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Last update: September 20, 2014
  • My Travel Marketing Strategy

    My Travel Marketing Strategy

    Introduction There are many elements to developing a marketing strategy. However, each element of a marketing strategy should in essence add customer value to the products or services being offered. Indeed the main purpose of marketing management is to bridge the gap between the multiple divisions of an organization and the internal and external business environment. The marketing management is accountable for various activities such as product development, promotion, pricing and distribution decisions, as well

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    Essay Length: 668 Words / 3 Pages
    Submitted: March 30, 2010 By: Anna
  • Iphone Marketing Plan

    Iphone Marketing Plan

    iPhone marketing plan Market Summary The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. Currently, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared

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    Essay Length: 3,613 Words / 15 Pages
    Submitted: March 31, 2010 By: Steve
  • Making Memories Marketing Plan

    Making Memories Marketing Plan

    Making Memories Marketing Plan Your Name Table of Contents 1.0 Executive Summary i 2.0 Situation Analysis 1 2.1 Market Summary 1 2.1.1 Market Demographics 1 2.1.2 Market Needs 4 2.1.3 Market Trends 4 2.1.4 Market Growth 5 2.2 SWOT Analysis 7 2.2.1 Strengths 7 2.2.2 Weaknesses 7 2.2.3 Opportunities 7 2.2.4 Threats 7 2.3 Competitor Analysis 7 3.0 Marketing Strategy 9 3.1 Mission Statement 9 3.2 Marketing Goals 9 3.2.1 Product Objectives 9 3.2.2

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    Essay Length: 1,819 Words / 8 Pages
    Submitted: March 31, 2010 By: Artur
  • The Difficulties of Service Marketing

    The Difficulties of Service Marketing

    From 20th to 21st century, Service Marketing Economies have been relatively growing faster than Manufacturing Economies allover the world especially in Hong Kong. Virtually a huge number of new jobs appeared in the service industries. Normally, marketers talk about the characteristics of a service as: Intangible – services are performances, rather than objects, they cannot be touched, seen, tasted, felt, heard or smelled before purchased and difficult to evaluate, it is unlike a product, therefore

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    Essay Length: 392 Words / 2 Pages
    Submitted: March 31, 2010 By: Janna
  • Global & Domestic Marketing Decisions

    Global & Domestic Marketing Decisions

    Global & Domestic Marketing Decisions The global market is the opening of countless sources of ideas, goods, and services to those who want them across time zones and borders. Achieving a global market tends to accommodate labor and goods on the one hand and on the other hand cultural and individual styles. If prices are too high, the product may not sell, if the prices are too low, exporting activities may not be sufficient for

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    Essay Length: 772 Words / 4 Pages
    Submitted: April 1, 2010 By: Tasha
  • Saturated Markets

    Saturated Markets

    1. If a retail area is acknowledged to be “saturated,” what does this signify for existing retailers? For prospective retailers considering this area? Saturation of a retail area signifies that there are enough retailers in a particular geographic area to satisfy consumers needs in that area and also enables retailers to prosper. But on the other hand, a saturated retail area also has a very high threat of getting over stored where they will be

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    Essay Length: 1,023 Words / 5 Pages
    Submitted: April 1, 2010 By: Max
  • Economics on Marketing Organs

    Economics on Marketing Organs

    It should be a seller’s market when it comes to human organs. People should be able to set up as international brokers for human organs. Which ones services could match up organ donors to patients needing that particular organ for transplants. The donor should be able to receive a pay check for the organ in which has been donated , while the broker can collect a fee for his offering to the market. Ten-thousand organ

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    Essay Length: 714 Words / 3 Pages
    Submitted: April 2, 2010 By: Monika
  • New Product an Dmarketing Mix

    New Product an Dmarketing Mix

    The marketing mix Generally speaking, the SaniSpray is a convenience consumer product. It needs to be priced affordably, it needs to have a widely spread distribution in convenient locations and it needs mass promotion, while still targeting more specific segments of the Canadian population. Product: SaniSpray is entering the market not only to sanitize hard surfaces such as toilet seats, but also to deliver memorable customer experiences. In order to do so, it is interesting

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    Essay Length: 1,277 Words / 6 Pages
    Submitted: April 2, 2010 By: Mike
  • A Study on the Market Practices of Mettupalayam

    A Study on the Market Practices of Mettupalayam

    ABSTRACT A STUDY ON THE MARKET PRACTICES OF METTUPALAYAM WHOLESALE VEGETABLE MARKET AND MARKETING CHANNELS OF MAJOR VEGETABLES FROM OOTY Name of the student : Satish Maradani I.D. Number : 05-608-021 Chairman : Dr.S.D.Sivakumar, Ph.D. Professor, Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore – 641 003 The study was undertaken with the overall objective to analyse the marketing of major vegetables from Ooty so as to facilitate procurement systems to meet

