Marketing Career Essays and Term Papers
1,517 Essays on Marketing Career. Documents 476 - 500 (showing first 1,000 results)
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Dual Career Families
Dual Career Families The societies in the United States and other societies abroad are enduring many changes at a rather rapid rate. The changes that I am specifically referencing are those involved with altering the norms and cultural traditions among marriages. There is a vast amount of growth among both the husband and wife fulfilling full-time careers. In the past, more traditional marriages existed. The husband would endure a full-time career while the wife stayed
Rating:Essay Length: 1,615 Words / 7 PagesSubmitted: January 5, 2010 -
9/11 and the Market for Manhattan office Space
The attack on September 11, 2001 had influence on the whole world, but the strongest on New York and its economy. This paper concentrates especially on office space market of Manhattan after that event. Due to the tragedy not only the two towers of World Trade Centre were destroyed but, because of the falling wreckage, also the surrounding buildings were damaged and as a result a lot of office space vanished. Those facts definitely affected
Rating:Essay Length: 740 Words / 3 PagesSubmitted: January 5, 2010 -
Marketing Definition and Understanding
Marketing as defined by Webster’s Dictionary is “the commercial processes involved in promoting and selling and distributing a product or service.” (Webster’s 2008) In my definition of marketing it comes down to a few points. Marketing is taking a product and showing the consumer how it shall benefit them. In all actuality marketing comes down to the basic idea of selling and successfully advertising your product. In a third perspective the definition of marketing as
Rating:Essay Length: 805 Words / 4 PagesSubmitted: January 5, 2010 -
Market Analysis on Smartphone's Operating Systems
Introduction The purpose of this report is to prepare market analysis of Operating Systems for Smartphones. Over the last decade, mobile phones have become one of the major means of communicating both voice and data. Today, mobile phone is virtually a social necessity for most of us. Increase in computing power of mobile phones, improved bandwidth of wireless technologies, and internet technology have led to the introduction of Smartphone which provides greater levels of intelligence
Rating:Essay Length: 464 Words / 2 PagesSubmitted: January 6, 2010 -
Central & Eastern Europe Label Markets
Central & Eastern Europe Label Markets In the late 1980s and early ’90s, the world saw the collapse of communism in Eastern and Central Europe and the dissolution of the Soviet Union and Yugoslavia. Several years later, the privatized label industry in this region emerged. And so, while North Americans and Western Europeans began to tackle complex printing technologies, people like Vladimir Kurciev, Sterin Boris and Drabyk Volodymyr began a complex job of a different
Rating:Essay Length: 952 Words / 4 PagesSubmitted: January 6, 2010 -
The 4 Ps of Marketing, Which Are the Controllable Elements
The 4 Ps of Marketing, which are the controllable elements. Product The first element of the 4 Ps of marketing focuses on your individual goods and their product line. Product includes services and electronic or digital products such as e-books that don't have a recognizable physical substance.. Includes features and benefits, installation, service, warranty, packaging, branding. 5 steps for developing a product shows you how to go about developing a product, and our 16 Point
Rating:Essay Length: 576 Words / 3 PagesSubmitted: January 6, 2010 -
Marketing Plan of Tesla Motors
Marketing Plan of Tesla Motors (TM), International Business, I. Executive Summary II. Marketing Challenge III. Situation Analysis Company analysis • About TM • Goals • Focus • Strengths • Weaknesses • Market Share Customer Analysis • Number • Type • Decision Process • Concentration of Customer base for particular product Competitor Analysis • Market position • Strengths • Weaknesses • Market Shares • Subsidiaries, joint ventures, and distributors, etc. Collaborators Climate Macro-environmental PEST analysis: •
