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Last update: July 19, 2014
  • Marketing in Vietnamese Banks

    Marketing in Vietnamese Banks

    CONTENT Abstract Content Abbreviation...........................................................................................................1 1 Introduction...........................................................................................................2 2 Introduction about BIDV.....................................................................................2 2.1 Overall Vietnam banking market.....................................................................2 2.2 Introduction about BIDV.................................................................................3 2.3 The marketing activities of BIDV....................................................................4 3 PEST analysis........................................................................................................5 3.1. Political-legal environment..............................................................................5 3.2. Economic environment....................................................................................5 3.3 Socialcultural environment..............................................................................6 3.4. Technological environment.............................................................................7 4 Marketing challenges of BIDV............................................................................7 4.1 How to improve and develop new products....................................................7 4.1.1 How to improve and develop new credit products.....................................7 4.1.2 How to improve and innovate banking services........................................8 4.2 How to increase financial

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    Essay Length: 6,357 Words / 26 Pages
    Submitted: January 13, 2010 By: Jack
  • Stream Flow Project

    Stream Flow Project

    Hypothesis: I believe that the water will increase due to the discharge at transects B and D, but will lose water in between transects B and C, but not enough to make the river loss more than it gains. The excel spreadsheet gave me the distance from the shore, depth, and the average velocity. I used mathematical formulas on excel to figure out my answers. I thought that the water would increase at transects B

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    Essay Length: 433 Words / 2 Pages
    Submitted: January 13, 2010 By: David
  • Supply and Demand Simulation: Project Atlantis

    Supply and Demand Simulation: Project Atlantis

    Supply and demand simulation: Project Atlantis The supply and demand simulation was a simulation of GoodLife Management, a property management firm controlling all of the seven apartment complexes in the city of Atlantis. For the 9 year period in the simulation the housing market had many ups and downs because of businesses moving into the area bringing an increased amount of jobs, the change in consumer preferences and company expectations, and the policy changes induced

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    Essay Length: 1,221 Words / 5 Pages
    Submitted: January 13, 2010 By: Venidikt
  • Tesco Marketing

    Tesco Marketing

    Page4: Introduction, Objectives INTRODUCTION Tesco is one of the best known names in the high street. It is a large public limited company (plc) with approximately 165 000 shareholders. By 1995, Tesco had become the largest food retailer in the UK, overtaking Sainsbury's. The company operates over 800 stores throughout Europe. BUSINESS OBJECTIVES Tesco sets objectives for the four main areas of its business: customers operations people (ie employees) shareholders. Figure 1: The Tesco Steering

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    Essay Length: 1,494 Words / 6 Pages
    Submitted: January 13, 2010 By: Artur
  • What Is Marketing?

    What Is Marketing?

    What is Marketing? Marketing is fundamental to any businesses growth. The marketing department of the company has the task to create the consumer awareness of the products or services through marketing techniques. Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, often through market research. Essentially, marketing is the process of creating or reorganizing an organization to

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    Essay Length: 444 Words / 2 Pages
    Submitted: January 13, 2010 By: Jon
  • Acfi 2005 - Capital Adequacy Project

    Acfi 2005 - Capital Adequacy Project

    Name gobind shergill Group 2A Id no C3084433 ACFI2005: Capital Adequacy Project Introduction: There is a close relation between the capital adequacy and the financial system but it is important to have an overview before get to the more detailed study of what is going on in the financial system. There is a constant flow of cash and funds through the financial system due to the financial institutions as they assist money movement among the

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    Essay Length: 1,963 Words / 8 Pages
    Submitted: January 14, 2010 By: regina
  • The 10 Greatest Marketing Mistakes and How to Avoid Them

    The 10 Greatest Marketing Mistakes and How to Avoid Them

    The 10 Greatest Marketing Mistakes and How to Avoid Them It is a certain fact that business these days is more competitive than it has ever been. To stay alive these days, you can not just offer a quality of product at a fair price. These days, you have to know how to market effectively. Unfortunately, most businesses have no idea of how to get the most out of every cent that they spend. You

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    Essay Length: 5,586 Words / 23 Pages
    Submitted: January 14, 2010 By: Tommy
  • Products, Services, and Prices in the Free Market Economy

    Products, Services, and Prices in the Free Market Economy

    Products, Services, and Prices in the Free Market Economy MBA/501 Dr. Ellen Szarleta-Instructor September 02, 2006 Products, Services, and Prices in the Free Market Economy Introduction Wabtec Corporation which is formally known as Westinghouse Air Brake Technologies manufacturers braking equipment and other parts for locomotives, freight cars, and passenger railcars. For the fiscal year ending December 2005 the company generated revenues of $1 Billion dollars, an increase 25.8% of over the previous fiscal year

