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4,054 Essays on Marketing Strategy Case Study Brand. Documents 326 - 350 (showing first 1,000 results)

Last update: July 19, 2014
  • Case Study (including Swot) Southwest Airlines

    Case Study (including Swot) Southwest Airlines

    HISTORY Southwest Airlines was originally founded as Air Southwest Company in 1967 by Rollin W. King and Herbert D. Kelleher. The company incorporated as Southwest Airlines in Texas, and began customer service on June 18, 1971. The airline was started with a simple idea: if you get your passengers to their destination when they want to get there, on time, at the lowest possible fares, and make sure they have a good time doing it,

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    Essay Length: 1,809 Words / 8 Pages
    Submitted: December 31, 2009 By: Jon
  • Krispy Kreme Case Study

    Krispy Kreme Case Study

    To: Stephan Cooper, CEO of Krispy Kreme Doughnuts From: Naylon Consulting Inc. Date: April 8, 2008 Overview Naylon Consulting Inc. has been hired by Mr. Stephan Cooper to conduct an extensive overview of the company an assist in probing the business model and strategy of Krispy Kreme Doughnuts. In this assessment, we have conducted a SWOT analysis, views pros and cons of the current strategic plan, conducted a brief overview of the financial reports, and

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    Essay Length: 1,586 Words / 7 Pages
    Submitted: December 31, 2009 By: Edward
  • Critical Thinking Case Study: Let It Pour

    Critical Thinking Case Study: Let It Pour

    The case study of the Faith Community Hospital presented several issues that are affecting the success of the hospital. The nonprofit organization has developed a negative rapport with its community, patients, and stakeholders. According to the Chief Executive Officer, the staff’s misinterpretation of the company’s mission statement is one of the primary reasons the hospital is experiencing problems. Other issues that have a negative impact on the hospital include the actions of the staff,

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    Essay Length: 1,388 Words / 6 Pages
    Submitted: December 31, 2009 By: Wendy
  • Netflix Case Study

    Netflix Case Study

    TABLE OF CONTENTS NETFLIX, INC. 1 Company Images Montage 1 INTRODUCTION 2 Purpose Statement 2 Company Profile: Netflix, Inc. 3 Industry Profile: Video Tape and Disc Rental 4 INTERNAL ENVIRONMENT ANALYSIS 8 Resources 8 Capabilities 11 Core Competencies and Distinctive Competencies 14 Value Chain Analysis 17 Weighted Competitive Strength Assessment 30 SWOT Analysis 33 REFERENCES 34 APPENDIX 36 Team Evaluation Form 37 Company Images Montage INTRODUCTION Purpose Statement The purpose of this report is

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    Essay Length: 7,066 Words / 29 Pages
    Submitted: December 31, 2009 By: regina
  • Accounting Case Study on General Mills

    Accounting Case Study on General Mills

    Accounting Case Study on General Mills General Mills, Inc. Financial Accounting Case Study Module 1: A. General Mills Consolidated Statements of Earnings: 1. The recorded sale amount of almost $8 billion is not the actual amount of cash collected. The amount of $8 billion includes cash and credit sales. 2. Sales increased each year from 2000 to 2002. The difference between the year 2000 and 2001 was a 5.35% increase (5,450-5,173/5,173 = .0535). The difference

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    Essay Length: 1,405 Words / 6 Pages
    Submitted: December 31, 2009 By: Wendy
  • Land Rover Case Study

    Land Rover Case Study

    During the time period of the case, consumer perception of the models in the Land Rover family is fairly muddled. Though the Range Rover is the first vehicle introduced in the U.S. and is almost $25,000 more than the Land Rover Discovery, consumers believe that the Discovery is the better vehicle. (Which is very different from its competitor, Jeep, which has very clear differentiation in consumers’ minds that follows its positioning). The change in the

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    Essay Length: 388 Words / 2 Pages
    Submitted: December 31, 2009 By: Mike
  • Vidsoft Case Study

    Vidsoft Case Study

    Introduction Alaji Babatunde, senior manager at VidSoft faces a potential “Crucible of leadership” as he is now placed in a position of deciding the fate of two members of his staff. If handled correctly, this could define his career as a manager. If handled incorrectly, this could prove to be his downfall. In order to resolve the current problem, Brabatunde’s options are; to grant Alex Hsu’s request to be transferred to another team that does

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    Essay Length: 2,345 Words / 10 Pages
    Submitted: December 31, 2009 By: Jack
  • Dhs Case Study

    Dhs Case Study

    DHS is a data collections company with a small staff of six fulltime data processors and four upper management personnel. It started out as a non union shop, but in 2001it became part of Teamsters Local 601. When DHS entered into its first contract all of the basic employee needs were negotiated. The term of the contract was for three years. It defined the different job classifications, the wage increase for the term of the

