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Last update: August 18, 2014
  • Global Versus Localized Marketing Strategies

    Global Versus Localized Marketing Strategies

    Introduction In recent years, considerable attention has been focused on the debate over global versus localized marketing strategies for firms competing in international markets. In this assignment, we are going to analyze the debate over global versus localized marketing from a cross-cultural consumer behavior perspective. We also discuss the type of products or services for which a global marketing and advertising strategy whether is it appropriate or not. We will analyze the logic of the

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    Essay Length: 1,291 Words / 6 Pages
    Submitted: March 26, 2010 By: Vika
  • Caricom Single Market and Economy - Jamaica

    Caricom Single Market and Economy - Jamaica

    Jamaica is fully prepared for the CARICOM Single Market and Economy (CSME) having instituted all the legal and administrative requirements to facilitate the implementation of the Single Market aspect of the process. With the onset of globalisation in the 1980s the region found itself having to compete with larger and more developed markets and recognized that a unified Caribbean community would have to be the way forward if the region were to survive. The CSME

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    Essay Length: 1,036 Words / 5 Pages
    Submitted: March 26, 2010 By: Venidikt
  • The Stock Market Crash of 1929

    The Stock Market Crash of 1929

    It was a time of great economic boom in the U.S. after World War I. The economy benefited greatly, fueled by industrialization and rapidly developing new technologies like the automobile and air travel. This boom took stock market to great heights. From 1920 to 1929 stocks more than quadrupled1 in value. Because of such high soaring stocks, they were considered as extremely safe investments. The common man believed stocks to be a “sure thing” thus

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    Essay Length: 463 Words / 2 Pages
    Submitted: March 26, 2010 By: Jon
  • Marketing and Children

    Marketing and Children

    American children are consumers of media and are exposed to a plethora of messages on a daily basis, most targeted directly at them (Neeley 2004). And there are not just one, but at least three groups who are out to take advertising to children out back for a spanking! One example of marketing towards the youth market is the Kellogg's website “Fun-K-Town”. The site is devoted solely to kids and their “favorite” breakfast brands

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    Essay Length: 1,564 Words / 7 Pages
    Submitted: March 26, 2010 By: Anna
  • Stock Market

    Stock Market

    When a company decides to go “public”, it sells shares of the company to people called “shareholders”. People buy shares of stock or a share of the company in hopes of later selling it for a profit. The way to make a profit off of a share is to buy when it is low in price and sell when the price has increased to an amount above the original buying price. The share market can

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    Essay Length: 1,097 Words / 5 Pages
    Submitted: March 27, 2010 By: Steve
  • The Problem of Climate Change in Terms of Market Failures

    The Problem of Climate Change in Terms of Market Failures

    Sometimes markets work well and sometimes they do not. In the case of climate change, they are failing. Considered economically, climate change can be understood as a form of market failure associated with greenhouse gas pollution because the climate change that follows imposes costs on all people, not just the polluters. These costs include damage to their health, insurance costs (to protect against increased flooding ) or the costs of �climate-proofing’ our homes as the

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    Essay Length: 319 Words / 2 Pages
    Submitted: March 27, 2010 By: Yan
  • Marketing Paper

    Marketing Paper

    Running head: DEFINING MARKETING Defining Marketing Marketing Marketing has many different definitions, but one sole purpose; to put a brand or business "on the map", to create top-line sales and loyal customer base as well as new customers while increasing profits and leading to an organizations overall success. Personal Definition of Marketing My personal definition of Marketing would be the strategy an organization continuously changes and enhances based on clientel, demographics, location and region, competition,

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    Essay Length: 316 Words / 2 Pages
    Submitted: March 28, 2010 By: Jon
  • Marketing Paper

    Marketing Paper

    INTEREST IN MY MAJOR Write an essay about a concept that interest you and that you want to study further. When you have a good understanding of the concept, explain it to your readers, considering carefully what they already know about it and how your essay might add to what they know. Do you think that in today’s world we use these attributes that come along with marketing? In today’s world if you asked someone

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    Essay Length: 908 Words / 4 Pages
    Submitted: March 28, 2010 By: Mike
  • How to Sell in a Competivite Market

