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Last update: August 18, 2014
  • Marketing at Kudler Fine Foods

    Marketing at Kudler Fine Foods

    Introduction Kudler Fine Foods is an upscale, high-end gourmet food retailer with three stores located in the San Diego, California area. “Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (University of Phoenix, 2007). In keeping with their company philosophy, Kudler has decided to enhance business by offering catering services. Successfully marketing the new catering services

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    Essay Length: 1,527 Words / 7 Pages
    Submitted: January 4, 2010 By: Tommy
  • Business to Business Marketing

    Business to Business Marketing

    I. Since its inception nearly 25 years ago, Dell has built a profitable direct-to-customer business model. Today, more than 80% of Dell’s sales are to commercial customers (e.g., business, government, and not-for-profit organizations). In 2007, Dell added a significant commercial customer segment – retailers. You can read more about this development on Dell’s blog at http://dellshares.dell.com/archive/tags/Retail/default.aspx . a) Is adding this new market segment consistent with or a departure from Dell’s strategy? Explain your answer.

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    Essay Length: 2,500 Words / 10 Pages
    Submitted: January 4, 2010 By: Yan
  • Souldice Hospital Marketing Strategy

    Souldice Hospital Marketing Strategy

    v 1. What is Shouldice marketing and how is it staying focused? Unlike physical products, a service cannot be seen, tasted or felt before it is bought. There is always an element of uncertainty and the service seeker looks for evidence of quality. People will draw conclusions from the place, the people, key influencers, communication material and most importantly from people who have already gone through the experience. Therefore the service provider’s task is to

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    Essay Length: 726 Words / 3 Pages
    Submitted: January 5, 2010 By: Mikki
  • Marketing in the Digital Age

    Marketing in the Digital Age

    John O’Connor, & Eamonn Galvin, (2001). Marketing in the Digital Age, Second Edition. Essex England: Pearson Education Limited 2001. Marketing in the Digital Age was written by two authors, John O’Connor and Eamonn Galvin both from Great Britain. This book is divided into five sections covering the technological changes and the challenges that were encountered in Marketing. There is an introduction of every chapter of the basic concepts of Marketing and the tools and techniques

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    Essay Length: 272 Words / 2 Pages
    Submitted: January 5, 2010 By: Stenly
  • Aids Research in Africa: What Can the Un Do to Help?

    Aids Research in Africa: What Can the Un Do to Help?

    Bombs can be dropped in many forms all over the world, it does not have to take the shape of a nuclear cloud or a blast from a fighter plane-it can take the form of a disease which to date has claimed more lives than any single war in history. Seventy percent of the world’s AIDS population lives in sub-Saharan Africa. (Weissman) More than seventy percent of the world’s AIDS population lives in sub-Saharan Africa.

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    Essay Length: 4,160 Words / 17 Pages
    Submitted: January 5, 2010 By: Artur
  • The Legal Industry: A Marketing Perspective

    The Legal Industry: A Marketing Perspective

    The Legal Industry: A Marketing Perspective The state of marketing in the legal industry is growing by leaps and bounds. Just a few short years ago, lawyers depended solely on word of mouth and yellow page ads to publicize their business. Slowly over time, this has changed, and lawyers are now taking a more proactive approach to marketing their firms and shopping their services in the market place. The following research will show that law

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    Essay Length: 1,430 Words / 6 Pages
    Submitted: January 5, 2010 By: Jack
  • Case Studymarketing Verses B2c Marketing

    Case Studymarketing Verses B2c Marketing

    : B2B Marketing Verses B2C Marketing Craig Rintoul University of Phoenix EBUS/400 Group ID: PD05BSM01 Stephen Young B.S., M.B.A. September 14, 2006 B2B Marketing Verses B2C Marketing Opportunities Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether it is marketing to consumers or marketing to businesses, it is still just marketing to people. E-commerce is rapidly becoming the new frontier of the 21st century. As a business

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: January 5, 2010 By: Top
  • 9/11 and the Market for Manhattan office Space

    9/11 and the Market for Manhattan office Space

    The attack on September 11, 2001 had influence on the whole world, but the strongest on New York and its economy. This paper concentrates especially on office space market of Manhattan after that event. Due to the tragedy not only the two towers of World Trade Centre were destroyed but, because of the falling wreckage, also the surrounding buildings were damaged and as a result a lot of office space vanished. Those facts definitely affected

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    Essay Length: 740 Words / 3 Pages
    Submitted: January 5, 2010 By: Mike
  • Marketing Definition and Understanding