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    Essay Length: 829 Words / 4 Pages
    Submitted: December 31, 2009 By: Bred
  • Case Study: Priceline.Com 2001

    Case Study: Priceline.Com 2001

    Introduction Business models are possibly the most discussed and least understood facet of the web. Brokerage models, such as Priceline.com are market makers: they bring buyers and sellers together to facilitate transactions. Priceline.com leads the way to a unique new type of e-commerce known as a "demand collection system". Priceline.com is the world's first online buying service through which consumers name the price they're willing to pay. Leveraging the unique attributes of the Internet, Priceline.com

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    Essay Length: 1,889 Words / 8 Pages
    Submitted: December 31, 2009 By: Jack
  • Inside Microsoft - Case Study

    Inside Microsoft - Case Study

    Since the beginning of the PC market and the Internet boom, many companies have sought to have dominion in this ever-changing industry. However, how many corporations out there have what it takes to rise to the top? Bill Gates, with his technical savvy along with his Microsoft team had every intention of playing and winning in the new software game. A company that was once thought of as going to be killed by the internet

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    Essay Length: 818 Words / 4 Pages
    Submitted: January 1, 2010 By: Jon
  • Case Study Analysis Callaway Golf

    Case Study Analysis Callaway Golf

    The key issues concerning Callaway Golf Company are: * Relationship with its retail partners * New product development * Marketing strategy Problem: Callaway has experienced its first loss of $ 27 million after 10 years of growth. Competitors had finally caught up to Callaway’s superior R & D capabilities and are flooding the market with new products and promotions, raising the bar for consumers on when to replace their equipment. Callaway's strategic success in 1988

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    Essay Length: 1,362 Words / 6 Pages
    Submitted: January 1, 2010 By: Edward
  • Amazon.Com Case Study

    Amazon.Com Case Study

    Strategic Management The main area we will look at is Amazons strategic management capabilities, we will look at the External factors that have influenced Amazons stratgey and the Opportunities and Threats this industru poses. We will also look at the strengths and weakenesses that Amazon have to address these threats and take advantage of the opportunites presented to them Firstly it is necessary to conduct an external analysis of the environmnet that may have influenced

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    Essay Length: 512 Words / 3 Pages
    Submitted: January 1, 2010 By: Wendy
  • Itunes Case Study

    Itunes Case Study

    History and Features iTunes is a digital media player application for playing and organizing digital music and video files. It is based on a media player called SoundJam MP, which was released by a company called Casday & Greene in 1999. Apple purchased the rights to SoundJam software in 2000. They added features as well as a new user interface and introduced it to the market as iTunes 1.0 in 2001. Seven major versions of

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    Essay Length: 2,515 Words / 11 Pages
    Submitted: January 2, 2010 By: Wendy
  • Case Study on Shanghai Jahwa

    Case Study on Shanghai Jahwa

    Shanghai Jahwa, established as early as in 1898, is the largest domestically owned (joint held by shanghai Industrial Investment group and Shanghai Jahwa corporation) Chinese manufacturer of cosmetics and personal care products. In recent years, it has been part of a booming market with annual growth rates of more than 30 per cen. This spectacular growth rate has attracted and been fuelled by the entry of major multinationals, including major PondЎЇs(Unilever), Procter & Gamble, Shiseido,

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    Essay Length: 279 Words / 2 Pages
    Submitted: January 2, 2010 By: Kevin
  • Case Study

    Case Study

    Overview A student on the dean’s list every semester, Carrie came into treatment because she felt she was simply not herself anymore. She used to remember times when she was happy. Recently, her boyfriend had just broken up with her. She was dating him for approximately ten months. The breakup came out of no where and she was not expecting it. At one point they had talked about taking a break, but it was brief

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    Essay Length: 1,019 Words / 5 Pages
    Submitted: January 3, 2010 By: Monika
  • The Wallace Group - Case Study

    The Wallace Group - Case Study

    Running Head: THE WALLACE GROUP- CASE STUDY Unit 1 IP- The Wallace Group George DelMoral AIU Online MKT46 MGT485 Global Strategic Management Matt Fok March 25, 2006 A. What is the most important problem facing the Wallace Group? There are numerous problems associated with the Wallace Group, but the most important seems to be inefficiency from the lack of utilizing strategic management. a. The Wallace Group suffers from moving back and forth from an entrepreneurial

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    Essay Length: 752 Words / 4 Pages
    Submitted: January 3, 2010 By: Bred
  • Nantucket Nectars Case Study Review

    Nantucket Nectars Case Study Review

    Tom Scott and Tom First were entrepreneurs and for about 9 years worked tirelessly performing many of the core operational activities required to manage their company. When the time came for them to decide on how to grow their company, my decision to negotiate an agreement to sell all or a portion of the company stock would have been based on 1) raise capital to support the business’s strategic plan, 2) align new management to

