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3,396 Essays on Marketing Business Communication. Documents 76 - 100 (showing first 1,000 results)

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Last update: July 8, 2014
  • Business Ethics and Communication

    Business Ethics and Communication

    Ethics is the right and wrong that prescribe what we should do, in terms of rights, Obligations, benefits of the society, fairness or specific virtues, virtues of honesty, compassion and loyalty. In short, Ethics is practical side of morality. Running a business ethically is good for business. However, "business ethics" if properly interpreted means the standards of conduct of individual business people, not necessarily the standards of business as a whole. Recent events in

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    Essay Length: 1,377 Words / 6 Pages
    Submitted: May 13, 2010 By: Nirali
  • Critically Discussed Issues, Dimensions, Benefits and Barriers Associated with Imc (integrated Marketing Communications) in Relation to Advertising Strategy and Planning in the Uk

    Critically Discussed Issues, Dimensions, Benefits and Barriers Associated with Imc (integrated Marketing Communications) in Relation to Advertising Strategy and Planning in the Uk

    “Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” - by Chirag Rawal (BA in Marketing Management) Introduction We begin defining the two main aspects of this study. Even though there are many different views, descriptions and definitions of these two terms, I find it easier to adapt the one stated by Tony Yeshin (2006) in his book �Advertising’; �advertising is

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    Essay Length: 416 Words / 2 Pages
    Submitted: May 14, 2010 By: Bred
  • Introducing a Business into the French Market

    Introducing a Business into the French Market

    Introduction This report will cipher the French market as to the strength of expanding The Margaret River Dairy Company’s operations internationally into France. The Margaret River Dairy Co. is based in Margaret River Western Australia and is recently owned by Manassen Foods Australia Pty. Ltd. Manassen Foods have broadened the market for their cheese significantly from 90% consumption in Western Australia to 63% consumption via exports, primarily to Singapore, Indonesia and India (The Margaret River

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    Essay Length: 1,297 Words / 6 Pages
    Submitted: May 14, 2010 By: July
  • Analysing Different Examples of a Marketing Orientated Businesses in the 21st Century

    Analysing Different Examples of a Marketing Orientated Businesses in the 21st Century

    Marketing orientated businesses, or businesses that use the marketing concept have a pull strategy, you locate a need and fill it with products that satisfy, with the customer and customer satisfaction in mind. It is very customer driven. It’s important not to confuse this with the selling concept, which has a push strategy, starting at the factory and making as much profit as possible through volume, with little chance of retaining loyal customers on the

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    Essay Length: 809 Words / 4 Pages
    Submitted: June 2, 2010 By: Yan
  • Explain How Marketing Communications Can Be Used to Change Customers' Attitudes and Influence Customers' Behaviour

    Explain How Marketing Communications Can Be Used to Change Customers' Attitudes and Influence Customers' Behaviour

    Explain how Marketing Communications can be used to change customers' attitudes and influence customers' behaviour The author in this essay will explain how Marketing Communications can be used to change customers' attitudes and influence customers' behaviour. There are different marketing tools that are used in this and they can create different responses from the customers being attempted to target. The author in this essay will be looking at answering the question by splitting it into

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    Essay Length: 2,835 Words / 12 Pages
    Submitted: April 19, 2011 By: bananza
  • Strategy Processes to Determine Business Growth Opportunities Focus on Two Dimensions: Products and Markets

    Strategy Processes to Determine Business Growth Opportunities Focus on Two Dimensions: Products and Markets

    strategy processes to determine business growth opportunities focus on two dimensions: products and markets: • Market penetration; • Market development; • Product development; • Diversification Figure 1: Ansoff Matrix (Source: my description) • Market penetration: The Cliptomania offered a choice of hundreds of different styles of clip-ons, the non-pierced earrings different from traditional pierced earrings on-line. The Cliptomania's customers aging from pre-teens to the elderly; 5% of the sales are cross-dresser and transgender population. •

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    Essay Length: 300 Words / 2 Pages
    Submitted: May 6, 2011 By: winnie8507
  • Sales & Marketing Strategy of Reliance Communication in Comparison with Vodafone

    Sales & Marketing Strategy of Reliance Communication in Comparison with Vodafone

    Comparison Sales & Marketing strategy, Reliance Communication Vs Vodafone Reliance Communication Vodafone Customer Generation: Tapping Internal Resources Targeted internally first set of customer from his existing 50,000 employee and more than 3.3 million shareholders and offered 10 connections at discounted price and package. Dhirubhai Ambani Entrepreneurship Program: Created a new model, a new breed of entrepreneurs as channel partners who are committed to acquiring new customers and creating a new experience and satisfaction for customers.

