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Last update: August 8, 2014
  • Reliance Marketing Plan for Australia Part-2

    Reliance Marketing Plan for Australia Part-2

    Table of Contents Executive Summary i 1. A Brief Introduction about Reliance 1 2. Marketing Objectives of Reliance Communications 1 3. Market Segmentation 2 4. Selecting Target Market 2 5. Positioning 3 6. Marketing Mix 4 6.1 Product 4 6.2 Place 5 6.3 Price 5 6.4 Promotion 6 7. Implementation Plan 7 7.1 Cost Budget for Tactics 7 7.2 Revenue Budget from these Tactics 7 8. Control and Measurement 8 Appendices 9 References 14 Executive

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    Essay Length: 3,742 Words / 15 Pages
    Submitted: February 8, 2010 By: Venidikt
  • Importance of Bond Market Development in Pakistan

    Importance of Bond Market Development in Pakistan

    The Importance of Bond Market Development Since the Asian crisis, considerable attention has been paid to the role of corporate bond markets in overall. Crises like the Asian one gave following lessons:  Foreign exchange exposures can be devastating  Foreign capital flows can be volatile  The risk of liquidity and maturity mismatches can be very acute and is a source of systemic risk These risks can be mitigated through the development of financial

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    Essay Length: 2,907 Words / 12 Pages
    Submitted: February 8, 2010 By: Fatih
  • Callaway Marketing Strategy

    Callaway Marketing Strategy

    Marketing Strategy Callaway’s main strategy is differentiation based on technologically advanced products which (supposedly) have performance advantages sufficient to justify the premium price. Callaway’s goal is to maintain its #1 position as the world’s largest golf merchandise company. To maintain its status and distance itself even further from the competition, Callaway will need to utilize its size and unique technological advances to continue to produce great products that maintain customer loyalty while attracting a broader

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    Essay Length: 683 Words / 3 Pages
    Submitted: February 9, 2010 By: Fonta
  • “using Perceptual Maps in Marketing” Simulation

    “using Perceptual Maps in Marketing” Simulation

    Defining Public Relations Personal Definition of Public Relations The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own

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    Essay Length: 1,014 Words / 5 Pages
    Submitted: February 9, 2010 By: Fonta
  • Non Profit Organisation Marketing Strategies

    Non Profit Organisation Marketing Strategies

    Violent crimes against women have ensured that they minimally participate in the economic, political and social arena. These violent crimes include “sexual harassment, domestic violence, incest, rape, "honour" killings, dowry murders, acid disfigurement and the mutilation of a woman's genitals.” (http://www.globalfundforwomen.org/cms/content/blogcategory/20/58/). Even after years of women emancipation, females still find themselves fighting for equal opportunities and protections from their male counterparts in all spheres of life. There has been progress in terms of female emancipation,

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    Essay Length: 1,770 Words / 8 Pages
    Submitted: February 9, 2010 By: Mike
  • Lending Markets

    Lending Markets

    There are a few different types of lending markets out there available to consumers. It is important to decided with type of lending market is going to be the most beneficial for you type of investment and loan. The three most popular lending markets are Primary, Secondary, and Subprime. There are a few differences in all three of these markets. Lenders make funds available to borrowers through a primary market. This is where lenders originate

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    Essay Length: 750 Words / 3 Pages
    Submitted: February 9, 2010 By: Monika
  • Impact of Internal and External Factors on the Functions of Management

    Impact of Internal and External Factors on the Functions of Management

    Impact Of Internal And External Factors On The Functions Of Management Submitted by Hpollard50 on March 24, 2008 Category: Business Words: 21 | Pages: 9 Views: 385 Popularity Rank: 15,664 Average Member Grade: N/A (Add a Comment / Grade this Paper) Impact of Internal and External Factors on the Functions of Management There are four main functions of management that, when used properly, work together to contribute to the success of a company’s goals: planning,

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    Essay Length: 327 Words / 2 Pages
    Submitted: February 9, 2010 By: Artur
  • Marketing Overview

    Marketing Overview

    Marketing Overview Organizations today want to recognize the essential measures needed to compete in today’s commerce. Effective management along with strong leadership skills are two of the most vital elements needed to run a successful business. Along with these two elements management needs to determine their marketing strategy to be able to put the product or service in the public eye. In order for any organization to thrive, a marketing strategy must be observed closely,

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    Essay Length: 992 Words / 4 Pages
    Submitted: February 9, 2010 By: Mike
  • Stealth Marketing