    Marketing Definition and Understanding

    Marketing as defined by Webster’s Dictionary is “the commercial processes involved in promoting and selling and distributing a product or service.” (Webster’s 2008) In my definition of marketing it comes down to a few points. Marketing is taking a product and showing the consumer how it shall benefit them. In all actuality marketing comes down to the basic idea of selling and successfully advertising your product. In a third perspective the definition of marketing as

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    Essay Length: 805 Words / 4 Pages
    Submitted: January 5, 2010 By: Venidikt
  • Market Analysis on Smartphone's Operating Systems

    Market Analysis on Smartphone's Operating Systems

    Introduction The purpose of this report is to prepare market analysis of Operating Systems for Smartphones. Over the last decade, mobile phones have become one of the major means of communicating both voice and data. Today, mobile phone is virtually a social necessity for most of us. Increase in computing power of mobile phones, improved bandwidth of wireless technologies, and internet technology have led to the introduction of Smartphone which provides greater levels of intelligence

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    Essay Length: 464 Words / 2 Pages
    Submitted: January 6, 2010 By: Kevin
  • Comfort Theory: A Holistic Guide for Practice and Research

    Comfort Theory: A Holistic Guide for Practice and Research

    Comfort Theory: A Holistic Guide for Practice and Research In this course, Comfort Theory is presented as a pattern for providing holistic care to patients and families in all health care settings. For those who are working on clinical ladders or small research proposals in school, Comfort Theory provides a framework to design your study. Comfort Theory is easy to understand and learn because we all are familiar with our own needs for comfort, how

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    Essay Length: 2,703 Words / 11 Pages
    Submitted: January 6, 2010 By: Yan
  • Historical Research Paper: Oil Spill Case Studies Burmah Agate

    Historical Research Paper: Oil Spill Case Studies Burmah Agate

    Burmah Agate 1979 For my historical research paper I decided to write about a spill called "Burmah Agate". It all began in the quiet morning of November 1, 1979. The Burmah Agate and the Mimosa collided at the entrance to the Galveston Harbor. The affects were absolutely devastating. The Mimosa struck the Burmah Agate on its starboard side, tearing an 8 by 15 foot hole in the hull. Before anyone could even comprehend what had

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    Essay Length: 2,485 Words / 10 Pages
    Submitted: January 6, 2010 By: Tommy
  • Central & Eastern Europe Label Markets

    Central & Eastern Europe Label Markets

    Central & Eastern Europe Label Markets In the late 1980s and early ’90s, the world saw the collapse of communism in Eastern and Central Europe and the dissolution of the Soviet Union and Yugoslavia. Several years later, the privatized label industry in this region emerged. And so, while North Americans and Western Europeans began to tackle complex printing technologies, people like Vladimir Kurciev, Sterin Boris and Drabyk Volodymyr began a complex job of a different

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    Essay Length: 952 Words / 4 Pages
    Submitted: January 6, 2010 By: Andrew
  • The 4 Ps of Marketing, Which Are the Controllable Elements

    The 4 Ps of Marketing, Which Are the Controllable Elements

    The 4 Ps of Marketing, which are the controllable elements. Product The first element of the 4 Ps of marketing focuses on your individual goods and their product line. Product includes services and electronic or digital products such as e-books that don't have a recognizable physical substance.. Includes features and benefits, installation, service, warranty, packaging, branding. 5 steps for developing a product shows you how to go about developing a product, and our 16 Point

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    Essay Length: 576 Words / 3 Pages
    Submitted: January 6, 2010 By: Andrew
  • Marketing Plan of Tesla Motors

    Marketing Plan of Tesla Motors

    Marketing Plan of Tesla Motors (TM), International Business, I. Executive Summary II. Marketing Challenge III. Situation Analysis Company analysis • About TM • Goals • Focus • Strengths • Weaknesses • Market Share Customer Analysis • Number • Type • Decision Process • Concentration of Customer base for particular product Competitor Analysis • Market position • Strengths • Weaknesses • Market Shares • Subsidiaries, joint ventures, and distributors, etc. Collaborators Climate Macro-environmental PEST analysis: •

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    Essay Length: 356 Words / 2 Pages
    Submitted: January 6, 2010 By: Andrew
  • Lvmh and Luxury Goods Marketing

    Lvmh and Luxury Goods Marketing

    LVMH and Luxury Goods Marketing 1. Bernaud Arnault has built LVMH into a luxury goods empire by making numerous acquisitions. What strategy is evident here? LVMH or more specifically Bernaud Arnault wants luxury items to appeal to everyone, not just the wealthy and elite as in the past. The major issue in doing this is to keep the core luxury consumers, which means still keeping the product exclusive or exclusive feeling, while making the product

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    Essay Length: 757 Words / 4 Pages
    Submitted: January 6, 2010 By: Steve
  • Information Required to Evaluate Export Markets

