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Last update: August 18, 2014
  • Marketers and Cool

    Marketers and Cool

    Marketers determine “Cool” Marketing plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of teens life in our society. By satisfying teens’ needs and wants, marketers have managed to improve the quality of life for them, by making it so easy to follow the trend as much as possible and sometime even to be ahead of the trend in society just so they

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    Essay Length: 1,152 Words / 5 Pages
    Submitted: March 3, 2010 By: Fatih
  • Do You Think Coca-Cola Is Driven by a Production, Selling or Marketing Philosophy? Why?

    Do You Think Coca-Cola Is Driven by a Production, Selling or Marketing Philosophy? Why?

    1.Do you think Coca-Cola is driven by a production, selling or marketing philosophy? Why? i. In my opinion, before 1995 under the top management Reberto Goizueta , Donald Keough and Dough Ivester, Coca-cola is driven by selling orientation. Their purpose of marketing is to sell more carbonated coke soda to more people, more often for more money to make more profit. Under legendary CEO Roberto C. Goizueta Coke stock soared 3,500 percent over 16 year,

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    Essay Length: 863 Words / 4 Pages
    Submitted: March 3, 2010 By: Top
  • Gym Marketing

    Gym Marketing

    Gym Target Market Target Market is the market segment that I am hoping to have joined the gym based on the improved advertising by focusing on 3 main target areas. Age, gender, geography, and socio-economic grouping define these markets. With a gym there is more than one target market and you have to market to each one in different ways; but at the same time find marketing that will reach all of them without bringing

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    Essay Length: 920 Words / 4 Pages
    Submitted: March 3, 2010 By: Tasha
  • Nike Inc., Marketing Masters

    Nike Inc., Marketing Masters

    Nike Inc., Marketing Masters Uploaded by SamSkillz (552) on Feb 22, 2004 ________________________________________ Nike Inc., Research Paper Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE.” NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and

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    Essay Length: 3,026 Words / 13 Pages
    Submitted: March 3, 2010 By: Mike
  • Nokia - the Creation of New Markets

    Nokia - the Creation of New Markets

    Hien Tran BA 4305-001 9/27/05 NOKIA- The Creation of New Markets By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia’s Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: March 3, 2010 By: Tommy
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Kudler Fine Foods is a local high-end specialty food store located in the San Diego Metro area. The company has three locations, La Jolla, Del Mar and Encinitas. The stores are stocked with the very best domestic and imported foodstuffs. Due to a rapid growth cycle, Kudler Fine Foods is looking to expand its consumer base through a systematic introduction of new services. This paper will examine the importance of the companies marketing strategy and

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    Essay Length: 723 Words / 3 Pages
    Submitted: March 3, 2010 By: Bred
  • Psychology of Marketing

    Psychology of Marketing

    Chinese Art Chinese art is by far one of the most original and most talked about forms of art in the world. Its origins trace back all the way to 10,000 BC (Sullivan 15). The first forms of art by the Chinese culture mostly consisted of pottery and different types of sculptures. Throughout the centuries Chinese art has changed and has taken various forms. There were several art dynasties that had significant impact on

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    Essay Length: 943 Words / 4 Pages
    Submitted: March 4, 2010 By: Venidikt
  • Exchange Market

    Exchange Market

    The Gold Standard has been around for as long as our parents’ parents have been alive. Years ago, gold came in the form of bouillon. Now the price of gold has been at constant fluctuating prices. Gold is known as one of the first metals to have been found. The word gold means yellow and is known to have different uses. Back in the old days, people would trade goods for their gold. Gold was

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    Essay Length: 1,114 Words / 5 Pages
    Submitted: March 4, 2010 By: Max
  • Future Housing Market of Uk

    Future Housing Market of Uk

    1. Introduction: Housing is a consumption good providing a flow of user services over a number of years. It can also be evaluated as a fix asset for everyone to have the opportunity to rent, buy or sell, a place they want to live and work for everyday life. For most people, the purchase of a property is a highly infrequent activity. It is generally the most expensive purchase a person will make during their

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    Essay Length: 355 Words / 2 Pages
    Submitted: March 4, 2010 By: Tommy
  • Emerging Market

