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Last update: September 11, 2014
  • Bally Total Fitness Marketing Audit

    Bally Total Fitness Marketing Audit

    Bally Total Fitness Marketing Audit Bally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers. Bally’s has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com, 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and

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    Essay Length: 2,635 Words / 11 Pages
    Submitted: January 15, 2010 By: Janna
  • An Introduction to Debt Policy and Value

    An Introduction to Debt Policy and Value

    FIN 450 Rami Ahmed Al Hasan @16253 Elias Elkoussa @17067 May Mohammed @14325 Deena Shalab@16457 Reem Hani Arab @16185 CASE 4 An Introduction to Debt Policy and Value 1 (Table format and content from case) 0% debt/100% equity 25%debt/% equity 50%debt/50% equity BV of debt 0 $2,500 $5,000 BV of equity $10,000 $7,500 $5,000 MV of debt 0 $2,500 $5,000 MV of equity $10,000 $8,350 $6,700 Pretax cost of debt 0.07 0.07 0.07 After-tax

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    Essay Length: 837 Words / 4 Pages
    Submitted: January 15, 2010 By: Anna
  • Industrial Engineering Mathematics

    Industrial Engineering Mathematics

    Blank and Tarquin Problems 8-13, 8-28, 9-6, 9-12, and 9-26 Trans-West Railway has budgeted $1.8 million to be invested in safety improvements. They are considering 13 different possible projects. The benefits have already been converted into dollar terms, and expressed in present value. The costs and benefits of each project are listed below, in order of decreasing benefit/cost ratio: Project Cost Benefit Net Ben. Benefit/Cost Ratio 1 $96K $280K $184K 2.92 2 $31K $85K $54K

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    Essay Length: 266 Words / 2 Pages
    Submitted: January 15, 2010 By: regina
  • Marketing

    Marketing

    We are students from Indian Institute of Management, Lucknow. As part of our academic curriculum we are conducting a research among people like you. We solicit your co-operation by providing the data asked for. The data collected will be used for research purposes only. It would be of immense help to us if you could fill this questionnaire. 1. Please rate the following on a scale of 1 to 5. These questions are with

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    Essay Length: 515 Words / 3 Pages
    Submitted: January 15, 2010 By: Mike
  • Abercrombie and Fitch: Marketing Towards Teens

    Abercrombie and Fitch: Marketing Towards Teens

    Abercrombie and Fitch Marketing can make all of the difference in the world when it comes to attracting customers to your establishment. In this day and age, marketers know that sex sells. It is more acceptable in certain areas of business than others. For example, an ad in the men’s magazine, GQ, might have an ad of hundreds of scantily clad women running after a man on the beach, alluding to the fact that his

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    Essay Length: 1,149 Words / 5 Pages
    Submitted: January 15, 2010 By: Kevin
  • Bangladesh's Position in the Eu Knitwear Market in the Post Mfa Period

    Bangladesh's Position in the Eu Knitwear Market in the Post Mfa Period

    BANGLADESH’S POSITION IN THE EU KNITWEAR MARKET IN THE POST MFA PERIOD Prepared for Dr. Abu Yousuf Md. Abdullah Course Instructor International Business Institute of Business Administration University of Dhaka Prepared by Khairul Alam, Roll # 15 Bijon Islam, Roll # 51 Saifur Rahman, Roll # 71 IBA, Dhaka FEB 18 , 2008 BANGLADESH’S POSITION IN THE EU KNITWEAR MARKET IN THE POST MFA PERIOD 1. INTRODUCTION This report takes a look at the competitive

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    Essay Length: 1,125 Words / 5 Pages
    Submitted: January 15, 2010 By: Edward
  • Differentiating Between Market Structures

    Differentiating Between Market Structures

    Differentiating between Market Structures The structure of a market is defined by the number of firms in the market, the existence or otherwise of barriers to entry of new firms, and the interdependence among firms in determining pricing and output to maximize profits. The author of this paper will cover: the advantages and limitation of supply and demand identified in the simulation, the effectiveness of the organization in which the author knows, and how the

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    Essay Length: 1,042 Words / 5 Pages
    Submitted: January 15, 2010 By: Mike
  • Marketing Techniques

    Marketing Techniques

    The selection of communication media to carry the marketing message is a second marketing technique also referred to as advertising. For the B2C site, advertising is all about communication. The media selection is very critical because this is the only contact a potential customer will have. For Shop NBC, the media selection posted when a customer first logs on has to be very convincing for customers because they will never see the product physically until

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    Essay Length: 363 Words / 2 Pages
    Submitted: January 15, 2010 By: Artur
  • Marketing Plan

    Marketing Plan

    The process to develop a trade plan must be similar to the process when a boy begins to take his first steps. One is due to learn and to discover the market, to develop the enterprise capacities, to know the strengths and weaknesses, within the framework to establish clear and measurable objectives of the strengths and the weaknesses, to develop to the strategies and plans that allow to reach the raised objectives, to execute the