Rating:Essay Length: 356 Words / 2 PagesSubmitted: January 6, 2010 -
Lvmh and Luxury Goods Marketing
LVMH and Luxury Goods Marketing 1. Bernaud Arnault has built LVMH into a luxury goods empire by making numerous acquisitions. What strategy is evident here? LVMH or more specifically Bernaud Arnault wants luxury items to appeal to everyone, not just the wealthy and elite as in the past. The major issue in doing this is to keep the core luxury consumers, which means still keeping the product exclusive or exclusive feeling, while making the product
Rating:Essay Length: 757 Words / 4 PagesSubmitted: January 6, 2010 -
Information Required to Evaluate Export Markets
Information Required to Evaluate Export Markets April 25, 2005 1. Key Market Indicators a. Population (000’): b. Pop Growth % : c. Literacy : d. School children : e. GDP (US$’000) : f. Per Cap US$ : g. Exchange Rate : I Rs h. Exchange Rate : US$ i. Inflation : 2. Current Market Size - Pens Volume Value (US$’000) ‘000 Ns % US$’000 % A Local Production B Imports C Re-exports D Local consumption
Rating:Essay Length: 457 Words / 2 PagesSubmitted: January 6, 2010 -
Londonair Marketing Communications Plan
Institute of Business Administration & Management Assignment Kensington College of Business Report on Londonair Marketing Communications Plan to Mr. Ian Pirie Manager Director Subject: Marketing Management Professor: Neil Jones (KCB) Student Registration Number: 9876786 Date Issued: 18th March 2001 Hand in by: 6th May 2001 Kensington College of Business Wesley House, 4 Wild Court, Holborn, London, WC2B 4AU Phone: 020 7421 3683 Fax: 020 7404 6708 9876786 Table of Contents Unity Title Page 1.0- Introduction…………………………………………03
Rating:Essay Length: 390 Words / 2 PagesSubmitted: January 6, 2010 -
Market Research online Community
Market Researchers and Suppliers of Market Research have, readily available, the techniques and methods to be leaders in any vertical and/or niche market they decide to research and disseminate information to. Due to accelerating market dynamics, the information and feedback on the products they research is increasingly becoming a commodity. These researchers have, over time, become accustomed to the least expensive, quickest provider approach to get this information as it has become part of the
Rating:Essay Length: 565 Words / 3 PagesSubmitted: January 6, 2010 -
The Fastest Growing Careers
where will the jobs of the future be?many students who are not certain about their career path may be asking this question.if you already know what field you want to work in,you might want to stick to your plan.however,if you are one of the many students who are still confused about which career to pursue,here are the jobs that will have the most growth in the number of people employed over the next decade. the
Rating:Essay Length: 539 Words / 3 PagesSubmitted: January 7, 2010 -
Remarks About Web-Assisted Career Guiidance Systems
Career selection concerns everybody and it is so an important ,progressive process that it appears to be cyclical: it is repeated whenever an individual needs or chooses to make a new career choice or plan. . Though the level of detail and awareness of the process vary substantially from an adolescent making the first career choice to a middle-aged or older adult making a complex career transition, the basic elements of the process are the
Rating:Essay Length: 353 Words / 2 PagesSubmitted: January 7, 2010 -
Marketing Research for Cell Phones-A Survey
Hi, my name is ____________. I am conducting a survey for a Marketing Research class pertaining to cell phones and I was wondering if I could use a moment of your time to answer 10 quick questions? 1. Do you currently own a cell phone? Yes No (if no Thank them for their time and don’t have them complete the survey). 2. Do you personally pay for your cell phone service? Yes No 3.