    How to Sell in a Competivite Market

    1. Advertise! Whether you buy classified ads in e-zines, (magazines on the net,) have kids distribute fliers around your neighborhood, or call 10 people each day, your business won't go without a little publicity. Make sure your ads talk directly to your prospects' most pressing problems. That's a surefire way to get their attention and interest. You have to have pictures and you truly have to tell the customer about the product. First off, you

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    Essay Length: 2,343 Words / 10 Pages
    Submitted: March 28, 2010 By: Edward
  • Entering International Markets

    Entering International Markets

    Entering International Markets The University of Phoenix online simulation, “Entering International Markets” teaches the elements of deciding how to enter a foreign market. The fictitious company Trinezza, manufactures and markets a fuel efficient high-end scooter that has sold well in the U.S. with young business professionals but has not been marketed overseas. The simulation highlights the problems and consideration in moving into the country of Sentonia. The Cynta and the Trinezza name are well known

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    Essay Length: 506 Words / 3 Pages
    Submitted: March 28, 2010 By: Jack
  • The Context of Decision Making at Whole Foods Market

    The Context of Decision Making at Whole Foods Market

    The Context of Decision Making at Whole Foods Market Case 1 Wayne Davis Question 1: How would you describe the merchandising and operational decisions made by Whole Foods Market in terms of the rational, bounded rationality, and garbage can models of decision making? According to Nelson & Quick (2006), “The success of any organization depends on managers’ abilities to make effective. An effective decision is timely, is acceptable to the individuals affected by it, and

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    Essay Length: 1,071 Words / 5 Pages
    Submitted: March 29, 2010 By: Artur
  • Hilton Swot & 7ps

    Hilton Swot & 7ps

    Product elements Core product : overnight rental of a bedroom - 150 000 rooms supplementary services : - deluxe amenities for leisure travellers* - special amenities for business and meeting market* - Food and beverage* - Laundry* - Pool* - Fitness center* - Pets allowed* - High speed internet access* - Wheelchair accessible* - Hair dryer* - Coffee maker in the room* - Cable TV in the room* - Nintendo* - Large work desk* -

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    Essay Length: 656 Words / 3 Pages
    Submitted: March 29, 2010 By: regina
  • Stock Market Vs. Economy

    Stock Market Vs. Economy

    Maybe the stock market really has been predicting the future of the economy. One victim of the new theory could be the idea that the continuing fall of stocks is nothing more than a correction of the 1990's bubble, rather than a cause of new economic problems. Ratings of the economy's condition have fallen to their lowest level since 1994, according to an ABC News/Money magazine survey and one by the Conference Board. These worries

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    Essay Length: 389 Words / 2 Pages
    Submitted: March 29, 2010 By: Jon
  • Soybean Milk Enter the Uk Market

    Soybean Milk Enter the Uk Market

    Introduction Soybean milk is a kind of beverage and very popular in China. This product is processed with soybean and fresh milk as the main material. Rich in the multiple vitamins and minerals, high calcium, low sugar with better taste and delicate nutrition. So it is good for health and convenient that it can be enjoyed anytime and anywhere. With the global market more and more open, a lot of goods begin to export and

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    Essay Length: 4,075 Words / 17 Pages
    Submitted: March 30, 2010 By: Fatih
  • Mercedes-Benz Canada Marketing

    Mercedes-Benz Canada Marketing

    MERCEDES-BENZ CANADA The U of S College of Commerce has been chosen to prepare a national marketing strategy for the 2003 line of Mercedes-Benz luxury vehicles. The winning strategy will be presented tonight at a gala hosted by Elite Motors Cars Ltd. (Saskatoon’s Mercedes dealership). The U of S is only the second university to be chosen to compete in the Mercedes International Luxury Brand Management Competition sponsored by Mercedes-Benz Canada and Elite Motors. "We

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    Essay Length: 500 Words / 2 Pages
    Submitted: March 30, 2010 By: Jack
  • Marketing

    Marketing

    Marketing Market research is a very important component of a company's success. At Kudler Fine Foods (KFF), the marketing mix of product, price, place and promotion has the capability of creating new opportunities for the new catering service they will be providing to their customers. In this paper, I will asses the relative value of the two pieces of market research found on Kudler's intranet site. I will also explain the components of the marketing

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    Essay Length: 312 Words / 2 Pages
    Submitted: March 30, 2010 By: Monika
  • Globalization and Marketing

