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Last update: August 8, 2014
  • Human Impact from Oil

    Human Impact from Oil

    In U.S. not a lot of gas station carries biodiesel and the price of biodiesel is too expensive, because we are getting supply from different country which is a little expensive for us, so to lower the price, making it affordable and not relying on other countries we should start making biodiesel in U.S. About 5 years ago the price for biodiesel was $5 per gallon, but now after 5 years it went down only

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    Essay Length: 294 Words / 2 Pages
    Submitted: February 1, 2010 By: Top
  • Duracell Marketing Plan

    Duracell Marketing Plan

    I. Executive Summary  Duracell is a member of the Gillette Co. and is the alkaline battery market leader holding approximately 50 percent of the U.S. market share. Duracell has been forced to realign its prices in order to stay competitive with competitors who have introduced lower-cost brands. New advances in technology calls for the latest devices to be smaller, lighter, and more portable. Additionally, this new technology is placing increased demand for a stronger

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    Essay Length: 2,827 Words / 12 Pages
    Submitted: February 1, 2010 By: Fonta
  • Marketing Audit - Agilent Technologies

    Marketing Audit - Agilent Technologies

    Marketing Audit of Agilent Technologies, Inc.’s Microarray Business Organizational Overview – Agilent Technologies Agilent Technologies is a global organization focused on being the premier supplier of test and measurements solutions. The company is largely composed of two main divisions – Electronic Measurement Solutions and Bio-Analytical Measurement Solutions – supported by Agilent Labs, the primary internal innovation driver (Fig. 1). This marketing audit will focus primarily on the DNA microarray business, which is nested within the

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    Essay Length: 1,892 Words / 8 Pages
    Submitted: February 2, 2010 By: Mikki
  • Foreign Aid as a Weapon

    Foreign Aid as a Weapon

    Foreign Aid As a Weapon If we would all just listen to Bono, from the pop band U2, he tells us that what the countries suffering from poverty really need is money. This popular idea in North America, that if we send money over to third world countries we will be able to end poverty, is simply ignorant. After all isn’t the saying, “Give a man a fish; you have fed him for today. Teach

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    Essay Length: 372 Words / 2 Pages
    Submitted: February 2, 2010 By: Jon
  • The Ultimate Marketing Machine

    The Ultimate Marketing Machine

    The ultimate marketing machine Jul 6th 2006 | SAN FRANCISCO From The Economist print edition Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable IN TERMS of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called “the Wanamaker era”. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not

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    Essay Length: 2,811 Words / 12 Pages
    Submitted: February 2, 2010 By: Janna
  • Marketing Mix

    Marketing Mix

    Marketing Mix In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to “the four Ps” of marketing which are product, price, place, and promotion (Kotler & Keller, 2006). When creating a mix, a company must keep their target market in mind. The company must also understand the needs of the customer, then create marketing strategies that will

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    Essay Length: 1,034 Words / 5 Pages
    Submitted: February 2, 2010 By: Yan
  • Marketing James Patterson

    Marketing James Patterson

    Marketing James Patterson James Patterson is a popular crime fiction author with a unique business strategy: he produces approximately 3 times more books annually than comparable authors and employs unconventional advertising tactics. Patterson’s unique writing style and use of co-authors to write more books has proven to be successful, generating annual book sales of $120 million. Using his advertising background, Patterson has turned his name as an author into a well-known brand. Patterson built his

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    Essay Length: 1,907 Words / 8 Pages
    Submitted: February 2, 2010 By: Mike
  • Marketing Project

    Marketing Project

    Green Acres Sustainable Community Sumter County, Florida Marketing Plan December 8, 2007 Team PACK Lee Harrop Stephen MacDonald Margot Meeker Nuru Mugambi Sri Kidambi Jason Rexroat Rebekah Youngers TABLE OF CONTENTS EXECUTIVE SUMMARY 1 SITUATION ANALYSIS 2 The Housing Market Green Building and Energy Efficiency Trends Overview and History of Solar Energy Solar Module Pricing and Manufacturers Limitations of Solar Energy The Target Market for Beazer’s Solar Strategies Beazer’s Competition STRATEGIC IMPLICATIONS & SWOT ANALYSIS

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    Essay Length: 803 Words / 4 Pages
    Submitted: February 2, 2010 By: Wendy
  • Marketing Mix

    Marketing Mix

    Developing MBA Programme Marketing Mix Abu Dhabi University The 4 PC developing Abu Dhabi University set the current Marketing Mix as the follow Product: Master of Business Administration (MBA) programme 11 courses (8 core Course) and(3 Elective) consisting of the following :  8 Core Courses: Each student is required to complete the following: Course Title Credit Hours Marketing Management 3 Financial management 3 International Business Management 3 Advanced Managerial Accounting 3 Leadership and Communication

