Marketing Strategy Case Study Brand Essays and Term Papers
4,054 Essays on Marketing Strategy Case Study Brand. Documents 201 - 225 (showing first 1,000 results)
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Indian Automobile Industry : Maruti Case Study
MARUTI UDYOG LIMITED – Managing competition successfully Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of - modernizing the Indian automobile industry, producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian
Rating:Essay Length: 6,981 Words / 28 PagesSubmitted: December 8, 2009 -
Case Study Review Using Source Tax Documents
Dr. Tooth, a dentist from Small Town, USA, has been awarded $3,600,000 from a jury verdict due to a former patient spreading a cruel rumor about him, after having a billing disagreement. The rumor destroyed the dentist’s patient base, which caused him financial strain. After the rumor was spread and financial strain set it, the doctor’s health began to suffer. Dr. Tooth then sued the patient for defamation and intentional infliction of emotional distress. Dr.
Rating:Essay Length: 550 Words / 3 PagesSubmitted: December 8, 2009 -
Dell Inc. Case Study
Brief Background Summary How would you like to take a $1,000 investment to start a company and turn it into 41 billion dollars revenue producing enterprise in just twenty years? I'm sure everyone would, but it became a reality for one man, Michael Dell. Michael Dell is the current CEO of Dell, Inc, one of the largest companies in the world. He started this company back in 1984 with just $1,000 at the age of
Rating:Essay Length: 1,653 Words / 7 PagesSubmitted: December 8, 2009 -
Case Study on Unitedhealth Group
With health care insurance being the most popular business in the United States UnitedHealth Group now faces federal investigation for compensating Chief Executive Officer (CEO) William McGuire with option profits profiting $1.6 billion. Many other chief executives are questioning if this types of practice in legal, while others are say that the boards of directors of UnitedHealth Group are too easy at the same time generous. History In 1974, Charter Med Inc. was founded by
Rating:Essay Length: 1,338 Words / 6 PagesSubmitted: December 9, 2009 -
Daewoo Case Study
BACKGROUND In the late 1990s, the leading South Korean car manufacturer, Daewoo Motors (Daewoo), was in deep financial trouble. For the financial year ending 1999-2000, Daewoo generated revenues of $197.8 million and a net loss after tax of $10.43 billion (13.7 trillion won). The company's revenues had dropped by 94% since 1999. The loss reported was also three times higher than that reported in 1999, and was ranked as South Korea's largest ever corporate loss.
Rating:Essay Length: 9,234 Words / 37 PagesSubmitted: December 9, 2009 -
Walmarts Winning Marketing Strategy for Success
WAL-MART'S MARKETING STRATEGY Wal-Mart was founded by Sam Walton, the first Wal-Mart store opened in Rogers, Arkansas, in 1962. Seventeen years later, annual sales toped $1 billion. By the end of January 2002, Wal-Mart Stores, Inc. was the world's largest retailer with $218 billion in sales. Wal-Mart's winning strategy in the U.S. was based on selling branded products at low cost, which enables the lower class and middle class consumers to shop for products and
Rating:Essay Length: 788 Words / 4 PagesSubmitted: December 9, 2009 -
Marketing Strategy
Table of Contents Introduction………………………………………………………………………………….2 Defining Marketing Research……………………………………………………………….3 The Definition of Customer Relations………………………………………………………3 Role of Marketing Research in Managing Customer Relations…………………………….4 Methods of Marketing Research in Managing Customer Relations………………………...4 Defining Market Planning…………………………………………………………………...6 Building a Market Plan for a Market Oriented Business……………………………………6 Defining a Market Oriented Business……………………………………………………….8 The Role of Marketing Planning for a Marketing Oriented Business……………………….9 Conclusion…………………………………………………………………………………..12 Appendix…………………………………………………………………………………….13 Introduction Marketing Research plays a significant role in managing customer relations within a firm. In order to signify
Rating:Essay Length: 2,564 Words / 11 PagesSubmitted: December 9, 2009 -
Mis 7-Eleven Case Study
Management Information Systems BUA5MIS Case Study No. 1 - 7 - Eleven Kimberley McGinnes, Shaun Brooks, Rohan Malhotra & Siddhartha Khoba 7 - Eleven Management Information Systems - 7 - Eleven Store Mini Case Overview of 7 - Eleven. 7 - Eleven commenced operation on 11th July 1927 in Dallas Texas and has gone on to be an industry leader for more than 40 years (http://www.rimag.com). Originally the stores operated from 7am to 11pm, a
Rating:Essay Length: 4,466 Words / 18 PagesSubmitted: December 9, 2009 -
Costco Wholesale Case Study