    Emerging Market

    EMERGING MARKETS Definition: Emerging markets are some of the fastest growing economies in the world and represent countries that are experiencing a substantial economic transformation and lots of growth. Investing in these countries has lots of potential for big returns, but it also carries lots more risk than domestic investing. Emerging countries are listed below: 1. China 9. Chile 17. Malaysia 25. Taiwan 2. India 10. Colombia 18. Morocco 26. Thailand 3. Mexico 11. Czech

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    Essay Length: 509 Words / 3 Pages
    Submitted: March 4, 2010 By: Edward
  • Marketing

    Marketing

    Porter's 5 forces The five-forces model, as developed by Micheal E. Porter, illustrates the biggest factors that may enter into the strategic decision-making process. These are, on a vertical level, suppliers and customers, on a horizontal level, competition from products, new entrants (can also be vertical), and rivals. To explain the horizontal/vertical, often when you talk of horizontal, you mean companies and products that are on the same level as you, competing for the attention

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    Essay Length: 976 Words / 4 Pages
    Submitted: March 5, 2010 By: Wendy
  • Ferrari: Marketing

    Ferrari: Marketing

    Ferrari: Background (Majority extracted directly from http://en.wikipedia.org/wiki/Ferrari) History of Ferrari Ferrari is a name that is synonymous with high performance cars, both on the raceway and on the motorway. Building fine and exotic cars in a category that most car enthusiasts would call the �super car’ category, the worlds most famous racing car producer had churned up numerous power laden cars that surprised the motor industry in terms of speed, performance and reliability. Ferrari has

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    Essay Length: 530 Words / 3 Pages
    Submitted: March 5, 2010 By: Anna
  • Marketing Lebanese Wine

    Marketing Lebanese Wine

    1 Republic of Lebanon Fact Sheet Population: 3,925,502 (July 2007 est.) Age structure: 0-14 years: 26.2% (male 525,199/female 504,240) 15-64 years: 66.7% (male 1,255,624/female 1,361,265) 65 years and over: 7.1% (male 125,904/female 153,270) (2007 est.) Median age: total: 28.3 years Male: 27.2 years Female: 29.5 years (2007 est.) Population growth rate: 1.198% (2007 est.) GDP (purchasing power parity): $40.65 billion (2007 est.) GDP (official exchange rate): $21.58 billion (2007 est.) GDP - real growth rate:

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    Essay Length: 3,388 Words / 14 Pages
    Submitted: March 5, 2010 By: Steve
  • Market Conditions

    Market Conditions

    Future Market Conditions Paper Introduction While many establishments have left the competitive landscape, average revenue per establishment actually exceeded inflation by about 2 points over the past six years. Valued added sales in the printing industry actually outperformed inflation. Almost all industry growth came from printers who described themselves as digital print specialists. The study concluded that the commercial printing industry is a highly competitive manufacturing market that effectively leverages technology to reduce prices to

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    Essay Length: 2,180 Words / 9 Pages
    Submitted: March 5, 2010 By: Artur
  • The 4ps and the Marketing Mix

    The 4ps and the Marketing Mix

    The 4Ps and the marketing mix The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are: 1. Product 2. Price 3. Promotion 4. Place If market research is carried out effectively, a company can plan a promotion for the right product, at the right price, and to get it

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    Essay Length: 718 Words / 3 Pages
    Submitted: March 5, 2010 By: Max
  • Market Overview Paper

    Market Overview Paper

    The Coca-Cola Company is the world’s leading manufacture, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands. Year after year, the company has been discovering new foreign markets to bring higher profits to fulfill its ultimate obligation to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. Due to strong Competition with Pepsi-Cola,

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    Essay Length: 547 Words / 3 Pages
    Submitted: March 5, 2010 By: Venidikt
  • Marketing

    Marketing

    here are 6 types of marketing communication mix include, advertising, public relation, direct marketing, internet, personal selling and sales promotion. For our business which is B2B, personal selling is the most important and effective promotion method with other marketing communication mix. Our sales normally will go to visit potential customers and promote our services. We will also place the advertisements on many different types of trade and business magazines or annual reports of associations, such

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    Essay Length: 858 Words / 4 Pages
    Submitted: March 6, 2010 By: Vika
  • Affiliate Marketing

    Affiliate Marketing

    Affiliate Marketing Affiliate Marketing Ў§is a popular method of promoting web business in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale)ЎЁ (Affiliate Marketing, 2006).

