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Last update: July 20, 2014
  • Wispers Taking over the Telecom Market

    Wispers Taking over the Telecom Market

    I have decided to take a combination of two topics, which includes development of wireless networking services and an analysis of service providers' market. WISP stands for Wireless Internet Service Provider or an internet service provider that relies on wireless network technologies for providing of it's services. WISPs unlike previous ISPs in the past don't rely on the regional telco's branch physical medium for providing of it's services to the end users or it's

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    Essay Length: 1,031 Words / 5 Pages
    Submitted: January 10, 2010 By: Edward
  • What Is Zara’s Fundamental Business Strategy? Is It Simple? What Are the Principles for Zara’s Business Operation?

    What Is Zara’s Fundamental Business Strategy? Is It Simple? What Are the Principles for Zara’s Business Operation?

    1) What is Zara’s fundamental business strategy? Is it simple? What are the principles for Zara’s business operation?  Fundamental business philosophy of Zara The fundamental business strategy of Zara is very simple which is linking customer demand to manufacturing, and liking manufacturing to distribution. Zara has been running their business in fashion industry which is susceptible to seasons and quick changing customer tastes. Zara has been approached to and considered their business as a

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    Essay Length: 292 Words / 2 Pages
    Submitted: January 10, 2010 By: Monika
  • Forms of Industrial Organization, Market Structure, and Pricing

    Forms of Industrial Organization, Market Structure, and Pricing

    Forms of Industrial Organization, Market Structure, and Pricing Karl University MBA 501 Abstract The team will identify the four market structures, Pure Monopoly, Oligopoly, Monopolist Competition and Pure Competition in the forms of industrial organization. Pure Monopoly is one firm or company that controls the whole market whether there may not or may be substitutes. Oligopoly is a market dominated by a few large producers of a “homogeneous” or differentiated product. Monopolistic Competition consists of

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    Essay Length: 1,771 Words / 8 Pages
    Submitted: January 10, 2010 By: Stenly
  • Competitive Edge of Vodafone’s Strategy

    Competitive Edge of Vodafone’s Strategy

    Competitive edge of Vodafone’s strategy Introduction: This report will explore the strategic analysis of Vodafone Plc, a world’s biggest mobile network. Firstly, history of Vodafone will be explained. Secondly, external environment will be examined with the help of PESTLE analysis. Thirdly, internal environment will be analyzed for the various key strategies. Fourthly, Vodafone’s competitive situation explained with the help of SWOT analysis and finally conclusion about Vodafone strategy with regards to competitors will be drawn

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    Essay Length: 2,683 Words / 11 Pages
    Submitted: January 10, 2010 By: Yan
  • Keywords Have Become Gamble for Marketers May 9, 2005

    Keywords Have Become Gamble for Marketers May 9, 2005

    Keywords Have become Gamble for Marketers May 9, 2005 Felix Hofer and Douglas J. Wood’s article “Keywords Have Become Gamble for Marketers” explains the controversy over the used of keywords. Google has recently been accused of trademark infringement and dilution and unfair competition. Trademark infringement is when a company uses a competitor’s trademark in a way that may be confusing to consumers. An example of trademark infringement is when a company used a phrase or

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    Essay Length: 2,200 Words / 9 Pages
    Submitted: January 10, 2010 By: Kevin
  • Market Segmentation

    Market Segmentation

    Market segmentation is one of the steps that goes into defining and targeting specific markets. It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes. A key factor to success in today's market place is finding subtle differences to give a business the marketing edge. Businesses that target specialty markets will promote its products and services more effectively than a business aiming at the

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    Essay Length: 361 Words / 2 Pages
    Submitted: January 10, 2010 By: Fatih
  • Kudler Fine Food Strategies

    Kudler Fine Food Strategies

    Kudler Fine Foods' Strategy Kudler Fine Foods, under the leadership of founder and CEO Kathy Kudler, is going through many changes in its strategy. Through Porter's competitive forces model, Kudler can grasp the need for advancement in technological functions to support whichever business strategy Kudler decides to choose. Although the choosing process is unknown, the apparent choice for Kudler is an innovative strategy. These findings are supported by Kudler's entrance into two new markets, catering

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    Essay Length: 2,288 Words / 10 Pages
    Submitted: January 11, 2010 By: Mike
  • Strategy Clock - Starbucks

