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Last update: July 20, 2014
  • Estimate of Size of Dog Food Market

    Estimate of Size of Dog Food Market

    Estimate of Size of Dog Food Market One in five households in the United States has a member of the family that isn’t human. 53 million families can call themselves dog owners, and this number is growing at a continual rate each year. Annual sales of dog food nationally is $6.08 billion, 3.1 billion of these sales derive from supermarkets. Boston holds 1.2% of the entire U.S. population or 3,548,809 current or potential dog owners.

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    Essay Length: 2,624 Words / 11 Pages
    Submitted: January 4, 2010 By: Fonta
  • Defining Marketing Paper

    Defining Marketing Paper

    Defining Marketing Paper Marketing could be defined as the way a person or business is exposed. Exposing itself to attract or in other words the way to target consumers and satisfy their needs and desires to make your business grow. It’s finding a way to consumers and researching what the consumer wants or needs. It’s like processing a trade; exchanging from one another. Marketing also involves promoting, production, researching the statistics to learn what the

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    Essay Length: 504 Words / 3 Pages
    Submitted: January 4, 2010 By: Janna
  • Mba590 - Implementation Plan Concept Worksheet

    Mba590 - Implementation Plan Concept Worksheet

    Implementation Plan Concept Worksheet University of Phoenix Strategic Implementation and Alignment MBA 590 February 13, 2008 Implementation Plan Concepts Worksheet Concept Application of Concept in the Scenario Reference to Concept in Reading Organizational Politics Robert Smith, CFO of HK feels uncomfortable with the financial projections for the e-books strategic initiative and didn’t approve of the e-book strategy from the beginning. Will Harper, a well-established and well-known author have reservations about e-books. These are some of

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    Essay Length: 1,126 Words / 5 Pages
    Submitted: January 4, 2010 By: Mikki
  • Marketing

    Marketing

    The five cars that were chosen included the following: A Ford pickup truck, a Buick sedan, a Toyota minivan, a Porsche 9-11 Turbo, and a Mercedes Benz C-Class. The individuals’ personalities varied by gender, age, manner of dress, and other distinctiveness. They consisted of a twenty-one year old, white female; a thirty-four year old black male; and a fifty-two year old Hispanic male. These three individuals, ranging from various demographics were asked to match each

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    Essay Length: 1,381 Words / 6 Pages
    Submitted: January 4, 2010 By: Yan
  • Campaign Strategy

    Campaign Strategy

    My candidate is running for the President of the United States. My candidate belongs to the Republican Party. My candidate’s political message is going to be to stop the war. He believes the war going on in Iraq needs to be stopped and that it is just a waste of money on going over there. I plan on getting my candidate out on the road as soon as possible. We are going to go

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    Essay Length: 301 Words / 2 Pages
    Submitted: January 4, 2010 By: Jon
  • Analysis of U.K Supermarket Development Strategy

    Analysis of U.K Supermarket Development Strategy

    Part one: Supermarket retail industry introduction Effective strategy is developed first by identifying and understanding the implications of the changing events in the business environment. Many of the events occurring currently have a wide international impact, and they may be seen to be influencing the results and responses of large supermarket retailers. The changes, or issues, that we see as important from a strategic planning perspective are:  The growth of global companies  Changing

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    Essay Length: 3,177 Words / 13 Pages
    Submitted: January 4, 2010 By: Top
  • Market Based Management

    Market Based Management

    Introduction The Market-Based Management philosophy was developed by Charles Koch and is employed by Koch Industries, the largest privately-held company in the world, according to Forbes magazine. MBM is based on rules of just conduct, economic thinking, and sound mental models which harnesses the dispersed knowledge of employees, just as markets harness knowledge in society. Market-Based Management enables an organization to succeed long term by applying the principles that cause a free society to prosper.

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    Essay Length: 1,053 Words / 5 Pages
    Submitted: January 4, 2010 By: Jon
  • Marketing at Kudler Fine Foods

    Marketing at Kudler Fine Foods

    Introduction Kudler Fine Foods is an upscale, high-end gourmet food retailer with three stores located in the San Diego, California area. “Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (University of Phoenix, 2007). In keeping with their company philosophy, Kudler has decided to enhance business by offering catering services. Successfully marketing the new catering services

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    Essay Length: 1,527 Words / 7 Pages
    Submitted: January 4, 2010 By: Tommy
  • Comcast Strategy

    Comcast Strategy

    1. Does Comcast’s strategy as described seem to be well matched to industry and competitive conditions? Comcast’s strategy focused on the following elements: • Technological Innovation: Through offering a wide range of services and features that no other provider offers. These features include: Voice Over IP Telephony, Video On demand with High Definition technology and advanced features such as recording and playing TV shows anytime and high speed internet reaching to 6 MB/S. • Strategic