Executive Summary Costco Wholesale is recognized as the largest wholesale club operator in the US. Over the three-year time period of 2002-2004, this company has expanded its membership base while increasing its number of warehouses both in the U.S. and internationally. In 2004 alone, net sales increased 13.1% over the prior year, driven by an increase in comparable sales of 10% and the opening of twenty new warehouses; net income increased for fiscal 2004 by
Rating:Essay Length: 317 Words / 2 PagesSubmitted: December 10, 2009 -
Case Study: Ebay
Introduction/Summary eBay is synonymous with internet commerce. The website offers no product, only an e-commerce platform that aligns buyers and sellers. eBay gains it revenue by charging a fee to the seller to post a product, sell the product and merchant fees for the product (if the buyer chooses to use the PayPal option). eBay is based out of San Jose, California and half of their users are outside of the United States. Per the
Rating:Essay Length: 720 Words / 3 PagesSubmitted: December 10, 2009 -
Arundel Case Study
This case report discussed the financial and business situation of an investment group, Arundel Partners. Arundel partners focused its investments on the sequel rights of that �associated with firms produced by one or more major U.S. movie studios’. As owner of the rights, Arundel could continue or reject the production of sequel. Business The proposal was innovative but at the same time, very risky. According to the case report, �Arundel would purchase the sequel rights
Rating:Essay Length: 727 Words / 3 PagesSubmitted: December 10, 2009 -
Coral Divers Resort Case Study
Weakness – 1. No Capital 2. Loss of Profit 3. Competition Core Problem Coral Divers Resort is facing increasing competition, a shift in what vacationers desire, and decreasing revenues. Jonathon Greywell needs to examine his business and decide what course of action to take. ... He could make the resort more family-oriented. ... This strategy, while plausible in the overall business sense, will not benefit Coral Divers Resort. ... A second alternative is to make
Rating:Essay Length: 526 Words / 3 PagesSubmitted: December 11, 2009 -
Arundel Case Study
BACKGROUND & PROPOSAL In April of 1992, a movie industry analyst name Mr. David Davis of Paul Kegan Associates, Inc. was approached with an interesting and fresh business idea. The proposal was to create a new investment group, Arundel Partners, that would exist solely for the purpose of purchasing sequel rights to motion pictures produced by major U.S. movie studios. The proposal was unusual in that studios rarely sold rights to sequels prior to 1992,
Rating:Essay Length: 2,092 Words / 9 PagesSubmitted: December 11, 2009 -
Dell Case Study
A student at the university of texas at austin by the name of michael dell founded the company as PC's limited. He started trading in the belief that if customers got these pc's directly and if there was a direct contact with the customers, you could understand much better of what customers needs are. Micheal dell dropped out of college to focus full time on his business which he started after getting $300,000 from his
Rating:Essay Length: 604 Words / 3 PagesSubmitted: December 11, 2009 -
Management Info System Case Study
Shafin Hossain Management Info System 11/01/06 2217-402-04 Fall 06 Case Study Summary: The SyberWorks Training Center Suite provides an end-to-end training management solution for training companies offering all types of e-Learning and traditional classroom based training. They need a MIS program in place. Customer Profile: Founded in 1997, Information Mapping Inc. is a privately-held, international organization delivering Information Lifecycle Solutions through its three divisions: Information Mapping, Learning Programs, Professional Services, and Technology Solutions. Information Mapping
Rating:Essay Length: 1,003 Words / 5 PagesSubmitted: December 11, 2009 -
Nucor Case Study
Business Summary and Strategy Nucor is the largest steel manufacturer in the United States. It remains a profitable company despite being in one of the most cyclical industries in the economy. Nucor enjoys this success for several reasons, employee relations, quality, productivity, and aggressive pursuit of innovation and technical excellence. NucorЎ¦s strategy is that of a low cost provider, they know they are selling a commodity and understand their competitive edge in the industry is
Rating:Essay Length: 638 Words / 3 PagesSubmitted: December 11, 2009 -
Bmw Case Study