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    Essay Length: 468 Words / 2 Pages
    Submitted: May 19, 2011 By: anshu
  • The Internet as a Medium of Marketing Communication

    The Internet as a Medium of Marketing Communication

    MASTER'S THESIS The Internet as a Medium of Marketing Communication YAN FENG PO LI Department of Business Administration and Social Science Division of Industrial Marketing and e-commerce Supervisor: Tim Foster Date: 04-01-2005 1 Abstract The Internet is changing the way businesses communicate with their markets. It gives the marketers new and unique opportunities in their communication. The advent of the Internet as added various new dimensions to the promotional management process. One dimension is that

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    Essay Length: 8,779 Words / 36 Pages
    Submitted: May 20, 2011 By: wickedarsi
  • Ibt Marketing & Communication

    Ibt Marketing & Communication

    A ________________ IBT Marketing & Communication Who We Are ? IBT Marketing & Communication is a specialized marketing Communication, activation & event management company, devoted to providing marketing insights and perspectives to improve a company's performance or to augment a potential investor's valuation assessment. We sell solution in the areas of integrated marketing plans for any growth oriented company. The IBT Group help to answer the tough questions concerning the marketing dimensions of a business,

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    Essay Length: 2,772 Words / 12 Pages
    Submitted: April 12, 2015 By: Sajol Chowdhury
  • Business Marketing

    Business Marketing

    Statistics, according to Webster’s Dictionary, can be defined as a “branch of mathematics that deals with the collection, analysis, interpretation, and presentation of masses of numerical data”. There are four different levels of statistics, including nominal, ordinal, interval and ratio. There are two different types of statistics and those are categorical and numerical data. Numerical data is expressed through various numbers, and patterns in those sets of numbers. Categorical data is data that has

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    Essay Length: 331 Words / 2 Pages
    Submitted: December 20, 2015 By: margaretw12
  • Business 103 Marketing - Note for Marketing Myopia

    Business 103 Marketing - Note for Marketing Myopia

    Chi Wai Lai Business 103 Marketing TA Section No. 021 10/5/2015 Note for Marketing Myopia Theodore Levitt wrote “Marketing Myopia” and posted on an effective Harvard Business Review article in 1960. Marketing Myopia is a Marketing approach that states customers' needs and wants are the primary points to be focused on, rather than focusing on a product itself. According to Jacques Barzun “I grieve to see the most advanced physical and social organization of the

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    Essay Length: 715 Words / 3 Pages
    Submitted: January 21, 2016 By: Lai chi wai
  • Building Loyalty in Business Markets

    Building Loyalty in Business Markets

    “Building Loyalty in Business Markets” By: Das Narayandas Analysis By: John C 1. The Central Idea of the Assignment The central idea of this article is to explain the importance of business-to-business relationships in the work environment. The article explains that there are crucial differences in the way that that we market our company in a business-to-business standpoint compared to consumer marketing. Many marketers focus on creating value instead of providing the customer with the

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    Essay Length: 1,415 Words / 6 Pages
    Submitted: March 1, 2016 By: djjohnmichael13
  • Market Feasibility - Movie Theatre Business

    Market Feasibility - Movie Theatre Business

    MARKET FEASIBILITY STUDY ON MOVIE THEATRE BUSINESS CONCEPT There is a lot of passion for sports and entertainment in India. The primary source of entertainment are movies. The highest grossing movie in India has estimated gross collection of approximately 100 million Canadian dollars. This collection has come from around 85% of total screens in India. The interesting fact is, despite being the second largest country in the world in terms of population, India has only

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    Essay Length: 2,120 Words / 9 Pages
    Submitted: March 25, 2018 By: noelt1991
  • What Strategies Can Danny Abuel Use in Order to Introduce His Business in the Market?

    What Strategies Can Danny Abuel Use in Order to Introduce His Business in the Market?

    I. Statement of the Problem What strategies can Danny Abuel use in order to introduce his business in the market? II. Areas of Consideration Strengths 1. Lower employment cost 2. Business with own’s passion 3. Low cost of capital Weaknesses 1. Credibility of psychic ability of Dan. 2. Wide scope of services offered which cannot fully provide like Finding Soulmate and speed reading. 3. No suitable location for the business. 4. One-man team. No assistance

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    Essay Length: 1,090 Words / 5 Pages
    Submitted: November 16, 2018 By: lj.sansing
  • How Do Businesses Grow and Expand in Today’s Market?

    How Do Businesses Grow and Expand in Today’s Market?

    Stryker Natasha Pearson Business Acquisition Northern Arizona University May 8, 2019 Heather Pfeiffer Michael Sieng Stryker How do businesses grow and expand in today’s market? Are all businesses able to grow and expand in the same ways? Many businesses get their starts as small family owned businesses or a business that is passed down to them from generation to generation. Some business owners are content with just being a small family owned business just

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    Essay Length: 1,144 Words / 5 Pages
    Submitted: May 13, 2019 By: npearson
  • Advantages and Disadvantages of Incorporating a Business

    Advantages and Disadvantages of Incorporating a Business

    The Advantages and Disadvantages of Incorporating a Business In order to mention all the advantages and disadvantages of incorporating a business, first I should try to explain what a corporation is. In 1819, Chief Justice Marshall of the United States Supreme court said: " A corporation is an artificial being, invisible, intangible, and existing only in contemplation of the law." In the Webster's College Dictionary corporation is defined as "an association of individuals, created by