    Globalization and Marketing

    Introduction Marketing can be defined as a discipline that involves researching and developing a product and then facilitating the sales and distribution of said product to the general public. Marketing has been around for a long time, and has been constantly evolving to meet the needs and purchasing behaviors of consumers. Marketing today is very different from what it used to be a few decades ago, mainly due to a rapidly changing world economy and

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    Essay Length: 1,899 Words / 8 Pages
    Submitted: March 30, 2010 By: Monika
  • Marketing Plan -- Situation Analysis

    Marketing Plan -- Situation Analysis

    The role of situation analysis in marketing plan Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3). A successful marketing

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    Essay Length: 1,163 Words / 5 Pages
    Submitted: March 30, 2010 By: Max
  • The Effects of Inflation on the Labor Market

    The Effects of Inflation on the Labor Market

    Name: Stephen Adeleye Course: Economics 201 Objective: The effect of inflation on the job market Date: 05 - 05 - 2003 The Effects of inflation on the Job Market In the major industrial countries, low unemployment usually creates inflationary pressures. But during the recent economic expansion in the United States, prices have held steady despite low unemployment. Inflation is generally defined as an upward directional increase in the average of prices. Most people tend to

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    Essay Length: 809 Words / 4 Pages
    Submitted: March 30, 2010 By: Steve
  • My Travel Marketing Strategy

    My Travel Marketing Strategy

    Introduction There are many elements to developing a marketing strategy. However, each element of a marketing strategy should in essence add customer value to the products or services being offered. Indeed the main purpose of marketing management is to bridge the gap between the multiple divisions of an organization and the internal and external business environment. The marketing management is accountable for various activities such as product development, promotion, pricing and distribution decisions, as well

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    Essay Length: 668 Words / 3 Pages
    Submitted: March 30, 2010 By: Anna
  • Iphone Marketing Plan

    Iphone Marketing Plan

    iPhone marketing plan Market Summary The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. Currently, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared

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    Essay Length: 3,613 Words / 15 Pages
    Submitted: March 31, 2010 By: Steve
  • Making Memories Marketing Plan

    Making Memories Marketing Plan

    Making Memories Marketing Plan Your Name Table of Contents 1.0 Executive Summary i 2.0 Situation Analysis 1 2.1 Market Summary 1 2.1.1 Market Demographics 1 2.1.2 Market Needs 4 2.1.3 Market Trends 4 2.1.4 Market Growth 5 2.2 SWOT Analysis 7 2.2.1 Strengths 7 2.2.2 Weaknesses 7 2.2.3 Opportunities 7 2.2.4 Threats 7 2.3 Competitor Analysis 7 3.0 Marketing Strategy 9 3.1 Mission Statement 9 3.2 Marketing Goals 9 3.2.1 Product Objectives 9 3.2.2

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    Essay Length: 1,819 Words / 8 Pages
    Submitted: March 31, 2010 By: Artur
  • The Difficulties of Service Marketing

    The Difficulties of Service Marketing

    From 20th to 21st century, Service Marketing Economies have been relatively growing faster than Manufacturing Economies allover the world especially in Hong Kong. Virtually a huge number of new jobs appeared in the service industries. Normally, marketers talk about the characteristics of a service as: Intangible – services are performances, rather than objects, they cannot be touched, seen, tasted, felt, heard or smelled before purchased and difficult to evaluate, it is unlike a product, therefore

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    Essay Length: 392 Words / 2 Pages
    Submitted: March 31, 2010 By: Janna
  • Global & Domestic Marketing Decisions

    Global & Domestic Marketing Decisions

    Global & Domestic Marketing Decisions The global market is the opening of countless sources of ideas, goods, and services to those who want them across time zones and borders. Achieving a global market tends to accommodate labor and goods on the one hand and on the other hand cultural and individual styles. If prices are too high, the product may not sell, if the prices are too low, exporting activities may not be sufficient for

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    Essay Length: 772 Words / 4 Pages
    Submitted: April 1, 2010 By: Tasha
  • Saturated Markets

    Saturated Markets

    1. If a retail area is acknowledged to be “saturated,” what does this signify for existing retailers? For prospective retailers considering this area? Saturation of a retail area signifies that there are enough retailers in a particular geographic area to satisfy consumers needs in that area and also enables retailers to prosper. But on the other hand, a saturated retail area also has a very high threat of getting over stored where they will be

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    Essay Length: 1,023 Words / 5 Pages
    Submitted: April 1, 2010 By: Max

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