing in Indian Environment

    EVALUATION OF TOURISM MARKETING IN INDIAN ENVIRONMENT Dr.S.Yuvaraj Lecturer in Commerce University of Madras The marketing principles facilitate a breakthrough in the tourist system. It helps the tourist organizations in establishing an effective communication system with actual and potential tourists. This makes it easier to know the likes and dislikes or the taste and preferences which make the possible conditioning of the supply position in tune with the changing demand position. It was in the

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    Essay Length: 778 Words / 4 Pages
    Submitted: December 8, 2009 By: Andrew
  • Jc Penney Marketing Research Outline

    Jc Penney Marketing Research Outline

    J.C. PENNEY COMPANY, INC J. C. Penney Company, Inc. Is one of America’s largest department store, drugstore, catalog and e-commerce retailers. Providing merchandise and services through department stores, catalogs, and the Internet. Their targeted customers are “Modern Spenders” and “Starting Outs”, who shop for apparel, accessories, and home furnishings through the centers where JCPenney is located and through the convenience of catalog and the Internet. Starting Outs · Less than 35 years of age

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    Essay Length: 405 Words / 2 Pages
    Submitted: December 8, 2009 By: Mike
  • Foreign Exchange Rate Sensitivity and Stock Price : Estimating Economic Exposure of Turkish Companies

    Foreign Exchange Rate Sensitivity and Stock Price : Estimating Economic Exposure of Turkish Companies

    FOREIGN EXCHANGE RATE SENSITIVITY AND STOCK PRICE : ESTIMATING ECONOMIC EXPOSURE OF TURKISH COMPANIES INTRODUCTION Variability in exchange rate is a major source of macroeconomic uncertainity affecting firms. After the 1970’s, the rapid expansion in international trade and adoption of floating exchange rate regimes by many countries led to increase exchange rate volatility. The firm’s exposure to exchange rate risk increased. In the literature three types of exposure under floating exchange rate regimes are identified;

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    Essay Length: 1,640 Words / 7 Pages
    Submitted: December 8, 2009 By: Yan
  • Labor Market Research: Correctional officers

    Labor Market Research: Correctional officers

    Labor Market Research: Correctional Officers There has been an ongoing shortage of corrections officers around the nation. There are several factors that influence the supply and demand for correctional officers. The first factor for the shortage is recruitment, meaning that it is hard to find qualified personnel to fill vacant positions. Along with unqualified personnel, you have training issues, where there is not enough training facilities or funding to train new officers. Other factors deal

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    Essay Length: 718 Words / 3 Pages
    Submitted: December 8, 2009 By: Mike
  • Capital Markets and the Investment Banking Process

    Capital Markets and the Investment Banking Process

    Investment banks provide a wealth of critical services to our economy. One important role of the investment bank is to assist public and private corporations in raising funds in the capital markets. A second service is in providing strategic advisory services for mergers, acquisitions and other types of financial transactions. They also act as intermediaries in trading for clients. Investment banks differ from commercial banks, which take deposits and make commercial and retail loans. The

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    Essay Length: 1,056 Words / 5 Pages
    Submitted: December 8, 2009 By: Mike
  • Organizational Trends, Ethical Decision Making, and Impacts of Technology

    Organizational Trends, Ethical Decision Making, and Impacts of Technology

    Organizational Trends, Ethical Decision Making, and Impacts of Technology Organizations of the twenty-first century are proving that in order to stay competitive they must reorganize the old hierarchical structure and transform into separate company hybrids. The old hierarchical control is somewhat still in tact but decision making and technology now influence the ways organizations are headed. Several organizational trends are continuing to affect organizations of the twenty-first century. For example, organizations are continuing to outsource

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    Essay Length: 1,197 Words / 5 Pages
    Submitted: December 8, 2009 By: Max
  • The Golbin Market

    The Golbin Market

    Cisnero’s acclaimed work The House on Mango Street explores a variety of themes in her photographic stories which capture everything from the seemingly banal triumphs of a small child to the tragedies suffered at the hands of cultural and social prescripts and finally to the mature introspections of a confused but wildly talented young woman. The short novel is essentially a coming-of-age story, one that depicts landmark events of Esperanza’s life in the heavily stylistic

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    Essay Length: 476 Words / 2 Pages
    Submitted: December 9, 2009 By: Mike