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    Essay Length: 254 Words / 2 Pages
    Submitted: February 3, 2010 By: Andrew
  • The Latest Trends in Marketing Methods in the Brewing Industry

    The Latest Trends in Marketing Methods in the Brewing Industry

    TARGET GROUPS OF THE BEER INDUSTRY Main Consumers of Beer Products Every product has a group that is labeled as it’s main consumers. As shown in figure 1, the primary consumers of beer are males from the ages of 21-30. This age group annually consumes 58% of America’s beer. The rest of America’s beer is consumed by males in other age groups and females. Figure 1. Main Consumers of Beer Source: Primary ? Groups Targeted

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    Essay Length: 4,821 Words / 20 Pages
    Submitted: February 3, 2010 By: Fatih
  • Macroeconomic Impact on Business Operations

    Macroeconomic Impact on Business Operations

    Mediums of exchange have been used by people for many years. As time evolved so did the creation and use of money. Different countries have their unique dominations; however, how money is created is essentially the same. Often, money is thought to be created when it is printed by a central bank or the government. This is only partially true as money can be created in two ways; it can be printed or it can

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    Essay Length: 1,891 Words / 8 Pages
    Submitted: February 3, 2010 By: Janna
  • Marketing

    Marketing

    SUBJECT: MARKETING MARKETING Marketing as defined by me and defined by others will be explored throughout this paper. The idea of marketing integrates and aligns itself with the power and variety of thought that allows the expansion of an idea or concept to flourish. The underlying theory of marketing is to penetrate the psyche. Effective marketing in varying capacities and environments can dictate and somehow predicate how we feel and react to a product or

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    Essay Length: 1,160 Words / 5 Pages
    Submitted: February 3, 2010 By: Monika
  • Outsourcing: Staying Competitive in the Global Market

    Outsourcing: Staying Competitive in the Global Market

    Abstract As more companies expand their business globally, they are seeing more opportunities and an increased set of threats to the market. Threats like war, political revolutions, new currencies, and natural disasters can affect growth and political stability throughout the world, so in order to successfully compete in the international market more companies are faced with the decision of relocating part of their operation offshore. This paper will address what key elements companies in this

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    Essay Length: 1,723 Words / 7 Pages
    Submitted: February 3, 2010 By: Mike
  • Busi 353 Capital Markets

    Busi 353 Capital Markets

    Busi 353 Capital Markets Assignment The article “Google: Too much information?” brings to light two main issues that analysts are facing with Google’s management; the first being high information risk and the second being a high perception of information asymmetry between management and investors. Information Risk Google is famously known for not giving earnings and sales guidance which has resulted in analysts becoming frustrated with the company and labeling it as a one with high

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    Essay Length: 866 Words / 4 Pages
    Submitted: February 3, 2010 By: Tommy
  • Marketing to Gen Y

    Marketing to Gen Y

    Introduction Generation Y (Gen Y) is the cohort of people born between 1977 and 1995. This group is also known as the echo baby boomers because birth rates in developed countries increased after the decline that defined Generation X. Most members of Gen Y are children of baby boomers and their sheer size makes it collectively worth more than Generation X. Furthermore, as baby boomers approach retirement age, a progressively larger portion of Gen Y

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    Essay Length: 3,453 Words / 14 Pages
    Submitted: February 4, 2010 By: Jessica
  • Fresh and Easy Marketing Mix

    Fresh and Easy Marketing Mix

    Having only launched in the USA in November, 2007 (BBC, 2007), Fresh & Easy is in the market introduction stage of its product life cycle. Typical of this stage of the product life cycle, Fresh & Easy is not yet profitable (BBC, 2007) and is suffering from low sales (Rigby & Braithwaite, 2008). It has endured high distribution costs, having to build a new distribution network from scratch (BBC, 2007), including building its own distribution

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    Essay Length: 1,611 Words / 7 Pages
    Submitted: February 4, 2010 By: David
  • Defining Marketing Paper

    Defining Marketing Paper

    Defining Marketing Paper Everyday people are exposed to at least one form of marketing, even if they do not realize it. What is marketing? Marketing involves activities and strategies which result in making products available that satisfy customers. Marketing effects the profitability of the company for which the product is offered. Marketing activities include: designing a product, promoting a product, and setting the price of a product (About). Marketing plays a vital role in the

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    Essay Length: 820 Words / 4 Pages
    Submitted: February 4, 2010 By: Vika
  • Obesity Caused by Fast Food Marketing