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    Essay Length: 1,562 Words / 7 Pages
    Submitted: January 15, 2010 By: Mike
  • Climate Change Due to Industrial Waste

    Climate Change Due to Industrial Waste

    Since global warming appeared during the last decade as a serious environmental issue, it has been the subject of a lot of debate. Global warming is defined as the warming of the earth by greenhouse gases emitted into the atmosphere naturally or by mankind. It is a problem that is plaguing the world in many ways. There has been much argument between those who are advocates of immediate change in industrial emissions, and those who

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    Essay Length: 717 Words / 3 Pages
    Submitted: January 15, 2010 By: Mike
  • The Industrial Revolution

    The Industrial Revolution

    I decided to write about chapter three because I really like learning about the Industrial Revolution and how it changed the entire economy. The first document I read about was very hard to understand. Most of it seemed like someone who didn't have a clue what they were talking about, yet other parts promise to help all people in need. Emma Lazars was the daughter of a prosperous Jewish family in New York, she wrote

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    Essay Length: 1,628 Words / 7 Pages
    Submitted: January 15, 2010 By: Victor
  • Disclosure and Accounting Practices in the Municipal Securities Market

    Disclosure and Accounting Practices in the Municipal Securities Market

    Disclosure and Accounting Practices in the Municipal Securities Market Introduction Many critically important aspects of American life, from airports to sewers and schools to hospitals, depend on the municipal securities market for financing. All bonds, notes and other debt securities issued by states and local governments and their respective agencies and instrumentalities are “municipal securities.” They are issued by such government entities to pay for a variety of public projects, cash flow and other governmental

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    Essay Length: 3,430 Words / 14 Pages
    Submitted: January 15, 2010 By: Jessica
  • Marketing

    Marketing

    Marketing is the basis to business. Even though it is very expensive to do all the research necessary for a good marketing strategy it is worth it. Marketing can make or break a company no matter what the product is. If the advertisements relate to a buyer the consumer will by it. Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing,

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    Essay Length: 392 Words / 2 Pages
    Submitted: January 16, 2010 By: Mike
  • Nucor Marketing

    Nucor Marketing

    Nucor Corporation Table of Contents Chapter 1 Executive Summary Page 3 Chapter 2 Market Focus Page 4 Chapter 3 Human Resource Focus Page 7 Chapter 4 Management of the Market Mix Page 10 Chapter 5 Business Results Page 13 Appendix Page 16 References Page 19 Executive Summary Nucor Corporation has been ranked by Business Week as number one in their list of top fifty performers of 2005. How is it possible that the largest

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    Essay Length: 3,784 Words / 16 Pages
    Submitted: January 16, 2010 By: Jon
  • Managerial Finance Drug Industry

    Managerial Finance Drug Industry

    ROE = Net Income /Shareholder’s Equity Managerial Finance Spring 2008 January 11, 2008 Rico Spencer Financial Ratio and Analysis of Walgreens Company and Rite Aid Corporation 2005, 2006, 2007 1. Introduction Needless to say, a large percentage of the drugstore industry sales are driven by prescription sales. As the number of aging increases, the necessity for more drugstores will also increase. The drugstore industry has become increasingly competitive over the past decade. Not only do

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    Essay Length: 2,302 Words / 10 Pages
    Submitted: January 16, 2010 By: Andrew
  • Marketing

    Marketing

    Reasons for choosing this particular topic is because it has come to my recent knowledge that many major UK based organisations have hit a slum and are becoming bankrupt. My personal theory to why this has occurred is due to poor management skills, which will then indefinitely lead to management failure. A company which has suffered for many years due to management failure is Marks and Spencer. It will be of an interest to research

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    Essay Length: 2,830 Words / 12 Pages
    Submitted: January 16, 2010 By: Kevin
  • Drawing on Appropriate Theory & Examples (i.E. Published Research, Case Studies and Personal Examples) Discuss the Extent to Which Managers Can Influence the Culture of an Organisation?

    Drawing on Appropriate Theory & Examples (i.E. Published Research, Case Studies and Personal Examples) Discuss the Extent to Which Managers Can Influence the Culture of an Organisation?