Introduction BMW is facing quality problems and competition from Japanese entrants. Japanese automakers offer luxury cars at a lower price and higher quality with shorter lead times for new product introduction. The higher quality of Japanese cars has also redefined industry standards and customers are starting to expect higher quality in cars. To improve quality, BMW proposed a prototyping approach where prototypes are built with technology, equipment and workers that resemble the factory. Engineers will
Rating:Essay Length: 989 Words / 4 PagesSubmitted: December 11, 2009 -
A Successful Marketing Strategy
More and more individuals have become concerned with their quality of life and have started to become more physically active. Either working out regularly at a fitness facility, developing their own routine at home or becoming a part of an organized sports team, people are exercising for a healthier heart, enjoyment or both. However, the stress of exercise can take its toll on our bodies, especially on our joints. Frank L. VanderSloot, President and
Rating:Essay Length: 1,074 Words / 5 PagesSubmitted: December 11, 2009 -
Sears Case Study
This memo is in regards to addressing several key issues that have currently came to light regarding, the lack of communicating vital information within the company, and the companies business practices of handling consumer credit card debt. In order to appropriately address the situation at hand, we must first understand the events that got us to where we are. As people file for bankruptcy, it is understood that they will receive protection from creditors and
Rating:Essay Length: 994 Words / 4 PagesSubmitted: December 11, 2009 -
Tivo Case Study
As it launched in 1999, perhaps America wasn’t ready for the PVR (personal video recorder), or perhaps people were simply not aware of what had been created. Whatever the case may have been, the company named TiVo needed the success it had been lacking and the recognition it deserved. It was a slow start and a journey of anxiety even the company was backed by massive companies such as AOL-Time Warner, DirecTV and NBC
Rating:Essay Length: 1,165 Words / 5 PagesSubmitted: December 11, 2009 -
Wal-Mart Case Study
1. What were the main elements of the control system that Sam Walton created? It is evident that Sam Walton believed in the importance of control systems in an organization; as he established certain strategic control systems in the company. Walton wanted everyone within the organization to be committed to Wal-Mart's goal "total customer satisfaction", and the strategic control systems were set accordingly. There are various elements of control systems used in Wal-Mart which are:
Rating:Essay Length: 1,136 Words / 5 PagesSubmitted: December 12, 2009 -
Let It Pour - Case Study
Abstract In contrast of problems and dilemmas that plague health care, and those facilities that provide treatment, the solutions to these problems are omnipresent at the core of administration. That is, these administrations are tasked, or charged, with the evolutionary changes that stem from fiduciary, medical, and technical components of the industry that are designed to not only provide the highest quality in health care, but affordable, and competent health care professionals that strive to
Rating:Essay Length: 2,279 Words / 10 PagesSubmitted: December 12, 2009 -
The Boing and McDonnell Douglas Merger Case Study
Case Study: Boeing versus Airbus: Two Decades of Trade Disputes The Boeing-McDonnell Douglas Merger As the two largest producers in the commercial aircraft industry, Boeing and Airbus have been in a long rivalry for over two decades. Because of its huge research and development cost and a volatile market demand situation, the large commercial aircraft industry has only a few viable producers that can successfully operate in this industry. At the end of 1996, there
Rating:Essay Length: 1,297 Words / 6 PagesSubmitted: December 12, 2009 -
Gm Case Study
The action plan of GM should be to extensively evaluate all of their foreign alliances, and through analysis determine the overall benefits of each of their partnerships. GM should eliminate any alliances, which are not beneficial to the firm, or could be seen as not mutually beneficial between both GM and the partner alliance. Alliances, which are not mutually beneficial or more beneficial to one of the firms, are generally viewed as more advantageous and
Rating:Essay Length: 1,019 Words / 5 PagesSubmitted: December 12, 2009 -
Exxon Case Study
Exxon is one of the world's largest publicly traded oil and gas producers. Last year, its net income surged to $36.1 billion, the highest for any American corporation and a 43 percent jump from the previous year. That is a legacy Mr. Tillerson is proud to defend. Exxon has really been about discipline. What Exxon brings to the table is their balance sheet, the technical expertise, and their operational management and development. That is where
Rating:Essay Length: 557 Words / 3 PagesSubmitted: December 12, 2009