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    Essay Length: 2,243 Words / 9 Pages
    Submitted: April 2, 2010 By: Jack
  • Why Does Ebay Have Problems in Asian Markets

    Why Does Ebay Have Problems in Asian Markets

    Why does Ebay have problems in Asian Markets? This is the question to be answered in the first Case assignment of Business 401. In order to answer this question there must be discussion about Global marketing concepts, such as product, place, promotion, and pricing (the 4 p’s), method of entry, and entry decision. Then it is important to apply those concepts to the Asian Market. In the pages that follow I will discuss the marketing

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    Essay Length: 568 Words / 3 Pages
    Submitted: April 2, 2010 By: Fatih
  • Red Bull -- Research/marketing Strategy

    Red Bull -- Research/marketing Strategy

    Company Overview Red Bull, founded in 1984 by Deitrich Mateschitz and Chaleo Yoovidhya, is headquartered in Austria. In 2006, Red Bull generated over Ђ2,6 billion (euros) in 2006 throughout the world with the help of its’ 3,903 employees. The origin of Red Bull dates back to 1962 where the original formula was developed by Chaleo Yoovidhya, a Thai businessman, and sold under the name Krating Daeng by a local pharmaceutical company to treat jetlag and

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    Essay Length: 938 Words / 4 Pages
    Submitted: April 3, 2010 By: Tasha
  • Annual Oil Market Chronology

    Annual Oil Market Chronology

    Annual Oil Market Chronology Overview This chronology was originally published by the Department of Energy's Office of the Strategic Petroleum Reserve, Analysis Division. Updates for 1995-2006 are from the Energy Information Administration. Please click here for the latest monthly chronology and for a more detailed chronology for past years. World Nominal Oil Price Chronology: 1970-2006 The price data graphed above are in nominal terms, i.e., they are in "dollars-of-the-day" and have not been adjusted for

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    Essay Length: 1,191 Words / 5 Pages
    Submitted: April 3, 2010 By: Tommy
  • Products, Services, and Prices in the Free Market Economy

    Products, Services, and Prices in the Free Market Economy

    Running head: PRODUCTS, SERVICES, AND PRICES IN THE FREE MARKET ECONOMY Products, Services, and Prices in the Free Market Economy Matthew Anderson Robert Cauldwell Artavia Parrish University of Phoenix MBA 501 Forces Influencing Business in the 21st Century M. Somerset DePoint March 31st, 2008 Products, Services, and Prices in the Free Market Economy Introduction The Coca-Cola Company is one of the leading producers of sodas in the world. One of the staples of the Coke

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    Essay Length: 1,504 Words / 7 Pages
    Submitted: April 4, 2010 By: Stenly
  • Discussing the Market for Nurses

    Discussing the Market for Nurses

    When discussing the market of nursing all different things can come to mind. This career is one that can be a great a rewarding job but also can be pretty difficult and exhausting just depending upon where you work and what company you work for. Discuss which factors could influence the supply and demand of a nurse’s position. Some factors that influence the supply and demand of nursing is how many nurses the hospital needs,

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    Essay Length: 750 Words / 3 Pages
    Submitted: April 5, 2010 By: regina
  • The Impact of Snowboarding on Retail Marketing

    The Impact of Snowboarding on Retail Marketing

    The ski industry has been around since the beginning of the century. Since that time the retailing industry of the ski world has been on a steady increase. At the beginning of this decade the increase began to skyrocket. However, skiing was not the reason for the growth. The reason for the dramatic increase in industry sales in the retail world of skiing was due to snowboarding. By now almost everyone in the country has

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    Essay Length: 1,676 Words / 7 Pages
    Submitted: April 5, 2010 By: Mike
  • Red Mango Marketing Strategy

    Red Mango Marketing Strategy

    RED MANGO Current Marketing Strategy As a private company, Red Mango's current strategy can only be ascertained by analyzing its corporate communications, its past and current business moves, and media reports. The company appears poised to become the next "hot franchise." There has been open speculation about an eventual initial public offering of stock, with The New York Times describing a stock offering as "seemingly inevitable." Red Mango continues to expand in greater Los Angeles

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    Essay Length: 258 Words / 2 Pages
    Submitted: April 5, 2010 By: Top
  • Analyzing Marketing Opportunities