    Strategy Clock - Starbucks

    In 1970s, the first Starbucks coffee shop opened. After 30s years developed, Starbucks Coffee Company become the leading retailer, roaster and brand of specialty coffee and owned more than 5000 coffee shops all over the world. Why Starbucks can work so successfully? I will analyze Starbucks and its strategies with the 'Strategy Clock'. The 'Strategy Clock' is based on the work of Bowman. It's a suitable way to analyze a company's competitive position in comparison

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    Essay Length: 798 Words / 4 Pages
    Submitted: January 11, 2010 By: July
  • Marketing Ethics

    Marketing Ethics

    Ethics are a set of beliefs which influence how individuals, groups and society behave. Ethics need to be taken into account when marketing a business. Businesses have a social responsibility. The impact of their product and activities on society must be ethical. Ethical responsibilities refer to the moral basis for business activity and whether what the business does is ‘right’. Advertising and promotion are important marketing tools that, when implemented, must be ethical. For example,

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    Essay Length: 576 Words / 3 Pages
    Submitted: January 11, 2010 By: Anna
  • Ethics in Marketing Communication

    Ethics in Marketing Communication

    Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internal and external factors on IMC, and formulate two ethical

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    Essay Length: 1,128 Words / 5 Pages
    Submitted: January 11, 2010 By: Edward
  • Borders Express Advertising Strategy

    Borders Express Advertising Strategy

    COMPANY There are more than 1,200 Waldenbooks stores and Borders throughout the world. There are currently over 460 Borders superstores in the U.S. and 41 Borders stores outside of the U.S. In Great Britain there are 3 Borders etc. stores, and Borders Group Inc. has recently acquired a British stationary company by the name of Paperchase Products Limited with 65 locations. It is held as one of the Fortune 500 companies, reporting $3.7 billion in

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    Essay Length: 860 Words / 4 Pages
    Submitted: January 11, 2010 By: Mikki
  • Dipro Marketing Management Audit

    Dipro Marketing Management Audit

    Executive Summary Dipro has become the most successful launch in terms of sales in the history of DC Pharmaceuticals, toping $110M in only six full months! • Dipro is already considered the Gold Standard for advanced disease therapy. • Dipro has quickly moved into the fourth position, among the eight most prescribed Interlobular Lung Disease (ILD) treatments in terms of audited sales when comparing their 12 months of data to our 61/2 months. • The

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    Essay Length: 639 Words / 3 Pages
    Submitted: January 11, 2010 By: Yan
  • Microsoft Acquisition Strategy

    Microsoft Acquisition Strategy

    Microsoft Acquisition Strategy Microsoft identifies potential acquisition targets under four categories. Using these four categories, we can evaluate the strategic fit of the proposed acquisition of Sendit: 1. Distribution partners Sendit acts as a distribution partner through its use of Windows as a base operating system for its mobile Internet networks. This expands the potential customer base for Windows, as each mobile network operator will essentially become an ISP with a Microsoft platform. 2. Companies

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    Essay Length: 832 Words / 4 Pages
    Submitted: January 11, 2010 By: July
  • Marketing Consulting

    Marketing Consulting

    Marketing Departments in mid-sized businesses face lots of challenges such as how to target customers more efficiently, how to increase market share, how to compete in the market-place and be ahead of competition, and how to increase one-to-one communications with customers. The unsteady economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on budget and staff. Today, our role as Marketing Consultants is to help companies not only retain current

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    Essay Length: 388 Words / 2 Pages
    Submitted: January 11, 2010 By: Yan
  • Policy Analysis Market

    Policy Analysis Market

    Introduction The Defense Advanced Research Projects Agency (DARPA) was born in the uncertain days after the Soviets launched Sputnik in 1958. Its mission was to become an engine of technological change that would bridge the gap between fundamental discoveries and their military use (Bray, 2003). Over the last five decades, the Agency has efficiently gone about its business in relative obscurity, in many cases not getting as much credit as it deserved. The Agency first

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    Essay Length: 497 Words / 2 Pages
    Submitted: January 11, 2010 By: Artur
  • Family Fun Night Project Plan Overview

    Family Fun Night Project Plan Overview

    Family Fun Night Project Plan Overview Executive Summary The principal of Eisenhower Elementary School has requested that the Eisenhower Parent Teacher Organization (PTO) sponsor a Family Fun Night at the school in the spring of 2008. This event will provide an opportunity to get the students and their parents involved in the school sponsored activity and will be a major fundraiser for the school. In order for this event to be successful, there will need