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    Essay Length: 868 Words / 4 Pages
    Submitted: January 14, 2010 By: Tasha
  • Permission Marketing

    Permission Marketing

    Book Review Permission Marketing Rodney Olden, Jr. MBA 761 August 3, 2000 Godin presents Permission Marketing as a solution to what he terms the “Attention Crisis” marketing professionals face today. Although technology has created many new mediums that can be utilized to market products, it has also immensely increased the number of outlets vying for our attention. Compared to years ago when there were only a handful of networks and a small number of

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    Essay Length: 1,310 Words / 6 Pages
    Submitted: January 14, 2010 By: regina
  • Anthropology Space Project

    Anthropology Space Project

    Research results Having discussed the methods employed to collect our data it is necessary to describe the actual experience of doing so. The first concert i actively witnessed from the viewpoint of an anthropologist conducting fieldwork was Busta Rhymes. I arranged to meet Scottish rapper Artistiks outside the venue as he was the support act appendix 7 and 8 reflect the building from outside. Unfortunately i had to rely on pictures from the website that

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    Essay Length: 1,703 Words / 7 Pages
    Submitted: January 14, 2010 By: Mike
  • Creating a Bankruptcy Plan

    Creating a Bankruptcy Plan

    Creating a Bankruptcy Plan ***** ***** University Of Phoenix Online BUS/422 - Contemporary Business Law II Garth Ferrell, Instructor December 3, 2007 Creating a Bankruptcy Plan This paper discusses the simulation “Creating a Bankruptcy Plan”. This simulation involved deciding the best bankruptcy plan for Kelly Lloyd-Jones, owner of Cardew Printing. It will also give information as to the ratio of Chapter 7 vs Chapter 11 business filings, the time span for Chapter 11 filing, what

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    Essay Length: 652 Words / 3 Pages
    Submitted: January 15, 2010 By: Mikki
  • The Jam Market in Austria 2008

    The Jam Market in Austria 2008

    CHAPTER 1: Executive Summary To begin with, the aim of this project was to investigate the level of market penetration for a company that wishes to enter the marmalade/jam market in Austria. Thus, task involved the four project team members to have a better understanding of the structure of the market. In order to do so qualitative and quantitative research was carried out, by the usage of personal knowledge personal relations, and internet. Moreover, the

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    Essay Length: 1,201 Words / 5 Pages
    Submitted: January 15, 2010 By: Mike
  • Bally Total Fitness Marketing Audit

    Bally Total Fitness Marketing Audit

    Bally Total Fitness Marketing Audit Bally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers. Bally’s has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com, 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and

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    Essay Length: 2,635 Words / 11 Pages
    Submitted: January 15, 2010 By: Janna
  • Marketing

    Marketing

    We are students from Indian Institute of Management, Lucknow. As part of our academic curriculum we are conducting a research among people like you. We solicit your co-operation by providing the data asked for. The data collected will be used for research purposes only. It would be of immense help to us if you could fill this questionnaire. 1. Please rate the following on a scale of 1 to 5. These questions are with

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    Essay Length: 515 Words / 3 Pages
    Submitted: January 15, 2010 By: Mike
  • Abercrombie and Fitch: Marketing Towards Teens

    Abercrombie and Fitch: Marketing Towards Teens

    Abercrombie and Fitch Marketing can make all of the difference in the world when it comes to attracting customers to your establishment. In this day and age, marketers know that sex sells. It is more acceptable in certain areas of business than others. For example, an ad in the men’s magazine, GQ, might have an ad of hundreds of scantily clad women running after a man on the beach, alluding to the fact that his

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    Essay Length: 1,149 Words / 5 Pages
    Submitted: January 15, 2010 By: Kevin
  • Bangladesh's Position in the Eu Knitwear Market in the Post Mfa Period

    Bangladesh's Position in the Eu Knitwear Market in the Post Mfa Period

    BANGLADESH’S POSITION IN THE EU KNITWEAR MARKET IN THE POST MFA PERIOD Prepared for Dr. Abu Yousuf Md. Abdullah Course Instructor International Business Institute of Business Administration University of Dhaka Prepared by Khairul Alam, Roll # 15 Bijon Islam, Roll # 51 Saifur Rahman, Roll # 71 IBA, Dhaka FEB 18 , 2008 BANGLADESH’S POSITION IN THE EU KNITWEAR MARKET IN THE POST MFA PERIOD 1. INTRODUCTION This report takes a look at the competitive

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    Essay Length: 1,125 Words / 5 Pages
    Submitted: January 15, 2010 By: Edward
  • Differentiating Between Market Structures