    Analyzing Marketing Opportunities

    Many fast food industries reap large benefits in profits as Americans continue to consume more of the fast food. In the fast food industry, retailers recommend healthy options that stay on the peoples regular buying habits that turn in a fondness for unhealthy food choices. While diet industry and other related industries such as diet foods, pills, patches and exercise equipment reap the benefits from people who buy their products. Physicians, Hospitals and pharmaceutical health

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    Essay Length: 396 Words / 2 Pages
    Submitted: April 5, 2010 By: Victor
  • Emerging Markets of Latin America

    Emerging Markets of Latin America

    Recent Developments 1. In the LAC region, growth is moderating after reaching a 24-year high in 2004. (Figure 26) Nonetheless, projected growth rates of about 4 percent in 2005 and 3ѕ percent in 2006 are still well above historical averages. Recent growth performance has been supported by the continued strength of global commodity and raw material prices that have boosted terms of trade and exports receipts. Mexico and countries in South America have gained, in

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    Essay Length: 1,424 Words / 6 Pages
    Submitted: April 5, 2010 By: Vika
  • International Wine Marketing Plan

    International Wine Marketing Plan

    The Situation Analysis CUSTOMERS Customer Analysis in the United States: The Scarborough Wine Market Report recently released new research on the average American consumer of wine. The report states that within the last three month, approximately 39% of all Americans over the age of 21 have purchased a bottle of wine. In addition, 33% of purchasers have a household income of over $,000. Furthermore, of those surveyed, 39% of purchasers had attended at least some

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    Essay Length: 4,802 Words / 20 Pages
    Submitted: April 6, 2010 By: Artur
  • Marketing - Hybrid Cars

    Marketing - Hybrid Cars

    Introduction Team A presents our comprehensive assignment, this paper encompasses a variety of factors related to ECO-Specialties, a leasing firm that specializes in hybrid and alternative fuel vehicles We will examine the following area in this paper: a. Identify product/service b. Market research c. Market SWOTT analysis d. Marketing mix (4 P’s) e. Implementation of the marketing plan f. Monitor marketing plan g. Control and adjust h. Critique and make recommendations of the marketing plan

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    Essay Length: 742 Words / 3 Pages
    Submitted: April 6, 2010 By: Janna
  • Defining Marketing

    Defining Marketing

    What is marketing? Merriam-Webster defines marketing as the act or process of selling or purchasing in a market. (Merriam-Webster, 2007) The American Market Association define marketing as an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization. (American Marketing Association, 2006) Why is marketing an important factor in order for a business to be successful? Marketing plays a

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    Essay Length: 335 Words / 2 Pages
    Submitted: April 6, 2010 By: Venidikt
  • Marketing

    Marketing

    Marketing When people look at a building, what they see from the outside is mostly just aesthetic covering. They see walls, windows, ceilings and floors. These external attributes comprise the sum total of the experience most people have with that building. The outer skin, if you will, IS the building to the vast majority of people who interact with it. However, there are crucial elements of a building that truly make it functional. A building

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    Essay Length: 911 Words / 4 Pages
    Submitted: April 6, 2010 By: Mike
  • Economics, Marketing, and Hr in Healthcare - General Overview

    Economics, Marketing, and Hr in Healthcare - General Overview

    Economics, human resources, and marketing are important concepts to grasp as an individual involved in an administrative position in public health. The success of an administrator is dependent upon the ability to comprehend the relationship amongst the aforementioned topics. The Four P’s (Product, Price, Place, and Promotion) of the Social Marketing Theory serve as an excellent model to describe the cyclical nature of economics, human resources, and marketing. To be a success in promoting a

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    Essay Length: 1,030 Words / 5 Pages
    Submitted: April 7, 2010 By: Kevin
  • Stock Market

    Stock Market

    Throughout most of our history there has been the need and want to invest in certain products, businesses, and corporations. Our history has thrived on investment and people tend to feel secure at most times investing their share of money into a certain one of these criteria. Unfortunately there have been times in which everything didn't run according to plan. One of the greatest hurdles our country had to overcome was the stock market crash

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    Essay Length: 524 Words / 3 Pages
    Submitted: April 7, 2010 By: Steve
  • Market Based Management

    Market Based Management

    Introduction The Market-Based Management philosophy was developed by Charles Koch and is employed by Koch Industries, the largest privately-held company in the world, according to Forbes magazine. MBM is based on rules of just conduct, economic thinking, and sound mental models which harnesses the dispersed knowledge of employees, just as markets harness knowledge in society. Market-Based Management enables an organization to succeed long term by applying the principles that cause a free society to prosper.

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    Essay Length: 1,053 Words / 5 Pages
    Submitted: April 7, 2010 By: Fonta

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