Rating:Essay Length: 396 Words / 2 PagesSubmitted: January 7, 2010 -
Market Segmentation
To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. “Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions, communications, advertising and other marketing mix variable” (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they
Rating:Essay Length: 345 Words / 2 PagesSubmitted: January 7, 2010 -
Principle of Marketing
The Principles of Marketing E1. Produce a marketing strategy for a product or service with a clear understanding of the principle of marketing. My objective for the marketing strategy is to achieve more profits by making some adjustments to the packaging of Coca-Cola. I want to see whether the demand for Coca-Cola will increase or decrease due to small changes. These changes are that I will replace the opening with a cap on a Coca-Cola
Rating:Essay Length: 9,459 Words / 38 PagesSubmitted: January 7, 2010 -
Societal Marketing Concept
Individual Project 1 1. Given the trend in obesity among American consumers, which industries stand to benefit the most? Why? Given the obesity issues in the American consumers, the food industry has benefited from this trend. Under the Societal Marketing Concept organizations have to balance company profits, customers’ wants and the society's interests. The problem is to determine what is best for the society in this case. Because there is a difference between short term
Rating:Essay Length: 935 Words / 4 PagesSubmitted: January 7, 2010 -
Market Structure
Market structure is defined as the particular environment of a firm, the characteristics of which influence the firm’s pricing and output decisions. There are four theories of market structure. These theories are: • Pure competition • Monopolistic competition • Oligopoly • Monopoly Each of these theories produce some type of consumer behavior if the firm raises the price or if it reduces the price. The theory of pure competition is a theory that is built
Rating:Essay Length: 478 Words / 2 PagesSubmitted: January 8, 2010 -
Career Choice
1. Introduction This marketing plan provides brief explanation of marketing plan purpose and suggest what may be done with the information contained in the plan and helps to establish, direct and coordinate a company’s marketing efforts. Specifically, it will be analyzed the situational environs for this product including demand trends, social and cultural factors, demographics, economic and business conditions, state of technology and law regulations applicable. It will be also analyzed the shop’s external, competitor’s
Rating:Essay Length: 5,457 Words / 22 PagesSubmitted: January 8, 2010 -
Marketing Plan - Phase III
iPod Freedom Paper III The "iPod Freedom" provides not only significant storage capacity to the tune of 90GB for downloading MP3s, but it also gives customers the power to listen to unlimited radio channels via a Satellite Radio subscription or a previously synchronized home media library set, while obtaining reliable navigation services (GPS) whenever customers want or need it. The following paper will illustrate the attributes of the iPod Freedom; it will describe the rate
Rating:Essay Length: 820 Words / 4 PagesSubmitted: January 8, 2010 -
Marketing Mix Paper
Marketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P’s of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for
Rating:Essay Length: 601 Words / 3 PagesSubmitted: January 8, 2010 -
Mac Mini Marketing Plan
Marketing Strategy for Apple’s Mac Mini 1. Executive Summary Our objective is to build a highly loyal customer base for the Apple’s Mac Mini as the family management and networking system of choice. This is based on a strategy to delight customers through a customer needs based marketing strategy so that customers will give us repeat business throughout their life, and refer our products and services to their family and friends. 2. Current Marketing Situation
Rating:Essay Length: 845 Words / 4 PagesSubmitted: January 8, 2010 -
Internet Marketing (research Design Report Include)
Research Statement This report will asses the effectiveness of various internet marketing approaches effecting profitability. Purpose The purpose of this report is to explore new strategies that have emerged resulting from companies marketing their products on the wide range of the World Wide Web. Background and Significance The World Wide Web was invented in 1989 by Tim Berners-Lee (“World Wide Web,” 2006, Para. 1). He started a whole new way of doing things in business.
Rating:Essay Length: 3,305 Words / 14 PagesSubmitted: January 8, 2010 -
Markets and States
Markets and States Much of Robert Bates’ book, “Markets and States in Tropical Africa,” is about the use of imported crops more so than the domestic crops. He points out that farmers who are not “elite” are losing out on money because the government has a love affair with farmers who are in it just for the money. There are policies that say that farmers cannot export goods, although crops and other goods are quite
Rating:Essay Length: 1,389 Words / 6 PagesSubmitted: January 9, 2010 -
Marketing Beijing2008
The 2008 Olympics in Beijing Question 1: Explain the role of the Beijing brand within the context of product strategy and identify its importance in attracting the targeted sponsorship required? To answer this question I will start describing branding and its importance, and then I will show how it is related to the Beijing brand. What is a brand? According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or
Rating:Essay Length: 608 Words / 3 PagesSubmitted: January 9, 2010