Marketing Business Communication Essays and Term Papers
3,396 Essays on Marketing Business Communication. Documents 951 - 975 (showing first 1,000 results)
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Coffeetime India Market Research and Decision Making White Paper for Brad Collins
CoffeeTime India Market Research and Decision Making White Paper for Brad Collins Richard Derochea University of Phoenix MBA510R4 Managerial Decision Making November 18, 2007 CoffeeTime India Market Research and Decision Making White Paper for Brad Collins CoffeeTime is an established, modern creation, enjoyed by millions of Americans and Europeans, where its patrons can enjoy premium brands of exotic and regular coffees, while relaxing in a unique ambience of stimulating sights and aromas. Newly hired Business
Rating:Essay Length: 903 Words / 4 PagesSubmitted: December 18, 2009 -
Visions of the Future: E-Business
E-Business is the trade of products, assets and information through the use of the Internet. It is all about using the convenience and worldwide reach to enhance existing business or creating new virtual business . Currently e-Business is thriving and growing at a substantial rate, it is estimated that e-Business will generate more than $2 trillion in revenues worldwide by 2005 . This trend is no surprise when the Internet is growing at 1.5 million
Rating:Essay Length: 1,450 Words / 6 PagesSubmitted: December 18, 2009 -
Real Estate Management Business Plan
Executive Summary 1.0 Executive Summary MSN Real Estate (MSN) is an Oregon-based real estate company that will offer benchmarked rental units for the Eugene, Oregon community. MSN's units will balance safety, cutting edge features, and a positive atmosphere for all tenants. These rentals will be provided with unmatched levels of customer service and attention. Sales are projected to be $430,000 in year one growing to $600,000 in year three. The Market MSN will target three
Rating:Essay Length: 1,327 Words / 6 PagesSubmitted: December 18, 2009 -
Pie Chart - Data Visualization for Businesses
Pie Chart Data Visualization for Businesses A picture is worth a thousand words. The ability to graphically represent your business data gives you the power to make informed business decisions quickly. (Microsoft.com, 2002) This representation must be visually appealing and easy to understand. By keeping it simple, it allows the broadest number of users to interpret the data, gain insights as to its meaning and facilitate communication on the data ultimately to solve the companyЎ¦s
Rating:Essay Length: 913 Words / 4 PagesSubmitted: December 19, 2009 -
Marketing Mix Paper
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals (Kotler, 2001). These ideas, or the four “P’s”, can facilitate businesses to reach their goals more efficiently. But more so, marketing is a blend of art, science, business, and patience (UOP, 2005). To execute the marketing skills, a plan or a road map must be established that
Rating:Essay Length: 728 Words / 3 PagesSubmitted: December 19, 2009 -
Blue Ocean Strategy - How to Create Uncontested Market Space and Make Competition Irrelevant
BOOK REVIEW The book, ‘Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‘, authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that
Rating:Essay Length: 801 Words / 4 PagesSubmitted: December 19, 2009 -
Growing Concern of Aid in the African American Community
The Growing Epidemic of AIDS/HIV In the African-American Community By Idris Abdul Zahir In the early 1980’s Kaposi's sarcoma, a cancer usually associated with elderly men of Mediterranean ethnicity. Eventually the men wasted away and died. As the realization that gay men were dying of an otherwise rare cancer began to spread throughout the homosexual and later the medical communities. The syndrome began to be called by the colloquialism "Gay Cancer". As medical scientists
Rating:Essay Length: 546 Words / 3 PagesSubmitted: December 19, 2009 -
Marketing B2c Site Compared to a B2b Site
Marketing B2C site compared to a B2B site LaShawn Williams EBUS/400 E-Business Deborah Lafky May 26, 2008 Marketing B2C site compared to a B2B site Introduction When a company uses marketing, the company is attempting to promote his or her products or services with the intent of being able to maximize ones profit and gain the confidence of the consumer. Within today’s society marketing having the right product or service can be difficult with being
Rating:Essay Length: 1,807 Words / 8 PagesSubmitted: December 19, 2009 -
Business Structures
Introduction Far Horizon’s owner is contemplating revising the way the business is structured. Currently the business is structure as a Sole Proprietor. Several alternate business structures may provide additional benefits for Far Horizon. One of Far Horizon’s goals is to raise additional capital. The potential investors have required a forty-nine percent ownership of the business. In order for the current owner of Far Horizon to retain operating control of the business and to raise capital,
Rating:Essay Length: 893 Words / 4 PagesSubmitted: December 19, 2009 -
Business