    Information Required to Evaluate Export Markets

    Information Required to Evaluate Export Markets April 25, 2005 1. Key Market Indicators a. Population (000’): b. Pop Growth % : c. Literacy : d. School children : e. GDP (US$’000) : f. Per Cap US$ : g. Exchange Rate : I Rs h. Exchange Rate : US$ i. Inflation : 2. Current Market Size - Pens Volume Value (US$’000) ‘000 Ns % US$’000 % A Local Production B Imports C Re-exports D Local consumption

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    Essay Length: 457 Words / 2 Pages
    Submitted: January 6, 2010 By: Yan
  • Londonair Marketing Communications Plan

    Londonair Marketing Communications Plan

    Institute of Business Administration & Management Assignment Kensington College of Business Report on Londonair Marketing Communications Plan to Mr. Ian Pirie Manager Director Subject: Marketing Management Professor: Neil Jones (KCB) Student Registration Number: 9876786 Date Issued: 18th March 2001 Hand in by: 6th May 2001 Kensington College of Business Wesley House, 4 Wild Court, Holborn, London, WC2B 4AU Phone: 020 7421 3683 Fax: 020 7404 6708 9876786 Table of Contents Unity Title Page 1.0- Introduction…………………………………………03

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    Essay Length: 390 Words / 2 Pages
    Submitted: January 6, 2010 By: Bred
  • Emperical Research

    Emperical Research

    Bulck, J. V. (2004). Research Note: The Relationship between Television Fiction and Fear of Crime. An Empirical Comparison of Three Casual Explanations. European Journal of Communication. 19, 239-248. The main topic of this article relates to how watching television increases fear of crime with TV viewers. This article uses three different hypothesis's to show the relationship between watching television and a heightened fear of crime. The article also explains why people watch more crime on

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    Essay Length: 532 Words / 3 Pages
    Submitted: January 7, 2010 By: Kevin
  • Research Papers

    Research Papers

    King Tut The most famous Egyptian pharaoh today is, King Nebkheperuru Tutankhamun. Tutankhamun is also known as King Tut. The name "Tutankhamun" is derived from hieroglyphics, which means "Living Image of Amun." He was an Egyptian pharaoh of the 18th dynasty; he also was the son in law of Akhenaten. Tutankhamun was not a important King, he is well known because of his tomb, containing beautiful treasures. King Nebkheperuru Tutankhamun's tomb was discovered by

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    Essay Length: 613 Words / 3 Pages
    Submitted: January 7, 2010 By: regina
  • Internet Research

    Internet Research

    Internet Research Introduction The company has come to realize that the Internet contains more than enough information needed to properly perform research. For the company to properly use the information that it finds it will need to examine it closely. By examining the information closely we can monitor how close the resources are to meet our desired goals. While it is noted that the information found on the Internet can also be found in hard

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    Essay Length: 472 Words / 2 Pages
    Submitted: January 7, 2010 By: Venidikt
  • Market Segmentation

    Market Segmentation

    To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. “Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions, communications, advertising and other marketing mix variable” (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they

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    Essay Length: 345 Words / 2 Pages
    Submitted: January 7, 2010 By: Jon
  • Principle of Marketing

    Principle of Marketing

    The Principles of Marketing E1. Produce a marketing strategy for a product or service with a clear understanding of the principle of marketing. My objective for the marketing strategy is to achieve more profits by making some adjustments to the packaging of Coca-Cola. I want to see whether the demand for Coca-Cola will increase or decrease due to small changes. These changes are that I will replace the opening with a cap on a Coca-Cola

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    Essay Length: 9,459 Words / 38 Pages
    Submitted: January 7, 2010 By: Fonta
  • Societal Marketing Concept

    Societal Marketing Concept

    Individual Project 1 1. Given the trend in obesity among American consumers, which industries stand to benefit the most? Why? Given the obesity issues in the American consumers, the food industry has benefited from this trend. Under the Societal Marketing Concept organizations have to balance company profits, customers’ wants and the society's interests. The problem is to determine what is best for the society in this case. Because there is a difference between short term

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    Essay Length: 935 Words / 4 Pages
    Submitted: January 7, 2010 By: Victor
  • United Nations Research Assignment

    United Nations Research Assignment

    United Nations Research Assignment Raelle Mejias 1. Four of the UN's most important goals are: a) To keep the peace and stop war. b) To promote human rights and equality. c) To increase the amount of justice in the world. d) To keep international relations happy. 2. The UN's General Assembly has one seat and vote for every member in the assembly and meets once a year to talk about world problems and issues. There

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    Essay Length: 302 Words / 2 Pages
    Submitted: January 8, 2010 By: Fonta