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    Essay Length: 291 Words / 2 Pages
    Submitted: January 3, 2010 By: Anna
  • Cowgirl Chocolates - Marketing Analysis Case

    Cowgirl Chocolates - Marketing Analysis Case

    Problem Statement Before spending an additional $3,000 on an advertising campaign Marilyn Lysohir needs to strategically consider how to reach her goal of becoming a profitable company by analyzing consumer perceptions, pricing strategies, identifying and gaining access to effective distribution channels and efficient use of its Web site. Situation Analysis Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate

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    Essay Length: 1,586 Words / 7 Pages
    Submitted: January 3, 2010 By: Kevin
  • Lulu.Com Case Study

    Lulu.Com Case Study

    Lulu.com Organization: Lulu.com formed around a devoted team with a variety of unique talents critical to operation and adaptation within the highly competitive world of print on demand. The employees are well matched to their tasks and positioned within a horizontal organization with Bob Young and Gart Davis at their head setting the strategic direction. The structure allows for increased responsiveness and productivity within the company while giving the employees ownership of their ideas. Culture:

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    Essay Length: 768 Words / 4 Pages
    Submitted: January 3, 2010 By: Vika
  • Walmart - a Case Study in Managing Technical Transitions

    Walmart - a Case Study in Managing Technical Transitions

    WAL-MART.COM: A Case Study in Managing Technical Transitions Managing Technical Transitions Prof. Michael Lawless February 24, 2001 Prepared by: Andrew Bender Ann Howell Amy Lavin David Torgerson Founded in 1962 by Sam Walton, Wal-Mart followed an amazing pattern of success and growth, eclipsing all other U.S. department store retailers by the early 1990's. In early spring 2001, Wal-Mart enjoyed a huge market capitalization of over $230B, which was down from highs of nearly $300B in

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    Essay Length: 463 Words / 2 Pages
    Submitted: January 4, 2010 By: Wendy
  • Nike Case Study

    Nike Case Study

    Nike Although our portfolio only has a one percent allocation to Nike, this stock has proved to be the most profitable thus far out of the stocks that were required to be in the portfolio. Nike has surpassed analysts’ expectations for fiscal third quarter, reporting a 32% jump in earnings according to TheStreet.com. Earnings were 92 cents a share compared to 68 cents a share just a year earlier. The Nike shares were first purchased

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    Essay Length: 658 Words / 3 Pages
    Submitted: January 4, 2010 By: Jon
  • Walmart Case Study

    Walmart Case Study

    Wal-Mart Stores, Inc. operates retail stores in various formats in the United States and internationally. It has two segments: The Wal-Mart Stores and The SAM’S CLUB. The Wal-Mart Stores segment includes Discount Stores, Supercenters, and Neighborhood Markets in the United States, as well as Walmart.com. It offers apparel for women, girls, men, boys, and infants; domestics, fabrics, and notions; stationery and books; shoes; housewares; hardware; electronics; home furnishings; small appliances; automotive accessories; horticulture and accessories;

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    Essay Length: 282 Words / 2 Pages
    Submitted: January 4, 2010 By: Kevin
  • Nelnet, Inc Case Study

    Nelnet, Inc Case Study

    Nelnet, Inc. is one of the leading educational planning and finance companies in the United States. They have been in business for over 20 years and have steadily grown their share of the student lending market through their years of business. By having a strong vision with equally strong planning and goal setting functions in place, they have securely set themselves up for success in the educational lending and finance arena. Nelnet’s vision of “Making

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    Essay Length: 1,309 Words / 6 Pages
    Submitted: January 4, 2010 By: David
  • Botulism - a Case Study

    Botulism - a Case Study

    Every year, about 110 cases of botulism are reported in the United States. About 25% of the cases result from food, while 72% are infant botulism and 3% are wound botulism. Food-borne botulism is usually caused by eating home-canned foods that are contaminated with the toxin botulin. Botulin is produced by Clostridium botulinum, which is the name of a group of bacteria commonly found in soil. The bacteria grow best in low-oxygen conditions. The

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    Essay Length: 543 Words / 3 Pages
    Submitted: January 4, 2010 By: Mike
  • Souldice Hospital Marketing Strategy

    Souldice Hospital Marketing Strategy

    v 1. What is Shouldice marketing and how is it staying focused? Unlike physical products, a service cannot be seen, tasted or felt before it is bought. There is always an element of uncertainty and the service seeker looks for evidence of quality. People will draw conclusions from the place, the people, key influencers, communication material and most importantly from people who have already gone through the experience. Therefore the service provider’s task is to

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    Essay Length: 726 Words / 3 Pages
    Submitted: January 5, 2010 By: Mikki