    Stealth Marketing

    * Stealth marketing (also known as undercover marketing) is an unconventional strategy used to attract consumers, using "under the radar" promotional tactics that essentially go unnoticed by your non-target audience, as well as your competition. Undercover marketing tactics can be varied. Some examples include the hiring of models to be seen drinking a particular new beverage at a bar, or using "tourists" to ask someone to take their picture, and then explaining the benefits of

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    Essay Length: 329 Words / 2 Pages
    Submitted: February 9, 2010 By: Monika
  • History of the Stock Market

    History of the Stock Market

    The financial markets of the United States, today, are collectively known as “Wall Street.” These words represent the heart of the business and financial world in the United States today. Many of us conjure up well known images of companies being bought and sold, traders screaming out to get the best prices for their clients, fortunes won and lost many times over, and the billions of dollars exchanged in deals. Some may even claim that

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    Essay Length: 2,518 Words / 11 Pages
    Submitted: February 9, 2010 By: Stenly
  • Stereotyping in Marketing: Good or Bad?

    Stereotyping in Marketing: Good or Bad?

    Stereotyping in Marketing: Good or Bad? It’s Monday morning at a well-to-do marketing company. You have an 11:00am meeting to interview a potential buyer for an Asian product line. It is now Ten-thirty. Your potential client’s flight arrives into Metro Airport. Prior to their arrival to your office you douse the air with a light sent of orange. The meeting goes as expected, very well. Instead of a hand shake you bow to the

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    Essay Length: 1,427 Words / 6 Pages
    Submitted: February 9, 2010 By: Monika
  • The Main Changes That the Paramount Decree Effected on the Structure of the American Film Industry and the Measures the Ex-Studios Took to Remain in Control of the Film Market

    The Main Changes That the Paramount Decree Effected on the Structure of the American Film Industry and the Measures the Ex-Studios Took to Remain in Control of the Film Market

    Outline the main changes the paramount decree effected on the structure of the American film industry and discuss the measures the ex-studios took to remain in control of the film market. The period of the 1920’s to 1950’s where known as the studio era in Hollywood. A few major companies monopolized the industry through vertical integration when the film companies controlled all production distribution and exhibition. The majors determined which movies were shown in which

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    Essay Length: 2,306 Words / 10 Pages
    Submitted: February 10, 2010 By: regina
  • The Pest Analysis for Pc Market in Uk

    The Pest Analysis for Pc Market in Uk

    The PEST Analysis for PC market in UK Changes in interest rates, exchange rates, technology and the law are all external factors, which can affect a firm. These factors can affect the firms’ costs or the market as a whole. Changes that take place in the external environment can be evaluated and analysed by using a PEST analysis. To analyse the firms’ external environment, the following headings are used; Political, Economical, Social, and Technological. A

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    Essay Length: 1,921 Words / 8 Pages
    Submitted: February 10, 2010 By: Wendy
  • Economic Impacts of Legalized Gambling

    Economic Impacts of Legalized Gambling

    Economic Impacts of Legalized Gambling Class # & Title By Charles Conner Baltimore, Maryland December 6, 2005 Professor: Dr. Ira Sohn The Economic Impacts of Legalized Gambling Introduction The effect of gambling on the standard of living will be pronounced if the gambling activity is regressive, meaning that the rate of participation (as a percentage of income) declines as people earn higher incomes. In other words, if most gamblers are poor, then gambling is more

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    Essay Length: 2,164 Words / 9 Pages
    Submitted: February 10, 2010 By: Yan
  • Product Life Cycle and International Product Life Cycle Economic and Marketing Perspectives

    Product Life Cycle and International Product Life Cycle Economic and Marketing Perspectives

    I. INTRODUCTION A review of literature in economics and marketing suggests that since Raymond Vernon published his article "International Investment and International Trade in the Product Cycle" in 1966,1 there has been a simultaneous development of literature pertaining to the 'product cycle' in marketing. There are differences between Vernon's concept of the product cycle and marketers' perception of the product life cycle. However, when one reviews publications in areas where these disciplines tend to overlap,

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    Essay Length: 2,187 Words / 9 Pages
    Submitted: February 10, 2010 By: Tommy
  • Economic Impact of September 11th

    Economic Impact of September 11th

    September 11, 2001 was a day that Americans and the world for that matter will not soon forget. When two planes went into the twin towers of the World Trade Center and two others went into the Pentagon and a small town in Pennsylvania, the world was rocked. Everyone in the United States felt very vulnerable and unsafe from attacks that might follow. As a result, confidence in the CIA, FBI, and the airlines were

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    Essay Length: 1,397 Words / 6 Pages
    Submitted: February 10, 2010 By: Venidikt
  • The Impact of the Internet on Communication