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    Essay Length: 452 Words / 2 Pages
    Submitted: December 4, 2008 By: Tasha
  • Ups Marketing Plan

    Ups Marketing Plan

    Advanced Marketing Management Marketing plan for United Parcel Service Mission Statement: "End-to-end global supply chain provider." Executive Summary: The company analysis shows that UPS is actually positioned as a domestic (U.S.) ground shipping company, instead of being the primary coordinator of the flow of goods, information and funds throughout the entire supply chain on an international basis, as UPS perceives themselves. UPS is the follower in the overnight (express) deliveries segment. Therefore the marketing plan

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    Essay Length: 2,237 Words / 9 Pages
    Submitted: December 5, 2008 By: Fonta
  • Suzuki Motor Company Market Strategy Analysis

    Suzuki Motor Company Market Strategy Analysis

    Analysis of marketing strategy of Suzuki Motor Company, Ltd. (Suzuki) Company Background: Michio Suzuki founded Suzuki Loom Works, a privately owned loom manufacturing company, in 1909 in Hamamatsu, Japan. In 1952, the company began manufacturing and marketing a 2-cycle, 36 cubic centimeter (cc) motorcycle, which became so popular that in 1954 the company introduced a second motorcycle and changed its name to Suzuki Motor Company, Ltd. (Suzuki).In 1985, American Suzuki opened its automotive division and

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    Essay Length: 3,163 Words / 13 Pages
    Submitted: December 5, 2008 By: Fonta
  • Nike Marketing Strategies and Current Company Status

    Nike Marketing Strategies and Current Company Status

    Who would have imagined it? After years on top, Nike suddenly looks like a world-class marathoner who, in midrace, questions whether he's got what it takes to keep on running. Nike's symptoms of distress: a global glut of shoes, flat sales in key markets, and declining profits. Moreover, the global brand champ that captured its own winning corporate mindset with the "Just do it" ad slogan has a new pitch, "I can"--to which investors seem

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    Essay Length: 726 Words / 3 Pages
    Submitted: December 5, 2008 By: Fonta
  • Business Problem

    Business Problem

    A technical college consisting of 5 campuses and approximately 2500 students resides in a geographical area that is currently experiencing aggravated economic challenges. The state, who is a major contributor of funds received by the college, has announced a minimum of a 6% reduction in budgeted funds for the next year. The impact to the college could be so profound that in order to compensate for the reduction, they may need to completely change their

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    Essay Length: 2,971 Words / 12 Pages
    Submitted: December 15, 2008 By: Max
  • Starting a Business on the Internet

    Starting a Business on the Internet

    The number one question to ask when starting a business, whether on the Web or in a traditional setting, is why would people want to buy the product or service. Somewhere in the world, one can find people selling anything so why would people come to you? Are you selling something unique, do you make or market something that no one can find anywhere else or would find it almost impossible to find elsewhere? Do

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    Essay Length: 1,721 Words / 7 Pages
    Submitted: January 8, 2009 By: David
  • Starting a Business - Getting Ideas to Open a Business

    Starting a Business - Getting Ideas to Open a Business

    Introduction More and more people are beginning to open their minds to new business ventures. It seems like it is becoming the popular move. By opening a business there could be huge profit to be made, depending on the market. On the other hand, there are risks and losses that may occur as well. It is said that there are two reasons why people start a business. The first reason is because they have inspiration

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    Essay Length: 2,181 Words / 9 Pages
    Submitted: January 8, 2009 By: David
  • Ethics in Business

    Ethics in Business

    Business and Ethics From a business perspective, working under government contracts can be very lucrative. In general, a steady stream of orders keep coming in, revenue increases and the company continues to grow. There are a few obvious downfalls to working with government contracts; a higher quality is to be expected as well as extensive research accompanied by accurate and complete documentation are usually required. If one part of the process fails to perform correctly

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    Essay Length: 2,145 Words / 9 Pages
    Submitted: January 8, 2009 By: David
  • Emt Our Community Friend

    Emt Our Community Friend

    I had the opportunity to interview an E.M.T. The E.M.T. I chose to interview was my friend Matt from the Highland lakes squad. I chose to interview him because it is easier for me to talk to someone I know than someone I don't know, and also I wanted to find out whats its like being an E.M.T. from a teenagers point of view. Q: Why did you become an E.M.T.? A: I enjoy helping

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    Essay Length: 565 Words / 3 Pages
    Submitted: January 15, 2009 By: Tasha
  • 1929 Stock Market Crash

    1929 Stock Market Crash

    The 1929 Stock Market Crash In early 1928 the Dow Jones Average went from a low of 191 early in the year, to a high of 300 in December of 1928 and peaked at 381 in September of 1929. (1929…) It was anticipated that the increases in earnings and dividends would continue. (1929…) The price to earnings ratings rose from 10 to 12 to 20 and higher for the market's favorite stocks. (1929…) Observers believed

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    Essay Length: 1,375 Words / 6 Pages
    Submitted: February 16, 2009 By: Fonta

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