    Obesity Caused by Fast Food Marketing

    In “The Big Fat Case Against Big Macs,” published in The Washington Post on December of 2002, Ellen Goodman argues that the best lawyers cannot prove that the fast food industry caused the obesity epidemic in its customers, but they may prove that they fooled its customers, especially the young customers. Goodman argues that corporations like McDonalds target young kids by putting toys with their meals to attract them. She also states that they put

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    Essay Length: 1,522 Words / 7 Pages
    Submitted: February 4, 2010 By: Mike
  • Macroeconomic Impact on Business Oerations

    Macroeconomic Impact on Business Oerations

    Macroeconomic Impact on Business Operations One of the greatest mysteries of macroeconomics is that banks create the money. This can be understood easier by viewing it as bank debt. A checking account is nothing more than money the bank owes you and paper money represents something that the Federal Reserve owes you (Schenk). Money creation is a side-effect of banking. To completely understand how banks create money it is best to go back to before

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    Essay Length: 1,699 Words / 7 Pages
    Submitted: February 4, 2010 By: Artur
  • The Impact of Gandhi on American Society Through Martin Luther King Jr.

    The Impact of Gandhi on American Society Through Martin Luther King Jr.

    Most Americans know little about Hinduism and few imagine that the values of Hinduism had any influence on the development of American society. But what little they do know of Hinduism is most likely derived from their knowledge of Mahatma Gandhi. Few Americans realize that Gandhi's teachings and life's work had a tremendous impact on the development of American society during the Civil Rights Movement. Mohandas K. Gandhi, known to the world as The Mahatma,

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    Essay Length: 504 Words / 3 Pages
    Submitted: February 4, 2010 By: Andrew
  • Describe a Significant Setback, Challenge or Opportunity in Your Life and the Impact That It Has Had on You.

    Describe a Significant Setback, Challenge or Opportunity in Your Life and the Impact That It Has Had on You.

    "Follow no one else's path, instead make your own and leave a trail for others to follow." Life is like a race, and we are its runners. And in this race of life there are to be many obstacles and sharp turns to come and bring us down. Opportunities and challenges will come and pass. Many an opportunity I have passed up and let go, and many I regretted not taking. And many challenges and

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    Essay Length: 405 Words / 2 Pages
    Submitted: February 4, 2010 By: Mike
  • Analysis of Integrated Marketing Communications Campaign

    Analysis of Integrated Marketing Communications Campaign

    IBMS, PT3 Diemen, April 2007 Analysis of integrated marketing communications campaign Dove Pro - Age. Prepared for: Menno van Voorthuizen Prepared by: Ewa Kozlowska (405825) Table of contents: 1. Introduction. 3 2. Marketing communications and branding. 3 3. Target groups and positioning. 4 4. Analysis of elements of communication mix, and message strategy. 4 5. Integration level of the communication. 6 6. Marketing communication objectives. 6 7. Building a relationship with customers. 7 8. The

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    Essay Length: 3,006 Words / 13 Pages
    Submitted: February 4, 2010 By: Mike
  • International Capital Markets

    International Capital Markets

    International Capital Markets A capital market is a market in which corporations trade long-term security bonds. “Companies search the international markets for opportunities to raise debt capital at the lowest cost. Many corporations list their common stock the world over to increase liquidity for their stockholders.” (Block-Hirt, 2004) One of the most important developments since the 1970s has been the internationalization and globalization of capital markets. (University of Iowa) With the advent of globalization, capital

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    Essay Length: 499 Words / 2 Pages
    Submitted: February 4, 2010 By: Max
  • Hospitality Marketing

    Hospitality Marketing

    Name: Erika Cabrera Course: HRT 321- Hospitality Marketing Date: October 24th, 2006 Assignment: Since students in Hospitality programs across the country are required to take a “Hospitality Marketing” course in addition to a “Principles of Marketing” course, there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P’s of marketing (product, price, place, promotion). For this question explore and clarify

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    Essay Length: 1,951 Words / 8 Pages
    Submitted: February 4, 2010 By: Mikki
  • Marketing Audit

    Marketing Audit

    Table of Contents Executive Summary…………………………………………………………………………..Pg 3 Environmental Aspects………………………………………………………………Pg 3, 4, & 5 Marketing………………………………………………………………………….Pg 5, 6, 7, & 8 Product, Price, Place, & Promotion…………………………………………… Pg 8, 9, & 10 Organization…………………………………………………………………………..Pg 10 & 11 Audit Recommendations…………………………………………………….Pg 11, 12, 13, & 14 Key Results…………………………………………………………………………………..Pg 14 References…………………………………………………………………………………...Pg 15 Executive Summary The selected marketing approach will be conducted on Sony Electronics. A thorough SWOT analysis will be performed to record the daily operations. This audit will also serve as a

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    Essay Length: 3,151 Words / 13 Pages
    Submitted: February 4, 2010 By: Janna

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