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    Essay Length: 371 Words / 2 Pages
    Submitted: January 4, 2010 By: Top
  • Business to Business Marketing

    Business to Business Marketing

    I. Since its inception nearly 25 years ago, Dell has built a profitable direct-to-customer business model. Today, more than 80% of Dell’s sales are to commercial customers (e.g., business, government, and not-for-profit organizations). In 2007, Dell added a significant commercial customer segment – retailers. You can read more about this development on Dell’s blog at http://dellshares.dell.com/archive/tags/Retail/default.aspx . a) Is adding this new market segment consistent with or a departure from Dell’s strategy? Explain your answer.

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    Essay Length: 2,500 Words / 10 Pages
    Submitted: January 4, 2010 By: Yan
  • Strategic Plan Starbucks Alignment

    Strategic Plan Starbucks Alignment

    Starbucks constructed a successful business based on the concept of good customer service and high quality products. Core values, short and long term goals and the mission statement of the company are the guidelines which are a common objective for all stakeholders. The ability for Starbucks to align these goals and objectives with the principles of the businesses operation will assure the financial success of the company. Starbucks Value Statements • Provide an enjoyable work

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    Essay Length: 567 Words / 3 Pages
    Submitted: January 4, 2010 By: Mikki
  • Marketing in the Digital Age

    Marketing in the Digital Age

    John O’Connor, & Eamonn Galvin, (2001). Marketing in the Digital Age, Second Edition. Essex England: Pearson Education Limited 2001. Marketing in the Digital Age was written by two authors, John O’Connor and Eamonn Galvin both from Great Britain. This book is divided into five sections covering the technological changes and the challenges that were encountered in Marketing. There is an introduction of every chapter of the basic concepts of Marketing and the tools and techniques

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    Essay Length: 272 Words / 2 Pages
    Submitted: January 5, 2010 By: Stenly
  • The Legal Industry: A Marketing Perspective

    The Legal Industry: A Marketing Perspective

    The Legal Industry: A Marketing Perspective The state of marketing in the legal industry is growing by leaps and bounds. Just a few short years ago, lawyers depended solely on word of mouth and yellow page ads to publicize their business. Slowly over time, this has changed, and lawyers are now taking a more proactive approach to marketing their firms and shopping their services in the market place. The following research will show that law

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    Essay Length: 1,430 Words / 6 Pages
    Submitted: January 5, 2010 By: Jack
  • Case Studymarketing Verses B2c Marketing

    Case Studymarketing Verses B2c Marketing

    : B2B Marketing Verses B2C Marketing Craig Rintoul University of Phoenix EBUS/400 Group ID: PD05BSM01 Stephen Young B.S., M.B.A. September 14, 2006 B2B Marketing Verses B2C Marketing Opportunities Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether it is marketing to consumers or marketing to businesses, it is still just marketing to people. E-commerce is rapidly becoming the new frontier of the 21st century. As a business

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: January 5, 2010 By: Top
  • Management Planning and Ethics Paper

    Management Planning and Ethics Paper

    Management Planning and Ethics Paper University of Phoenix Management: Theory, Practice and Application; MGT/330 Robert Venti M. Ed July 6, 2005 Management Planning and Ethics Paper In an article titled Putting Teeth in Corporate Ethics Codes author Amey Stone discusses valid points on ethics in a financial business environment. Most if not all company's have an ethics code in place to help enforce corporate governance. This helps to enforce Corporate Social Responsibility (CSR). Chief Executive

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    Essay Length: 793 Words / 4 Pages
    Submitted: January 5, 2010 By: Top
  • Employee Benefit and Planning

    Employee Benefit and Planning

    Employee Benefit and Planning Chapter 12 What is the term PPO stands for? Preferred Provider Organization What is the Characteristics of PPO? Tends to be used in two ways. One way to apply to health care providers that contract with employers, insurance companies, union trust fund, third-party administrators, or others to provide medical care services at a reduced fee. PPO may be organized by the Providers themselves or by other organizations, such as insurance companies

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    Essay Length: 1,217 Words / 5 Pages
    Submitted: January 5, 2010 By: Kevin
  • 9/11 and the Market for Manhattan office Space

    9/11 and the Market for Manhattan office Space

    The attack on September 11, 2001 had influence on the whole world, but the strongest on New York and its economy. This paper concentrates especially on office space market of Manhattan after that event. Due to the tragedy not only the two towers of World Trade Centre were destroyed but, because of the falling wreckage, also the surrounding buildings were damaged and as a result a lot of office space vanished. Those facts definitely affected