    The Impact of the Internet on Communication

    The Impact of the Internet on Communication The internet has revolutionized all forms of communication since the beginning of its existence. The world has now become ‘smaller’ or more like a ‘global village’, so to speak. The internet was first used by the U.S military for communications purposes. The internet, from the communication point of view, has brought on new developments and techniques to keep in touch not only for individuals, but for businesses as

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    Essay Length: 1,046 Words / 5 Pages
    Submitted: February 10, 2010 By: Top
  • Impact of Raising the Minimum Wage in South Dakota

    Impact of Raising the Minimum Wage in South Dakota

    A STUDY OF THE IMPACT OF RAISING THE MINIMUM WAGE IN SOUTH DAKOTA: 2007 UPDATE INTRODUCTION This report represents an update of a report prepared for Governor Michael Rounds in January 2006. At that time, Governor Rounds had proposed an increase in the minimum wage in South Dakota from $5.15 per hour to $6.00 per hour starting July 1, 2006. That bill did not pass the Legislature. This year, 2007, Governor Rounds has proposed an

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    Essay Length: 6,439 Words / 26 Pages
    Submitted: February 10, 2010 By: Mikki
  • Foreign Aid

    Foreign Aid

    Foreign Aid Cultural Geography Bret Balanky The United States of America is a wealthy nation. We are also a nation that reaches out to the poverty-stricken world, lending financial aid in ridiculous amounts to these shambled countries. The burning question of the moment is: how effect is our foreign aid, and what can we do to improve its efficiency? The answer is quite a difficult one, if it even exists at all. Foreign aid has

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    Essay Length: 341 Words / 2 Pages
    Submitted: February 10, 2010 By: Mike
  • Macroeconomic Impact on Business Operations

    Macroeconomic Impact on Business Operations

    Abstract This paper focuses on Monetary Policy, which centers on connections between money, banks, and credit to lenders. In addition, this paper will cover the effect on macroeconomic factors such as GDP, unemployment, inflation, and interest rates. Additionally, an explanation on money creation and the implications of making money gives an insight on Money Supply and Macroeconomic Factors. With many combinations of monetary policy, the paper covers the optimal balance between economic growth, low inflation,

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    Essay Length: 310 Words / 2 Pages
    Submitted: February 11, 2010 By: Jon
  • The Role of Computers in Marketing

    The Role of Computers in Marketing

    THE ROLE OF COMPUTERS IN MARKETING Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, market research, and pricing of goods. Businesses, and particularly the marketing aspect of businesses, rely a great

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    Essay Length: 1,761 Words / 8 Pages
    Submitted: February 11, 2010 By: Bred
  • China Marketing

    China Marketing

    The social values and history have shaped and formed the economical developments and the current environment of business in the People's Republic of China. They have determined the patterns for negotiation and the Chinese perceptions of business, and their feelings towards westerners. The implicit and explicit rules that the Chinese society has on the development of businesses, and the economy in general, are very important issues for any person going into China to understand and

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    Essay Length: 2,243 Words / 9 Pages
    Submitted: February 11, 2010 By: Mikki
  • Marketing

    Marketing

    Executive Summary Pure will change the way consumers clean their homes and businesses. Pure’s focus on health and well-being combined with an environmentally conscious approach is both timely and sophisticated. As consumers search for a healthier alternative to their current lifestyle, Pure will be available to make the transition seamless. Pure will be the way of the future, providing a clean, pure environment, making our homes, businesses and the earth a safer place. Market research

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    Essay Length: 1,504 Words / 7 Pages
    Submitted: February 11, 2010 By: Mikki
  • Business Impact Analysis

    Business Impact Analysis

    Abstract The purpose of this essay paper is to elaborate on the Business Impact Analysis (BIA), which is designed to assist management in determining which functions are critical to the continued operation of the organization. The organization that Team A selected is the City of Hollister Police Department. Team member Don Magnuson is currently a sworn Police Officer for the department and executes his duties with the dedication to protect and serve the communities in

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    Essay Length: 1,072 Words / 5 Pages
    Submitted: February 11, 2010 By: Venidikt
  • Singapore Flyer Marketing

    Singapore Flyer Marketing

    Segmentation of market Using demographic and behavioral segmentation Singapore flyer can segment its market. Using demographic segmentation, we have targeted the age group and the income group factor. Firstly, for the age group, Singapore flyer should segment the market into four different age groups. They are the children, youths, adults and elderly. We have chosen to target the youths and adults (age 13 to 45), mainly because they are the ones who are willing to

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    Essay Length: 1,042 Words / 5 Pages
    Submitted: February 11, 2010 By: Artur

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