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    Essay Length: 1,114 Words / 5 Pages
    Submitted: March 6, 2010 By: Victor
  • Mariot Market Segmentation and Targeting

    Mariot Market Segmentation and Targeting

    1. Identify several major categories of segmentation used by Marroitt. Marriott decided to enhance travelers’ value by segmenting the market and then targeting selected segments, each with a different brand. Then as now, Marriott was the flagship brand. Each new brand would support Marriott’s overall brand identity — a commitment to superior customer service — and train employees to have a passion for service. Marriott’s flagship brand continues to target customers needing fine restaurants, meeting

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    Essay Length: 445 Words / 2 Pages
    Submitted: March 6, 2010 By: Monika
  • China Real Estate Market

    China Real Estate Market

    Introduction To some foreign companies, doing business in China is very difficult. Besides the language and cultural difference, the concerns facing foreign businesses may range from the not-so-transparent laws and regulations, the bureaucratic agencies, to the complicated taxation system. Despite these problems, China has made a huge progress forward since it opened its door to the outside world in late 1970's and embraced a market-oriented economy after being ruled under the central controlled system for

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    Essay Length: 2,486 Words / 10 Pages
    Submitted: March 6, 2010 By: Max
  • 3g Mobile Telcoms Marketing Study, Industry Overview

    3g Mobile Telcoms Marketing Study, Industry Overview

    3G Mobile Telecoms Marketing Study What is 3G? 3G - or 3rd generation - technology supports the broadband, packet-based transmission of text, multimedia data - such as audio, video and digitized voice - at a high data rate. It will greatly enhance the next generation of mobile communication services, providing always-on connectivity to phones and other wireless communications, regardless of time and place. 3G has been endorsed by major standards bodies and manufacturers. WCDMA is

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    Essay Length: 5,920 Words / 24 Pages
    Submitted: March 7, 2010 By: Jessica
  • Marketing

    Marketing

    Case study-The Quality improvement customer didn’t want. Current situation Bay City Steam Fittings which is founded by Jerry Ball in the spring is facing exact problem was their lack of a forward looking marketing plan. Bay City did not adhere to their marketing strategy, because they did not really know who their competition was. In their Sales, Distribution, and Pricing Policy, they defined a Class A dealer as major industrial distributors that sell to smaller

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    Essay Length: 270 Words / 2 Pages
    Submitted: March 7, 2010 By: Artur
  • Marketing Mix and the Four P’s

    Marketing Mix and the Four P’s

    The Marketing Mix and the Four P’s The marketing mix is what most marketing people call “the 4 P’s” and it consists of Product, Price, Place, and Promotion. “Some people will increase the marketing mix to the “five P’s”, to include people. Others will increase the mix to “Seven Ps”, to include physical evidence (such as uniforms, or facilities) and process (i.e. the whole customer experience e.g. a visit to Disney World)” (Marketing Teacher,

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    Essay Length: 1,432 Words / 6 Pages
    Submitted: March 7, 2010 By: Bred
  • Rural Marketing

    Rural Marketing

    Rural marketing... Selling in Rural India The Indian rural market with its vast size and demand base offers a huge opportunity that MNCs cannot afford to ignore TO expand the market by tapping the countryside, more and more MNCs are foraying into India's rural markets. Among those that have made some headway are Hindustan Lever, Coca-Cola, LG Electronics, Britannia, Standard Life, Philips, Colgate Palmolive and the foreign-invested telecom companies. Opportunity The Indian rural market with

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    Essay Length: 1,198 Words / 5 Pages
    Submitted: March 7, 2010 By: Stenly
  • Entering Global Markets

    Entering Global Markets

    Principles of Entry Strategy 1. As a multinational company, it is more effective to found new ventures in foreign markets rather than acquire an existing foreign firm and integrate it into the parent company system. When setting up subsidiaries of multinational companies in global markets, studies have shown that subsidiaries founded by acquisition have a higher rate of exit than those founded as new ventures (Li 336). The higher risks associated with acquiring foreign firms

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    Essay Length: 275 Words / 2 Pages
    Submitted: March 7, 2010 By: Tommy