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    Essay Length: 882 Words / 4 Pages
    Submitted: January 12, 2010 By: Yan
  • Strategic Marketing

    Strategic Marketing

    Topic: Design a Marketing Plan for the French �fashion house’ Caroll who are aiming to enter the growing �middle market’ in China. ABSTRACT Caroll, French’s largest clothing retailer by sales, is looking to expand in China, attracted by the rising spending power of consumers in the fast-growing Asian country. To succeed in China, where the nation’s raising middle class tries to emulate the West’s fashion style, Caroll needs to continue positioning itself as a source

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    Essay Length: 1,512 Words / 7 Pages
    Submitted: January 12, 2010 By: Tasha
  • Study Plan

    Study Plan

    I am applying to Seoul National University to continue the development of my critical learning skills and to broaden my knowledge base. I feel I am now ready to complete a degree, and understand what is required to function successfully in our environment. I realize that to advance from the world of undergraduate college curriculum to that of an atmosphere of higher education in graduate training, takes much of a prospective graduate student??s time and

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    Essay Length: 1,029 Words / 5 Pages
    Submitted: January 12, 2010 By: Anna
  • McDonald’s Operational Strategy

    McDonald’s Operational Strategy

    Overview McDonald’s is the chief global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million people in over 119 countries each day. The example that we used as a guide is restaurant; the scope of business is fast food. The first McDonald’s was opened in May 15th, 1940 by two brothers Richard & Maurice McDonald. The restaurant first sold - barbeque ribs, beef and pork sandwiches. After a survey was done the

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    Essay Length: 781 Words / 4 Pages
    Submitted: January 12, 2010 By: Top
  • Marketing

    Marketing

    Marketing is a large range of activities that ensure the company is meeting the needs of their customers and receiving appropriate value in return (Free Management Library, 2007). Marketing is researching and implementing a plan to ensure that the products are distributed to the correct people and to ensure the products are successful. Marketing has many different types of strategies involved and depending on the type of business being run has different techniques involved. Business

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    Essay Length: 600 Words / 3 Pages
    Submitted: January 12, 2010 By: Tommy
  • Marketing Mix

    Marketing Mix

    Marketing Mix David Shirazyan Marketing MKT 421 University of Phoenix Doug Bottomley January 10, 2007 Marketing Mix Marketing is a vital part of any business and is an integral component of selling any product. Whether the business is a small mom and pop operation or a world leader, marketing is a part of the business. Because there are many ways to fulfill the needs of the customer, a straight-forward approach is to consider the

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    Essay Length: 1,216 Words / 5 Pages
    Submitted: January 12, 2010 By: Jessica
  • Marketing Audit Approach

    Marketing Audit Approach

    Marketing Audit Approach Sushil Kumar July 17, 2006 Marketing Audit Approach “A marketing audit is a comprehensive, systematic examination of a company’s marketing organization, strategies, tactics, objectives, and activities. A marketing audit enables senior management to discover the organization’s strengths and weaknesses in relation to opportunities and threats it faces in the marketplace, and pinpoint more effective uses for the available marketing resources” (Willson, 2003). “Half the money you spend on marketing is wasted. The

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    Essay Length: 2,211 Words / 9 Pages
    Submitted: January 12, 2010 By: Tommy
  • Marketing Case Studies

    Marketing Case Studies

    Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola’s marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost betrayed that Coca-Cola scratched their flagship product, Coke, for a newer, updated flavor. Coca-Cola’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: January 12, 2010 By: Tasha
  • Heineken in the Market

    Heineken in the Market

    The main issue that comes to surface when dealing with globalization is “being able to adapt”. One could never globalize operations if the ability to adapt to other cultures is not present. That means that there is a necessity of a corporate culture which enables a organization to adapt and integrate into the culture in which there will be operated. It is clear that Heineken has such a culture. Heineken sees itself as an integral

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    Essay Length: 1,343 Words / 6 Pages
    Submitted: January 12, 2010 By: Jessica
  • Marketing and Promotion

    Marketing and Promotion

    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell, 2004). Within it, marketing communications, or promotion, is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment, organizations seek to develop and present messages for their identified stakeholder groups, before evaluating and acting upon the responses

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    Essay Length: 3,361 Words / 14 Pages
    Submitted: January 13, 2010 By: Top

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