As an economist it is imperative that you adopt a “long term” outlook on American economy. Many times, we have a tendency to formulate a short term solution for a long term issue and then wonder why the problem is reoccurring. Tax cuts are a fantastic example of this principle. In my opinion, the recent tax cuts have been used as a band-aid to disguise long term economic issues in the following manners: 1. Lowering
Rating:Essay Length: 284 Words / 2 PagesSubmitted: December 19, 2009 -
Priceline.Com Marketing Analysis
Priceline.com Introduction “Winners don’t do different things, they do things differently.” Priceline changed the conventional marketing system by introducing a role reversal of the traditional seller-buyer system. Launched in 1998, Priceline, the brainchild of Jay Walker, provided “lower than retail” airfare options for travel enthusiasts. Priceline is the “eBay” of airline tickets, allowing the buyer to bid (once) for the fare. By facilitating sales below retail price via the Internet, Priceline makes it possible for
Rating:Essay Length: 2,061 Words / 9 PagesSubmitted: December 19, 2009 -
Communication Structures
Communication Structures Communication is a very wide subject, for this assignment we have to explain the formal and informal communication structures. Formal communication structures Formal communication is used in formal situations, logical. This means: meetings, contact with superiors, contact with guests and so on. In meetings you can recognize the formal structures, that is because there are a view guide lines for a formal meeting, that is that the meeting is scheduled in advance, arranged
Rating:Essay Length: 322 Words / 2 PagesSubmitted: December 19, 2009 -
Team Communication: The Heartbeat of a Team
Team Communication: The Heartbeat of a Team It has already been established that the biggest hurdle that virtual teams will face is the communication between them. According to Beranek (2005), “a virtual environment fundamentally transforms the ways in which teams work. Virtual teams can form, apply diverse intellectual talent, and disband quickly and how well organizations manage this process can make the difference between success and failure. These new environmental characteristics make communication and collaboration
Rating:Essay Length: 1,006 Words / 5 PagesSubmitted: December 19, 2009 -
In the Era of Computer Mediated Communication, Distance No Longer Matters
The social impact of the Internet has been under close scrutiny for many years. One issue that has generated a great deal of debate among researchers is the effect of Internet use on interpersonal connectivity (Sproull & Kiesler, 1991; Uslaner, 2000). Three major conflicting findings have been reported: Internet use decreases social ties, Internet use increases social ties, and Internet use neither decreases nor increases social ties (Wellman, Haase, Witte, & Hampton, 2001). The current
Rating:Essay Length: 904 Words / 4 PagesSubmitted: December 19, 2009 -
Foreign Exchange Markets
Foreign Exchange Markets In The Beginning Foreign exchange dealing may be traced back to the early stages of history, possibly beginning with the introduction of coinage by the ancient Egyptians, and the use of paper notes by the Babylonians. Certainly by biblical times, the Middle East saw a rudimentary international monetary system when the Roman gold coin aureus gained worldwide acceptance followed by the silver denarius, both a common stock among money changers of the
Rating:Essay Length: 1,072 Words / 5 PagesSubmitted: December 19, 2009 -
Market Audit and Competitive Market Analysis
Market Audit and Competitive Market Analysis Executive summary The lack of access to mosquito nets and coils and to sanitation systems are central public health concerns, globally and in Rwanda. No single intervention has greater overall impact upon national development and public health than does the provision of mosquito nets and coils. Inadequate mosquito nets and coils contribute to 70 percent of diseases in Rwanda. In 2000, 40% of outpatient visits to health facilities were
Rating:Essay Length: 461 Words / 2 PagesSubmitted: December 19, 2009 -
Team Communications: Workplace Meetings
Team Communication: Workplace Meetings and Interactions Workplace meetings have become as common an occurrence in daily business activity as punching in on a time clock. “Done right, meetings are one of the most powerful communication tools.” (Thibodeau, 2005, para. 1). As beneficial as productive meetings can be to business organizations, ineffective meetings can have an equally detrimental effect. Regardless of how boring or pointless they may seem, not even modern technology is a substitute for
Rating:Essay Length: 1,431 Words / 6 PagesSubmitted: December 20, 2009 -
Effective Communications Case Study - Tylenol
Effective Communication Case Study - Tylenol In the fall of 1982, after taking Extra-Strength Tylenol laced with cyanide, seven people were pronounced dead. Mary Kellerman 12 years old from Elk Grove, Illinois, Adam Janus 27 years old from Arlington Heights, Illinois, Adam’s brother Stanley, 25, and his wife Theresa, 19, Mary Reiner, 27, from Winfield, Paula Prince, 35, found dead in her Chicago apartment, and Mary McFarland, 31, from Elmhurst, Illinois were all killed after
Rating:Essay Length: 1,744 Words / 7 PagesSubmitted: December 20, 2009 -
Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry?
Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry? Mr Hongwei Jiang [HREF1], School of Aerospace, Mechanical, and Manufacture Engineering [HREF2] , GPO Box 2476V, RMIT University [HREF3], Victoria, 3001, Australia.george.jiang@rmit.edu.au Abstract The main objective of this study is to provide significant new insights into the development and implementation of e-business strategies that will lead airlines to a competitive advantage. The success of application of e-business strategy to airline industry depends on the value
Rating:Essay Length: 5,256 Words / 22 PagesSubmitted: December 20, 2009 -
The Institutional Foundations of China's Market Transition
The Institutional Foundations of China's Market Transition Interpreting China's Transition to Markets: The Institutional Perspective In the two decades between 1978 and 1998, China has transformed itself from a centrally planned economy to an emerging market economy and at the same time has achieved nearly a 10 percent average growth rate. During this period, China's per capita GDP has more than quadrupled and the living standard of ordinary Chinese people has improved significantly. For instance,
Rating:Essay Length: 2,180 Words / 9 PagesSubmitted: December 20, 2009 -
Marketing
Marketing assignment. Part A (outcome 1a-d, M 1a-b, M3a-b, D3b) Produce an extract for a training manual that explains various marketing terms. This manual will be distributed to staff within the organisation to help them understand the importance of marketing. There are many definitions of marketing but this training manual will only touch on three of them. It will help you understand the differences between the three. One definition; “Satisfying customers needs and wants” (Higher
Rating:Essay Length: 1,603 Words / 7 PagesSubmitted: December 20, 2009 -
Develop a Business Plan
Developing A Business Plan Overview The importance of planning should never be overlooked. For a business to be successful and profitable, the owners and the managing directors must have a clear understanding of the firm's customers, strengths and competition. They must also have the foresight to plan for future expansion. Whether yours is a new business or an existing business in the process of expanding, money is often an issue. Taking time to create an
Rating:Essay Length: 3,014 Words / 13 PagesSubmitted: December 20, 2009 -
Problem Solution: Global Communications
Problem Solution: Global Communications Global Communications is facing challenges with competing in the telecommunications industry. The nine step problem solving model, PBL, will be used to propose a viable solution. (PBL Aid, 2006). For this scenario the situation will be explained, setting the stage for development of an appropriate problem statement. The problem will be reviewed and clear end-state goals established. Alternatives will be identified and analyzed, after which an optimal solution will be recommended.
Rating:Essay Length: 2,853 Words / 12 PagesSubmitted: December 20, 2009 -
Business Mangement
BUSINESS MANAGEMENT - MANAGEMENT'S ROLE This is the 23rd of a series of newsletters published on Business Management and Management Skills. Not all topics will apply to your business, but each section will be beneficial to establish company goals and objectives. By reading and studying these newsletter articles, you’re taking the first step in achieving your goals. * * * * * Most people have weak management skills, regardless of their position or title.
Rating:Essay Length: 2,250 Words / 9 PagesSubmitted: December 20, 2009 -
Marketing
Introduction: Organizations need to embrace marketing processes, concepts and activities to ensure their survival. The following marketing plan overview demonstrates these concepts and how they apply to my current employment at the Brush farm Corrective Services Academy (BFCSA). Marketing Concepts: “Marketing is the delivery of customer value and satisfaction at a profit” As defined by the (AMA) Kotler P, et al (2006, p4). The definition should guide organizations how they are perceived and motivate all
Rating:Essay Length: 557 Words / 3 PagesSubmitted: December 20, 2009