    Culture is a term that is used in workplaces discussions but it is taken for granted that we understand what it means. In their publication In Search of Excellence, Peters and Waterman (1982) drew a lot of attention to the importance of culture to achieve high levels of organisational effectiveness. They made use of over 100 years of theory and research in cultural anthropology and folklore studies to inspire and legitimise their efforts. This generated

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    Essay Length: 2,887 Words / 12 Pages
    Submitted: January 16, 2010 By: Mike
  • How Industrial Revolution Made Life Easier

    How Industrial Revolution Made Life Easier

    How Industrial Revolution Made Life Easier It would just be unbearable to think that life would be better without the Industrial Revolution. All the inventions that were invented back then are used all the time. The three inventions which are the camera, the light bulb and the locomotive have greatly changed society. Without the light bulb, you couldn't see at night, you wouldn't be able to take pictures of anything for memories if the camera

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    Essay Length: 347 Words / 2 Pages
    Submitted: January 16, 2010 By: Jessica
  • Marketing Plan for Amazon.Com

    Marketing Plan for Amazon.Com

    Marketing Plan for Amazon.com Executive Summary Amazon.com has a leading edge in the e-commerce world. It has a strong competitive advantage. However, as with many online retailers, there are certain aspects of conducting business over the web that creates difficulties and the need of marketing planning. This marketing plan consists of environmental scan, customer behavioural patterns, current segment market, marketing strategies and recommendations in strategies. 2) Introduction Amazon.com is the largest online retailer. The company

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    Essay Length: 4,501 Words / 19 Pages
    Submitted: January 16, 2010 By: Jessica
  • Word of Mouth Marketing

    Word of Mouth Marketing

    Psst! How to Use Word of Mouth Marketing As almost every businessperson knows, the best lead or referral is often the one that comes straight from the mouth—a satisfied customer’s mouth, that is. In marketing parlance, that’s referred to as “word of mouth” advertising. And you can’t get any better business testimonial than one that’s from a customer or client who raves about your product or service—then tells someone else about their experience. Those “someone

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    Essay Length: 506 Words / 3 Pages
    Submitted: January 16, 2010 By: July
  • Relationship Marketing

    Relationship Marketing

    TABLE OF CONTENTS EXECUTIVE SUMMARY 3 1. THE RELATIONSHIP FUNCTION 4 1.1 Introduction 4 1.2 The Eight Concepts of Relationship Marketing 4 1.3 Market Strategies 5 1.4 Customer Bonding & Positioning 6 1.5 Quality Management and Benchmarking 7 1.6 Communication and Promotion 9 2. THE RELATIONSHIPS COMPANY OF THE FUTURE 11 3. A RELATIONSHIP MARKETING PLAN 13 REFERENCES AND BIBLIOGRAPHY 27 16 BIBLIOGRAPHY: 16 ANNEXURES: 17 APPENDICES Appendix A (Intersite’s Current Organisational Structure) Appendix B

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    Essay Length: 688 Words / 3 Pages
    Submitted: January 16, 2010 By: Andrew
  • Labour Market Mobility Among Egyptian Youth

    Labour Market Mobility Among Egyptian Youth

    LABOUR MARKET MOBILITY AMONG EGYPTIAN YOUTH Dennis A. Ahlburg Industrial Relations Center Carlson School of Management University of Minnesota 321 19th Avenue South Minneapolis MN 55455 U.S.A and Division of Social Statistics University of Southampton Highfield U. K. dahlburg@csom.umn.edu and Mona Amer University of Cairo Faculty of Economics and Political Science and Institut d’Etudes Politiques de Paris mona_amer@yahoo.fr November 1 2004 * Thanks to Ragui Assaad, Cynthia Lloyd, Alia El Mahdi, Ozlem Onaran, and Insan

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    Essay Length: 9,063 Words / 37 Pages
    Submitted: January 17, 2010 By: Tommy
  • Markets and States of Tropical Africa

    Markets and States of Tropical Africa

    Markets and States of Tropical Africa Why, when Africa is a chief producer of agricultural goods, does it fail to produce enough to keep the citizens from starving? It is due to the intervention of government into the marketplace, and the government’s manipulation of the resources for political gain. The objective of the government is to move the economy away from agriculture and towards industry in order to achieve a modern country. In doing so

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    Essay Length: 834 Words / 4 Pages
    Submitted: January 17, 2010 By: David
  • Telecom Communications Industry Is Far Away from Recovery

    Telecom Communications Industry Is Far Away from Recovery

    The Telecommunications industry is having a hard time recovering from their recent economic downfall. Analysts are predicting that U.S. and European telecommunications revenue is going to fall from 2002 to 2003. I fact, expectations have gotten so low that a “win” will be any growth in the market whatsoever. Robert Switz, chief executive of equipment maker ADC Telecommunications Inc. says he doesn’t expect the recovery until the year 2005. In fact, one of the reasons

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    Essay Length: 305 Words / 2 Pages
    Submitted: January 17, 2010 By: Victor
  • New Market X New Strategy = Cool Future

    New Market X New Strategy = Cool Future

    New Market x New Strategy = Cool Future In Naomi Klein’ article, “Alt. Everything”; the Youth Market is discussed and the strategies behind this market is analyzed by giving examples of the Marketing of Cool. At the beginning of the article referring to author’s youth experiences; it was introduced that in their cosmic counter-culture, teenagers get to be a part of a general consumption system while they believe that they are behaving totally against

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    Essay Length: 675 Words / 3 Pages
    Submitted: January 17, 2010 By: Jack

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