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    Essay Length: 740 Words / 3 Pages
    Submitted: January 5, 2010 By: Mike
  • Marketing Definition and Understanding

    Marketing Definition and Understanding

    Marketing as defined by Webster’s Dictionary is “the commercial processes involved in promoting and selling and distributing a product or service.” (Webster’s 2008) In my definition of marketing it comes down to a few points. Marketing is taking a product and showing the consumer how it shall benefit them. In all actuality marketing comes down to the basic idea of selling and successfully advertising your product. In a third perspective the definition of marketing as

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    Essay Length: 805 Words / 4 Pages
    Submitted: January 5, 2010 By: Venidikt
  • Strategy Assignment

    Strategy Assignment

    Strategic Assignment In the world today consumers have an abundant amount of choices. At times when trying to choose a certain product we have to take into account that there are different levels of quality. One must also consider what merchant to purchase from. Kudler has to decipher how they would like new technology to advance their business. There are many factors to consider in order to-reach the final outcome. For instance, the question of

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    Essay Length: 945 Words / 4 Pages
    Submitted: January 5, 2010 By: Tommy
  • Market Analysis on Smartphone's Operating Systems

    Market Analysis on Smartphone's Operating Systems

    Introduction The purpose of this report is to prepare market analysis of Operating Systems for Smartphones. Over the last decade, mobile phones have become one of the major means of communicating both voice and data. Today, mobile phone is virtually a social necessity for most of us. Increase in computing power of mobile phones, improved bandwidth of wireless technologies, and internet technology have led to the introduction of Smartphone which provides greater levels of intelligence

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    Essay Length: 464 Words / 2 Pages
    Submitted: January 6, 2010 By: Kevin
  • Central & Eastern Europe Label Markets

    Central & Eastern Europe Label Markets

    Central & Eastern Europe Label Markets In the late 1980s and early ’90s, the world saw the collapse of communism in Eastern and Central Europe and the dissolution of the Soviet Union and Yugoslavia. Several years later, the privatized label industry in this region emerged. And so, while North Americans and Western Europeans began to tackle complex printing technologies, people like Vladimir Kurciev, Sterin Boris and Drabyk Volodymyr began a complex job of a different

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    Essay Length: 952 Words / 4 Pages
    Submitted: January 6, 2010 By: Andrew
  • Poe - a Perfect Plan of Guilt

    Poe - a Perfect Plan of Guilt

    Revenge is sweet and guilt it torture. Montresor decides to dabble between revenge and guilt and ultimately learns that revenge has consumed him. This can be seen when Montresor is aware of the suffering that Fortunato is feeling as he begins killing him. The compassion that Montresor feels is coupled with guilt from the murder he committed. These feelings make Montresor’s perfect plan of revenge lead to a lifetime of guilt. Revenge has a thin

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    Essay Length: 578 Words / 3 Pages
    Submitted: January 6, 2010 By: Victor
  • The 4 Ps of Marketing, Which Are the Controllable Elements

    The 4 Ps of Marketing, Which Are the Controllable Elements

    The 4 Ps of Marketing, which are the controllable elements. Product The first element of the 4 Ps of marketing focuses on your individual goods and their product line. Product includes services and electronic or digital products such as e-books that don't have a recognizable physical substance.. Includes features and benefits, installation, service, warranty, packaging, branding. 5 steps for developing a product shows you how to go about developing a product, and our 16 Point

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    Essay Length: 576 Words / 3 Pages
    Submitted: January 6, 2010 By: Andrew
  • Lvmh and Luxury Goods Marketing

    Lvmh and Luxury Goods Marketing

    LVMH and Luxury Goods Marketing 1. Bernaud Arnault has built LVMH into a luxury goods empire by making numerous acquisitions. What strategy is evident here? LVMH or more specifically Bernaud Arnault wants luxury items to appeal to everyone, not just the wealthy and elite as in the past. The major issue in doing this is to keep the core luxury consumers, which means still keeping the product exclusive or exclusive feeling, while making the product

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    Essay Length: 757 Words / 4 Pages
    Submitted: January 6, 2010 By: Steve
  • Information Required to Evaluate Export Markets

    Information Required to Evaluate Export Markets

    Information Required to Evaluate Export Markets April 25, 2005 1. Key Market Indicators a. Population (000’): b. Pop Growth % : c. Literacy : d. School children : e. GDP (US$’000) : f. Per Cap US$ : g. Exchange Rate : I Rs h. Exchange Rate : US$ i. Inflation : 2. Current Market Size - Pens Volume Value (US$’000) ‘000 Ns % US$’000 % A Local Production B Imports C Re-exports D Local consumption

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    Essay Length: 457 Words / 2 Pages
    Submitted: January 6, 2010 By: Yan

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