    Differentiating Between Market Structures

    Differentiating between Market Structures The structure of a market is defined by the number of firms in the market, the existence or otherwise of barriers to entry of new firms, and the interdependence among firms in determining pricing and output to maximize profits. The author of this paper will cover: the advantages and limitation of supply and demand identified in the simulation, the effectiveness of the organization in which the author knows, and how the

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    Essay Length: 1,042 Words / 5 Pages
    Submitted: January 15, 2010 By: Mike
  • Marketing Techniques

    Marketing Techniques

    The selection of communication media to carry the marketing message is a second marketing technique also referred to as advertising. For the B2C site, advertising is all about communication. The media selection is very critical because this is the only contact a potential customer will have. For Shop NBC, the media selection posted when a customer first logs on has to be very convincing for customers because they will never see the product physically until

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    Essay Length: 363 Words / 2 Pages
    Submitted: January 15, 2010 By: Artur
  • Southwest Airlines Planning

    Southwest Airlines Planning

    Southwest Airlines Planning Southwest Airlines began in 1971 with a vision to offer something different in a troubled airline industry. Ineffectiveness led to high costs, which led to high fares which only a fraction of the population could afford. By planning effectively, Southwest Airlines has become the largest domestic carrier in the United States, a desired place of employment and for customer service is a favorite of the traveling public. Legal Issue Southwest Airlines has

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    Essay Length: 856 Words / 4 Pages
    Submitted: January 15, 2010 By: Bred
  • The Science Project

    The Science Project

    Product Assortment The Science Project’s goal is to provide consumers with all the science related products they want. The goal is to not only provide consumers with what they know they want, but also with what they don’t realize they want. Based on this, our product assortment has to include items that will get consumers into the store and products that consumers will buy impulsively when they see them in the store. It is with

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    Essay Length: 1,883 Words / 8 Pages
    Submitted: January 15, 2010 By: Jessica
  • Planning for the Future: the Legal Side of Death

    Planning for the Future: the Legal Side of Death

    According to a recent study, everyone dies. Not just the old, the sick, or the evil. Everyone. It’s not something that most of us like to think about. It’s not something that many people look forward to even. Actually, people spend fortunes trying to prolong the inevitable and years of their lives fighting for pardons and clemencies to avoid the death penalty. It is for this very reason that I chose to do my final

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    Essay Length: 1,728 Words / 7 Pages
    Submitted: January 15, 2010 By: Victor
  • Disclosure and Accounting Practices in the Municipal Securities Market

    Disclosure and Accounting Practices in the Municipal Securities Market

    Disclosure and Accounting Practices in the Municipal Securities Market Introduction Many critically important aspects of American life, from airports to sewers and schools to hospitals, depend on the municipal securities market for financing. All bonds, notes and other debt securities issued by states and local governments and their respective agencies and instrumentalities are “municipal securities.” They are issued by such government entities to pay for a variety of public projects, cash flow and other governmental

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    Essay Length: 3,430 Words / 14 Pages
    Submitted: January 15, 2010 By: Jessica
  • Marketing

    Marketing

    Marketing is the basis to business. Even though it is very expensive to do all the research necessary for a good marketing strategy it is worth it. Marketing can make or break a company no matter what the product is. If the advertisements relate to a buyer the consumer will by it. Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing,

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    Essay Length: 392 Words / 2 Pages
    Submitted: January 16, 2010 By: Mike
  • Critical Thinking Project

    Critical Thinking Project

    Bowen 1 Ryan Bowen Professor Millhouse Math 120 February 27, 2006 Critical Thinking Project Allistaire McConnely was found dead at Fairview Campsite #5 in Pocono State Park late in the afternoon. He was reported dead by three of his college friends, Peter Davenport, Andrew VanCourt, and Britt Kennedy. Every year the groups of friends take a hunting trip together arriving on Friday night and then leaving at around 10 AM on Saturday morning to hunt.

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    Essay Length: 510 Words / 3 Pages
    Submitted: January 16, 2010 By: Yan
  • Nucor Marketing

    Nucor Marketing

    Nucor Corporation Table of Contents Chapter 1 Executive Summary Page 3 Chapter 2 Market Focus Page 4 Chapter 3 Human Resource Focus Page 7 Chapter 4 Management of the Market Mix Page 10 Chapter 5 Business Results Page 13 Appendix Page 16 References Page 19 Executive Summary Nucor Corporation has been ranked by Business Week as number one in their list of top fifty performers of 2005. How is it possible that the largest

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    Essay Length: 3,784 Words / 16 Pages
    Submitted: January 16, 2010 By: Jon

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